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Friday, April 17, 2015

Mirai Takes the Stage at the National Mall

Toyota Exclusive Automotive Partner of Earth Day 45th Anniversary Celebration 
Mirai Display Kicks off Month of Hydrogen Fuel Cell Education

Fifteen years ago, a little hybrid no one knew rolled onto the National Mall to celebrate Earth Day. That hybrid – the Toyota Prius. Tomorrow, nearing the 45th anniversary of Earth Day, Toyota will return to Washington, D.C., to showcase yet another revolutionary technology, the hydrogen fuel cell electric Toyota Mirai. Toyota has partnered with Earth Day Network to sponsor the Global Citizen 2015 Earth Day celebration, April 17-19, featuring leading environmental voices, government leaders, star-studded performances and a Mirai activation. The celebration marks the beginning of a month of fuel cell features and festivities for Toyota.

"The Toyota Mirai represents a turning point in automotive history,” said Bob Carter, senior vice president, automotive operations, Toyota Motor Sales, U.S.A., Inc. “After more than 20 years of research and development, we are excited to bring Mirai to American driveways. Earth Day 2015 is a great platform to educate the public about hydrogen fuel cell technology and the potential of hydrogen as a future fuel.” 

For many Earth Day celebration attendees, this will be the first up close and personal look at the Mirai. The vehicle combines hydrogen and oxygen to create electricity that powers the electric motor. Water vapor is the only emission. The Mirai will go on sale in California later this year.

"Toyota has been a committed partner in creating solutions and momentum for a cleaner, better planet," said Kathleen Rogers, president of Earth Day Network. "We are proud to help educate about the possibilities for fuel cell technology and advocate around a shared vision for the environment.”

Beyond the celebration on the National Mall, Toyota will use the month of April to engage and educate customers about fuel cell technology and hydrogen power, including events in New York and Los Angeles, and digital activities to converse with skeptics and advocates alike.

  • Toyota will help New Yorkers mark Earth Day with an interactive display at Union Square Park on April 19.
  • Hollywood celebrities will gather for laughs and an opportunity to learn about the Mirai during Waterkeeper Alliance’s “Keep it Clean,” a star-studded evening of comedy on April 22.
The zero emission Toyota Mirai is a four-door, mid-size sedan with performance similar to traditional internal combustion engines – re-fueling in about five minutes and traveling up to 300 miles on a full tank. For more information about the Toyota’s commitment to fuel cell technology, visit

Monday, April 13, 2015

LIst of 10 Cars Americans Don't Buy--No Toyotas

Honda Insight, the least bought car in America

Seattle's news station, King 5, recently published an article listing the least bought vehicles in the United States...and there is not a Toyota vehicle on the list.

The 10 cars that Americans do NOT buy are:
10. Cadillac ATS
9. Kia Cadenza
8. Volvo XC90
7. FIAT 500L
6. Cadillac XTS
5. Buick Verano
4. Infiniti Q60
3. Cadillac ELR
2. Nissan GT-R
1. Honda Insight (least bought car in America)

See the complete article at King 5 HERE.

"We are proud not to have any Toyotas on this list," said Ted Klarich, general sales manager at Burien Toyota. "This proves that Toyota makes cars that people want. We make and provide vehicles that people want, that are functional, and that are at a price that makes sense to them."

Stop by Burien Toyota today to see which Toyota not on this list fits your life!

Saturday, April 11, 2015

Hey Mr. DJ! Toyota Manufacturing Lets the Beat Drop

Toyota Gifony Taps Music Culture to Offer Unprecedented Backstage Pass to How a Toyota is Made 

