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Saturday, September 13, 2014

Toyota Posts Best-Ever Sales In August 2014

Toyota is No. 1 retail manufacturer; Toyota SUVs record best sales month ever 

Toyota, Scion and Lexus today reported total August 2014 sales results of 246,100 units, an increase of 10.2 percent over August 2013 on a daily selling rate (DSR) basis. On a raw-volume basis, unadjusted for 27 selling days in August 2014 versus 28 selling days in August 2013, sales increased 6.3 percent over year-ago month.
 
Toyota division posted August 2014 sales of 213,291 units, up 9.6 percent year-over-year on a DSR basis. Volume-wise, Toyota division sales increased 5.7 percent over August 2013.
 
“The industry had its best August in over a decade with sales topping 1.5 million vehicles," said Bill Fay, Toyota division group vice president and general manager. "Boosted by standout SUV sales and a record-shattering month for RAV4, Toyota was the number 1 retail manufacturer in August."
 
Lexus reported August sales of 32,809 units, a 14.2 percent increase on a DSR basis and a 10.1 percent increase on a raw-volume basis, both year-over-year. 
 
“It was a great market from top to bottom in August,” said Jeff Bracken, Lexus group vice president and general manager.  “Lexus had its second straight record-setting month as both passenger cars and luxury utility vehicles posted solid gains.”
 
Other Highlights:
  • Camry posts sales of more than 44,000 units
  • All-new Corolla up over 23 percent
  • Avalon up nearly 13 percent
  • Prius posts sales of nearly 24,000 units
  • Toyota SUVs up about 28 percent, posts best month ever
  • All-new RAV4 up 51.5 percent, tops the previous best-ever record set just last month
  • 4Runner up 67 percent
  • All-new Highlander posts sales of 11,489 units
  • All-new Tundra up 4 percent for the month
  • Tacoma posts sales of over 14,000 units
  • All-new Lexus IS increased 20 percent
  • Lexus ES posts sales of more than 7,600 units
  • Lexus GS up nearly 14 percent
  • Lexus luxury utility vehicles up almost 12 percent
  • Lexus GX posts triple-digit gains for the tenth month in a row
  • Lexus RX about 4 percent

Make Something New with Toyota Urban Utility Concept Car

Toyota’s North American Design Studio Draws Inspiration from Maker Faire, Urban Lifestyle Trends

The do-it-yourself movement is transforming cities with invention-focused Maker Faire events, growing entrepreneurship, and a new Toyota concept to fit these trends. Inspired by a growing innovative spirit in urban areas, Toyota revealed today the Urban Utility concept vehicle – or U2 – at a private panel discussion hosted by Make: magazine in San Francisco. Vehicle elements reflect the lifestyle and needs of an entrepreneurial, urban driver discovered through interviews with Maker Faire participants and internal Toyota market research.

Developed by Toyota’s Calty Design Research in Newport Beach, California, the Toyota U2concept features a new open architecture and purposeful materials that redefine urban utility. Designers included the ability to roll back the roof, fold down the tailgate into a ramp and customize the interior on a versatile rail system. The concept car will make its first public appearance at World Maker Faire in New York City on Sept. 20 and 21.

“Toyota saw an opportunity for a new approach to an urban vehicle based on increasing re-urbanization of our cities and urban drivers’ desire for flexibility, fun and maneuverability,” said Kevin Hunter president of Calty, Toyota’s North American design studio. “Calty keeps a number of projects concealed while exploring ideas and products. Revealing a project like the U2 gives people a window into the constant innovation that happens inside Toyota and our Calty studios and one possible future for urban mobility.”

Bringing the concept to a Maker community event allowed Toyota to gain feedback from a key audience.

“As more products are developed expressly to appeal to Makers and their deep appreciation of design esthetic combined with open architecture and practical utility, we expect to see more trusted brands like Toyota take an unconventional approach to not only product development but their marketing and launch strategies,” said Sherry Huss, VP and co-founder of Maker Faire. “Leveraging the growing Maker movement and Makers’ broad sphere of influence can impact the success of consumer brands and future products.”

