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Saturday, November 22, 2014

2015 Toyota Prius c: Light, Tight, Bright and the Highest City Fuel Economy of Any Vehicle Without a Plug

  • 53 MPG City / 50 MPG Combined in Toyota’s Most Affordable Hybrid
  • Distinctive Youthful Design Appeals to All Ages
  • Aggressive, Sportier Look With LED Headlights and Newly Designed Taillights
  • Upgraded Interiors and Available Technology Features
  • Sized Like A Subcompact Outside, a Larger Compact Inside
  • Available With Toyota Entune® Premium Audio with Navigation and App Suite
Toyota’s most affordable hybrid vehicle is also its most fuel efficient.  The Prius c with EPA-estimated 53 MPG city / 46 MPG highway / 50 MPG combined, offers the highest MPG of any vehicle on the road today (MPGe vehicles not included).

There’s much more to the Prius c than super-high fuel economy. A restyled front with standard single LED projector low- and high-beam headlights, new exterior colors whose names demand almost as much attention as their hues (Electric Lime Metallic, Tangerine Splash Pearl and Sparkling Sea Metallic), and new “light pipe” taillights add a futuristic touch to the design.  Add to that a cabin upgraded with premium materials, and Prius c makes a compelling choice among compact cars, hybrid or not.

For years, the iconic Prius liftback has been synonymous with “hybrid.”  Today, the Prius is available in four different flavors.  The Prius Family includes the larger standard Prius liftback, the even larger and roomier Prius v and the Prius Plug-in Hybrid that can handle daily driving for many people without using gasoline. In addition, Toyota offers hybrid versions of its Camry and Avalon sedans and Highlander SUV, making Toyota the clear leader in the number of hybrid vehicle offerings and sales volume.
Toyota Value in Four Grades
Prius c is available in four value-packed grades.  In all trim levels the cabin combines futuristic design elements with everyday comfort and practicality.
In addition to the all-new single LED projector low- and high-beam headlights, standard features in the Prius c One include a sharp shark-fin antenna, automatic climate control, a full color TFT Multi-Information Display and remote keyless entry with illuminated entry. The tilt-telescopic steering wheel features integrated switches for audio, climate control and Bluetooth® hands-free phone capability. The standard 3.5-inch TFT color Multi-Information Display shows outside temperature, fuel economy information, cruising range, EV miles driven, Hybrid System Indicator, ECO Score and energy monitor.

The Entune Multimedia Bundle features a 6.1-inch touch-screen display, AM/FM CD player with four speakers, a USB 2.0 port with iPod connectivity, voice recognition, Bluetooth hands-free phone capability and music streaming and an auxiliary audio jack.

The Prius c Two sweetens the package with a piano black front grille, piano black and chrome interior accent upgrades, a height-adjustable driver’s seat, 60/40 split fold-down rear seats, cruise control, 6-speaker audio system upgrade, cargo area cover and light and more.  In addition, an all-new two-tone fabric seat option featuring a Dark Blue Gray/Dark Charcoal color is now available on the Prius c Two and Three models.

Stepping up to the Prius c Three adds the Entune Premium Audio with Navigation and App Suite. The system is equipped with the Entune Multimedia Bundle with a 6.1-inch high resolution touchscreen with split screen display and also includes six speakers, SiriusXM™ All Access Radio with 3-month complimentary trial, and HD Radio™.

The Toyota Entune App Suite is a collection of popular mobile applications and subscription-free data services. Once a smartphone is paired to the vehicle using Bluetooth or a USB cable, Entune apps are operated using the vehicle’s controls or, for some services, by voice recognition. Entune offers apps for Bing™, Facebook Places, iHeartRadio,, OpenTable®, Pandora®, and Yelp™.  Real-time data services include traffic, weather, fuel prices, sports and stocks.