The backbeat kicks in. Momentum builds. The star of the show takes center stage. It’s the opening number of one of the world’s best-selling acts, but not quite who you’d think. It’s the 2015 Toyota Corolla rolling off the production line in its own “Gifony” remix. And the DJ is you.
Launching today, Toyota Gifony (www.Gifony.comgives users an unprecedented back stage pass to an incredible world of high technology, people-powered machines and music to let you see how your car goes from a coil of steel to what’s parked in your driveway.  
From gigantic robots referred to as “Godzillas” to cars diving into electromagnetic baths, Gifonyfeatures 45 gifs of the amazing sights and sounds of a Toyota production line. Users can create songs by selecting their favorite gifs and corresponding sounds, such as doors being drilled into place (the bass), sheets of steel being stamped into parts (the drums) or team member collabos (lyrics). Hit ‘Play My Gifony’ and your gifs are mixed into a track that can be downloaded and shared online.
“We wanted to give people a rare glimpse at the story behind how their favorite Toyota cars are made,” said Marjorie Schussel, corporate marketing director at Toyota. “Gifony allows users to experience the thrill of stepping into one of our 10 U.S. manufacturing plants for the first time and entering an exhilarating world of sounds, energy and activity.”
To help spread the word, Toyota has partnered with popular internet DJ SoNevable to produce his own Gifony, which will be featured on his YouTube page and will be promoted across his social media channels.
Gifony was created in collaboration with Toyota’s advertising agency 360i, along with sound engineers from Search Party. All visuals and sounds were recorded during the assembly process at Toyota’s manufacturing plants in Blue Springs, Mississippi and Georgetown, Kentucky.   
To learn more about Toyota Gifony and create your own remix, go to

Thursday, April 9, 2015

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

  • Toyota Safety Sense and Lexus Safety System-Plus Raise The Bar On Automated Driver-Assist
  • Packages Available On Nearly All Models and Trim Levels By End of 2017
The world’s first compact crossover sport utility vehicle (SUV) and the world’s first luxury crossover SUV are helping to bring advanced safety technology to the mass market; raising the bar and lowering the price.  The move is a major stride towards Toyota’s vision of a mobility future that improves safety and is more convenient for everyone, bringing a package of automated driver assist technologies closer to the mainstream.

At separate press conferences Wednesday and Thursday at the New York Auto Show, Toyota will reveal its first-ever RAV4 Hybrid SUV, while Lexus unveils its all-new fourth-generation RX luxury crossover SUV.  Both debuts will mark the arrival of new, multi-feature, integrated safety packages, each anchored by automated pre-collision braking and offered at a price dramatically below comparable systems across the auto industry. 

“Taking high-level driver assist to the next level, the safety packages will be offered as a very-low-cost option and will be systematically introduced across nearly all U.S. Toyota and Lexus models and trim levels, top-to-bottom, by the end of 2017,” said Jim Lentz, President and CEO Toyota Motor North America. “Pushing these systems across our lineup, as quickly as possible, can help protect people in the event of a crash.  More importantly it will help prevent some crashes from ever happening in the first place.”

Toyota Safety Sense (TSS) and Lexus Safety System+ (LSS+) are designed to support the driver’s awareness, decision making and vehicle operation over a wide range of speeds.  Packaged together in an integrated system, their features help address three key areas of accident protection: preventing or mitigating rear collisions, keeping drivers within their lane, and enhancing road safety during night time driving.  The systems are intended to address commonly occurring crash types according to traffic accident statistical analyses.

First announced in Japan this past November, both packages reflect Toyota’s desire to make safety technology available to a wider range of new car buyers. TSS will be offered in the form of two packages:  Toyota Safety Sense C for compact cars and TSS P for mid-sized and premium models will be available as an optional accessory from approximately $300 and $500, respectively – a price point unheard of for this array of safety technologies. Lexus Safety System+ aims to further expand the use of these systems across luxury models, integrating highly-effective active safety features into an optional accessory priced from approximately $500 to $635.

“At Toyota, we believe that the ultimate desire of a society that values mobility should be the eventual elimination of traffic fatalities and injuries,” said Bob Carter, Senior Vice President – Automotive Operations at Toyota Motor Sales, U.S.A. Inc. “Studies indicate that advanced active safety technologies can have a profound e?ect on automotive safety.  Toyota is proud to expand the availability of these technologies – and to do so at an excellent value proposition for our customers as well.”

TSS will initially be available on the RAV4 and Avalon, and three additional models which will be announced later this year. LSS+ will initially be available on RX, and four additional models to be announced later this year. Both packages will provide an added layer of safety capability on top of Toyota’s existing Star Safety System, a suite of six key safety technologies that are included as standard on every new vehicle.