Customizable Interior

Among the U.S. trends that influenced the Calty design team were a growth in entrepreneurship and Americans’ love of adventure, especially outdoor activities involving gear and equipment. Drawing on these insights, the Toyota U2 concept is a flexible, functional gadget that owners can customize according to individual, on-the-go needs. The retractable utility bar can serve unique uses, such as holding a desk or grocery bag hooks. Side windows flip up for easy access from roadside.

Other key interior highlights include:
  • Versatile utility rail system configurable to hold everything from baskets to bike stands
  • Ability to fold and remove the front passenger seat
  • Fold-up rear seating
  • Unique shifter design with intuitive switch for parking, drive and reverse mode
  • Choice among a selection of colors and materials to fit needs
Toyota research showed the fast-growing small SUV segment points to a desire for greater utility but a smaller vehicle footprint. The Toyota U2 concept is the size of a compact car with the functionality of a compact truck and the spaciousness of a cargo van. It satisfies other key urban driver priorities including good fuel economy, maneuverability in city environments and easy loading and unloading.

An Exterior for the City

City streets call for a vehicle that can handle bumper-to-bumper traffic, potholes and tight corners. The Toyota U2 concept has an extremely durable underbody and tool-like exterior with a customizable side panel. The iconic, modern design remains playful, with details such as circular door handles and a slightly chunky proportion. The box-like design at the rear emphasizes the storage capabilities.

Highlights of the exterior include:
  • Roof panels that retract open
  • Rear glass that can slide into the tailgate
  • Tailgate that folds down into a ramp
  • Protective, replaceable ridges on tailgate
After its public reveal in New York, the Toyota U2 concept will return to the Calty studio in California. For more information about Toyota innovation, visithttp://www.toyota.com/usa/operations/design-research-development.

Sunday, September 7, 2014

Toyota Helping to Protect Tomorrow's Drivers Today

With the goal of making tomorrow’s driving safer, Toyota’s Collaborative Safety Research Center (CSRC) announced that it is significantly expanding its mission to advance automotive safety research, with a new focus on the challenges and opportunities that evolving vehicle technologies will present over the next decade.

Thanks to a new $35 million commitment that extends the center’s effort to the 2020s, CSRC will concentrate on supporting a safe transition to the future of mobility, particularly through emerging automated- and connected-vehicle technologies.  As part of this effort, researchers intend to explore the complex relationship between future mobility and broader social trends, such as the growth of networked “Smart Homes” and the so-called “Quantified Self” associated with the rise in wearable devices. 

“At Toyota, we believe in the fundamental principle that when good ideas are shared, great things can happen,” said Osamu Nagata, President and CEO of Toyota Motor Engineering and Manufacturing North America, Inc. (TEMA), who made the announcement at Toyota’s 2014 Advanced Safety Seminar in Ann Arbor, Mich.  “As new automotive technologies continue to evolve, CSRC is committed to working with its partners across the industry and beyond to help realize a future of mobility that is safer and greener than today.”

“CSRC’s newly expanded mission recognizes that the emergence of advanced technologies is radically reshaping the transportation landscape,” said Chuck Gulash, Director of CSRC. “Thanks to these exciting automated and connected vehicle technologies, drivers and their vehicles are increasingly working together as teammates and sharing more responsibilities on the road.  We hope to help pave the way for the safe introduction of these new systems, not only by refining the technologies, but also by preparing the drivers who will be using them -- with the continued goal of saving lives.”

The only research center of its kind in the industry, CSRC partners with leading institutions across North America to help advance safer and more responsible ways of moving people and sharing the results so everyone can benefit.  Since 2011, the Center has focused its research on active safety, driver distraction and at-risk traffic populations – including children, teens, pedestrians and seniors  – to better understand how to help protect people in crashes and prevent collisions from happening at all.

