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Friday, February 1, 2013

Consumer Reports Study Declares Toyota Best Auto Brand


Toyota is the top auto brand of a Consumer Report study that determined the best brand based on consumer feedback. Toyota had the best score of 133, about 15 points more than the next leading brand.

While the margin between brands has shrunk from last year, “Toyota continues to dominate in brand perception.” In fact, this is the second year in a row that Toyota has topped this Consumer Reports best brand list.

“Toyota is a brand that is trusted and recognized for value, safety and innovation around the world,” said Nathan Ayers of Burien Toyota. “Toyota scored in the top five brands for six out of the seven factors that buyers say are most important to them, including ranking first for “Quality” and “Environmentally Friendly/Green." We think that’s pretty impressive and hope that potential buyers do, too.”

See Consumer Reports complete results HERE. But, in case you don’t want to read the whole article, here’s what you need to know: 
  • Toyota ranked first in QUALITY
  • Toyota ranked first in ENVIRONMENTALLY FRIENDLY/GREEN
  • Toyota ranked second in VALUE
  • Toyota ranked third in SAFETY
  • Toyota ranked third in TECHNOLOGY/INNOVATION
  • Toyota ranked fourth in PERFORMANCE

“Whether you’re looking for something like the always-popular and reliable Toyota Camry or looking for something to help alleviate high gas prices and be environmentally friendly like the Toyota Prius, a Toyota is the brand for you. Here at Burien Toyota, we can help you find the perfect Toyota, whether you’re looking for a gas friendly commuter like the Corolla or something to tow your boat like the Sequoia. Stop by and our expert sales staff will help you with no hassle or pressure.”

The fact that Toyota ranked high in the Environmentally Friendly/Green category may not surprise anyone, but the fact that it placed so high in Performance may surprise some. However, according to Consumer Reports, Toyota has added performance to its environmentally friendly vehicles. “Toyota's regular appearance in the top [performance] rankings signal that consumers consider performance to be more than acceleration and handling. With its clear market dominance in hybrids, Toyota has established a reputation for environmentally friendly vehicles that could be influencing its performance image.

Come see what all the Toyota buzz is about; stop by Burien Toyota and talk to one of our friendly sales staff so we can help find the best Toyota for you!


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