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Sunday, November 19, 2017

Toyota Premieres Powerful First Olympic and Paralympic Television Commercial as it Transitions from an Automobile to Mobility Company

 “Mobility For All,” the first spot from Toyota’s first global campaign “Start Your Impossible” premieres November 16 


Toyota’s television commercial “Mobility For All” will air for the first time on television in the U.S. tonight on NBCSN during the Winter Olympic Trials with an Olympic and Paralympic message that delivers hope and breaks new ground for Toyota as it evolves from an automobile company to mobility company.
 
Created as part of the company’s eight-year global sponsorship of The Olympic and Paralympic Games and as the first-ever Mobility Partner in the history of The Olympic Partner (TOP) Programme to sponsor the mobility category, “Mobility For All” leads Toyota’s first global campaign, “Start Your Impossible.”
 
The campaign is a reflection of the company’s transition to a mobility company. As the anthem to inspire and enable the pursuit of all things impossible through movement, “Mobility For All” highlights mobility stories of Olympic and Paralympic athletes and other individuals (ages 1 to 100) in every stage of life. The 60-second spot also introduces transportation solutions, next-generation mobility, and advanced technologies researched and developed by Toyota.
 
A group of 16 distinguished athletes taking part in “Mobility For All” includes: Tatyana McFadden, the world’s leading wheelchair racer, who has won 17 Paralympic medals across five Games for the USA; Brad Snyder, American Paralympic swimmer, former captain of the U.S. Naval Academy swim team and three-time gold medalist at the Paralympic Games Rio 2016; and Rami Anis, a swimmer from Syria, part of the Refugee Olympic Team at the Olympic Games Rio 2016.

While the ad is the first spot to debut, Toyota will roll out nine additional commercials globally through The Olympic and Paralympic Winter Games in 2018. Each commercial will feature inspirational stories and Toyota's range of mobility products, a mix of conceptual inventions used for research and development purposes, as well as products that Toyota has committed to deliver to the market.
 
Toyota’s new website, MobilityForAll.com (to be rolled out in phases), was built in consultation with the National Center for Accessible Media. The site was designed to be accessible for users with various impairments. Whether set to default, visually impaired, hearing impaired, mobility impaired or cognitively impaired, all coding and design features work to make the experience equally enjoyable for all users.

Launching in addition to the new broadcast campaign are “Start Your Impossible” digital and social amplifications including:
 

  • Relay Your Challenge: With the belief that achieving the impossible begins by setting goals and declaring them aloud, Toyota encourages consumers and its team members to share their ‘impossible statement’ and relay it forward so that people worldwide can participate and challenge themselves. Visit RelayYourChallenge.com.
  • Impossible Stories: These are inspiring in-depth long form videos of 10 impossible challengers in 10 countries, three of which are available at launch. The documentaries convey a deeper understanding of Toyota’s vision for the future through the challengers’ stories of starting their own “impossible.”
 
“I can’t think of any better stage to announce our evolution as The Human Movement Company than the pinnacle of human movement, The Olympic and Paralympic Games,” said Jack Hollis, group vice president and general manager, Toyota Motor North America. “At Toyota, we believe that movement is a human right. With the ‘Start Your Impossible’ campaign, we aim to inspire people and as a company, aspire to solve challenges and create solutions to mobility barriers that limit human potential.”
 
“The campaign, was born out of an unprecedented move by Toyota and our long-standing agency partners at Saatchi & Saatchi (Los Angeles and Dallas) and Dentsu (Tokyo) that broke down agency walls to collaborate as one integrated team,” said Hollis.”
 
To view and learn more about Toyota and the “Start Your Impossible” campaign, please visit MobilityForAll.com.

Sunday, November 12, 2017

Toyota Opportunity Exchange Makes its Motown Debut

28th Annual Event Brings Tier 1 Suppliers and Minority Businesses Together in Detroit


At Cobo Hall in downtown Detroit today, the 28th Toyota Opportunity Exchange brought together minority, and women-owned businesses and representatives from Tier 1 suppliers to network, help foster relationships and strengthen the automotive supplier base.

