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Monday, February 20, 2017

Toyota Global Hybrids Sales Surpass 10 Million

Over Three Million Hybrids Sold in the U.S.

Toyota announced today that it has achieved more than 10 million cumulative units of hybrid vehicle (HV) sales, including plug-in hybrids, as of January 31. The latest milestone was achieved just nine months after total sales reached 9 million units at the end of April 2016.

Toyota Motor North America also saw its sales of hybrids and plug-in hybrids reach a cumulative total, exceeding three million units as of December 31, 2016.
“The Prius stands as an icon for sustainability and efficiency, and is a shining example of what you can achieve when you have the right idea to help solve a problem,” said Bob Carter, senior vice president of automotive operations for Toyota Motor North America. “Hybrids remain an important part of our lineup of vehicles, with over 246,000 units sold last year, and we have seen continued demand with the release of the RAV4 Hybrid variant of the popular compact SUV, accounting for nearly 13 percent of its total sales volume in 2016.”
Takeshi Uchiyamada, known as the father of the Prius and co-chairman of the Board of Directors at Toyota said, “When we launched Prius, no one even knew what a hybrid was, but, thanks to early adopters, hybrids have ridden a wave of success into the mainstream.” He added, “We are grateful to each and every one of our customers who have helped us achieve this important [global] milestone.”
As of January 31, Toyota estimates that the use of Toyota’s hybrid vehicles, as an alternative to conventional gasoline-powered vehicles of similar size and driving performance has resulted in approximately 77 million fewer tons of CO2 emissions and has saved approximately 7.66 billion gallons of gasoline (29 million kiloliters).
More than a numerical milestone, the results demonstrate the staying power of hybrid powertrain technology, which has emerged as a mainstream solution to help reduce greenhouse gas emissions and other pollutants. Toyota values activities to help reduce the environmental effects of automobiles.  This achievement builds on the belief that widespread adoption of more environmentally-friendly vehicles can make a significant positive impact worldwide.
To learn more about the history, development, and future of hybrid technology at Toyota, please visit

To view Toyota Motor Corporation’s release, go to:

Saturday, February 18, 2017

Toyota Again Named the ‘World’s Most Admired’ Motor Vehicle Company by FORTUNE

Survey Ranks Toyota as No. 1 in Industry for Third Consecutive Year

Toyota was once again named by Fortune as one of the “World’s Most Admired Companies” and named the No. 1 Motor Vehicle company for the third consecutive year in an annual rankingFortune’s “World’s Most Admired Companies” list recognized Toyota as No. 34 among the Top 50 “All-Star” companies surveyed.
Fortune’s “World’s Most Admired Companies” list is widely acknowledged as the definitive report card on corporate reputation and is based on company surveys and industry peer ratings from senior executives, directors and industry analysts. For each company, the survey measures nine attributes considered critical to a company’s global success, including quality of products and services, social and environmental responsibility, global competitiveness, and value as an investment, among others.
"Toyota is proud to be listed once again as among the world’s most admired companies,” said Jim Lentz, Toyota Motor North America chief executive officer. “This recognition honors the commitment of our team to continuous improvement and exceeding customer expectations. Together, we at Toyota are leading the industry in creating the future of mobility and are making a positive difference in the world through safer, greener and more fun driving experiences.”
The full list appears in the magazine’s March issue and can be viewed online now on Fortune’s website at
FORTUNE’s “World’s Most Admired Companies” Methodology  
Korn Ferry Hay Group started with approximately 1,500 companies with revenues of $10 billion or more, then selected the 15 largest for each international industry and the 10 largest for each U.S. industry, surveying a total of 680 companies in 28 countries.
To arrive at the top 50 Most Admired Companies overall, Korn Ferry Hay Group asked 3,800 executives, directors, and securities analysts to select the 10 companies they admired most. They chose from a list made up of the companies that ranked in the top 25 percent in last year’s surveys, plus those that finished in the top 20 percent of their industry. Anyone could vote for any company in any industry. To create the 51 industry lists, participants were asked to rate companies in their own industry on nine criteria: Innovation, People Management, Use of Corporate Assets, Social Responsibility, Quality of Management, Financial Soundness, Long-Term Investment Value, Quality of Products/Services, and Global Competitiveness.

