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Friday, December 12, 2014

2015 Toyota Highlander Captures Kelley Blue Book Best Buy Award

The 2015 Toyota Highlander was named the top Mid-Size SUV/Crossover in the first ever Kelley Blue Book Best Buy Awards.  The awards recognize the top new vehicle choices available in the U.S. market.

In the words of's panel of experts, "In a segment filled with excellent alternatives, Toyota’s well-crafted, well-styled and well-sorted Highlander simply does the best job of seamlessly mixing and matching the things that count most into a single, extremely engaging package we deem the standard bearer for its class."

The Kelley Blue Book Best Buy Awards are the culmination of a year-long regimen of expert vehicle evaluation and testing of nearly every new vehicle available in the U.S., along with analysis of a broad swath of vehicle-related data, including vehicle pricing/transaction prices, 5-Year Cost to Own data, consumer reviews and ratings, and vehicle sales/retail information. 

For more details, visit:

Thursday, December 11, 2014

The Future Has Arrived, and It's Called Mirai

President Akio Toyoda announces name of fuel cell sedan in web video
CEO Jim Lentz announces expansion of Toyota fuel cell infrastructure investment to five-state Northeastern corridor
Akio Toyoda has seen the future, and it’s called “Mirai.” That’s the name of Toyota’s new fuel cell vehicle, which the company’s president announced in a video released the night before the car’s official launch. 

Click here to see the video.

Mirai, which means “future” in Japanese, represents a turning point for the automotive industry. The groundbreaking vehicle can travel up to 300 miles on a single tank of hydrogen, refuel in less than five minutes and emits only water vapor.

Expanded Support for New Hydrogen Stations

Of course, the car of the future won’t become a reality without the hydrogen stations to support it. That’s why Toyota North America chief executive officer (CEO) Jim Lentz announced a new commitment to drive the development of a hydrogen refueling infrastructure in five northeastern U.S. states.

To support Mirai’s introduction to the region in 2016, Toyota is collaborating with Air Liquide to develop and supply a phased network of 12 state-of-the-art hydrogen stations targeted for New York, New Jersey, Massachusetts, Connecticut, and Rhode Island. The states and locations have been strategically selected in the greater New York and Boston areas to provide the backbone of a hydrogen highway for the Northeast corridor. Specific details of the collaboration will be revealed in the coming months.

“Toyota’s vision of a hydrogen society is not just about building a great car, but ensuring accessible, reliable and convenient refueling for our customers,” said Jim Lentz. “I am happy to announce that this vision will expand beyond the borders of California and give customers the opportunity to join the fuel cell movement.”

This new announcement builds on Toyota’s previous support for hydrogen infrastructure development in California. In May 2014, Toyota announced a $7.3 million loan to FirstElement Fuels to support the operations and maintenance of 19 hydrogen fueling stations across the state. The commitment augments funding provided by the California Energy Commission, and makes Toyota the only OEM to provide working capital for infrastructure development.


Today, we are at a turning point in automotive history.
A turning point where people will embrace a new, environmentally-friendly car that is a pleasure to drive.

A turning point where a four-door sedan can travel 300 miles on a single tank of hydrogen, can be refueled in under five minutes and emit only water vapor.

A turning point that represents many years and countless hours of work by our team to create a car that redefines the industry.

All of us at Toyota believe in a future that will be safer, greener and easier for everyone.

We imagined a world filled with vehicles that would diminish our dependence on oil and reduce harm to the environment.

It was a bold, but inspiring goal. And, today it is a reality.

Our fuel cell vehicle runs on hydrogen that can be made from virtually anything, even garbage! 

It has a fuel cell that creates enough electricity to power a house for about a week.

This is a car that lets you have it all with no compromises.

As a test driver, I knew this new fuel cell vehicle had to be truly fun to drive – and believe me, it is. It has a low center of gravity, which gives it very dynamic handling.

After surviving millions of miles on the test track and 10 years of testing on public roads in freezing cold and scorching heat…

After passing extensive crash tests…

And after working with local governments and researchers around the world to help make sure it is easy and convenient to refuel…

We are ready to deliver.