The Center will continue its work with agencies, policymakers , academics  and industry to identify research gaps and to share findings, research tools and analytic models across the automotive industry and beyond.

Three Years of Safety Advances

Collaborative Safety Research Center to Focus Research on the Transition to Automated Vehicle and Connected Vehicle Technologies

New $35 Million Commitment Extends CSRC to 2020s 

Over the last three years, CSRC has launched 34 research projects with 17 partner institutions.  To date, the Center has completed seven and made significant advances in the areas of human factors, active safety, biomechanics and Big Data – including:

  • Developing standardized test procedures for vehicle and pedestrian pre-collision systems, including the worlds-first articulated mannequin that shares the same radar cross-section as a human, enabling regulators and consumers to measure and compare performance across multiple makes and models;  
  • Conducting a comprehensive scientific study of the potential safety benefits provided by advanced driving technologies, such as pre-collision (PCS) and lane-departure warning (LDW) systems;
  • Building on studies examining the changes in physiology and seatbelt fit with age, taking body-scans of a broad range of age and body types and highlighting the continuous need for public education about the importance of proper seatbelt use;
  • Creating a human body finite element models of a child so that engineers can account for differences in child body characteristics when designing vehicle safety systems; and
  • Developing high speed tools to organize, process and analyze petabytes  of naturalistic driving data (known as the Strategic Highway Research Program 2, or SHRP2) and making the tools available to all auto manufactures, suppliers, transportation agencies and research universities that share our goal of better understanding how we can prevent crashes in the future.

CSRC’s first phase of research will conclude in 2016. Research under the new mission will focus on:
  • developing human/machine interface (HMI) guidelines for next-generation automated and connected vehicle systems;  
  • the optimal user skills to operate these technologies safely; and
  • the unique challenges posed by a U.S. vehicle fleet that will likely feature automated and connected vehicles, as well as traditional ones, traveling the same roads.

Following today’s announcement, CSRC staff will begin engaging with stakeholders to identify gaps in knowledge and key research priorities as society begins to transition to the future of mobility.

Toyota Brings Advanced Automated Vehicle Technology to U.S. Roads

Next generation mapping and display technology to support rapid deployment of advanced safety systems

Toyota Advanced Highway Driving Support System Launches in Mid-decade

It’s not science fiction anymore. Toyota is putting the future of auto safety technology on display, including environment-mapping systems that can track objects on the road both day and night, 3D information displays that transform the ability to provide road information to drivers, and an advanced driving support system that will be available to U.S. customers in the mid-decade.
                                  
 All these and more were shown today at the fourth annual Toyota Advanced Safety Seminar (TASS), convened in Ann Arbor, Michigan ahead of the Intelligent Transport Systems (ITS) World Congress next week. The seminar provides an advance look into Toyota’s safety research and development, spotlighting the company’s work to help ensure the safe transition to the future of mobility.

“Toyota’s vision is of a world without traffic fatalities, and these advanced connected and automated vehicle technologies hold the potential to revolutionize automotive safety,” said Seigo Kuzumaki, Chief Safety Technology Officer Secretary for Toyota Motor Corporation. “We are committed to bringing advanced active safety systems to market as quickly as possible and will make them accessible to a broad range of drivers.”

In addition to demonstrating safety research underway at the Collaborative Safety Research Center and updating the public on development progress of fully autonomous vehicles that can operate at high speeds and in inclement weather, Toyota executives revealed the status of several advanced automated driving technologies.

AUTOMATED HIGHWAY DRIVING ASSIST (AHDA)
First unveiled last year in Japan, Toyota’s Automated Highway Driving Assist (AHDA) system is designed to team up with the driver behind the wheel to control the car safely. The newest version of AHDA, unveiled at TASS and on display at the ITS World Congress, has been programmed based on actual traffic conditions in the United States and can operate at speeds of up to 70 miles per hour.