Monday, February 13, 2017

'Sexy' All-New 2018 Toyota Camry Comes to Chicago Auto Show

Indoor Driving Course Offers Experiential Demonstrations of Safety Technology

Cubs Tundra with World Series Trophy Replica, Future Mobility Concepts and SEMA Extreme Builds also on Display

 The all-new 2018 Toyota Camry, dubbed “sexy” by Toyota Motor Corporation President Akio Toyoda at its world debut last month, is coming to the Chicago Auto Show. The captivating mid-size sedan will be on display alongside more than 50 cars, trucks and SUVs in Toyota’s exhibit at Chicago’s McCormick Place from February 10-22.
Camry, the best-selling car in America for 15 consecutive years and’s “Most American Made” for the past two years, has evolved for 2018 with more exciting and emotional character, newfound sporty performance and eye-catching style. The display in Chicago is the first time the eighth-generation model has been shown at an auto show since its Detroit premiere in January.
Show visitors don’t want to miss Toyota’s indoor drive experience, which has annually become one of the Chicago Auto Show’s must-see attractions. This year’s theme, ‘The Story of Go,’ presents Toyota vehicle safety technology through real-world driving maneuvers and demonstrations, including:

  • GO CONNECT ? Demonstration of how vehicles connect seamlessly to the tech of today with a scenic Chicago backdrop.
  • GO BEYOND EXPECTATIONS ? Participants cross the Chicago Bridge teeter-totter.
  • Low-Friction Surface ? Controlled demonstration of how Toyota all-wheel drive systems monitor power and distribute that power to provide optimum traction.
  • Noise, Vibration and Harshness ? Participants drive over a cobblestone street to show how every Toyota model is built to provide a quiet and comfortable ride.
  • Side Tilt ? Participants experience the vehicle tilted at a remarkable angle—something they won’t experience on the street.
  • GO SEE THE UNSEEN ? Demonstration of:
    • Automatic High Beams
    • Perimeter Scan
    • Rear Cross-Traffic Alert
  • GO THE DISTANCE ? An articulation rack becomes a condensed drive route connecting Chicago to Canada that showcases Toyota’s fuel-efficient powertrains.
This unique experience uses 2017 RAV4 and Highlander models, both gasoline and hybrid versions, to give show goers an opportunity to discover Toyota vehicles from the driver’s seat. Drivers are required to be at least 18 years of age and must show a valid driver’s license.
Toyota is continuing the celebration of the Chicago Cubs’ World Series victory on the Chicago Auto Show floor. The Cubs-themed 2017 Tundra that drove in the Cubs victory parade last November will be on display for photos, complete with the ten-foot-tall World Series trophy replica in the bed. Toyota is a Legacy Partner of the Chicago Cubs and the Official Vehicle of the Cubs and Wrigley Field. The exhibit will also display two baseball-themed RAV4 models, one each for the Cubs and White Sox.
Three of Toyota’s future mobility concepts that are fan-favorites will be in Chicago:

  • FCV+ ? This concept vehicle demonstrates Toyota’s vision of a connected, sustainable hydrogen society. It is capable of generating electricity directly from hydrogen stored outside the vehicle and thus operating as a stable source of electric power for use at home or on the go.
  • i-ROAD ? Toyota’s innovative, fun-to-drive three-wheel personal electric vehicle, has become a bit of a celebrity with the amount of media attention it has received over the past few years. The i-ROAD, equipped with revolutionary Active Lean technology that emulates the movements of a skier, is as agile as a scooter with the enclosed-canopy comfort of a car and ideal for congested city centers.
  • FV2 ? Another concept that generates substantial public attention is operated by the driver shifting his or her body to intuitively move the vehicle in any direction. It uses intelligent transport system technology to connect with other vehicles in the area and traffic infrastructure to enable safe driving.
In addition, two of the Toyota Extreme Builds that were unveiled at the 2016 Specialty Equipment Market Association (SEMA) Show will be in Chicago: The Xtreme Corolla and the Toyota Motorsport GmbH GT86 CS-Cup. Unlike many of the vehicles showcased at SEMA, all of the Toyota SEMA builds can be driven, and embody the SEMA spirit of imagination and innovation—taking stock builds and transforming them into something inspired.
Other new production models on display include:

