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Sunday, July 20, 2014

Toyota has Hybrid for Everyone

Gone are the days when, if you wanted a hybrid, your only selection was the Toyota Prius. In fact, gone are the days when there is only one Toyota Prius (now there are several vehicles in the Toyota Prius family).

Toyota has designed and manufactured many hybrid vehicles, all with the same reliability and efficiency of the Prius, but now with very different external designs and targeted consumers.

This article highlights the variety of Toyota hybrid vehicles that diverse populations that can take advantage of Toyota hybrid technology.

"Here at Burien Toyota, we have all four members of the Prius family, including the Prius Plug-in," said Ted Klarich, general sales manager at Burien Toyota. "We also have several other hybrid options so that people can use hybrid technology in a vehicle that also fits their lifestyle perfectly. You don't have to pick a car that fits your lifestyle OR a hybrid. Toyota has it and Burien Toyota really is your hybrid headquarters of the Pacific Northwest. Not just because we have tons of hybrid models but because we have an experienced maintenance and repair team to help you every step of the way with your hybrid questions and needs."

So besides the traditional Toyota Prius, what other hybrids are there that could fit your lifestyle?

  • The Prius V-quite spacious and great for families.
  • The Prius C-a smaller Prius that take commuting to the next level
  • The Prius Plug-in-it's a plug-in!
  • Avalon Hybrid-an amazing meld of luxury, sophistication, and efficiency.
  • Camry Hybrid-an American favorite in hybrid form!
  • The Highlander Hybrid-obviously the biggest car and another American favorite because of its toughness and it's a hybrid.
"Price is obviously not the only difference with these hybrids," Klarich said. "They are aimed at very different groups of people because Toyota wants everyone to have access to hybrid technology because it better for the environment and the fuel efficiency is better for your pocket book in the long-run. Not mention the savings in maintenance costs."

Stop by Burien Toyota, your hybrid headquarters, to take one of these hybrids for a test drive to find which one fits your lifestyle best!

From Here to Outer Space: 2015 Toyota Sienna Inspires Unexpected Adventures, New Online Commercials

A toddler rockets into space. A family’s imagination runs wild. A father begins a curious conversation. With a little creativity, some CGI effects and a bit of ironic humor, the redesigned 2015 Toyota Sienna is the star of the show. For the first time, Toyota is revealing a new vehicle completely online, introducing the 2015 Sienna van today through the eyes of three creative, social media-savvy parents. In a series of custom videos, these parents bring to life the everyday and sometimes unexpected adventures possible in and around the Sienna.

Creative parents have lit up the Internet with modern takes on kids’ antics, family experiences and the world around them. To show how the spirit of the 2015 Sienna inspires real families in their daily lives, Toyota enlisted parents from the “Action Movie Kid,” “Eh Bee Family,” and “Convos with My 2-Year-Old” to spend time in the new Sienna “Swagger Wagon” and create their own unexpected adventures.

“Today’s parents are embracing their life stage and those relatable family moments that make us laugh and feel connected,” said Jack Hollis, vice president of Toyota Division marketing at Toyota Motor Sales, U.S.A., Inc. “The 2015 Toyota Sienna seizes that same spirit of fun, everyday experiences with family and fits into the modern family dynamic. That is why Toyota chose to introduce the newest ‘Swagger Wagon’ to the world through a creative lens.”

Check out the super cute 2015 Toyota Sienna "Tractor Beam" commercial HERE.

Check out the sometimes cringe-worthy, but still pretty adorable "Conversations with my Sienna 'Dance Machine'" commercial HERE.

The 2015 Sienna offers something for everyone with a more upscale interior, better handling and family-focused, smart technology. The available Driver Easy Speak feature uses the vehicle's built-in microphone to amplify the driver's voice through the rear speakers so parents don’t have to shout to passengers in the back. The available Dual-View, Blu-Ray rear seat entertainment system makes the Sienna a kid-favorite destination. More soft touch materials throughout and an optional black leather interior help families embrace the minivan lifestyle.
Sienna is One of the Family

To showcase the updated Swagger Wagon, Toyota partnered with creative parents and invited them to debut the Sienna’s new features and functionality using their own brands of imaginative storytelling.

The “Eh Bee” family of Andres, Rosanna, Gabriela and Roberto post six-second Vine videos that have earned them social media fame. The snappy mix of family dynamics, humor and wholesome parodies poke fun at modern parenthood. When the Eh Bee Family tried out the Sienna, they created funny moments about falling in love with “Sienna” and an over-eagerness to take it on a road trip.

“We loved goofing off in the Sienna and exploring the funny ways family vehicles fit into our daily lives,” said dad Andres. “Our videos embrace all the hilarity that comes with being a family in today’s world, and the Sienna fit right into those stories.”