The system integrates three core technologies: Dynamic Radar Cruise Control (DRCC), Lane Trace Control (LTC) and Predictive & Interactive Human Machine Interface (HMI).  These support the driver by helping to keep the vehicle in the lane and a safe distance from others on the road, all while travelling at highway speeds. The advanced Predictive and Interactive HMI promotes driver engagement by warning when the system will disengage and monitoring the driver’s hands on the wheel.


Dynamic Radar Cruise Control (DRCC)

DRCC helps enable drivers to maintain speed and headway more comfortably while also reducing potential risks by helping to maintain a set margin to the preceding vehicle. The system uses 77GHz millimeter wave radar to detect other vehicles traveling on the road and help maintain specific speeds and distances. The AHDA vehicle is equipped with a production prototype radar sensor that is installed on the front grill, which will be introduced to the market as part of Toyota’s next generation driving assist systems.

Lane Trace Control (LTC)

LTC assists the driver to easily and safely trace an appropriate path within the lane by using signals from a forward-looking camera and 77GHz millimeter-wave radar.  These sensors are used to detect lane marking on the pavement as well as forward vehicles.  The system calculates an appropriate driving path and automatically adjusts the vehicle's steering angle so that the vehicle remains within a lane with sufficient margin to surrounding vehicles.

Predictive & Interactive HMI (HMI)

Improved automation through DRCC and LTC are aimed at enabling safer and more comfortable highway cruising to drivers. However it is important to always engage the most important component of the driving system, which is the “driver.”  For that reason AHDA has incorporated a predictive & interactive HMI as an integral feature to enable smooth transitions between automated and manual driving.

  • The system provides advance “preview” information to the driver for upcoming settings where limited system support can be expected, predicted based on upcoming road geometry as well as historical sensor performance. These predictions are intelligently generated such that they are only relevant for the particular lane in which the AHDA vehicle is currently travelling.  Lane-specific predictions are a result of fusing data from an enhanced map, an automotive-grade global positioning system (GPS) receiver, and sensors such as the forward-looking camera and radar.

  • Driver monitoring technologies allow the system to understand the level of driver focus on the road ahead.  An infrared camera allows the system to understand the driver’s face direction, while a touch sensor allows the system to understand whether the driver’s hands are on the steering wheel.  The system warns the driver if prolonged periods of hands off the steering wheel or eyes off the forward driving scene are detected.

Toyota plans to market technologies based on the AHDA advanced driving support system in the mid-decade.

SPAD LIDAR (Single Photon Avalanche Diode / Light Detection and Ranging)
Demonstrated for the first time in North America at TASS, Toyota’s advanced SPAD LIDAR environment mapping and recognition system is a key advancement toward the deployment of automated driving technology. In addition to performance improvements, the system boasts reduced size and cost, allowing it to be installed onboard the vehicle instead of the bulky roof mounts of traditional LIDAR systems.

  • High-resolution LIDAR (Laser Radar) combines the functions of millimeter wave radar and stereo cameras
  • Detects the positions and the shapes of obstacles
  • Active sensors are usable during both day and night
  • Co-developed with Toyota Central R&D Labs., Inc. 

3D HUD (Heads-Up Display)
Toyota’s innovative 3D Heads-Up Display builds on the company’s philosophy that advanced safety technology should work as a “teammate” with the driver to offer a groundbreaking new approach to vehicle interface design. The system provides critical information including vehicle status, traffic conditions and road signs on the front windshield, rendering them in three dimensions without the need for glasses or other accessories.

  • Completely new 3D viewing technology
  • Shows information at specific positions on the roadway.
  • Developed by Toyota InfoTechnology Center, U.S.A., Inc. (ITC) and Calty Design Research, Inc. San Francisco.