The Toyota Safety Sense C package features three proprietary active safety technologies, and combines a camera and laser radar for enhanced performance and reliability. The package can help prevent or mitigate collisions in a wide range of vehicle speeds.

Pre-collision System (PCS)

PCS uses a camera and laser radar to detect objects ahead of the vehicle.  When the system determines there is a possibility of collision it prompts the driver to brake with an audio and visual alert. If the driver notices the hazard and brakes, the system provides additional braking force. If the driver fails to brake in a set time, the system automatically applies the brakes, reducing speed by approximately 19 mph *1 in order to prevent or mitigate the collision. The operational range of PCS covers speeds at which at least 80 percent of rear-end collisions occur (i.e. relative speeds of between approximately 7 – 50 mph).  

Lane Departure Alert (LDA)

LDA uses a camera to detect visible white and yellow lane markings. If the system determines that the vehicle is starting to deviate from the lane, LDA alerts the driver with an audio and visual alert.

Automatic High Beam (AHB)

AHB helps enhance forward visibility during nighttime driving. It uses a camera to detect the headlights of oncoming vehicles and the tail lights of vehicles ahead, and then automatically switches between high beams and low beams so as not to dazzle other drivers.

Toyota Safety Sense P combines a camera and millimeter-wave radar for enhanced performance and reliability. In addition to the three active safety technologies included in the Toyota Safety Sense C package, the Pre-collision System offered with this package also includes a pedestrian detection function. In addition, Toyota Safety Sense P offers Radar Cruise Control functionality.  (see below)

Pedestrian Pre-collision System

This system uses millimeter-wave radar and a camera to help detect pedestrians in certain conditions in addition to vehicles. To help prevent or mitigate collisions, the system activates an audio and visual alert in addition to brake assist, followed by automated braking if the driver does not brake in a set time. Automated braking operates at relative speeds of between 7- 50 mph for potential collisions with pedestrians, and can reduce speed by approximately 19 mph*1. For potential collisions with vehicles, the enhanced PCS system included with the Toyota Safety Sense P package operates at relative speeds of between 7 mph and the vehicle's top speed, reducing speed by approximately 25 mph*2.

Dynamic Radar Cruise Control

On highways, Radar Cruise Control uses millimeter-wave radar to detect preceding vehicles and determine their speed. It then is designed to adjust vehicle speed (within a set range) to help maintain a pre-set distance between vehicles. By using a forward-facing camera and millimeter-wave radar to monitor vehicles merging into or out of the lane, Radar Cruise Control helps maintain smooth acceleration and deceleration while driving.


Lexus Safety System + integrates several of Lexus’s existing active safety technologies: under certain conditions the Pre-Collision System (PCS) helps prevent and mitigate collisions; Lane Departure Alert (LDA) helps prevent vehicles from departing from their lanes; and Automatic High Beam (AHB) helps ensure enhanced forward visibility during nighttime driving. As part of a multi-faceted approach to active safety, the Lexus Safety System + package combines millimeter-wave radar with a camera, achieving high reliability and performance.

Pedestrian Pre-collision System

This system uses millimeter-wave radar and a camera to detect pedestrians in addition to vehicles. To help prevent or mitigate collisions, the system activates an audio and visual alert in addition to brake assist, followed by automated braking if the driver does not brake in time. Automated braking operates at relative speeds of between 7 – 50 mph for potential collisions with pedestrians, and can reduce speed by approximately 19 mph*1. For potential collisions with vehicles, the PCS system operates at relative speeds of between 7 mph and the vehicle's top speed, reducing speed by approximately 25 mph*2.

Lane Departure Alert (LDA)

LDA uses a camera to detect visible white and yellow lane markings. If the vehicle starts to deviate from a lane, LDA alerts the driver with an audio-visual alert and steering wheel vibration. Some models are also equipped with Lane Keep Assist, which controls power steering to help make it easier for the driver to remain within lane markings.