The Prius c Three also adds the convenience of Smart Key with Push Button Start. And, it gets a feature from the larger Prius line, the Touch Tracer Display. Touch sensors on the steering wheel switches display a duplicate image on the instrument panel, directly in line of sight, reducing driver eye movement for better concentration on the road.  Prius c Three also offers optional 15-inch 8-spoke alloy wheels that can be packaged with a power tilt/slide moonroof.

The Prius c Four adds the luxury of SofTex® trimmed seats and steering wheel, heated front seats, an all-new integrated backup camera and a standard moonroof.  Prius c Four also continues to offer 16-inch alloy wheels.
The “c” Stands for City. But It Makes Sense Out in the Country, Too. 
Toyota designed the Prius c as an urban-friendly runabout, and yes, the “c” stands for city. However, you certainly don’t need to live in a city to reap the benefits of ownership. That 46-MPG highway fuel economy rating is a boon in America’s wide-open spaces, where gas stations are few and far between.

The Prius c is sized like a subcompact outside but has the room of a bona fide compact inside. (It is classified as a compact by the EPA.)  Efficient packaging of the hybrid powertrain, battery pack and fuel tank results in 104.5 cu. ft. of total interior volume (87.4 cu. ft. passenger volume, 17.1 cu. ft. cargo volume). Thirty-five inches of rear legroom puts it near the top of the class. The efficient packaging also gives the Prius c a low center of gravity and excellent weight distribution, which translates to fun-to-drive agility.  And with NVH improvements for the 2015 model year, the drive experience is even better than before.
Youthful Exterior and Interior Design
The Prius c design projects a fun, youthful attitude that appeals to all ages. It’s also slippery, cheating the wind with a low 0.28 coefficient of drag (Cd). Its lower-body area is wider below the beltline, and combined with very short overhangs and sculpted rear flares, it gives the car an athletic stance.

A wide-ranging color palette provides hues to satisfy every taste.  In addition to the aforementioned new colors, the Prius c looks light and lively in Sun Fusion, Moonglow, Blue Streak Metallic, Absolutely Red, Black Sand Pearl, Magnetic Gray Metallic or Classic Silver Metallic. 

What Makes It Go (on So Little Gas)
The Prius uses its own version of Toyota Hybrid Synergy Drive, the technology found in all the brand’s hybrids. The gas engine, electric motor and battery pack are all smaller and lighter than in the standard Prius.

The SULEV (Tier 2 Bin 3)-certified 1.5-liter in-line, 4-cylinder gasoline engine runs on the Atkinson cycle to increase efficiency. It produces 73 horsepower and 82 lb.-ft. of torque, contributing to a total hybrid system output of 99 hp. Locating the Prius c’s 144-volt nickel-metal hydride battery pack under the rear passenger seat, near the center of the vehicle and low in the chassis, helps achieve a low center of gravity for excellent agility.

Like all Toyota hybrids, the Prius c is a full hybrid, meaning it can run on the gasoline engine alone, battery alone, or a combination of both. Hybrid Synergy Drive combines the output of the gas engine and electric motor through an innovative planetary-type continuously variable transmission.

As on other Toyota hybrids, the Prius c employs a slew of other technologies to curb its fuel usage. Regenerative braking helps to recapture electrical energy under deceleration, sending it to the battery, which helps to reduce fuel consumption. Electric power runs the water pump and power steering assist, eliminating drive belts and even some maintenance needs.

One of the three drive modes, EV Mode can let you drive the Prius c solely on electric power for under one mile while remaining below 25 mph. Where would you do that? Maybe when you think circling city blocks while looking for a parking space would be wasting gas.

There’s also Normal Mode, which is ideal for everyday driving, and Eco Mode, which can help optimize fuel economy when you’re willing to give up some throttle response and don’t need the air conditioner to be ice cold.
Light, Tight and Agile
A stiff body structure, made so by extensive use of lightweight, high-strength steel, helps make the Prius c safe, and also allows suspension tuning that yields an admirable combination of handling responses and ride comfort. Front suspension is a MacPherson strut design, and the rear tuned torsion beam configuration employs coil springs.