Dreamworks after-effects artist Daniel “Hashi” Hashimoto transforms home videos of his son, James, into the viral YouTube sensation “Action Movie Kid.” Special effects allow James to perform virtual stunts like jumping over hot lava and wielding a working lightsaber. The adventures only got better when Hashi used the Sienna to virtually take his son into space and underwater.

“Working with the Sienna inspired me to imagine how James might look at everyday driving adventures and share that fun perspective with other parents,” said Hashi. “As a dad, I love watching my son explore his world, and the Sienna gave us a new avenue to check out.”

“Convos with My 2-Year-Old” took the Internet by storm when dad Matthew Clarke re-enacted conversations with his two-year-old daughter Coco, replacing her in videos with a grown man. The series documents chats about cookies, princess dolls and the ever-present desire to press the elevator button. Clarke and creative partner David Milchard reimagined the current format for a series of three videos titled “Conversations with My Sienna,” bringing the absurd tone to the minivan experience.

“It’s amazing how many people love the random conversations I have with my daughter, so it was fun to bring that sense of humor to the Sienna,” Clarke said. “Being a parent has made me much more observant of the little details in life and this campaign made me realize how much a vehicle is really an extension of the family.”

In addition to the reveal video series, the Sienna marketing campaign will center on social video content featuring the redesigned model as it rolls through the streets and cul-de-sacs of America.

Getting Inside the New Sienna

Even more parents will have the opportunity to meet the 2015 Sienna when it goes on display for the first time at Artscape in Baltimore. The free arts festival will be held July 18-20 and will host a collection of artists, exhibitions, outdoor sculpture, children's entertainers and street theater. Visitors will be able to take in all of the vehicle’s newest features, including:
  • An optional 4.2-inch, color multi-information display can put turn-by-turn directions right in the driver’s instrument panel for the best viewing.
  • Available LED daytime running lights and headlights contribute to the redesigned front grill.
  • Capacitive switches on the optional 7-inch touchscreen allow users to swipe items on and off. It’s also customizable to place selected features on the home screen, such as music channels, available Driver Easy Speak and optional navigation.
  • An optional pull-down, conversation mirror lets the driver check on passengers without turning around.
  • Available black leather interior with white contrast stitching.
  • Gauges in the instrument panel have a new, modern look.
Safety remains a top priority for families, and the 2015 Sienna brings features to help provide peace-of-mind. With eight airbags, the 2015 Sienna has the most airbags in its class. The available panoramic backup camera now comes standard and has virtual guidelines to help navigate the driveway with greater confidence. It’s also easier to securely install children’s car seats with four LATCH locations.

For more information about the 2015 Toyota Sienna, visit and look for it to land at Burien Toyota later this year!

Friday, July 18, 2014

Burien Toyota's New Owner Event 7/17/2014!

Thank you to everyone who came out and joined us for this great event. Congratulations to David Anthony, the winner of a new TV! The next event will be October 16, 2014, reserve your spot today!

Sunday, July 13, 2014

Toyota Increases Scholarship Support for Children of Marines and Navy Corpsmen

As a military community, Burien Toyota is proud to be part of a company that gives back to those who served in the military and their families. We thought it was important to make our community members aware of the expansion of this program.

As many as 300 new higher education scholarships will be created for children of Marines and Navy Corpsmen over the next five years as a result of an additional $1.35 million contribution from Toyota to the Marine Corps Scholarship Foundation, the nation’s oldest and largest provider of need-based scholarships for military children. Toyota has supported the Scholarship Foundation since 2004, and today’s gift brings Toyota’s total investment in the Foundation to more than $3 million. 
“Marine and Navy Corpsmen make legendary sacrifices every day. Sending their children to college shouldn’t be one of them,” said Margaret B. Davis, President and CEO, Marine Corps Scholarship Foundation. “Toyota’s expanded commitment will help ensure that the Scholarship Foundation can continue to award a scholarship to every eligible child who applies. The investment that the company is making in these students is an investment in our next generation of leaders.  We deeply appreciate Toyota’s generosity and its long-standing commitment to our military and education.”
San Diego-Area Scholarship Recipients Honored at Ceremony
Scholarship recipients Andrew Coba of Oceanside, CA and sisters Elleine Sanchez and Ellysa Aquino of Fallbrook, CA will be honored by Toyota tonight during a special event aboard the USS Midway in San Diego.  This event is part of the opening reception of the National Association of Latino Elected and Appointed Officials’ (NALEO) 31st Annual Conference. 
Andrew Coba is the son of Captain Javier Coba USMC.  When Andrew was three years old, his father came to the U.S., enlisted in the Marine Corps and gained his citizenship. Capt. Coba later moved his family to the U.S. and was commissioned an Officer.  Andrew credits his father, who has served for 18 years, for his drive to succeed.  Both Andrew and his sister Amy, also a Scholarship Foundation scholarship recipient, are working hard to meet the high-bar their father has set.
Sisters and scholarship recipients Elleine Sanchez and Ellysa Aquino credit their father, Gunnery Sergeant Pedro Aquino USMC, for their commitment to education and their drive to succeed.  Gunnery Sgt. Aquino came to the U.S. from El Salvador as a young boy.  In high school, Marine Corps recruiters gained his attention and he enlisted following his senior year.  A Wounded Warrior, Gunnery Sgt. Aquino has served Country and Corps for nearly 20 years, including five combat deployments.  He is battling Post-Traumatic Stress and with the support of the Marine Corps Wounded Warrior Battalion has learned to cope with his ailment.