This was the first time the event was held in Detroit. Michigan, home to 60 of the top 100 North American automotive suppliers and over 1,700 automotive-related manufacturing facilities, is the ideal location to bring together representatives from companies that drive the automotive industry with companies that aspire to do the same. Michigan’s strong automotive history and vast supplier base was also the catalyst for Toyota’s recent $154 Million investment to expand its research and development operations and create its Supplier Center in the state.

“With the relocation of our purchasing team as well as the construction of our Supplier Center in Michigan, it only made sense to bring the Opportunity Exchange event to Detroit. The goal of Opportunity Exchange is to connect diverse companies with Tier I suppliers, and the largest concentration of those Tier 1’s is right here in Michigan,” said Robert Young, group vice president for Toyota Purchasing, Supplier Engineering Development (SED) and Cost Planning. “By strengthening critical skills, business insight, and networking, our goal is to turn today’s connections into tomorrow’s relationships.”

Throughout its 28-year history, the Toyota Opportunity Exchange has allowed hundreds of diverse businesses to cultivate and strengthen relationships within the automotive space.

“As the Piston Group continues to grow, we have consistently delivered high customer satisfaction, high quality and low cost, enabling our selection as a supplier to Toyota," said Vinnie Johnson, founder, chairman and CEO of Piston Group. "We are proud of our partnership with Toyota, and thrilled to participate in the Opportunity Exchange.” 

The event includes a trade show, seminar and panel discussions that focus on how diverse suppliers can turn relationships into opportunities.

“Our annual participation in the Toyota Opportunity Exchange has been a key component in our exponential business growth with Toyota in chemical management, and continues to spur creativity within the Chemico organization," said Leon C. Richardson, president & CEO, The Chemico Group. "We are thrilled that this year’s event is being held in our hometown -- the Motor City.” 

Beginning in 1989 with 300 attendees, Toyota Opportunity Exchange has grown to over 1,800 attendees and has generated hundreds of millions in contracts for suppliers.

For more information, visit ToyotaOpportunityExchange.com.

Thursday, November 9, 2017

Toyota Sets a Goal of Mobility For All in Global “Start Your Impossible” Campaign

Campaign Features Real-Life Success Stories Focused on Toyota’s Commitment To Enabling Human Movement

Company’s first-ever global campaign to launch in celebration of The Olympic and Paralympic Games



Toyota continues its evolution as a mobility company with its first-ever global marketing campaign. “Start Your Impossible” launches today in 24 countries in celebration of Toyota’s eight-year global sponsorship of The Olympic and Paralympic Games as the first-ever Mobility Partner in the history of The Olympic Partner (TOP) Programme to sponsor the mobility category.
 
“Start Your Impossible” debuts with a film entitled “Mobility For All” which features 100 real-life mobility stories of Olympic and Paralympic athletes and other individuals (ages 1 to 100) in every stage of life. An additional 15 markets will start running in the months leading up to The Olympic and Paralympic Winter Games in 2018.

The fully integrated campaign highlights Toyota’s mission to create a barrier-free society and reinforces the company’s values of humility, hard work, overcoming challenges, and never giving up.
While “Mobility For All” is the first creative asset to debut globally, Toyota will roll out nine additional spots globally that feature inspirational stories and Toyota's range of mobility products - a mix of conceptual inventions used for research and development purposes and products that Toyota has committed to deliver to the market.
 
The “Start Your Impossible” campaign TV commercials close with an original mnemonic featuring Toyota’s mobility products and athletes who embody the best in human performance.  Print, digital and out-of-home “Start Your Impossible” creative aims to start conversations about breaking barriers to achieve dreams.
 