Sunday, August 31, 2014

Toyota is No. 1 Retail Manufacturer in July 2014

RAV4 sets all-time sales record

Toyota, Scion and Lexus today reported total July 2014 sales results of 215,802 units, an increase of 7.3 percent from July 2013 on a daily selling rate (DSR). On a raw-volume basis, unadjusted for 26 selling days in July 2014 versus 25 selling days in July 2013, sales increased 11.6 percent over the year-ago month.

Toyota division posted July 2014 sales of 188,469 units, up 6.4 percent year-over-year on a DSR basis. Volume-wise, Toyota division sales increased 10.6 percent over July 2013.
 
“Rising consumer confidence, coupled with momentum in the marketplace, boosted auto sales in July,” said Bill Fay, Toyota division group vice president and general manager. “Led by an all-time record month for RAV4 and double-digit gains for both Camry and Corolla, Toyota was the number one retail brand.”
 
Lexus reported July sales of 27,333 units, a 14.1 percent increase on a DSR basis and an 18.7 percent increase on a raw-volume basis, both year-over-year. 
 
“Lexus dealers turned in their best July results ever thanks to some hot products, a nationwide marketing program and the strength of the overall luxury market,” said Jeff Bracken, Lexus group vice president and general manager. “Six of the eight Lexus models posted gains for the month.”
 
Other Highlights:
  • Camry up about 15 percent with sales of nearly 40,000 units
  • All-new Corolla up 26 percent with sales of almost 31,000 units
  • Prius posts sales of 20,675 units
  • Toyota light trucks post best-ever July, up over 15 percent
  • All-new RAV4 up over 37 percent, posts best-ever month
  • All-new Highlander up 4 percent
  • 4Runner up 64.5 percent
  • All-new Tundra up 5 percent for the month
  • Tacoma posts sales of over 13,000 units
  • All-new Lexus IS increased about 25 percent
  • Lexus ES posts sales of more than 6,000 units
  • Lexus GS up over 16 percent
  • Lexus luxury utility vehicles up over 23 percent
  • Lexus RX up 14.5 percent
  • Lexus GX posts triple-digit gains for the ninth month in a row
 
*Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume

Saturday, August 30, 2014

Toyota Releases Pricing for All-New TRD Pro Series Tundra

Let’s Get Dirty! The highly anticipated launch of the all-new Tundra TRD Pro is nearly here. Already favorites among off-roaders, the 2015 Toyota Tundra will get even more capable with this new, aggressive off-road package designed by the experts at Toyota Racing Development (TRD).    

The Tundra TRD Pro will start getting down and dirty when it reaches dealerships in late September 2014, joining its Tacoma and 4Runner TRD Pro Series counterparts.

Serious Specs for Serious Off-Roaders
With each part engineered, tested and tuned by Toyota and the experts at Toyota Racing Development (TRD), the Tundra, Tacoma and 4Runner TRD Pro Series are packed with authentic off-road capability and built to be pushed to the limits. Available on 4X4 models of Tundra, Tacoma and 4Runner, all TRD Pro Series vehicles will be equipped with:  
  • TRD Bilstein shocks with remote reservoirs in the front and rear, for increased oil capacity and suspension travel
  • TRD-tuned front springs
  • Unique front grill with “TOYOTA” badging (pays tribute to early iconic Toyota models)
  • TRD floor mats
  • TRD shift knobs
  • Black TRD alloy wheels

A hot new color, Inferno, is joined by Attitude Black Metallic and Super White, cool classics for off-road rigs.

Tundra Like No Other
In addition to the shared features, the Tundra TRD Pro will be equipped exclusively with:
  • TRD front skid plate
  • TRD-tuned springs with 2” lift for the front of the vehicle
  • Decreased spring rate to improve ride quality over harsh terrain
  • All-black 18-inch TRD alloy wheels with Michelin Off-Road tires designed exclusively for Tundra
  • 5.7-liter V8 with a TRD dual exhaust system
  • TRD PRO quarter panel bed stamping
  • Multi-reflector halogen headlights with black sport bezels and manual level control
  • Unique interior seat color with red stitching
  • Unique TRD Pro instrument panel ornament insert 
Pricing
           
The manufacturer’s suggested retail price (MSRP) for the Tundra TRD Pro will range from $41,285 for the Double Cab with a 5.7-liter V8 and 6-speed automatic transmission to $43,900 for the CrewMax V8 with a 6-speed automatic.
           