The Prius c rolls on 15-inch wheels, available in steel or aluminum alloy, depending on the trim line.  The steel wheels come with a newly designed cover for the 2015 model year.  A 31.4-ft. turning circle means you might forget how to make K-turns, because you won’t need to. On the top trim line, Prius c Four, 16-inch alloy wheels and quicker steering (2.28 turns lock to lock) ratchet up driving enjoyment.
Big on Safety
The Prius c is equipped with nine airbags, including a driver and front passenger Advanced Airbag System, driver and front passenger seat-mounted side airbags, driver knee airbag, driver and front passenger seat cushion airbags, and front and rear side curtain airbags.

Like all 2015 Toyota models, the Prius c is equipped with the standard Star Safety System™, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake Force Distribution (EBD), Brake Assist (BA), and Smart Stop technologies.  
Limited Warranty and Toyota Care
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation. The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for eight years/100,000 miles.

The Prius c also comes standard with Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first. 

The Toyota Mirai Brings the Future to Your Driveway

Fuel Cell Electric Sedan Marks Turning Point for Zero-Emission Vehicles
Range and Refuel Time Compete with Traditional Internal Combustion Engines
World-Class, 360 Degree Ownership Experience 
Available for Sale or Lease in California Beginning Fall 2015

For the second time in a generation, Toyota has re-imagined the future of mobility.

The Toyota Mirai is a four-door, mid-size sedan with performance that fully competes with traditional internal combustion engines – but it uses no gasoline and emits nothing but water vapor. The groundbreaking fuel cell electric vehicle is powered by hydrogen, re-fuels in about five minutes, and travels up to 300 miles on a full tank.

Mirai will be available to customers in California beginning in fall 2015, with additional markets tracking the expansion of a convenient hydrogen refueling infrastructure. Powered by an industry-leading fuel cell electric drivetrain and supported by an exceptional 360-degree ownership experience, Mirai marks a turning point for consumer expectations for a zero-emission vehicle.

Making its Mark with Performance
In its basic operation, a fuel cell vehicle works much like a battery electric vehicle. But instead of the large drive battery, Mirai’s fuel cell stack combines hydrogen gas from tanks with oxygen to produce electricity that powers the electric motor. 

Toyota’s proprietary fuel cell stack represents a major leap forward in performance, delivering one of the world’s best power outputs of 3.1 kW/L at a dramatically reduced size that fits under the front driver and passenger seats. The system provides Mirai with a maximum output of 153hp, accelerating from 0-60 in 9.0 seconds and delivering a passing time of 3 seconds from 25-40 mph.

What’s more, thanks to fuel cell technology’s versatility and adaptability, the Mirai offers performance options that go well beyond a traditional automobile. In fact, the vehicle will be offered with an optional power take off (PTO) device that enables Mirai to serve as a mobile generator in case of emergency. With the PTO accessory, Mirai is capable of powering home essentials in an average house for up to a week in an emergency – while emitting only water in the process. 

Safe and Reliable Transportation
Toyota began fuel cell development in Japan in the early 90s and have developed a series of fuel cell vehicles, subjecting them to more than a million miles of road testing. In the last two years alone, fuel cell test vehicles have logged thousands of miles on North American roads. This includes hot testing in Death Valley, cold testing in Yellowknife, Canada, steep grade hill climbs in San Francisco and high altitude trips in Colorado. The Toyota-designed carbon fiber hydrogen tanks have also undergone extreme testing to ensure their strength and durability in a crash. 

This extended legacy of research and development is reflected in Mirai’s safety and reliability.  At Toyota’s advanced Higashifuji Safety Center, the vehicle has been subjected to extensive crash testing to evaluate a design specifically intended to address frontal, side and rear impacts and to provide excellent protection of vehicle occupants.  A high level of collision safety has also been achieved to help protect the fuel cell stack and high-pressure tanks against body deformation.