Automatic High Beam (AHB)

AHB helps enhance forward visibility during nighttime driving. It uses a camera to detect the headlights of oncoming vehicles and the tail lights of vehicles ahead, and then automatically switches between high beams and low beams so as not to dazzle other drivers.

Dynamic Radar Cruise Control (DRCC)

On highways, Dynamic Radar Cruise Control uses millimeter-wave radar to detect preceding vehicles and determine their speed. It then adjusts vehicle speed (within a set range) to help maintain a pre-set distance between vehicles. By using a forward-facing camera and millimeter-wave radar to monitor vehicles moving into or out of the lane, DRCC helps maintain smooth acceleration and deceleration while driving.

"With the new LSS+ system, we offer drivers an added level of occupant safety in a conveniently bundled package that leverages some of the latest accident prevention technology,”  said Jeff Bracken, Lexus Division group vice president and general manager.  “We certainly expect the proliferation of these features to continue throughout the luxury vehicle market and our Lexus lineup as the industry remains steadfast in the pursuit of enhanced vehicle safety."

Monday, April 6, 2015

Start Spreading the News: 2016 Toyota RAV4 Hybrid Debuts at New York International Auto Show

  • New 2016 RAV4 to Offer Eighth Hybrid in Toyota Lineup
  • More Horsepower, Higher MPG Than Conventional RAV4
  • Refreshed Exterior Styling and Updated Interior Across the RAV4 Lineup
  • New SE Grade Provides Sport-Tuned Suspension, Premium and Sportier Styling
There’s a new hybrid in town, and it’s called RAV4. Toyota has been the overwhelming gas-electric hybrid sales leader in the U.S. since 2000.  Now, 15 years after the first Prius was sold in the U.S., Toyota has unveiled its eighth hybrid offering as part of the refreshed 2016 RAV4. 

Launching this fall, the RAV4 Hybrid will be targeted towards young adventure-seeking couples looking for a vehicle that provides utility, versatility, capability and excellent fuel efficiency. 
Looks Great and Less Filling
Fewer fill-ups will become the norm with the addition of a new, fuel efficient RAV4 Hybrid.  Higher MPG comes without sacrifice as the RAV4 Hybrid will deliver more horsepower and better acceleration than the conventional RAV4.  

A no compromise vehicle, the RAV4 Hybrid will be offered in two premium grades:  XLE and Limited.  Both grades will be equipped with an Electronic On-Demand All-Wheel-Drive System with intelligence (AWD-i).  Also available will be unique 17-inch alloy wheels and six exterior colors (Super White, Blizzard Pearl, Magnetic Gray Metallic, Classic Silver Metallic, Black Sand Pearl and a new BLUE).
Making the Grade(s) With Refreshed Styling and New Technologies
The conventional gas version RAV4 will come in four grades: LE, XLE, Limited and the new SE.  Together with the new Hybrid XLE and Limited, all 2016 RAV4 models will feature refreshed exterior styling, providing a sleeker, more dynamic appearance.  It starts with a new, stronger looking front fascia with an available LED trifecta (Headlights, Daytime Running Lights and Hi-Lo Headlights).  The new styling extends along the lower rocker panel to the rear bumper for a flowing visual appeal.  A new rear bumper and lift gate with available LED taillights add a premium touch.  Additional new exterior features include front and rear silver skid plate garnishes on most models and a standard shark fin antenna.  An all-new wheel lineup and three new exterior paint colors (Silver Sky Metallic, Black Currant Metallic, and Electric Storm Blue) round out the exterior design.
Toyota listened to customer feedback and added more refinement and technology to the interior.  New features include:
  • Improved interior quality with more premium materials
  • Available 4.2-inch TFT multi-information display in a revised gauge cluster
  • Available 7-inch touch-sensitive display audio touch screen
  • Leather steering wheel (excluding LE)
  • Updated interior shifter and window/lock control bezel material
  • Revised cup holder design to accommodate tall mugs with handles
  • New sunglasses holder
  • Additional USB added to front and one 12V power outlet added to rear
  • New interior colors (Tan, Beige and on SE a Tan/Black combination)
  • Soft touch material on upper door panel and lower dash
Additional convenience technologies include front and rear parking sonar, available Smart Key, and a Homelink® garage door opener (standard on Limited grade).  The LE grade will have an available Scout cell phone based navigation system.  All RAV4 XLE, SE and Limited models will come standard with SiriusXM All-Access Radio with a 3-month complimentary trial. 