  • The new C-HR, featuring a bold, outgoing character with a diamond-shaped avant-garde physique and a modern, comfortable cabin for fashion-forward, trendsetting owners.
  • The new Prius Prime, which visits the Chicago show floor for the first time. It combines an electrifying design with an advanced electric powertrain that delivers a remarkable 2017 EPA-estimated 133 MPGe (miles per gallon equivalent), the highest rating in the industry among all vehicles.
A replica of the 2018 NASCAR Camry race car rounds out the camera-worthy vehicles in the Toyota exhibit. The Camry race car received a dramatic redesign in conjunction with its show room counterpart, and will compete on the race track in 2017 as Toyota defends its NASCAR Premier Series manufacturer’s championship. Also, race fans can take their picture with the custom Teenage Mutant Ninja Turtles Camry, which was driven in last year’s NASCAR XFINITY race at Chicagoland Speedway.

Friday, February 10, 2017

Roughing It in Style - - Toyota Introduces the New 2018 Tundra and Sequoia TRD Sport and RAV4 Adventure Models

  • New Tundra and Sequoia TRD Sport Grades Receive added Styling and Performance Handling Upgrades
  • Standard Toyota Safety Sense – P
  • Refreshed Styling on all Tundra and Sequoia Models
  • New RAV4 Adventure adds Dirt-Inspired Styling and Higher Ride Height

Families on the go, TRD style!  Toyota’s Tundra full-size pickup truck and Sequoia large SUV have long been ideal for adventuresome families in need of that unique combination of performance, utility, towing ability and comfort.  For 2018, the experts at Toyota Racing Development (TRD) have developed the new TRD Sport grade for Tundra and Sequoia, offering active families an extra dose of sportier styling and performance for added fun and excitement on their next journey.   

In addition to the new TRD Sport grades, Tundra and Sequoia will receive new styling, convenience and safety features for all 2018 models, including Toyota Safety Sense-P (TSS-P) as standard equipment.
Outdoor family fun isn’t exclusive to Toyota’s two largest truck and SUV models.  For the 2018 model year, the popular RAV4 compact crossover adds a new Adventure grade for young families looking for fun in out-of-the-way places.   Already a fun-to-drive crossover for young families with active lifestyles, the new RAV4 Adventure adds a sportier take-me-anywhere attitude for the weekend warrior.
Tundra TRD Sport
The new Tundra TRD Sport is available on 4x4 and 4x2 grades in CrewMax and Double Cab configurations and powered by the proven 381-horsepower 5.7-liter i-Force V8 engine.  Driving performance will be enhanced with the addition of TRD Sport Tuned Bilstein Shocks and TRD front and rear anti-sway bars.  Key exterior features for the TRD Sport include:
  • Color-keyed mirrors, front and rear bumpers
  • Color-keyed hood scoop
  • 20-inch alloy silver sport wheels
  • LED Headlights with smoked chrome bezel, Daytime Running Lights (DRL), and LED Fog Lights
  • Mesh grille with body color surround
  • TRD Sport bedside graphic
Exterior colors for the TRD Sport will include Super White, Magnetic Gray, Midnight Black Pearl, Blazing Blue Pearl and Barcelona Red Metallic.

The exterior styling is complemented with interior features that include a TRD shift knob and TRD Sport floor mats. 

The TRD Sport is just part of an overall refresh for the 2018 Tundra.  Safety will be enhanced on all Tundra models with the addition of Toyota Safety Sense™ (TSS-P) as standard equipment.  This multi-feature advanced active safety suite bundles a Pre-Collision System with Pedestrian Detection (PCS w/PD), Lane Departure Alert (LDA), Auto High Beams (AHB) and Dynamic Radar Cruise Control (DRCC).  Drivers can view the status of TSS-P through an upgraded Multi-information Display.