Toyota has recently launched a website – MobilityForAll.com. In consultation with the National Center for Accessible Media (NCAM) in the United States, the website (which will be rolled out in phases) is built to be accessible for users with various impairments and to allow all users to experience the site’s content. Whether set to default, visually impaired, hearing impaired, mobility impaired or cognitively impaired, all coding and design features work to make the experience equally enjoyable for all users.
A partial list of the digital and social amplifications of “Start Your Impossible” that will be available at launch include:
  • Relay Your Challenge: With the belief that achieving the impossible begins by setting goals and declaring them aloud, Toyota encourages consumers and its team members to share their ‘impossible statement’ and relay it forward so that people worldwide can participate and challenge themselves. Visit RelayYourChallenge.com.
  • Impossible Stories: These are inspiring in-depth long form videos of 10 impossible challengers in 10 countries, three of which are available at launch. The documentaries convey a deeper understanding of Toyota’s vision for the future through the challengers’ stories of starting their own “impossible.”
A group of 16 distinguished athletes taking part in the first “Mobility for All” spot of the campaign includes: Tatyana McFadden, the world’s leading wheelchair racer who has won 17 Paralympic medals across five Games for the USA; Brad Snyder, American Paralympic swimmer, former captain of the U.S. Naval Academy swim team and three-time gold medalist at the Paralympic Games Rio 2016; and Rami Anis, a swimmer from Syria, part of the Refugee Olympic Team at the Olympic Games Rio 2016.

To view and learn more about Toyota and the “Start Your Impossible” campaign visit MobilityForAll.com.
 
“At Toyota, we embrace the potential of new technology to help us create products and services that enable people to overcome barriers and to reach their potential,” said Susumu Matsuda, Marketing Division General Manager, Toyota Motor Corporation. “The Olympic and Paralympic Games align with Toyota’s values and are platforms to showcase our global commitment to the concept of mobility for all.”
 
“Mobility means something different to every person around the world.  At Toyota, we have always defined mobility as providing people with the opportunity to move freely, and we believe the time has come to share our mobility vision and solutions with everyone.  I can think of no better stage to announce our evolution as The Human Movement Company than the pinnacle of human movement, the Olympic and Paralympic Games,” said Jack Hollis, group vice president and general manager, Toyota Motor North America. “At Toyota, we believe that movement is a human right. With the ‘Start Your Impossible’ campaign, we aim to inspire people and as a company, aspire to solve challenges and create solutions to mobility barriers that limit human potential.”
 
“The campaign, was born out of an unprecedented move by Toyota and our long-standing agency partners at Saatchi & Saatchi (Los Angeles and Dallas) and Dentsu (Tokyo) that broke down agency walls to collaborate as one integrated team,” Hollis said.”

Toyota honored with another perfect score of 100 percent on 2018 Corporate Equality Index

Automaker recognized as a vehicle for change in the workplace and in our communities


For 11 yearsToyota has been honored with a perfect score of 100 percent on the Corporate Equality Index (CEI), including for 2018. The CEI is a national benchmarking survey and report on corporate policies and practices related to lesbian, gay, bisexual, transgender, and queer (LGBTQ) workplace equality, administered by the Human Rights Campaign Foundation.
 
Toyota was one of the first automotive companies to provide comprehensive domestic partnership benefits back in 2002, and continued to demonstrate its support of LGBTQ team members by expanding tax benefits, adoption support and transgender health benefits.
 
“Toyota’s commitment to diversity doesn’t stop within the company,” said Chris Reynolds, executive vice president and chief diversity officer of Toyota Motor North America. “Across the country, Toyota partners with, and invests in a variety of organizations to help build positive, affirmative environments in which the diverse members of our communities, including LGBTQ, can live and make stronger contributions towards an ever-better society for all.”
 
The 2018 CEI evaluates LGBTQ-related policies and practices including non-discrimination workplace protections, domestic partner benefits, transgender-inclusive health care benefits, competency programs and public engagement with the LGBTQ community. Toyota’s efforts in satisfying the CEI’s criteria results in the 100 percent ranking and designation as a “Best Place to Work” for LGBTQ Equality.
 
With over one billion dollars of business conducted with minority- and women-owned suppliers every year, Toyota is building strong and successful relationships with some of America's most vibrant and progressive companies. Through dedicated supplier diversity professionals, Toyota strives to ensure businesses and business opportunities are open to all.
 
For more information on the 2018 Corporate Equality Index, or to download a free copy of the report, visit www.hrc.org/cei.

Sunday, October 29, 2017

Toyota Recognized by Project Lead The Way for Commitment to America’s Students and Teachers

Named a Transformative Partner for its efforts to increase access to high-quality career learning


From advanced manufacturing to computer science, developing and connecting youth to high-demand, high-growth career opportunities is something companies throughout the nation are trying to tackle. For Toyota, this kind of workforce development has been a focus in the U.S. for decades. 