“It’s an honor to be able to give back to the Marine and Navy families who have sacrificed so much for all of us,” said Michael Rouse, vice president, diversity, philanthropy and community affairs for Toyota Motor Sales (TMS), U.S.A. “Higher education is a valuable and lifelong investment and we’re pleased to be able to help lessen the financial burden for the children of our nation’s military families.”
About Toyota’s Commitment to America’s Military Families
Toyota has supported the Marine Corps Scholarship Foundation since 2004, and today’s gift brings Toyota’s total giving to the Foundation to more than $3 million.  The company currently supports 16 scholarship recipients each year through a $1.65 million endowment it established with the Foundation in 2004.  Toyota’s pledge to the Scholarship Foundation is an important part of the company’s ongoing commitment to our Nation’s service members.  Toyota is also an active participant in the U.S. Chamber of Commerce’s nationwide Hiring Our Heroes program that helps veterans and military spouses find meaningful employment. 

'Car of the Future' is Here. Now.

Driving helps make lives safer, greener and more convenient at Toyota’s “Experience the Future of Mobility” exhibit, open now at the 2014 Aspen Ideas Festival. Toyota is staging the North American debut of its “Car of the Future” at the annual conference. Unveiled earlier this week at a press conference in Japan, the zero-emission hydrogen Fuel Cell Vehicle (FCV) will be available for sale to customers in California in summer 2015.
True to the Festival’s 2014 focus on imagining the future, the Toyota FCV is an important step forward for zero-emission vehicle technology. An electric-drive, mid-size, four-door sedan, the vehicle won’t require customers to compromise on safety, price or performance. Instead, the FCV will travel approximately 300 miles on a single fill-up of hydrogen, which takes less than five minutes.
In addition, Toyota is taking steps to ensure that owners of hydrogen fuel cell vehicles will be able to fill their tanks, no matter what brand is on the hood. In May, the company announced it had entered a financial relationship with FirstElement Fuels to support the long-term operation and maintenance of 19 new hydrogen refueling stations in California.
“Our society is on the cusp of a revolution in personal mobility,” said Osamu Nagata, President and CEO of Toyota Motor Engineering and Manufacturing North America. “Slowly but surely, new technologies are changing how we think about automobiles and transportation -- from intelligent, automated systems that team up with drivers to improve safety, to zero-emission vehicles that emit nothing but water vapor. These technologies will help save lives, improve the environment, create jobs and help the U.S. maintain technical leadership in a field that is an important contributor to economic growth.”
Nagata will discuss the company’s vision for the future of mobility on the Festival’s main stage on June 28 during a one-on-one interview with Andrew Ross Sorkin, Financial Columnist, Editor-at-Large, New York Times; Co-anchor, CNBC’s “Squawk Box.”
In addition to the FCV, Toyota is presenting a comprehensive vision for the Future of Mobility with an interactive exhibit that brings to life emerging automated vehicle technologies and cutting-edge safety research.
The display includes a preview of the Toyota’s newest generation Driver Awareness Research Vehicle (DARV 1.5), part of the company’s ongoing research into the dynamics of driver distraction at the Collaborative Safety Research Center in Ann Arbor, Michigan. The Toyota DARV 1.5 uses advanced technology, including Microsoft's Surface and Kinect and custom biometric software and algorithms by Infosys, to help driver, passengers and the vehicle itself work together as a team to achieve safer driving.
The technology allows for features such as “driver lock-in,” which tracks the driver’s body frame and automatically enables or disables features based upon who is interacting with the navigation panel. The Toyota research vehicle also explores new ways to use emerging wearable devices, such as smart watches, to control key vehicle functions in an effort to understand the potential impact of these devices on auto safety. In addition, the Toyota DARV 1.5 looks at new ways to create a safer driving environment by measuring driver behavior and providing a driving “score” based on safe driving choices.

Saturday, July 5, 2014

Toyota Reveals Exterior of Fuel Cell Sedan

Toyota Motor Corporation has revealed the exterior design and Japan pricing of its hydrogen fuel cell sedan, first unveiled as a concept at the Tokyo Motor Show last year.

Watch the reveal HERE.