The name we’ve given to our new car is Mirai, which in Japanese means “future.”

We believe that behind the wheel of the Mirai, we can go places we have never been, to a world that is better, in a car that is better.
For us, this isn’t just another car. This is an opportunity – an opportunity to really make a difference. And making a difference is what Toyota is all about.

The future has arrived. And it’s called Mirai.

Sunday, December 7, 2014

From Backing Biodiversity to Leading on LEED: Toyota Tackles Environmental Priorities

Who isn’t worried about water these days? Concerned about carbon? Count us in.

That’s why we've sold more than 2.4 million Toyota and Lexus hybrids in North America, which save approximately 500 million gallons of gasoline annually.

That’s why we will soon be manufacturing the Camry Hybrid and Avalon Hybrid using a green energy source: landfill gas.  

And that’s why we’ve conducted decades of research that will culminate in the launch of the hydrogen-powered Toyota Mirai fuel cell vehicle in 2015, a sedan that emits nothing but water vapor.

Toyota’s commitment to producing ever greener vehicles through more sustainable processes has never been more apparent. To see how we’re working toward these goals, check out our latest North American Environmental Report at The report focuses on five priority issues carbon, water, materials, biodiversity and outreach. Here are highlights from each:

  • Toyota's first-ever production fuel cell car uses hydrogen as fuel and emits only water vapor. The Toyota Mirai will be available for sale to customers in California in fall 2015.
  • Beginning in 2015, Toyota's Georgetown assembly plant will generate green power from local landfill gas, enough for the production of 10,000 vehicles per year.
  • We received our 10th consecutive ENERGY STAR Partner of the Year — Sustained Excellence Award from the U.S. EPA. Our 14 manufacturing plants have reduced energy use by almost 11 billion kilowatt hours in the last decade.
  • Toyota saved over 93 million gallons of water in North America during fiscal year 2014.
  • Team members at Toyota's assembly plant in Cambridge, Ontario, found a way to capture, clean and recycle over 12 million gallons of water used to rinse vehicles during the painting process.
  • Since opening in 2007, Toyota's Texas assembly plant has used about 1.9 billion gallons of recycled water instead of drawing fresh water from the Edwards Aquifer.
  • Toyota's North American facilities reduced, reused, recycled or composted over 95 percent of non-regulated waste during calendar year 2013.
  • Toyota has 32 North American facilities that meet the U.S. Zero Waste Business Council's definition of a "Zero Waste Business" — one with a 90 percent or greater diversion of all waste from landfill, incineration or the environment.
  • Since 2010, Toyota's Kentucky assembly plant has established 10 beehives onsite. Some 85,000 happy honeybees produced more than 100 pounds of honey in 2014, which was given away to visitors.
  • Over 130,000 trees have been planted at Toyota's Indiana assembly plant over the last six years. The area has become a thriving habitat for wildlife.
  • Toyota currently has over 1,000 acres across seven North American sites certified to the Wildlife Habitat Council's Wildlife at Work program.
  • Toyota is helping develop a battery storage system for the Lamar Buffalo Ranch at Yellowstone National Park. Featuring 208 used Camry Hybrid battery packs, the system will provide a sustainable power source for one of the most remote and pristine places in the U.S.
  • More than 23,000 folks across the U.S. pledged to save over 1.4 billion gallons of water as part of the National Mayor's Challenge for Water Conservation, supported by Toyota.
  • We have assisted 42 Toyota and Lexus dealers with LEED® certification. We have more LEED-certified dealers in the U.S. and Canada than any other auto manufacturer.

Thursday, November 27, 2014

Black Friday Deals at Burien Toyota Go Through Dec. 1!

Black Friday deals aren't limited to clothes and appliances! We want everyone to know that Black Friday is actually Nov. 28-Dec. when you shop at Burien Toyota! You can expect more than 60 deals, so we've got something for everyone. We are talking about cash back and more!