To recognize its focus on developing and connecting students to career opportunities, Project Lead The Way (PLTW) welcomed Toyota as a “Transformative Partner” at its 2017 National Summit. Awarded just six times in 20 years, the distinction of Transformative Partner is the highest level of commitment for PLTW partners. In addition to Toyota, PLTW’s Transformative Partners include Autodesk, Chevron, Kern Family Foundation, Lockheed Martin, and Verizon.

“Providing students with career-learning opportunities in growing industries is critical to empowering students with the knowledge and skills they need to thrive in our global economy,” said Dr. Vince Bertram, president and CEO of PLTW. “Through its support of PLTW programs and facilitation of student opportunities through its work/study and technician-training programs, Toyota has been an invaluable partner in this effort. We are proud to recognize Toyota as a Transformative Partner.”

Toyota began recruiting PLTW high school graduates to enroll in its Advanced Manufacturing Technician (AMT) program in 2010. The two-year, intensive technical work/study program prepares global-best graduates for in-demand manufacturing careers and offers them a unique opportunity to earn a salary with Toyota while working toward an associate degree through a local community college partner. Today, the program is active in nine states, with 22 programs and over 300 engaged employers.

“PLTW programs help to empower teachers and students, providing the skills, resources, and training necessary to compete for the jobs of tomorrow,” said Dennis Dio Parker, who leads Toyota’s AMT program. “We part of a rapidly changing and complex industry, and PLTW helps produce graduates who are well prepared to succeed in our global-best AMT pathway.”

In addition, Toyota engages in targeted recruitment of PLTW students for its Technician Training & Education Network (T-TEN) program, currently in 36 U.S. colleges. In its 31-year history, T-TEN has developed and graduated over 11,000 factory-certified automotive technicians in challenging, rewarding, and well-paid positions in Toyota and Lexus dealerships around the country.

“Throughout the nation, we are investing in workforce development programs to provide youth with opportunity,” said Rick Lester, who leads Toyota’s T-TEN program. “By partnering with PLTW, we are able to build a pipeline of students with the skill sets that help prepare them for future success in our program.”

Expanding access to career-learning opportunities in manufacturing and science, technology, engineering, and mathematics (STEM) is vital to preparing students for careers in high-demand, high-growth fields. A study from Deloitte found that over the next decade, U.S. employers will need to fill nearly 3.5 million skilled manufacturing jobs; however, the skills gap is expected to result in two million of those jobs remaining unfilled. Furthermore, the U.S. Department of Commerce reports that employment in STEM is projected to grow by 8.9 percent from 2014 to 2024, compared to 6.4 percent growth for non-STEM occupations.

Earlier this year, The Toyota USA Foundation awarded PLTW a grant to support the implementation of PLTW programs in approximately 115 K-12 schools throughout the United States. The grant will help with the implementation of PLTW Launch (grades K-5); PLTW Gateway (grades 6-8); and PLTW Engineering and PLTW Computer Science programs (grades 9-12). In 2015, the Foundation awarded PLTW a grant which gave 40 high schools the opportunity to implement PLTW’s Computer Integrated Manufacturing (CIM) course.

The grant application window for this year’s funding is currently open. Eligible schools must submit an application through the Grants tool in myPLTW before Dec. 15.

Saturday, October 28, 2017

Toyota Financial Services Offers Payment Relief to Customers Affected by California Wildfires



Toyota Financial Services (TFS) announced it is offering payment relief options to its customers affected by the recent California wildfires. This broad outreach includes any Toyota Financial Services (TFS) or Lexus Financial Services (LFS) customer in the designated disaster areas and follows the company’s recent payment relief programs for customers affected by Hurricane Harvey, Hurricane Irma, and Hurricane Maria. 
 
We at Toyota Financial Services care about the safety and well-being of our customers and want to help those affected by the fires.  Lease and finance customers residing in the devastated areas may be eligible to take advantage of several payment relief options, some of which include:
  • extensions or deferred payments 
  • redirecting billing statements
  • arranging phone or online payments
 
Toyota Financial Services will proactively attempt to contact customers in the affected areas to assess their needs and inform customers of the options available to them. 
 