RAV4 will also offer a new Bird’s Eye View Monitor.  This Toyota-first technology utilizes four cameras that are mounted on the front, side mirrors and rear of the vehicle to give the driver a panoramic view of their surroundings.  The system offers drivers assistance when parallel parking, and when pulling in and out of parking spaces.  The Bird’s Eye View Monitor system also has an industry-first feature called Perimeter Scan, that gives drivers a live rotating 360 degree view of what is around the vehicle, helping them see objects that could be in the way.

RAV4 SE: Sporty Looks, Spirited Driving
The new SE grade features a sport-tuned suspension, providing a more dynamic and responsive driving experience.  The SE also adds premium convenience features and performance styling cues, inside and out.  Additional equipment and sporty design cues unique to the SE include:
  • 18-inch Alloy Wheels
  • LED Headlights and Taillights
  • SofTex Seats with power driver’s seat and contrast stitching (also on Limited)
  • Two interior colors (Black and Black/Tan)
  • Bumper and lower grille design
  • 4.2-inch color TFT multi-information display with a meter cluster, twin dials, red illumination and red pointer
  • Distinctive interior with Black headliner and gunmetal finish
  • Paddle shifters
The SE will also include an S-Code paint design consisting of three available upper exterior colors (Super White, Black Sand Pearl, and Electric Storm Blue) mated to a Classic Silver Metallic on the lower trim of the vehicle.
Toyota Safety That Makes Sense
The 2016 RAV4 will be among the first U.S. models with Toyota Safety Sense (TSS), a new multi-feature advanced safety package anchored by automated pre-collision braking.  TSS bundles cutting edge safety technologies including:
  • Pre-Collision System
  • Forward Collision Warning
  • Lane Departure Alert
  • Automatic High Beams
  • Pedestrian Pre-Collision System
  • Dynamic Radar Cruise Control
TSS will be standard on 2016 RAV4 Limited grades. 
Small SUV Utility Plus Hybrid MPG Equals $avings       
The RAV4 started the small SUV segment craze 20 years ago.  Five years later, Toyota introduced hybrids to the U.S market, raising the bar for high MPG at an affordable price.  Each has helped change the automotive landscape in the U.S.  The arrival of the 2016 RAV4 Hybrid will be a natural fit for young buyers seeking the winning combination of affordable SUV utility and the high MPG of Toyota’s Hybrid Synergy Drive. 

Saturday, March 28, 2015

Toyota: Making Ever-Better Cars

"Sudden and drastic changes in the business environment mean that conventional ways of thinking and doing business can no longer help us grow sustainably. We are at a crossroads where we must now build a new business model."
- Toyota President Akio Toyoda

Toyota City, Japan, March 26, 2015 -- In the four years since announcing its new Global Vision, Toyota has made significant progress toward achieving sustainable growth by making ever-better cars. This has required a new approach to manufacturing automobiles, with the core aims being greatly improved product development and more competitive production sites. This work is based on the Toyota New Global Architecture (TNGA) and is supported by the cultivation of a skilled and capable workforce.

Commenting on progress made so far, Toyota President Akio Toyoda said: "I want 2015 to be a year in which we take steady and bold steps toward sustainable growth. We can do this by launching new models that incorporate TNGA, and making good use of this intentional pause to strengthen our competitiveness. Based on the new management structure we announced this month, it is important that we improve our true competitiveness, including strengthening our human resources. We aim to be a company that grows sustainably?a tree with a strong trunk."

Making better cars through TNGA
To greatly improve core vehicle performance and product appeal, Toyota is implementing an innovative, integrated development approach for powertrain components and vehicle platforms. Development of vehicles is also being grouped to promote strategic sharing of parts and powertrain components with the goal of reducing resources required for development by 20 percent or more. And by working even closer with suppliers, Toyota intends to further reduce costs and reinvest the resulting resources into developing advanced technologies and strengthening product appeal.