  • $1,000 Bonus Cash on any 2014 or 2014.5 model
  • Lease a 2014 Toyota Camry for $169!
  • Purchase a 2015 Toyota Camry (and 2015 Toyota Camry Hybrid) with 1.9% APR for 60 months!
  • Purchase a 2014 Toyota Prius C with 0.0% APR for 60 months AND get $1,000 cash back!
If you are looking for a deal on a vehicle, don't miss out on some of Toyota's best vehicles with Burien Toyota's best Black Friday deals!

Tuesday, November 25, 2014

Restyled 2015 Toyota Prius v Posts Big Numbers in Roominess and Fuel Economy

  • 42-MPG Combined EPA Fuel Economy Rating Tops Set
  • More Cargo Space Than Most Small SUVs
  • New Front Styling and Taillights Sharpen the Distinctive Design
  • Upgraded Entune® Audio and Multimedia Offerings
  • Newly Available Power Driver’s Seat
  • Upgraded Advanced Technology Package Now Includes Automatic High Beams and Lane Departure Alert
The Toyota Prius v – the “big Prius” – gets a new look for 2015.   But Toyota didn’t mess with the outstanding roominess in the largest model in the Prius Family, a car sized for families with a hefty 42 MPG EPA combined fuel economy rating.

Revised front and rear styling and striking new colors including Attitude Black Metallic, Absolutely Red and tasty Toasted Walnut Pearl give Prius v a sportier attitude. The new front bumper, grille, available integrated fog lights and available Toyota-first LED projector low- and high-beam headlights contribute to the roomy Prius v sporty makeover. Inside, new Entune® Audio systems bring new multimedia capabilities. The newly available 8-way power driver’s seat with power lumbar support offers even more comfort to the already high-utility interior.  Technology is updated with a 4.2-inch TFT screen that is standard on Prius v Three and higher and the available Advanced Technology Package has been upgraded for 2015 model year. 

The “v” in the Prius v stands for versatility, by the way, which seems appropriate in a highly efficient vehicle that offers more cargo room than most small SUVs.

Using the same Hybrid Synergy Drive system as the standard Prius, the Prius v delivers EPA-estimated 44 MPG city / 40 MPG highway ratings, an exceptional level of efficiency for such a roomy and versatile vehicle. The Prius v rides on a 3.1-inch longer wheelbase and is 5.9 inches longer overall than the Prius liftback. Those modest differences in exterior dimensions yield nearly 60 percent more cargo space with 34.3 cu. ft. behind the rear seats vs. 21.6 cu. ft. for the Prius liftback.
With its 60/40 split folding rear seats folded down, the Prius v offers 67.3 cu. ft. of carrying space. In fact, the combination of a roomy cabin and cargo area earns the Prius v a “midsize station wagon” classification from the EPA. The low, wide-opening tailgate provides easy access, and the fold-flat front-passenger seat allows the vehicle to carry long items.  And, the sliding second row seats let you adjust room for passengers or cargo.
Familiar Prius Look, Upsized
A familiar silhouette helps make the Prius v instantly familiar and is also slippery through the air. The 0.29 coefficient of drag is low for a vehicle of its size and roominess. Even the wheels are designed with aerodynamic efficiency in mind. These measures and others also help to suppress wind noise. 
Extensive use of high-tensile grades of steel throughout the body along with aluminum in key body panels and systems keeps weight low: a Prius v weighs just 268 pounds more than a standard Prius liftback.

A resin Panoramic View Moonroof with power retractable sunshades provides an open feeling in the cabin and is 40-percent lighter than a conventional glass roof of similar size. The construction also provides excellent heat insulation performance, reducing the load on the vehicle’s climate control system.
A Peek Into the Future: Simple, Easy Controls
Get behind the wheel of a Prius v, and you’ll be struck by the cockpit’s clean yet futuristic appearance. You’ll also be pleased by how easy the controls are to see and use. The center-mounted instrument panel puts vital information at eye level. Don’t look for a shift lever or parking brake handle -- push buttons are used to start and operate the car, and the drive-by-wire shift toggle replaces a clunky lever. A single automatic climate control dial looks advanced and works with ease.