Mirai will also feature a broad range of standard onboard safety technologies, including vehicle pre-collision, blind spot monitor, lane departure alert, drive start control and automatic high beams.

Focused on the Consumer
Toyota believes that outstanding vehicle performance must be matched by an exceptional ownership experience.  And Toyota is committed to delivering on that promise.

When it hits the market in 2015, customers can take advantage of Mirai’s $499 per month/36 month lease option, with $3649 due at lease signing, or purchase the vehicle for $57,500.  With combined state and federal incentives of $13,000 available to many customers, the purchase price could potentially fall to under $45,000. 

The vehicle will be matched by a comprehensive, 360-degree Ownership Experience offering a range of services, including:
  • 24/7 concierge service, with calls answered by a dedicated fuel cell representative;   
  • 24/7 enhanced roadside assistance, including towing, battery, flat tire assistance, trip interruption reimbursement, and loaner vehicle;
  • Three years of Toyota Care maintenance, which covers all recommended factory maintenance, up to 12,000 miles annually;
  • Eight-year/100,000-mile warranty on fuel cell components;
  • Entune and three years of complimentary Safety Connect, including hydrogen station map app; and,
  • Complimentary hydrogen fuel for up to three years.

Building a Convenient Refueling Infrastructure 
In addition, Toyota continues to support the development of a convenient and reliable hydrogen refueling infrastructure.

Research at the University of California Irvine’s Advanced Power and Energy Program (APEP) has found that 68 stations, located at the proper sites, could handle a FCV population of at least 10,000 vehicles.  Those stations are on their way to becoming a reality. By the end of 2015, 3 of California’s 9 active hydrogen stations and 17 newly-constructed stations are scheduled to be opened to the general public, with 28 additional stations set to come online by the end of 2016, bringing the near-term total to 48 stations.

Nineteen of those 48 stations will be built by FirstElement Fuels, supported by a $7.3 million loan from Toyota.  The company has also announced additional efforts to develop infrastructure in the country’s Northeast region.  In 2016, Air Liquide, in collaboration with Toyota, is targeting construction of 12 stations in five states – New York, New Jersey, Massachusetts, Connecticut, and Rhode Island.

Sunday, November 16, 2014

Scion tC Release Series 9.0 Steals the Show

Two-Tone, 'Show Car' Styling Features Scion’s First Blacked-Out Badge

Vibrant magma orange and designer details transform the new Scion tC Release Series 9.0 into a driver’s show car. Scion joined forces with Jeremy Lookofsky of Cartel Customs to create the limited edition, two-tone version of the sports coupe.

Scion will produce just 2,000 of the tC Release Series 9.0 vehicles which will feature a unique black and magma exterior, an aero kit designed by Cartel Customs, a center exhaust, a Smart Key with Push Button Start featuring the “Cartel Logo” and orange front seat belts.

Orange stitching carries the theme through to the steering wheel and seats, while orange paint adds an exotic look to dashboard components, door panels and shifter surround. The blacked out Scion badge brings a final aggressive detail to the front face.

“The Scion tC Release Series 9.0 stands out from the crowd with a bold exterior look and high-end details,” said Scion Vice President Doug Murtha. “This limited series tC will excite drivers looking for a show car they can drive every day.”  

Other features of tC Release Series 9.0 include:
  • Black finish alloy wheels with matching center cap
  • Gloss black finish side mirrors and door handles
  • Release Series badge mirror cover
  • Toyota Racing Development lowering springs
  • High-profile rear spoiler
  • Cartel logo floor and cargo mats

The series vehicles will come with either six-speed manual transmission or a six-speed automatic transmission with paddle shifters and Dynamic Rev Management® technology. The manufacturer’s suggested retail price (MSRP) will be $23,190 for the manual transmission and $24,340 for the automatic transmission, excluding the delivery, processing and handling (DPH) fee of $770.

