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Monday, January 16, 2017

IIHS Top Safety Pick+ Award Comes Standard on the 2017 Toyota Highlander

Toyota Maintains Lead as Top Safety Pick Frontrunner for 2017 



Toyota maintains its lead with the most Insurance Institute for Highway Safety’s (IIHS) Top Safety Pick + (TSP+) awards of all manufacturers. The Toyota Highlander is the 10th 2017 TSP+ award for Toyota/Lexus.  With the three 2017 TSP awards (Avalon, Lexus CT and Yaris iA), Toyota has a combined total of 13 awards.
 
According to IIHS, the 2017 Toyota Highlander earns the TSP+ award recognizing good crash protection across the board, including a superior-rated front crash prevention system and acceptable-rated headlights.  And, unlike most TOP SAFETY PICK+ winners, which meet the front crash prevention and headlight criteria when they are equipped with optional features, the Highlander qualifies for the award with standard equipment.

“Toyota is firmly committed to a wide range of initiatives further enhancing the safety of Toyota vehicles and peace of mind for our customers,” said Jeff Makarewicz, Toyota’s North American Vehicle, Quality & Safety Engineering Group Vice President. “This sincere dedication to safety by our engineers resulted in another IIHS Top Safety pick for Toyota.”

To qualify for 2017 TSP+, a vehicle must earn good ratings in the five IIHS crashworthiness tests—small overlap front, moderate overlap front, side, roof strength and head restraints—as well as an advanced or superior rating for front crash prevention and an acceptable or good headlight rating.

2017 Toyota and Lexus TOP SAFETY PICK+ winners:

  • Toyota Highlander
  • Toyota Prius (built after Aug. 2016)
  • Toyota Corolla
  • Toyota Camry
  • Toyota Prius v
  • Lexus RC
  • Lexus ES 350
  • Toyota RAV4
  • Lexus NX
  • Lexus RX
 
2017 Toyota and Lexus TOP SAFETY PICK winners:

  • Toyota Yaris iA
  • Toyota Avalon
  • Lexus CT 200h

Sunday, January 15, 2017

Toyota Unveils 2018 NASCAR Camry at North American International Auto Show

Coincides with 2018 Production Model Reveal

In an unprecedented event, Toyota unveiled its 2018 NASCAR Toyota Camry race car in unison with the debut of the 2018 production Camry at the North American International Auto Show in Detroit. Following a dramatic redesign to its show room counterpart, the Camry race car will compete on the race track in 2017 as Toyota defends its NASCAR Premier Series manufacturer’s championship.
 
“The 2018 Toyota Camry NASCAR race car has been years in the making, and to unveil it simultaneously with our new production Camry is a milestone moment for our organization,” said Ed Laukes, Vice President of Integrated Marketing Operations for Toyota Motor Sales (TMS), U.S.A. “The collaboration between Calty Design Group and TRD has produced a NASCAR Camry that showcases aggressive styling that is sure to turn heads on the race track and among our fans in Toyota showrooms across the country. Reimagining both the Camry race car and its production counterpart has been a tremendous undertaking and our goal has been to maintain parallel design characteristics so our fans can enjoy driving a Camry that closely resembles the one their favorite NASCAR driver races each weekend.”
 
Spearheaded by Camry chief designer Masato Katsumata, the production Camry received a radical redesign for 2018 and engineers from Calty Design Research, Inc., Toyota’s North American design studio, and TRD, U.S.A. (Toyota Racing Development) worked together to ensure the NASCAR Camry showcased the same aggressive attributes as its updated production sibling. TRD and Calty worked together with NASCAR throughout the process.
 
Calty previously worked with Toyota and TRD to update the NASCAR Camry when NASCAR introduced its Gen-6 models in 2013, and again when Toyota updated the Camry race car in 2015. The design group also worked with TRD on the 2015 NASCAR XFINITY Series Camry, the 2014 Toyota Tundra for the NASCAR Camping World Truck Series and the current NHRA Funny Car Camry.
 
Toyota entered NASCAR Premier Series competition with the Camry in 2007 and the manufacturer won its first driver’s championship in 2015, followed by its first manufacturer’s championship in 2016. Camry drivers have won 95 NASCAR Premier Series races over 10 seasons.
 
The NASCAR Camry will make its debut on-track in 2017 prior to the 2018 production Camry hitting showroom floors at Toyota dealerships later this year. The NASCAR Camry will first compete at Daytona International Speedway on February 18 in The Clash at Daytona before defending its Daytona 500 title on Sunday, Feb. 26.  
 
For more information on the new 2018 Toyota Camry, please visit http://toyota.us/2hsVMi3.