The 2018 Tundra will receive exterior updates that include a new mesh grille on select trims while the Tundra Limited and 1794 Edition will receive a new billet style grille.  The Limited, Platinum and 1794 Edition will be equipped with new LED Headlights and Daytime Running Lights (DRL), and LED Fog Lights.  LED headlights and Fog Lights are also available when the TRD Off-Road Package is selected on SR5 models.  The SR and SR5 grades will receive halogen headlights with a black bezel and LED Daytime Running Lights (DRL). 
Sequoia TRD Sport
The brawny 2018 Sequoia TRD Sport will be available in 4x4 and 4x2 models equipped with the 5.7-liter i-Force V8 engine.   Road handling is enhanced with TRD Sport Tuned Bilstein Shocks and TRD front and rear anti-sway bars.  Key exterior features on the Sequoia TRD Sport will include:
  • New front grille and bumper grille insert
  • Metallic black mirror caps
  • 20-inch alloy black sport wheels
  • Darkened rear tail light housing
  • Black satin finish TRD Sport badging on the front doors and a Metallic black and chrome Sequoia badge on the liftgate
Exterior colors for the Sequoia TRD Sport will include Super White, Magnetic Gray Metallic, and the new Midnight Black Metallic.  The stylish exterior treatment will be complemented by an assortment of interior convenience features exclusive to the Sequoia TRD Sport including:
  • Standard black fabric seven-passenger seating
  • Optional Black leather captain chair seats (part of the optional Premium Package)
  • TRD shift knob
  • TRD Sport floor mats
  • TRD Sport sill protectors
In addition to the TRD Sport, Sequoia will be available in SR5, Limited and Platinum grades in 4x2 and 4x4 configurations.  All will be powered by the i-Force V8 engine. Like Tundra, the 2018 Sequoia will raise the bar in the area of safety as TSS-P will be standard on all models (includes PCS w/PD, LDA, AHB, and DRCC).    

All Sequoia models will also come standard with new LED headlights with LED DRL, and LED fog lights.  Additional exterior updates include a new front grille and bumper grille insert, distinctive to each grade.  A bumper opening chrome surround will be equipped on TRD Sport, Limited and Platinum grades. 

The 2018 Sequoia will be available in eight exterior colors including three new colors: Midnight Black Metallic, Shoreline Blue Pearl and Toasted Walnut Pearl.  Additional colors include: Super White, Magnetic Gray Metallic, Silver Sky Metallic, Blizzard Pearl, and Sizzling Crimson.

Inside, all Sequoia models will come standard with a new instrumentation panel gauge cluster and 4.2-inch Multi-information Display (MID) that tracks the status of TSS-P.  Also new are an updated center speaker grille smoothed to the surrounding dashboard and interior trim with wood-like accents for Platinum grade.
RAV4 Adventure
The active lifestyle-inspired RAV4 Adventure will be available in front-wheel drive with an Automatic Limited-Slip Differential, or with Dynamic Torque Control all-wheel-drive.  Both versions feature a standard Tow Prep Package that includes an upgraded radiator and supplemental engine oil and transmission fluid coolers, as well as a suspension system with a higher ride height.  As with all RAV4 models, the Adventure grade will come standard with Trailer Sway Control (TSC), Hill-Start Assist Control (HAC), and TSS-P.  Exterior styling features exclusive to the RAV4 Adventure includes:
  • Large overfender flares
  • 18-inch five-spoke black alloy wheels with 235/55R18 tires
  • Lower body guards
  • Black headlight bezels
  • Black fog lamp surround, roof racks and Adventure badging
The RAV4 Adventure will be available in five exterior colors including Black, Magnetic Gray Metallic, Silver Sky Metallic, Super White, and one new color for RAV4 models, Ruby Flare Pearl.

The sporty exterior features of the RAV4 Adventure are mated to exclusive interior features that include:
  • Unique interior trim panels
  • Leather-wrapped shift knob
  • 120V/100W power outlet in the cargo area
  • Adventure door sill protectors
  • All-weather mats floor and cargo mats with Adventure logo
Additional features new for 2018 in select RAV4 models include optional heat/power fabric front row seats, heated steering wheel, and wiper de-icer as part of a new Cold Weather Package.

The 2018 RAV4 Adventure grade along with the Tundra and Sequoia TRD Sport grades will begin arriving in dealer showrooms in September.