The available animal-free SofTex® seat material is designed to resist spills and wear – perfect for a family vehicle. As the name suggests, it’s soft to the touch. SofTex is also lighter than leather and other traditional leatherette-type materials, and its production generates 85 percent fewer volatile organic compounds (VOCs) than conventional synthetic leather production.
The new 4.2-inch TFT screen nestled between the gauges, is standard on Prius v Three and higher.  The screen’s animation displays a wide range of vehicle functions including odometer, clock, climate control settings, fuel economy, fuel economy history, current/average fuel economy, cruising range, average speed, hybrid system information, Hybrid System Indicator, energy monitor, audio menu, simple navigation indicator and warning messages.

You’ll find useful storage spaces throughout the Prius v, including dual glove boxes, a center console storage box and utility tray and five cup holders in large and medium sizes. Bottle holders are built into the front and rear door pockets, and most models feature an overhead storage space that can hold sunglasses.

Storage units built into the sides of the luggage compartment hold smaller items, and there’s another space under the floor, suitable for storing soft items like car wash supplies or gloves. There’s even a space under the rear seats specially designed to store umbrellas.
Hybrid Synergy Drive: The Hybrid Gold Standard
Toyota’s clear hybrid leadership shines through in the Hybrid Synergy Drive® powertrain, which combines the output of a 1.8-liter Atkinson-cycle, 4-cylinder engine with an electric motor. A full hybrid, the Prius v can run on the gasoline engine alone, battery alone, or a combination of both.

The system’s combined 134 net system horsepower feels even stronger to the driver due to the unique way the system combines the torque of the gasoline engine and electric motor through a planetary-type continuously variable transmission. Automatic start/stop helps to reduce fuel consumption in urban driving.

The compact and lightweight gasoline engine operates very quietly and qualifies for SULEV and Tier2 Bin3 emissions standards. The nickel-metal hydride battery pack is the same as in the Prius liftback, but with a cooling duct located under the rear seat.

Like the Prius liftback, the Prius v presents the driver with the choice of four driving modes, NORMAL, POWER, ECO and EV. POWER mode enhances mid-range response for better performance on slopes and mountainous terrain. ECO mode adjusts throttle input and climate control to maximize fuel economy. In EV mode, the Prius can drive on battery power alone at low speeds for about a mile under certain conditions. When operating under battery power only, the Prius v is ultra-quiet, so a Vehicle Proximity Notification System helps alert pedestrians and cyclists by emitting a small warning sound.

As in other Toyota hybrids, the Prius v employs numerous special features to squeeze maximum efficiency out of every gallon of regular-grade gas. Regenerative braking helps to recapture electrical energy under deceleration, sending it to the battery, which helps to reduce fuel consumption.

The electric water pump and electric power steering work without accessory drive belts, which helps reduce maintenance costs. Likewise, the climate control system uses an electrically driven compressor, so the air conditioning can run even when the gasoline engine shuts off, as it does under certain conditions in normal driving. The available single LED projector low and high-beam headlights enhance visibility while reducing electric draw and are designed to be virtually maintenance free for the expected life of the vehicle.
Banishing the Bounce
Know those irritating expansion strips on some freeways? Toyota engineered a system called Pitch and Bounce Control for the Prius v to even things out. The novel system uses the torque of the hybrid motor to enhance ride comfort and control and help make the ride feel more composed over such surfaces. The Prius v comes standard with 16-inch alloy wheels with full wheel covers, and 17-inch alloy wheels are available.
Entune® Unlocks a World of Information
The Prius v is equipped with Toyota’s latest multimedia technology. The standard Entune Audio is a touch-screen system with a 6.1-inch screen. The AM/FM CD player unit offers MP3/WMA playback capability with six speakers, a USB 2.0 port for iPod® connectivity and control, rear camera display, Bluetooth hands-free phone capability and audio streaming, and an auxiliary input jack. The display also provides vehicle information and allows the driver to customize vehicle settings.