Monday, January 9, 2017

Ante Raised: All-New 2018 Toyota Camry Gains Emotionally-Charged Design and Performance Experience

  • Best-selling car in America... assembled in America, by Americans, for Americans
  • Aggressive exterior character lines and low center of gravity
  • Spacious interior with advanced driver focus
  • New gas and hybrid powertrains generate more horsepower and greater estimated MPG
  • Standard Toyota Safety Sense-P

It almost isn’t fair.  Toyota Camry, the best-selling car in America for the past 15 years, is about to ruffle some feathers. The eighth-generation sedan has gone through a total evolution, from a proven, dependable and safe car to one that also possesses a more exciting and emotional character, thanks to its newfound sporty performance and style.

The new Camry utilizes TNGA (Toyota New Global Architecture) which represents a completely new strategy to the way the company designs, engineers, and packages its vehicles. TNGA retains all of Toyota’s traditional values of superlative build quality and safety while injecting a fun driving experience that plays on all the senses. The physical manifestation is the usage of a new engine, transmission and GA-K platform.

 “The all-new 2018 Camry is, without a doubt, the most captivating mid-size sedan we’ve ever produced,” said Bob Carter, Toyota senior vice president of automotive operations.  “It delivers on everything Camry owners have come to expect from America’s best-selling car, and adds to it, jaw-dropping design, more advanced technology, cutting-edge safety systems, and stirring performance that raises it to an unparalleled level of excitement.”  

 “In order to create something that stirs people’s soul, we’ve laid out the concept of a new sedan that provides fun and excitement behind the wheel,” said Masato Katsumata, the Chief Engineer of the new Camry. “In developing the next-generation Toyota Camry, we were able to start with a clean slate, which allowed us to create a true driver’s car.”
 
Design Backstory 
The Camry development team aimed for a styling design concept that achieves strong harmony between refinement and a sensual athletic image, creating a new approach to the market. The result is a new signature design language that takes the car into a beautiful and futuristic new direction.
  
There were three primary design goals when penning the all-new Camry: a distinctive, low center of gravity that results in a firm wide stance; a practical-yet-emotionally styled cabin profile, and a sporty and upscale image both inside and out. These design goals have resulted in a new type of sedan that’s both exciting to look at and, more importantly drive, reestablishing itself as the new standard in the midsize-sedan category.
 
An Exterior with Unexpected Attitude
The new Camry’s face is accentuated by a two-piece grille comprised of flowing thin and thick treatments – key elements of the Camry’s “Keen Look” design philosophy. The curvaceous 1.6-inch-lower hood sits neatly above the grille’s uppermost section which accommodates a commanding Toyota emblem. For the hybrid model, the emblem is tinged a distinct blue hue. This fashionable trifecta of grille, hood, and emblem blends flawlessly into the A-pillar, and produces a stance that is undoubtedly more aggressive than that of any predecessor.

The 2018 Camry has a sleeker profile than the current model. By lowering the hip points of the occupants (nearly 1.0-inch in the front and 1.2-inches at the rear), and therefore their seating positions, the design team was able to reduce the car’s overall vehicle height by approximately one inch  from the current model and incorporate a lower roofline, without sacrificing interior space. This invited the designers to pursue a wind-cutting shape and improve aerodynamics. Striking character lines around and along the body augment the aggressive front and rear fenders, giving the reimagined Camry a sportiness that’s never before been perceived on this model.

The lower hip point, shoulder line, roof line and hood height gives the new Camry the appearance that it has a low center of gravity, which it does.  The design team knew the TNGA platform provided them with a great opportunity to pen a very expressive sedan, and they took advantage of this by getting the lines close to the ground and forming an energetic silhouette. They incorporated a strong stance that can be seen as you walk around the car.

Like the front of the vehicle, the rear features an athletic motif that melds flowing lines and complex shapes to form a sculpted landscape. Looking closely at the C-pillar’s detail reveals a multitude of surfaces that reflect light from all angles. A distinct crease extends from the slim multicolor taillights down to the bumper, effectively “pushing” the wheels outward in appearance to create a wide posture akin to that of a premium sports sedan. The exclamation point here is provided by a newly designed Camry logo that gives the car an upscale identity.

Camry will again be available in four grades: LE, XLE, SE and XSE.  The new Camry’s “Sport” SE and XSE grades wear a noticeably different body style than the entry level LE and premium XLE grades, highlighted by a sculpted rocker panel, new 19-inch black machined-finish alloy wheels (XSE only)  a subtle rear spoiler lip, aggressive front bumper, and rear bumper with an integrated lower diffuser. The face is much more distinctive with large side intakes flanking the lower bumper’s unique “Catamaran” accents, a high and slim upper intake encompassing the
 
central Toyota badge, and a powerfully expressive mesh grille. A revised rear bumper with distinctive corner lines and smoke-tinted rear combination lamps highlight the changes at the rear.

The Camry design team sought to make the new Camry sport models instantly recognizable and appear different from the other models from as far as 200 yards away.
 