Customers who would like to discuss their account options are encouraged to contact TFS or LFS:
 
Toyota Financial Services customers may call (800) 874-8822 or contact TFS via email using the Mail Center function after logging into ToyotaFinancial.com.
 
Lexus Financial Services customers may call 800-874-7050 or contact LFS via email using the Mail Center function after logging into LexusFinancial.com.
 
We extend our heartfelt thoughts to those affected by the natural disaster. 

Tuesday, October 24, 2017

Calling Teen Filmmakers: Toyota and Discovery Launch Safe Driving PSA Challenge

2018 TeenDrive365 Video Challenge Open for Entries: Winner to Receive $15,000 Grant and Opportunity to Work with Discovery Communications’ Velocity Network to Produce TV-Ready PSA


Learning to drive is an exciting time for a teen. But facts have shown it can be extremely dangerous.  A short video that promotes safe driving habits might be all that it takes to become aware of dangerous driving situations. That is why Toyota and Discovery Education launched the 2018 TeenDrive365 Video Challenge
 
Now in its sixth year, the challenge, sponsored by Discovery Education, invites teens to submit an original 30-60 second Public Service Announcement for 9-12 grade students about safe driving habits.  The grand prize includes $15,000 cash and the opportunity to work with a Discovery film crew to re-shoot the entry video into a TV-ready PSA. Teens can register and submit their entries today through February 28, 2018 at TeenDrive365inschool.com.
 
This contest continues to encourage students, parents and teachers to have critical conversations about the importance of making smart choices behind the wheel,” said Mike Goss, general manager, Toyota Social Innovation. “Every year we are amazed by the variety of unique and inspiring videos we receive and look forward to seeing this year’s entries.
 
This year, a panel of judges comprised of community leaders, educators, communications experts and Toyota representatives will convene to select challenge winners. Since the inception of the competition, thousands of video submissions have been considered, and the effort has awarded hundreds of thousands of dollars in student grants and prizes. The top ten finalists’ videos – some amusing and others more serious in tone – communicate the importance of maintaining safe driving habits and avoiding fatal distractions while behind the wheel.
 
“The TeenDrive365 Video Challenge inspires meaningful peer-to-peer conversations across digital learning environments, with the goal of empowering young drivers with the tools they need to help other students develop safer driving habits,” said Lori McFarling, senior vice president and chief marketing officer, Discovery Education.
 
This year’s challenge grants include:
  • Grand Prize - $15,000 and the chance to work with a Discovery film crew to reshoot the winning video as a TV-ready PSA
  • Second Place - $10,000
  • Third Place - $7,500
  • Fourth through Tenth Places - $2,500 each
  • Four Regional Prizes - $1,000 each
  • One People’s Choice Prize – selected online through public vote - $5,000 and a trip to attend a taping of a show that airs on Discovery Communications’ Velocity Network.
For more information about the TeenDrive365 Video Challenge or to watch winning videos from the 2016-2017 challenge, visit TeenDrive365InSchool.com
 
About Toyota TeenDrive365
TeenDrive365: In School is a comprehensive program designed by Toyota and Discovery Education to help teens avoid distractions and stay safe behind the wheel. The initiative offers a range of content, tools and resources designed specifically for educators and teens.
 
Available at no cost to classrooms nationwide, these resources include: standards-aligned lesson plans for grades 9-12, activities that teach appropriate behaviors for young drivers and passengers, Heads Up! – an Interactive Road Distraction Challenge that allows teens to virtually experience some of the dangers of distracted driving, and a collection of online events, tools and social media elements that underscore how teens can make a difference by driving safely.
 
About Discovery Education
Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content, professional development, and the largest professional learning community of its kind. Serving 4.5 million educators and over 50 million students, Discovery Education’s services are in half of U.S. classrooms, 50 percent of all primary schools in the UK, and more than 50 countries. Discovery Education partners with districts, states, and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement. Discovery Education is powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world. Explore the future of education at www.discoveryeducation.com.
 
For more information about Discovery Education’s Streaming Plus, digital content and professional development services, visit discoveryeducation.com. Stay connected with Discovery Education on social media through Facebook, follow us on Twitter at @DiscoveryEd, or find us on Instagram and Pinterest
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