The MSRP for the Tundra TRD Pro does not include the delivery, processing, and handling (DPH) fee of $1,100.  The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

MODEL#MODELGRADEMSRP
8321TundraTRD Pro Double Cab 4x4 V8 6AT FFV*$41,285
8351TundraTRD Pro Double Cab 4x4 V8 6AT$41,285
8371TundraTRD Pro CrewMax 4x4 V8 6AT FFV*$43,900
8373TundraTRD Pro CrewMax 4x4 V8 6AT$43,900
 *Flex Fuel Vehicle


2015 TRD PRO SERIES PRELIMINARY SPECIFICATIONS
Tundra TRD ProTacoma TRD Pro4Runner TRD Pro
Wheels18” black TRD alloy16” black beadlock style TRD alloyNew 17” black TRD alloy
TiresTundra exclusive Michelin Off-Road Package tiresBFGoodrich All Terrain KONitto Terra Grappler
ShocksTRD-tuned Bilstein High Performance
-Bilstein front and rear digressive piston and valve design
-Bilstein ZoneControl 3-stage, positive sensitive valve design is sensitive to suspension input speed
-Increased shock size adds oil capacity for better heat management and increased control of cavitation

FRONT:
- 1.4” of additional wheel travel
- 60mm pistons > 46mm OE
- 18mm shafts > 12mm OE
-“Piggy back” remote reservoir

REAR:
- 1.5” of additional wheel travel
- 60mm pistons > 46mm OE
- 18mm shafts > 12mm OE
-“Piggy back” remote reservoir  
TRD-tuned Bilstein High Performance
 - Bilstein front and rear  digressive piston and valve design
-Increased diameter shock size (front) and external reservoir (rear) adds oil capacity for better heat management and increased control of cavitation

FRONT:
- 0.75” of additional wheel travel
- 60mm pistons > 36/32mm OE
- 18mm shafts > 12mm OE





REAR:
- 1.5” of additional wheel travel
- 46mm pistons > 36/30mm OE
- Remote reservoir
TRD-tuned Bilstein High Performance
 - Bilstein front and rear  digressive piston and valve design
-Increased diameter shock size (front) and external reservoir (rear) adds oil capacity for better heat management and increased control of cavitation

FRONT:
- 0.75” of additional wheel travel
- 60mm pistons > 32mm OE
- 18mm shafts > 12mm OE




REAR:
- 1.4” of additional wheel travel
- 46mm pistons > 32mm OE
- Remote reservoir
SpringsUnique TRD-Tuned Front Springs


- 2” lift for the front of the vehicle
- Decreased spring rate to improve ride quality over harsh terrain
Unique TRD-Tuned Front Springs


- 1.75” lift for the front of the vehicle
- Decreased spring rate to improve ride quality over harsh terrain
Unique TRD-Tuned Front Springs


- 1” lift for the front of the vehicle
-Decreased spring rate to improve ride quality over harsh terrain
ExhaustTRD Dual Exhaust


- Stainless steel system
- Polished steel dual wall tips
- Reduced back pressure
- Throaty rumble sound
TRD Cat Back Exhaust


- Stainless steel system
- Polished steel dual wall tips
- Reduced back pressure
- Throaty rumble sound
No Change from OE
Skid PlateNew TRD Front Skid Plate

- 1/4” thick aluminum with oil pan access panel
 - Black OE front skid plateTRD Stamped Front Skid Plate