The cars are expected to arrive in dealerships in January 2015. For more information about the tC Release Series 9.0, visit

Sunday, November 9, 2014

Who Says It's Not Easy Being Green?

Not only is Toyota Alabama a global leader in building world-class engines, but it has also become a leader in environmental excellence. The Huntsville plant received recognition for five environmental awards this week, further demonstrating the facility’s commitment to minimize its environmental footprint.   
  • EPA ENERGY STAR Challenge for Industry – reduction of energy use by 14 percent (per unit produced) in one year.

  • Three Toyota North America Environmental Awards – outstanding performance in energy and water management plus overall environmental improvement unit plant. The reduction in water use is equivalent to 75 million water bottles. The plant has received this award for eight consecutive years.    

  • City of Huntsville Air Pollution Control Achievement Award – reduction of electric usage by 4.3 gigawatt hours per year (enough to power 400 average households for a year). 
The EPA has also recognized Toyota and its 14 vehicle assembly, engine and parts plants across North America – including Toyota Alabama – with its ENERGY STAR Partner of the Year – Sustained Excellence Award for its continued leadership in protecting the environment through superior energy efficiency.
It’s Toyota’s 10th consecutive ENERGY STAR Partner of the Year – Sustained Excellence Award and it is the most among any automaker that assembles vehicles in the United States.
Over an 11-year period at Toyota’s 14 plants, total cost savings from energy improvements has totaled more than $500 million, and energy use has been reduced by 22 percent per vehicle produced.  That’s enough energy to power 400,000 average households for a year.
As one of two model Sustainable Plants in North America, the Alabama plant is implementing two unique projects: rainwater harvesting to use in the manufacturing process and using end-of-life hybrid vehicle batteries to power operations and provide back-up power during emergencies.
Another key component of the company’s environmental initiatives is future sustainability. Projects like afforestation and the fact that Toyota Alabama is a zero waste-to-landfill facility are examples of these sustainable actions.
“At Toyota we believe that when good ideas are shared, great things can happen. Through continuous improvement and collaborative efforts, we strive to find new ways to reduce the environmental impact of our operations,” said Jim Bolte, Toyota Alabama president. “Our environmental achievements are a result of the ongoing teamwork shown by our outstanding team members.”   

Think Young People Are Apathetic? Think Again. Nearly 99,000 Take Action With and Toyota’s The Hunt

This summer, nearly 99,000 young people across the country took action on seven different causes through and Toyota’s The Hunt.
From August 4 to August 10, members received a challenge each day across seven causes including the environment, education, and physical and mental health. For the first time ever, the campaigns were created by members aged 13-25.  
Those that participated every day were entered to win one of two $10,000 scholarships and a chauffeured concert experience, courtesy of Toyota. 
The first winner is Christopher Norvilus, 20 years old from Clermont, FL. Christopher is a first generation college student and a football player at Wisconsin Lutheran College. Due to his family’s financial situation, Chris was not expecting to return to school for the fall semester until he was surprised with a $10,000 scholarship from and Toyota. Chris returned to school on a flight that same night and the scholarship was unveiled in a surprise event, captured on film by Prank It FWD at this link.