Wednesday, February 1, 2017

‘Yet’ Philosophy Inspires Lexus Design Award 2017 Finalists, Announced Today

Finalist Selection Marks First Time U.S. Designers Advance to Final Round

Lexus International today announced the 12 finalists for the Lexus Design Award 2017. Three finalists based in the USA were selected, marking the first time designers from this region have advanced to the final round. First launched in 2013 to help stimulate the ideas necessary to build a better tomorrow, the Lexus International Design Award is celebrating its fifth anniversary. The competition supports up-and-coming designers and creators worldwide. Lexus Design Award 2017 drew 1,152 entries from 63 countries under the theme of “Yet.”
As the philosophical soul of Lexus innovation, “Yet” is particularly appropriate for the fifth anniversary of this Lexus event. “Yet” inspires us to find synergy by fusing seemingly incompatible goals, such as spacious yet aerodynamic design. By harmonizing contradictory elements, “Yet” opens up visionary frontiers of progressive design and technology to deliver amazing new experiences to the world.
In November 2016, a panel of world-renowned designers and creative mentors gathered to judge the entries. After rigorous evaluation and extensive discussion, the judges chose 12 finalists.
Of these 12 finalists, the following four were selected to prototype their designs, mentored by globally recognized creators.

  • Structural Color - Static Yet Changing, Jessica Fügler (USA): Static YET Changeable structure depending on viewpoint.
  • Having Nothing, and Yet Possessing Everything, Ahran Won (Korea, USA-based): A capsule for mobile living, Having nothing YET Everything.
  • PIXEL, Hiroto Yoshizoe (Japan): A structure to experience the existence of Light YET Shadow.
  • Player's Pflute, Jia Wu (China): Vegetable YET a Musical instrument provides fun and learning experience. 
To provide creative guidance to the above four finalists, Lexus Design Award 2017 has enlisted  four renowned mentors: architects and interdisciplinary designers Neri & Hu, designer Max Lamb, designer/architect Elena Manferdini and artist/architect Snarkitecture. All served as mentors to last year’s finalists, as well.
The four completed prototypes will be featured as part of the Lexus exhibition at this year’s Milan Design Week, along with presentation boards introducing the other eight finalists’ designs. The event will run from April 3 (press and award presentation day) through April 9. On April 3, the finalists will present their designs to the judges and international media. The judges will evaluate the four prototypes and announce the Grand Prix winner, marking the climax of the Lexus Design Award 2017 award cycle.
More information and pictures can be found on: 
Lexus Design Award website:
Instagram:   @lexusdesignaward
Official hashtags:#LexusDesignAward; #MilanDesignWeek;
Further details on the Lexus presence at 2017 Milan Design Week* will be announced in mid-February on the Lexus Design Award website.
* The world’s largest design exhibition, also known as Salone Del Mobile, presents events and exhibits by brands and designers in many categories including furniture, fashion and textiles.

Lexus Design Award 2017 Entries Selected for Prototype Development:

 TitleHaving nothing, and yet possessing everything.
Ahran Won (Korea)
Country of residenceUSA
DescriptionA capsule for mobile living, Having nothing YET Everything.
MentorNeri & Hu
Hiroto Yoshizoe (Japan)
Country of residenceJapan
DescriptionA structure to experience the existence of Light YET Shadow.
 TitlePlayer's Pflute
Jia Wu (China)
Country of residenceChina
DescriptionVegetable YET a musical instrument provides fun and learning experience.
MentorMax Lamb
 TitleStructural Color - Static Yet Changing
Jessica Fügler (USA)
Country of residenceUSA
DescriptionStatic YET changeable structure depending on viewpoint.
MentorElena Manferdini

Lexus Design Award 2017 Panel Exhibits:

 TitleBuoyant Measuring Spoon for the Blind
Designer (Citizenship)Eunjin Park (Korea)
Country of residenceKorea
DescriptionA measuring spoon with Unseen YET Visualized tactile graduations for the blind.
 TitleThe Landscape of Paper
Designer (Citizenship)Kuniko Maeda (Japan)
Country of residenceUK
DescriptionDisposable YET Upcycled material using traditional and modern technology.
 TitleMass Production to Unique Items
Designer (Citizenship)Group name: TAKEHANAKE-Bungorogama
Yoshifumi Takehana (Japan), Bungo Okuda (Japan), Akira Okuda (Japan)
Country of residenceJapan
DescriptionMass produced YET One-of-a-kind ceramics created using a portable kiln.
 TitlePaper Kettle
Designer (Citizenship)Ryo Katayama (Japan)
Country of residenceJapan
DescriptionCombustible YET Fire-Resistant paper kettle.
Designer (Citizenship)Paula Cermeño (Peru)
Country of residenceSwitzerland
DescriptionBanana leaf bandages that out performs Synthetic YET are Biodegradable and soothing.
 TitlePOD: Homeless YET Home
Designer (Citizenship)Group Name: MODlab
Eric Schwartzbach (USA), Benjamin Ward (USA)
Country of residenceUSA
DescriptionTemporary shelter for displaced populations. Homeless YET Home.
Designer (Citizenship)Takuro Sanda (Japan)
Country of residenceJapan
DescriptionHi-tech YET Retro radio tunes in programs from past and present.
 TitleTraffic Light System
Designer (Citizenship)Evgeny Arinin?Russia)
Country of residenceRussia
DescriptionSimple YET Sophisticated traffic light.