The Prius v Three trim line adds Entune Premium Audio with Navigation and App Suite including the Entune Multimedia Bundle (6.1-inch high resolution touch-screen with split screen display, advanced voice recognition), HD radio, HD predictive traffic and Doppler weather overlay, AM/FM cache radio, SiriusXM All Access Radio with 3-month complimentary trial, Gracenotes album cover art, and integrated backup camera display.
The Toyota Entune App Suite is a collection of popular mobile applications and subscription-free data services. Once a smartphone is paired to the vehicle using Bluetooth or a USB cable, Entune apps are operated using the vehicle’s controls or, for some services, by voice recognition. Entune App Suite includes Bing™, Facebook Places, iHeartRadio,, OpenTable®, and Pandora® and Yelp™; real-time information including traffic, weather, fuel prices, sports and stocks.

The range-topping multimedia package sounds amazing, offers more features and functions and even helps reduce energy consumption. The upgraded Entune Premium JBL Audio with Navigation and App Suite adds JBL® Green Edge™ speakers to provide a high-quality sound. The GreenEdge system draws less energy than conventional components.
A Safety Star
There’s safety in strength in the Prius v. Expansive use of high-strength steel, notably in the front frame members, is key to the strong body structure that’s also commendably light. Similarly engineered reinforcements using high tensile steels help to protect the cabin from side and rear intrusions by dispersing energy throughout the vehicle.

Like all Toyota models, the Prius v features Toyota’s Star Safety System™, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. It also features the standard Smart Stop Technology brake-override system.

There are seven airbags, including a knee airbag for the driver. The front seats are designed to help lessen the possibility of whiplash injury during certain types of severe rear end collisions.

The Prius v also offers several in-demand advanced safety features as part of the Advanced Technology Package. The available Pre-Collision System retracts seatbelts and even applies the brakes in certain conditions when a frontal crash is unavoidable. It is paired with Dynamic Radar Cruise Control, which is designed to help maintain a set distance from a vehicle traveling ahead. 

The Advanced Technology Package for the Prius adds Lane Departure Alert and Automatic High Beams for 2015 model year.  The Lane Departure Alert system helps the vehicle “see” the lines in the road and sounds an audible warning if the vehicle is straying outside the lane markers.

The available Safety Connect system can access a call center with a live operator who can dispatch police and emergency vehicles. The system offers automatic collision notification and a stolen vehicle locator feature. A one-year trial subscription is included.
Limited Warranty and Toyota Care
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation. The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for eight years/100,000 miles. In applicable states hybrid-related component coverage is 15 years/150,000 miles with the exception of the hybrid battery, which is covered for 10 years/150,000 miles.

The Prius v also comes standard with Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

Saturday, November 22, 2014

2015 Toyota Prius c: Light, Tight, Bright and the Highest City Fuel Economy of Any Vehicle Without a Plug

  • 53 MPG City / 50 MPG Combined in Toyota’s Most Affordable Hybrid
  • Distinctive Youthful Design Appeals to All Ages
  • Aggressive, Sportier Look With LED Headlights and Newly Designed Taillights
  • Upgraded Interiors and Available Technology Features
  • Sized Like A Subcompact Outside, a Larger Compact Inside
  • Available With Toyota Entune® Premium Audio with Navigation and App Suite
Toyota’s most affordable hybrid vehicle is also its most fuel efficient.  The Prius c with EPA-estimated 53 MPG city / 46 MPG highway / 50 MPG combined, offers the highest MPG of any vehicle on the road today (MPGe vehicles not included).

There’s much more to the Prius c than super-high fuel economy. A restyled front with standard single LED projector low- and high-beam headlights, new exterior colors whose names demand almost as much attention as their hues (Electric Lime Metallic, Tangerine Splash Pearl and Sparkling Sea Metallic), and new “light pipe” taillights add a futuristic touch to the design.  Add to that a cabin upgraded with premium materials, and Prius c makes a compelling choice among compact cars, hybrid or not.