The car will launch in Japan before April 2015, and preparations are underway for launches in the U.S. and European markets in the summer of 2015.

In Japan, the fuel cell sedan will go on sale at Toyota and Toyopet dealerships, priced at approximately 7 million yen (MSRP; excludes consumption tax). Initially, sales will be limited to regions where hydrogen refueling infrastructure is being developed. U.S. and Europe prices have not yet been decided. Likewise, more detailed information, such as specifications, exact prices and sales targets, will be announced later.

Toyota’s commitment to environment-friendly vehicles is based on three basic principles: embracing diverse energy sources; developing efficient, low-emission vehicles; and driving real and positive environmental change by popularizing these vehicles.

Hydrogen is a particularly promising alternative fuel since it can be produced using a wide variety of primary energy sources, including solar and wind power. When compressed, it has a higher energy density than batteries and is easier to store and transport. In addition to its potential as a fuel for home and automotive use, hydrogen could be used in a wide range of applications, including large-scale power generation.

Toyota has been developing fuel cell vehicles in-house for more than 20 years. Toyota’s fuel cell system includes a proprietary FC Stack, which generates electricity from the chemical reaction between hydrogen and oxygen, and high-pressure hydrogen tanks. In 2002, Toyota began leasing the “Toyota FCHV”, a fuel cell SUV, on a limited basis in Japan and the U.S.

Significant improvements have been made to the FC system since 2002. The fuel cell sedan Toyota revealed today, for example, features performance similar to a gasoline engine vehicle, with a cruising range of approximately 700 km (according to Toyota measurements taken under the Japanese Ministry of Land, Infrastructure, Transport and Tourism’s JC08 test cycle) and a refueling time of roughly three minutes. When driven, it emits only the water vapor produced by the reaction between hydrogen and oxygen.

Fuel cell vehicles contribute to the diversification of automobile fuels, emit no CO2 or environmentally harmful substances during operation, and offer the convenience of gasoline-powered cars. Toyota believes they have a great deal of potential, and are ideal environment-friendly vehicles for promoting a sustainable mobility society.

Toyota Group companies are also engaging in other hydrogen-related initiatives, such as developing and testing fuel cells for use in homes, and developing fuel cell forklifts and fuel cell buses.

Pro Golfer Tees Off to Increase Toyota Gift to Hispanic Scholarship Fund

Lizette Salas doesn’t crack under pressure. The recipients of the Hispanic Scholarship Fund’s (HSF) scholarships will soon be thankful for that.

That’s because every shot the rising LPGA star takes through the remainder of the 2014 season could generate more than $1 million for scholarships and related services provided by the nation’s largest not-for-profit organization supporting Hispanic American higher education.

As part of the Toyota Drive for Success program, Salas will earn funding for HSF through each round of golf she plays. Throughout her season, each birdie (one stroke under par for a hole) she makes will earn $1,500 and each eagle (two strokes under par for a hole) will earn $5,000. With one stroke—specifically a hole-in-one made during the first round of one of her remaining domestic tournaments—Salas could send an additional $1 million to the nonprofit organization.

For the Team Toyota athlete, the contributions are personal.

“As the first person in my immediate family to earn a college degree, I’m proud to help promote the Hispanic Scholarship Fund and its critical goals for Hispanic students,” Salas said. “Thanks to the generous support from Toyota, “every good shot I make will put money in the bank for more students to further their education and pursue their passions like I’ve had the opportunity to do.”

Salas graduated from the University of Southern California, where she was the golf program’s first four-time All-American and twice-named the Pac-10 Player of the Year. She entered the LPGA in 2012 and has since been ranked as high as number 10 in the world by the Rolex Rankings. The Southern California native joined Team Toyota in November 2013, adding to the diverse roster of athletes supported by Toyota Motor Sales, USA, Inc.

By banding together, Salas is helping Toyota further its commitment to the Latino community. For more than 25 years, Toyota has supported HSF by donating more than $5.7 million toward scholarships and related services.

“Lizette’s success story is extremely relevant to the Hispanic community and embodies the educational and personal achievements the Hispanic Scholarship Fund aims to support,” said Fidel A. Vargas, President & CEO, Hispanic Scholarship Fund.  “Toyota’s generous commitment, and the chance to receive over $1 million with Lizette’s play, adds a new level of fun and excitement to our long-standing partnership.”

In addition to her efforts on the course, Salas will make several public appearances, throughout the season, to raise awareness for HSF and share her quest to reach the full pledge available from Toyota.

“Lizette is the perfect role model to bring awareness to the important work of the Hispanic Scholarship Fund,” said Ed Laukes, Vice President, Marketing, Performance and Guest Experience for Toyota. “With her help both on and off the golf course, we hope to better serve the organization’s scholarships and services that support students pursing higher education.”

For more information about Toyota’s commitment to the community,