Saturday, January 28, 2017

Toyota and Rally RAV4 Poised for New Challenges in 2017

Ryan Millen Back Behind the Wheel with New Co-Driver in a New Series to Carve New Paths
 In 2016, Team Ryan Millen and the Rally RAV4 proved that a stock powertrain, front-wheel-drive RAV4 can be quite potent. This season, the Toyota Rally RAV4 and Millen are gearing up for more competition in 2017.  Armed with new navigator and co-driver, Rhianon Gelsomino, the team will compete in the newly formed American Rally Association (ARA) series.  In addition, the team will compete in select Rally America and NASA Rally Sport races. 
After competing in 12 races and two series during the 2016 season, the team walked away with multiple class wins, a rookie of the year title and 2nd place in the Rally America 2WD Championship.  In addition, the Rally RAV4 and Millen captured the NASA Rally Sport National Championship for the second year in a row.
“The Toyota racing family is incredibly proud of the achievements of the Rally RAV4 team, and can’t wait to see what they do with the 2017 season in the new ARA circuit,” said Keith Dahl, general manager, motorsports.  “This program allows us to continue to reach fans across the country and demonstrate first-hand how truly capable our RAV4 is for any type of adventure.”
Starting the season with a new co-driver and navigator can be challenging, but Millen and Gelsomino had a chance to gel last year after running together in select events.  Gelsomino comes with over a decade of experience working with teams and drivers around the world, and will make a valuable addition to the Rally RAV4 program.

“I’m looking forward to building on the pace notes from last year, and hope it will give us even more of a competitive advantage,” said Millen.  “Last year was amazing, but you have to look forward, and I think we’re in a great position to show once again what the Rally RAV4 is made of.”
“I am really looking forward to working with Ryan and Toyota USA this season.  Ryan and I competed together last season in a one off test event in NASA which I am happy to say we won,” said Gelsomino. “We worked really well as a team and it was great to see his abilities behind the wheel of the RAV4. I can't wait to get the season started and see what's possible this season.”

The first event will take place February 4, 2017 in Maniwaki, Canada.  The Rally Perce Neige consists of 143 stage miles of gravel roads covered in snow and ice. 
Gelsomino stepping into the role of navigator will allow Christina Fate to focus solely on team management.  Both roles are critical to the performance of any rally team, so dividing and conquering should yield great results.
Driver and co-driver chemistry is essential, but this year the team will have an advantage they didn’t have last year.  They’ll be running for the second time at many of the rallies on the schedule.  This familiarity could yield a real competitive advantage.  As potent as Team Millen and the Rally RAV4 were the first time out, there’s no replacement for seat time.
The RAV4, as in previous years, will continue to take on the brutal rally world with a stock engine and automatic transmission.  Fans across the country were continually shocked and impressed at the potency of the Rally RAV4, which spins only the front wheels through a conventional six-speed automatic gear box.
The Rally RAV4 this year will debut new livery with title sponsor JBL, and the continued support of Toyota Certified Used Vehicles, Yakima, TEIN, and Method Race Wheels.
As one of Toyota’s best-selling vehicles, the RAV4 achieved another record year in 2016, selling more than 352,000 vehicles.  That’s nearly 40,000 more than the year prior.
More information on the Rally RAV4 program can be found at 

More information on American Rally Association can be found at

Sunday, January 22, 2017

New 'Hydrogen Council' Launches in Davos

Thirteen Global Industry Leaders Join Together in Promoting Hydrogen to Help Meet Climate Goals

Thirteen leading energy, transport and industry companies have today launched a global initiative to voice a united vision and long-term ambition for hydrogen to foster the energy transition.