For years, the iconic Prius liftback has been synonymous with “hybrid.”  Today, the Prius is available in four different flavors.  The Prius Family includes the larger standard Prius liftback, the even larger and roomier Prius v and the Prius Plug-in Hybrid that can handle daily driving for many people without using gasoline. In addition, Toyota offers hybrid versions of its Camry and Avalon sedans and Highlander SUV, making Toyota the clear leader in the number of hybrid vehicle offerings and sales volume.
Toyota Value in Four Grades
Prius c is available in four value-packed grades.  In all trim levels the cabin combines futuristic design elements with everyday comfort and practicality.
In addition to the all-new single LED projector low- and high-beam headlights, standard features in the Prius c One include a sharp shark-fin antenna, automatic climate control, a full color TFT Multi-Information Display and remote keyless entry with illuminated entry. The tilt-telescopic steering wheel features integrated switches for audio, climate control and Bluetooth® hands-free phone capability. The standard 3.5-inch TFT color Multi-Information Display shows outside temperature, fuel economy information, cruising range, EV miles driven, Hybrid System Indicator, ECO Score and energy monitor.

The Entune Multimedia Bundle features a 6.1-inch touch-screen display, AM/FM CD player with four speakers, a USB 2.0 port with iPod connectivity, voice recognition, Bluetooth hands-free phone capability and music streaming and an auxiliary audio jack.

The Prius c Two sweetens the package with a piano black front grille, piano black and chrome interior accent upgrades, a height-adjustable driver’s seat, 60/40 split fold-down rear seats, cruise control, 6-speaker audio system upgrade, cargo area cover and light and more.  In addition, an all-new two-tone fabric seat option featuring a Dark Blue Gray/Dark Charcoal color is now available on the Prius c Two and Three models.

Stepping up to the Prius c Three adds the Entune Premium Audio with Navigation and App Suite. The system is equipped with the Entune Multimedia Bundle with a 6.1-inch high resolution touchscreen with split screen display and also includes six speakers, SiriusXM™ All Access Radio with 3-month complimentary trial, and HD Radio™.

The Toyota Entune App Suite is a collection of popular mobile applications and subscription-free data services. Once a smartphone is paired to the vehicle using Bluetooth or a USB cable, Entune apps are operated using the vehicle’s controls or, for some services, by voice recognition. Entune offers apps for Bing™, Facebook Places, iHeartRadio,, OpenTable®, Pandora®, and Yelp™.  Real-time data services include traffic, weather, fuel prices, sports and stocks.

The Prius c Three also adds the convenience of Smart Key with Push Button Start. And, it gets a feature from the larger Prius line, the Touch Tracer Display. Touch sensors on the steering wheel switches display a duplicate image on the instrument panel, directly in line of sight, reducing driver eye movement for better concentration on the road.  Prius c Three also offers optional 15-inch 8-spoke alloy wheels that can be packaged with a power tilt/slide moonroof.

The Prius c Four adds the luxury of SofTex® trimmed seats and steering wheel, heated front seats, an all-new integrated backup camera and a standard moonroof.  Prius c Four also continues to offer 16-inch alloy wheels.
The “c” Stands for City. But It Makes Sense Out in the Country, Too. 
Toyota designed the Prius c as an urban-friendly runabout, and yes, the “c” stands for city. However, you certainly don’t need to live in a city to reap the benefits of ownership. That 46-MPG highway fuel economy rating is a boon in America’s wide-open spaces, where gas stations are few and far between.

The Prius c is sized like a subcompact outside but has the room of a bona fide compact inside. (It is classified as a compact by the EPA.)  Efficient packaging of the hybrid powertrain, battery pack and fuel tank results in 104.5 cu. ft. of total interior volume (87.4 cu. ft. passenger volume, 17.1 cu. ft. cargo volume). Thirty-five inches of rear legroom puts it near the top of the class. The efficient packaging also gives the Prius c a low center of gravity and excellent weight distribution, which translates to fun-to-drive agility.  And with NVH improvements for the 2015 model year, the drive experience is even better than before.
Youthful Exterior and Interior Design
The Prius c design projects a fun, youthful attitude that appeals to all ages. It’s also slippery, cheating the wind with a low 0.28 coefficient of drag (Cd). Its lower-body area is wider below the beltline, and combined with very short overhangs and sculpted rear flares, it gives the car an athletic stance.