New powertrain components
Powertrain components are at the heart of all vehicles. Their development needs to be coordinated with that of vehicle platforms, which form the basic structure of all vehicles. To enhance driving performance and fuel efficiency while also giving vehicles more attractive styling and improved handling, Toyota is focusing on joint development of powertrains and platforms together to create a lower center of gravity, on making components lighter and more compact, and on applying unified design through modularization. By improving thermal efficiency in engines and energy-relay efficiency in transmissions, Toyota has increased the overall fuel efficiency of its powertrains by approximately 25 percent and overall power output by more than 15 percent. Also, by rethinking drive unit layout and making electric motors, inverters and batteries smaller, Toyota expects to improve the overall fuel efficiency of its hybrid vehicle systems by more than 15 percent. Toyota will begin introducing its new powertrain units this year, and will continue to develop innovative new hybrid systems, transmissions and engines.

New vehicle platforms
Toyota has developed new platforms through innovative improvements to its vehicle underbodies and suspensions. Additionally, repositioning and lowering the center of gravity of powertrain components has contributed to achieving attractive, low-stance designs, responsive handling, a high-quality drive feel, and collision performance that offers safety and peace of mind. By rethinking body structure, Toyota plans to first increase overall body rigidity by as much as 30 to 65 percent, and then further improve rigidity by joining body components using laser screw welding technology. Toyota will begin rolling out its new platforms with the launch of a midsize front-wheel-drive vehicle this year, followed by specific new platforms for front-wheel-drive compact and large vehicles, as well as for rear-wheel-drive vehicles. Toyota expects approximately half of its vehicles sold worldwide in 2020 to feature the new platforms.

Improving Toyota's production systems
After deciding to take an intentional pause to strengthen its competitiveness, Toyota froze new production plant projects and has been working to achieve full use of existing plants and facilities, and to reduce the amount of capital investment required at plants when new vehicle models are launched. Toyota is also working to make plants more competitive by greatly reducing required levels of initial investment and further strengthening environmental performance and safety.

To increase product appeal, Toyota is developing production technologies that will make it easier than ever to turn new designs and features into reality. Toyota is also doing more to cultivate its human resources ahead of entering a new stage of sustainable growth.

Fully using existing plants and facilities
Since 2013, Toyota has been increasing the versatility of its production lines, linking production of same-model vehicles across multiple plants and steadily increasing operational availability to make thorough use of even the smallest capacity surpluses at each plant. Toyota has subsequently increased its total global load factor (line utilization rate) to more than 90 percent from approximately 70 percent in 2009.

Reducing investment needed to produce new models
This year, Toyota is aiming to reduce the amount of capital investment required to prepare a production line for a new model by approximately 50 percent compared to 2008 levels. This work also covers the production of new engines, transmissions and related components.

Although rolling out new TNGA platforms and powertrain components will temporarily require increased production line investment, investment requirements are still expected to result in lower investment levels than those required in 2008. And, because TNGA's strategic sharing of parts and components allows multiple platforms and powertrain components to be added to a line for mixed production, Toyota will be able to respond flexibly to changes in demand and achieve significant reductions in overall production line investment.

Increasing plant competitiveness
Toyota is combining the results of its work to increase plant competitiveness with the mindset and technologies accumulated by making ever-better cars in the field of production engineering. Toyota aims to break the mold by creating production sites that are competitive and built for sustainable growth.

Toyota is now approaching the point at which it can expect to reduce initial plant investment by approximately 40 percent compared to 2008 levels. The main contributors include measures to achieve "simple and slim" production lines, such as downsizing painting-booth facilities and switching to compact equipment that can be installed on top of plant floors. By contrast, current plants often require large equipment that needs to be suspended from ceilings or fixed into the plant floor. This reduction in required investment frees up resources.

Also, by making plants more environment friendly through improved energy management, Toyota expects to reduce plant COoutput by up to 55 percent.

Through these combined projects, Toyota aims to shift to plants that are always competitive, rather than plants that depend on volume.