In the first global initiative of its kind, the 'Hydrogen Council' is determined to position hydrogen among the key solutions of the energy transition. Hydrogen is a versatile energy carrier with favorable characteristics since it does not release any CO2 at the point of use as a clean fuel or energy source, and can play an important role in the transition to a clean, low-carbon, energy system. Hydrogen technologies and products have significantly progressed over past years and are now being introduced to the market. The Council will work with, and provide recommendations to, a number of key stakeholders such as policy makers, business and hydrogen players, international agencies and civil society to achieve these goals.

During the launch, members of the 'Hydrogen Council' confirmed their ambition to accelerate their significant investment in the development and commercialization of the hydrogen and fuel cell sectors. These investments currently amount to an estimated total value of €1.4 Bn/year1. This acceleration will be possible if the key stakeholders increase their backing of hydrogen as part of the future energy mix with appropriate policies and supporting schemes.

Meeting in Davos for the first time on Tuesday, the 'Hydrogen Council' is currently made up of 13 CEOs and Chairpersons from various industries and energy companies committed to help achieve the ambitious goal of reaching the 2 degrees Celsius target as agreed in the 2015 Paris Agreement. The international companies currently involved are: Air Liquide, Alstom, Anglo American, BMW GROUP, Daimler, ENGIE, Honda, Hyundai, Kawasaki, Royal Dutch Shell, The Linde Group, Total and Toyota. The Council is led by two Co-Chairs from different geographies and sectors, currently represented by Air Liquide and Toyota.

"The 2015 Paris Agreement to combat climate change is a significant step in the right direction but requires business action to be taken to make such a pledge a reality. The Hydrogen Council brings together some of the world's leading industrial, automotive and energy companies with a clear ambition to explain why hydrogen emerges among the key solutions for the energy transition, in the mobility as well as in the power, industrial and residential sectors, and therefore requires the development of new strategies at a scale to support this. But we cannot do it alone. We need governments to back hydrogen with actions of their own?for example through large-scale infrastructure investment schemes. Our call today to world leaders is to commit to hydrogen so that together we can meet our shared climate ambitions and give further traction to the emerging Hydrogen ecosystem." Benoît Potier, CEO, Air Liquide.

"The Hydrogen Council will exhibit responsible leadership in showcasing hydrogen technology and its benefits to the world. It will seek collaboration, cooperation and understanding from governments, industry and most importantly, the public. At Toyota, we have always tried to play a leading role in environmental and technological advances in the automotive industry, including through the introduction of fuel cell vehicles. Moreover, we know that in addition to transportation, hydrogen has the potential to support our transition to a low carbon society across multiple industries and the entire value chain. The Hydrogen Council aims to actively encourage this transition." Takeshi Uchiyamada, Chairman, Toyota.

A report entitled 'How Hydrogen empowers the energy transition2'?commissioned by the Hydrogen Council?further details this future potential that hydrogen is ready to provide, and sets out the vision of the Council and the key actions it considers fundamental for policy makers to implement, to fully unlock and empower the contribution of hydrogen to the energy transition.

As global companies from major energy and industrial sectors, it is part of the corporate responsibility to provide solutions to manage the energy transition and move forward to a low-carbon, sustainable economy: joint action is required to tackle this formidable challenge. This is why we invite governments and key society stakeholders to also acknowledge the contribution of hydrogen to the energy transition and to work with us to create an effective implementation plan.

The members of the Hydrogen Council collectively represent total revenues of €1.07 trillion and 1.72 million employees around the world3.

1  How Hydrogen empowers the energy transition, Report, 2017, Hydrogen Council
3  Company figures from financial years 2015 and 2016

Hydrogen is a versatile, clean, and safe energy carrier that can be used as fuel for power or in industry as feedstock, as well as it can be easily stored on large scale. Hydrogen Council members are committed to promoting its deployment. Hydrogen can be produced from (renewable) electricity and from carbon-abated fossil fuels and produces zero emissions at point of use. The uses for hydrogen continue to grow as it can be stored and transported at high energy density in liquid or gaseous form and can be combusted or used in fuel cells to generate heat and electricity. This versatility confers to hydrogen a key enabling role in the transport, industry and residential sectors, as well as for the large-scale storage of renewable intermittent energies, making it a promising solution to overcome the challenges of the energy transition.
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