A wide-ranging color palette provides hues to satisfy every taste.  In addition to the aforementioned new colors, the Prius c looks light and lively in Sun Fusion, Moonglow, Blue Streak Metallic, Absolutely Red, Black Sand Pearl, Magnetic Gray Metallic or Classic Silver Metallic. 

What Makes It Go (on So Little Gas)
The Prius uses its own version of Toyota Hybrid Synergy Drive, the technology found in all the brand’s hybrids. The gas engine, electric motor and battery pack are all smaller and lighter than in the standard Prius.

The SULEV (Tier 2 Bin 3)-certified 1.5-liter in-line, 4-cylinder gasoline engine runs on the Atkinson cycle to increase efficiency. It produces 73 horsepower and 82 lb.-ft. of torque, contributing to a total hybrid system output of 99 hp. Locating the Prius c’s 144-volt nickel-metal hydride battery pack under the rear passenger seat, near the center of the vehicle and low in the chassis, helps achieve a low center of gravity for excellent agility.

Like all Toyota hybrids, the Prius c is a full hybrid, meaning it can run on the gasoline engine alone, battery alone, or a combination of both. Hybrid Synergy Drive combines the output of the gas engine and electric motor through an innovative planetary-type continuously variable transmission.

As on other Toyota hybrids, the Prius c employs a slew of other technologies to curb its fuel usage. Regenerative braking helps to recapture electrical energy under deceleration, sending it to the battery, which helps to reduce fuel consumption. Electric power runs the water pump and power steering assist, eliminating drive belts and even some maintenance needs.

One of the three drive modes, EV Mode can let you drive the Prius c solely on electric power for under one mile while remaining below 25 mph. Where would you do that? Maybe when you think circling city blocks while looking for a parking space would be wasting gas.

There’s also Normal Mode, which is ideal for everyday driving, and Eco Mode, which can help optimize fuel economy when you’re willing to give up some throttle response and don’t need the air conditioner to be ice cold.
Light, Tight and Agile
A stiff body structure, made so by extensive use of lightweight, high-strength steel, helps make the Prius c safe, and also allows suspension tuning that yields an admirable combination of handling responses and ride comfort. Front suspension is a MacPherson strut design, and the rear tuned torsion beam configuration employs coil springs.

The Prius c rolls on 15-inch wheels, available in steel or aluminum alloy, depending on the trim line.  The steel wheels come with a newly designed cover for the 2015 model year.  A 31.4-ft. turning circle means you might forget how to make K-turns, because you won’t need to. On the top trim line, Prius c Four, 16-inch alloy wheels and quicker steering (2.28 turns lock to lock) ratchet up driving enjoyment.
Big on Safety
The Prius c is equipped with nine airbags, including a driver and front passenger Advanced Airbag System, driver and front passenger seat-mounted side airbags, driver knee airbag, driver and front passenger seat cushion airbags, and front and rear side curtain airbags.

Like all 2015 Toyota models, the Prius c is equipped with the standard Star Safety System™, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake Force Distribution (EBD), Brake Assist (BA), and Smart Stop technologies.  
Limited Warranty and Toyota Care
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation. The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for eight years/100,000 miles.

The Prius c also comes standard with Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first. 

The Toyota Mirai Brings the Future to Your Driveway

Fuel Cell Electric Sedan Marks Turning Point for Zero-Emission Vehicles
Range and Refuel Time Compete with Traditional Internal Combustion Engines
World-Class, 360 Degree Ownership Experience 
Available for Sale or Lease in California Beginning Fall 2015

For the second time in a generation, Toyota has re-imagined the future of mobility.

The Toyota Mirai is a four-door, mid-size sedan with performance that fully competes with traditional internal combustion engines – but it uses no gasoline and emits nothing but water vapor. The groundbreaking fuel cell electric vehicle is powered by hydrogen, re-fuels in about five minutes, and travels up to 300 miles on a full tank.

Mirai will be available to customers in California beginning in fall 2015, with additional markets tracking the expansion of a convenient hydrogen refueling infrastructure. Powered by an industry-leading fuel cell electric drivetrain and supported by an exceptional 360-degree ownership experience, Mirai marks a turning point for consumer expectations for a zero-emission vehicle.