- 1/4” thick aluminum with venting for front differential
Exterior- Unique “TOYOTA” front grill
- “TRD Pro”  bed panel stamping
- Matte and Satin Black “TUNDRA” and iForce 5.7L V8 badging on doors
Multi-reflector halogen headlights with black sport bezels and manual level control
- Unique “TOYOTA” front grill
- Black “TRD PRO” external hard badge
- Black “TACOMA” badging on doors
- Unique “TOYOTA” front grill
- Black “TRD PRO” external hard badges
- Black front and rear lower bumper accent
Exterior ColorsBlack, Super White, and Inferno (all-new exclusive color)
Interior- TRD Shift Knob
- TRD Floor Mats
- Unique seat color with red stitching
- Unique IP ornament insert
- TRD Shift Knob
- TRD Floor Mats
- TRD Shift Knob
- TRD Floor Mats

Sunday, August 24, 2014

Toyota Releases Pricing for All-New TRD Pro Series Tacoma and 4Runner

Let’s Get Dirty! The highly anticipated launch of the all-new TRD Pro Series from Toyota is coming soon.  Serious off-roaders, professional or amateur, young and old, will soon be able to drive over rough terrain with the most adrenaline-inducing lineup of off-road vehicles Toyota has ever unleashed. 

The Tacoma TRD Pro Series will start getting down and dirty when it reaches dealerships in early August, 2014 while the 4Runner TRD Pro will arrive one month later in early September.  The Tundra TRD Pro will arrive this fall.
 
Serious Specs for Serious Off-Roaders

With each part engineered, tested and tuned by Toyota and the experts at Toyota Racing Development (TRD), the Tundra, Tacoma and 4Runner TRD Pro Series are packed with authentic off-road capability and built to be pushed to the limits.   Available on 4X4 models of Tundra, Tacoma and 4Runner, all TRD Pro Series vehicles will be equipped with:  
  • TRD Bilstein shocks with remote reservoirs in the rear, for increased oil capacity and suspension travel
  • TRD-tuned front springs
  • Unique front grille with “TOYOTA” badging (pays tribute to early iconic Toyota models)
  • TRD floor mats
  • TRD shift knobs
  • Black alloy wheels
 
A hot new color, Inferno, is joined by Attitude Black Metallic and Super White, cool classics for off-road rigs.

Macho Taco

Building on the best-selling compact pickup in the industry, Tacoma TRD Pro beefs up its off-road spirit with:
  • 16-inch black beadlock-style TRD alloy wheels with BFGoodrich LT265/70R16 A/T tires
  • TRD-tuned springs with 2.0 inches lift for the front
  • Decreased spring rate
  • TRD Exhaust
  • Black “TRD PRO” external hard badge
 
Bold and Adventurous 4Runner

Adding to its off-road capability, 4Runner TRD PRO will be exclusively equipped with:
  • 17-inch matte black TRD alloy wheels with Nitto Terra Grappler P265/70R17 A/T tires
  • TRD-tuned front springs, which increases the front height by 1-inch
  • ¼-inch thick aluminum front skid plate with “TRD” stamped in large font
4Runner TRD Pro complements its extreme off-road capability with premium convenience features that include:
  • Entune™ Premium Audio with Navigation and App Suite
  • Black SofTex®-trimmed seats with red stitching
  • Heated & power adjustable front seats
  • Homelink® universal transceiver
  • Auto-dimming rearview mirror
  • Auto on/off headlights
 
Value Pricing
           
The manufacturer’s suggested retail price (MSRP) for the Tacoma TRD Pro will range from $35,525 for the Access Cab with a 4.0-liter V6 and 6-speed manual transmission to $37,415 for the Double Cab V6 with a 5-speed automatic transmission.
           
The MSRP for the 4Runner TRD Pro will be $41,110.  Pricing for the Tundra TRD Pro will be announced in the near future.