The second winner is Lauren Fitzgibbon, 20 years old from Los Angeles, CA. Lauren is a student at UCLA and is interesting in going into video production. and Toyota surprised Lauren with a $10,000 scholarship and video camera to help capture the ways she’s making the world suck less.
The Hunt engaged young people to take on social change in their local communities and online, and resulted in:
  • 8,942 de-stress tips for back-to-school shared with #SuperStressFace
  • 114,974 pieces of trash picked up with Trash Scavenger Hunt
  • 2,569 activity books created for children in hospitals with Patient Playbooks
  • 10,071 young people highlighted ability over disability on social media with We Are Able
  • 68,107 Band-Aids donated to homeless shelters with Band-Aid Brigade
  • 13,544 pet safety flyers distributed with Hot Dogs
  • 5,129 cards made for deployed soldiers with Smiles for Soldiers
Actor Nathan Kress of iCarly and this summer's Into the Storm was the face of the campaign's PSA video. In addition, Nathan encouraged his fans to get involved each day on Twitter, and participated himself in #SuperStressFace, Trash Scavenger Hunt, and Smiles for Soldiers.
“Our members really outdid themselves this year,” said Naomi Hirabayashi, chief marketing officer at “The Hunt is an amazing example of how passionate members are about different causes.”
"Toyota believes that when good ideas are shared, great things happen.  We are proud to have been a part of the Hunt and inspired to see the ripple effect of social good in communities across the country," said Latondra Newton, chief corporate social responsibility officer for Toyota Motor North America. "Congratulations to Chris, Lauren, and all of the young people who dedicated their summer vacation time to making an impact in their communities."
For more information about The Hunt, visit

Thursday, November 6, 2014

Somebody’s Watching You, All Right… Your Teen Driver

  • Toyota’s TeenDrive365 Introduces New Resources to Help Parents Become Better
  • Driving Role Models for Their Teens
  • Based on Toyota Research with the University of Michigan That Shows Parents Are the Number One Influence on How Teens Drive
  • Toyota and Discovery Education Team Up to Reward a $15,000 Scholarship to the Winner of TeenDrive365 Video Challenge for the Best Idea to Get People to Drive Safely