Making its Mark with Performance
In its basic operation, a fuel cell vehicle works much like a battery electric vehicle. But instead of the large drive battery, Mirai’s fuel cell stack combines hydrogen gas from tanks with oxygen to produce electricity that powers the electric motor. 

Toyota’s proprietary fuel cell stack represents a major leap forward in performance, delivering one of the world’s best power outputs of 3.1 kW/L at a dramatically reduced size that fits under the front driver and passenger seats. The system provides Mirai with a maximum output of 153hp, accelerating from 0-60 in 9.0 seconds and delivering a passing time of 3 seconds from 25-40 mph.

What’s more, thanks to fuel cell technology’s versatility and adaptability, the Mirai offers performance options that go well beyond a traditional automobile. In fact, the vehicle will be offered with an optional power take off (PTO) device that enables Mirai to serve as a mobile generator in case of emergency. With the PTO accessory, Mirai is capable of powering home essentials in an average house for up to a week in an emergency – while emitting only water in the process. 

Safe and Reliable Transportation
Toyota began fuel cell development in Japan in the early 90s and have developed a series of fuel cell vehicles, subjecting them to more than a million miles of road testing. In the last two years alone, fuel cell test vehicles have logged thousands of miles on North American roads. This includes hot testing in Death Valley, cold testing in Yellowknife, Canada, steep grade hill climbs in San Francisco and high altitude trips in Colorado. The Toyota-designed carbon fiber hydrogen tanks have also undergone extreme testing to ensure their strength and durability in a crash. 

This extended legacy of research and development is reflected in Mirai’s safety and reliability.  At Toyota’s advanced Higashifuji Safety Center, the vehicle has been subjected to extensive crash testing to evaluate a design specifically intended to address frontal, side and rear impacts and to provide excellent protection of vehicle occupants.  A high level of collision safety has also been achieved to help protect the fuel cell stack and high-pressure tanks against body deformation.

Mirai will also feature a broad range of standard onboard safety technologies, including vehicle pre-collision, blind spot monitor, lane departure alert, drive start control and automatic high beams.

Focused on the Consumer
Toyota believes that outstanding vehicle performance must be matched by an exceptional ownership experience.  And Toyota is committed to delivering on that promise.

When it hits the market in 2015, customers can take advantage of Mirai’s $499 per month/36 month lease option, with $3649 due at lease signing, or purchase the vehicle for $57,500.  With combined state and federal incentives of $13,000 available to many customers, the purchase price could potentially fall to under $45,000. 

The vehicle will be matched by a comprehensive, 360-degree Ownership Experience offering a range of services, including:
  • 24/7 concierge service, with calls answered by a dedicated fuel cell representative;   
  • 24/7 enhanced roadside assistance, including towing, battery, flat tire assistance, trip interruption reimbursement, and loaner vehicle;
  • Three years of Toyota Care maintenance, which covers all recommended factory maintenance, up to 12,000 miles annually;
  • Eight-year/100,000-mile warranty on fuel cell components;
  • Entune and three years of complimentary Safety Connect, including hydrogen station map app; and,
  • Complimentary hydrogen fuel for up to three years.

Building a Convenient Refueling Infrastructure 
In addition, Toyota continues to support the development of a convenient and reliable hydrogen refueling infrastructure.

Research at the University of California Irvine’s Advanced Power and Energy Program (APEP) has found that 68 stations, located at the proper sites, could handle a FCV population of at least 10,000 vehicles.  Those stations are on their way to becoming a reality. By the end of 2015, 3 of California’s 9 active hydrogen stations and 17 newly-constructed stations are scheduled to be opened to the general public, with 28 additional stations set to come online by the end of 2016, bringing the near-term total to 48 stations.

Nineteen of those 48 stations will be built by FirstElement Fuels, supported by a $7.3 million loan from Toyota.  The company has also announced additional efforts to develop infrastructure in the country’s Northeast region.  In 2016, Air Liquide, in collaboration with Toyota, is targeting construction of 12 stations in five states – New York, New Jersey, Massachusetts, Connecticut, and Rhode Island.