The MSRP for the Tacoma TRD Pro and 4Runner TRD Pro does not include the delivery, processing, and handling (DPH) fee of $885.  The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
 
MODEL#MODELGRADEMSRP
86744RunnerTRD Pro 4x4 V6 5AT$41,110
7555TacomaTRD Pro 4x4 Access Cab V6 6MT$35,525
7556TacomaTRD Pro 4x4 Access Cab V6 5AT$36,505
7597TacomaTRD Pro 4x4 Double Cab V6 6MT$36,435
7598TacomaTRD Pro 4x4 Double Cab V6 5AT$37,415
 

2015 TRD PRO SERIES PRELIMINARY SPECIFICATIONS
 
 Tundra TRD ProTacoma TRD Pro4Runner TRD Pro
Wheels18” black alloy w/ TRD logo16” black beadlock style TRD alloyNew 17” black TRD alloy
TiresMichelin ORPBFGoodrich All Terrain KONitto Terra Grappler
ShocksTRD-tuned Bilstein High Performance
-Bilstein front and rear digressive piston and valve design
-Bilstein ZoneControl 3-stage, positive sensitive valve design is sensitive to suspension input speed
-Increased oil capacity for heat management and increased control of cavitation
 
FRONT:
- 2” of additional wheel travel
- 60mm pistons > 46mm OE
- 18mm shafts > 12mm OE
-“Piggy back” remote reservoir
 
REAR:
- 1.25” of additional wheel travel
- 60mm pistons > 46mm OE
-“Piggy back” remote reservoir  
TRD-tuned Bilstein High Performance
 - Bilstein front and rear  digressive piston and valve design

FRONT:
- 1.75” of additional wheel travel
- 60mm pistons > 36/32mm OE
- 18mm shafts > 12mm OE
 
 
 
 
 
 

REAR:
- 1.5” of additional wheel travel
- 46mm pistons > 36/30mm OE
- Remote reservoir
TRD-tuned Bilstein High Performance
 - Bilstein front and rear  digressive piston and valve design

FRONT:
- 1” of additional wheel travel
- 60mm pistons > 32mm OE
- 18mm shafts > 12mm OE
 
 
 
 
 

REAR:
- 1” of additional wheel travel
- 46mm pistons > 32mm OE
- Remote reservoir
SpringsUnique TRD-Tuned Front Springs


- 2” lift for the front of the vehicle
- Decreased spring rate to improve ride quality over harsh terrain
Unique TRD-Tuned Front Springs


- 2” lift for the front of the vehicle
- Decreased spring rate to improve ride quality over harsh terrain
 
Unique TRD-Tuned Front Springs


- 1” lift for the front of the vehicle
 
ExhaustTRD Dual Exhaust


- Stainless steel system
- Polished steel dual wall tips
- Reduced back pressure
- Throaty rumble sound
TRD Cat Back Exhaust


- Stainless steel system
- Polished steel dual wall tips
- Reduced back pressure
- Throaty rumble sound
No Change from OE
Skid PlateNew TRD Front Skid Plate
 
- 1/4” thick aluminum with oil pan access panel
 - Black OE front skid plateTRD Stamped Front Skid Plate
 
- 1/4” thick aluminum with venting for front differential
Exterior- Unique “TOYOTA” front grille
- “TRD Pro” quarter bed panel stamping
- Matte and Satin Black “TUNDRA” and iForce 5.7L V8 badging on doors
Multi-reflector halogen headlights with black sport bezels and manual level control
- Unique “TOYOTA” front grille
- Black “TRD PRO” external hard badge
- Black “TACOMA” badging on doors
- Unique “TOYOTA” front grille
- Black “TRD PRO” external hard badges
- Black front and rear lower bumper accent
Exterior ColorsAttitude Black Metallic, Super White, and Inferno (all-new exclusive color)
Interior- TRD Shift Knob
- TRD Floor Mats
- Unique seat color with red stitching
- Unique IP ornament insert
- TRD Shift Knob
- TRD Floor Mats
 
- TRD Shift Knob
- TRD Floor Mats