Put down that cup of coffee when you’re driving, Mom. And forget about checking that text while behind the wheel, Dad. Parents may think their teens aren’t paying attention to them, but the truth is the exact opposite. Safety research by Toyota and the University of Michigan Transportation Institute (UMTRI) reveals that parents are the number one influence on how their teenager will drive.  
That’s why Toyota created TeenDrive365 (, a comprehensive initiative that offers online tools, expert advice, local events and social media elements to inspire parents and teens to be safe drivers together. TeenDrive365 builds on the programs and resources Toyota has offered for over a decade to help families ‘go safely.’ Since its launch last November, millions of people have engaged with the online and in-person resources that make up theTeenDrive365 program—over 1-million people have visited the web site, more than 22,000 people have taken Toyota’s safe driving pledge and over 10,000 people have interacted withTeenDrive365 at events around the country.
Now approaching year two, TeenDrive365 introduces new resources that further emphasize the impact parents have on their teen’s driving and help parents put that knowledge into action. The focus on parents as role models is based on research from a national study from Toyota’s Collaborative Safety Research Center (CSRC) and UMTRI. The study found a significant correlation between how parents and their teens drive, suggesting that parents are the biggest influence on how a teen will behave behind the wheel.
“As a mother of a teenager, I often remind myself that the things I do behind the wheel go a long way in setting a powerful example,” said Dr. Tina Sayer, Toyota Collaborative Safety Research Center principal engineer and teen safe driving expert. “Experience and education certainly help your teen become a safe and more confident driver, but our research shows us that the biggest factor in how teens will drive is their parents.”
TeenDrive365’s new resources, which can be accessed at, highlight the critical role parents play in helping keep teens safe behind the wheel and include:
  • An online commercial coined “Parents Who Drive Bad Anonymous”, which takes a humorous look at parents’ vices behind the wheel as they commit to being safer drivers for their teens;
  • The “Masters of the Wheel” video series, featuring professional race car driving legends discussing the influential role parents play in teen driver safety;
  • An enhanced in-car distracted driving simulator with Oculus Rift virtual reality technology, which offers parents and teens the latest, most realistic virtual experience around how common distractions impact their ability to remain safe on the road. This marks the first time the Oculus Rift technology is being used in a driving simulator to educate people about distracted driving. The simulator, which is staged behind the wheel of a real Toyota vehicle, will be available at auto shows around the country;
  • An online pledge for parents to promise to set the best example behind the wheel for their teens; and
  • More ways parents and teens can share important safety tips on social media, includinganimated GIFs and picture-based riddles, which make learning about driving safety fun while informative. 
“We are thrilled that parents and teens responded so positively to TeenDrive365,” said Marjorie Schussel, Corporate Marketing Director for Toyota. “Over the last year, we learned that once parents realize that they are the key to how their teen will drive, they crave support and guidance on how to be better role models. Our new resources are designed with this in mind and empower parents to be the drivers they want their teens to be so they can help keep them safe.” 
Created in partnership with agency 360i, TeenDrive365 continues to be Toyota’s largest campaign to address teen safety to date. It is being supported by a comprehensive integrated marketing campaign –that includes targeted media across traditional and online channels, such as national radio, online video, display, mobile and paid social advertising – to raise awareness and drive visitors to the web site. The campaign is further supported by custom content and high-profile sponsorships. It will be promoted across Toyota’s branded social communities, including on Facebook and Twitter.
Popular Video Challenge Engages the Creativity and Talent of Teens Nationwide 
Today, Toyota, in partnership with Discovery Education, also launched the 2014-2015TeenDrive365 Video Challenge (formerly known as the Toyota Teen Driver Video Challenge). Now in its fourth year, the Video Challenge invites teens across the country to create short videos to inspire their friends to drive safely and avoid distractions. 
The grand prize winner will receive a $15,000 cash prize and work with a Discovery film crew to reproduce his/her video as a professional, TV-ready PSA. The second place winner will be awarded a $10,000 cash prize along with a trip to attend a taping of a Velocity network show, and the third place winner will receive a $7,500 cash prize. A panel of judges from Discovery Education and Toyota, as well as educators and community leaders, will select the first, second and third place winners. The winners will be chosen based on the creativity, content and presentation of their videos.
Additionally, the public will have the opportunity to cast their votes for the People’s Choice Award. Ten finalists will be chosen and their entries are posted online for public vote. The winner of the public vote will receive a $5,000 cash prize and a trip to see a taping of a Velocity network show. 
“With the reduction of safe driving programs at many schools, Toyota’s efforts to empower teens to make the right choices behind the wheel are more important than ever,” said Bill Goodwyn, President and CEO at Discovery Education. “We know that when it comes to the issue of safe driving, teens play a major role in influencing the behavior of their peers. We are proud to partner with Toyota and educators nationwide on this critically important endeavor and know that their work is literally saving lives.”
Last year, more than 1,000 videos were submitted by teens from all 50 states. Teens can submit entries today through March 16, 2015. Additional details can be found
In addition to new resources and the Video Challenge, TeenDrive365 will continue to offer its existing teen driving tools such as:
  • “The Cost of Driving Calculator”, which helps parents teach their teens about the financial implications of life behind the wheel;
  • Toyota’s Mutual Driving Agreement, which encourages teens and parents to set expectations for safer behaviors while driving;
  • Heads Up!, an online driving game, which demonstrates the dangers of multitasking while driving; and
  • Safe driving events and resources offered around the country, including behind the wheel defensive driving courses and teen safety clinics in partnership with local Toyota dealerships.
TeenDrive365 is just one example of Toyota’s commitment to educate and empower all people on the road to ‘go safely,’ with specialized initiatives for children (Buckle Up For Life), teens (TeenDrive365) and adults (AARP Driver Safety). 
Related Links
“Parents Who Drive Bad Anonymous” Online Commercial
Animated Safety GIFs  
“Masters of the Wheel” Video Series

Wednesday, October 29, 2014

2015 Toyota Sienaa-Swagger Wagon with Busta Rhymes

The Swagger Wagon (Toyota Sienna) is back. And it's better than ever. Because its newest rap features superstar Busta Rhymes.

And lots of new safety and technological features in the 2015 Toyota Sienna.

Check out the new commercial/song feature Busta Rhymes HERE.

Look for the 2015 Swagger Wagon (er, Toyota Sienna) at Burien Toyota soon!