Making ever-better cars in the field of production engineering
Toyota is using the resources gained through its investment-reduction initiatives to further improve product appeal in the field of production engineering. Production engineering initiatives, with new technologies already finding their way onto a number of mass-production vehicle models, include revolutionizing forming technologies to allow the production of highly stylish components and developing more-advanced welding technologies for greater body rigidity.

Thursday, March 26, 2015

Toyota Exhibit at New York Auto Show Features New RAV4 Hybrid and Tacoma Models, Engaging Activations

Automaker’s Display to also Include Mirai Fuel Cell Vehicle, Distracted Driving Simulator with Oculus Rift and Future Mobility Concepts

Want to see what mobility looks like today? Tomorrow? Visitors to the New York International Auto Show will glimpse exactly that when they check out the Toyota exhibit. They’ll see the newest hybrid model in the Toyota line-up, the RAV4 Hybrid. The RAV4 Hybrid, the fuel-efficient iteration of one of the company’s best-selling, award-winning vehicles, is making its world debut in New York. 

Toyota’s presence extends to Crystal Palace where the Mirai special exhibit will allow attendees to get up close and personal with Toyota’s revolutionary fuel cell hydrogen concept. The Mirai display will include a mock-up of a fueling station to educate consumers on how the vehicle is re-fueled with hydrogen in about five minutes.

The following are also at Crystal Palace, located near the Mirai exhibit:

  • FV-2 three-wheel concept vehicle, which is operated by the driver shifting his or her body to intuitively move the vehicle in any direction.
  • i-ROAD, an innovative, fun-to-drive three-wheel personal electric vehicle equipped with revolutionary Active Lean technology that emulates the movements of a skier
  • FT-1 concept car and FT-1 racing simulators
  • New York Yankees graphic-wrapped Prius
  • Sleeper Camry, an 850-Horsepower dragster from the 2014 SEMA show, and the Watkins Glen Camry Pace Car, both from Toyota Motorsports
  • Toyota Safety Sense display, featured on the new 2015 Avalon
  • Special editions of the 2016 Camry and Corolla
  • TeenDrive365 Distracted Driving simulator with Oculus Rift. This is the first time the virtual reality technology is being used to educate people – teens and parents alike – about the dangers of distracted driving. 

Downstairs in the truck space, Toyota will be celebrating another freshly remodeled vehicle – the all-new 2016 Tacoma, with a new 3.5 liter, V6 engine, a redesigned cab, and for the first time, a GoPro mount to capture all of life’s adventures.

Additional vehicles in the lineup of truck display models includes
  • TRD-Pro series lineup - Tundra, Tacoma and 4Runner
  • Tundra TRD Pro Desert Race Truck, which raced over 1,200 miles to a first place finish at the 47th Tecate SCORE Baja 1000 last November
  • Bass Pro Shops Tundra with an ATV
  • Sienna:Remix featuring a 360-degree A/V column consisting of two 40” LCD monitors, four 12” subwoofers, 16 speakers and two LED bars that rise out of the roof. There will be a live DJ performance on Saturday, April 4 at 11:30 a.m. and 2:30 p.m.
  • “Hiring Our Heroes” Tacoma, which recognizes Toyota’s support of the Hiring Our Heroes program that helps returning and veteran military personnel translate their military skills to civilian jobs.

Attendees can also catch Toyota around the Javits Center with other activations throughout the show, including:

  • Camry Driving Experience: Visitors to the show can get familiar with the bold, new version of America’s best-selling car with the Camry Driving Experience. The outdoor ride-along program operates on the streets around the Javits Center from 10:00 a.m. to 9:00 p.m. between April 3 and April 11, and from 10:00 a.m. to 9:00 p.m. on April 12.
  • Commitment to Wounded Warriors Project: To officially open the auto show on Saturday, April 4, as a small token of appreciation to our service men and women, Toyota will donate a RAV4 to a select veteran through the Wounded Warriors program. New York Governor Andrew Cuomo and the USMMA band will lead a parade of vehicles, including the RAV4, through Crystal Palace
© 2015 Burien Toyota
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