Striking and Comfortable Cabin
The completely redesigned interior is a fusion of functionality, futuristic styling, and a high degree of personal space and craftsmanship.  While the driver is situated in a sporty cockpit-type environment having gauges angled toward his or her direction, the front passenger is treated to a sense of openness and freedom that results from the innovative dashboard design. A key visual element of this driver-focused design concept is a sweeping yet elegant new character line that flows down from the instrument cluster and bisects the center console waterfall. The design of the entire front console strikes a smooth connection between the ease of use of all controls/systems and a handsome and modern sculptural look that is pleasing to the eye. All surfaces throughout the cabin—dashboard, instrument panel, center console, door trim, etc.—employ the highest grade of soft touch and premium materials. Using an approach typically used in home furnishings, the design utilizes a mix of tones and hues throughout a space rather than a strict color profile. The result is a cabin space having diverse colors and materials, and that enhances passenger comfort and visual satisfaction.

The front seats have been completely reengineered with improved ergonomics, providing maximum comfort with a newfound level of ease and engagement to match the new Camry’s elevated performance and athleticism. Rear-seat accommodations are more refined than ever with improved roominess and ergonomics. Exquisite stitching on the front- and rear-seat surfaces is but one example of the high level of craftsmanship found throughout the vehicle.
 
High Interaction, Minimal Distraction 
The new Camry features Toyota’s latest Human Machine Interface (HMI) whose next-generation display technology offers a unique level of integrated information with minimal distraction. It relays information through three interlinked displays: available interlinked displays: a 10-inch color Head-Up Display (HUD); a seven-inch multi-information display within the instrument cluster, and an eight-inch audio/navigation display and HVAC (heating, ventilation and air conditioning) control panel that’s seamlessly integrated into the center console in a modern, flush-surface design. Convenient and highly intuitive operation is assured through customizable features and smart phone-like touch screen icons that create a seamless connection and user workflow between the HMI system and other digital media.
  
Full Utilization of Toyota New Global Architecture (TNGA)
The 2018 Toyota Camry fully incorporates the Toyota New Global Architecture (TNGA). At its foundation, TNGA is a structural reform movement for the entire company that will result in cars that are more dynamic, athletic, and fun to drive.

By extending the wheelbase by two inches, as well as bringing down the roof and hood height (by approximately 1.0 and 1.6-inches, respectively), the development team lowered the center of gravity and created a wider and more composed vehicle. The new platform also allows for an ideal seating position for the driver, now lower and near the center of the car for enhanced feedback, along with adjusting the overall seating position for all the vehicle’s occupants. A lower heel point provides more foot room and ease of movement. The range of steering column adjustment has been increased from the current vehicle, while the hood, cowl, and dashboard height have all been lowered for enhanced outward visibility.

The driver and front passenger will experience an unprecedented sense of outward visibility, thanks to a more compact design for the instrument panel and a lowered beltline. The reimagined position of the A-pillar and side mirror sections results in enhanced lateral visibility and creates a noticeable sense of openness when the driver sits behind the wheel.
 
All Gain With No MPG Pain 
Three new powertrains will be available on the new 2018 Camry: They include a new 3.5-liter V6 with D-4S Fuel Injection and an all-new 2.5-liter inline-4 gasoline engine, which comes paired to a new 8-speed Direct-Shift automatic transmission (8AT), and a next-generation Toyota Hybrid System (THS II).

To match the chassis’ increased handling and performance capability, Toyota engineers have developed the TNGA-inspired all-new 2.5-liter 4-cylinder Dynamic Force Engine to make the most of the platform’s enhanced designs, packaging and rigidity. This new generation engine focuses on higher torque, higher power and lower fuel consumption in total use range. This is accomplished by achieving rapid combustion due to higher tumble air flow. With its long-stroke and high compression ratio, multi-hole direct fuel injectors, variable cooling system and the latest version of Toyota’s Variable Valve-Timing-intelligent Electric (VVT-iE), this high-output powerplant takes the gasoline-powered internal combustion engine to a new level with world-leading thermal efficiency of 40 percent. Along with enhanced performance characteristics, the new engine is also expected to be extremely fuel efficient, and is anticipated to achieve best-in-class fuel economy. It comes mated to the newly developed Direct Shift-8AT transmission that provides direct-lock up from gears two through eight to eliminate power loss from the torque converter, executing shifts like a high-performance automated manual gearbox.

The new hybrid system has also been engineered to provide the ideal balance of energy efficiency with superior power output to maximize driving performance and enjoyment. The next-generation Toyota Hybrid System has been engineered to work in concert with the new 2.5-liter 4-cylinder Dynamic Force Engine setup offering significantly more driving excitement than before. The hybrid’s Continuously Variable Transmission (CVT) features a new Sport Mode setting that allows the driver to execute smooth yet quick “gear” shifts of the simulated 6-speed sequential shift transmission. The SE grade adds paddle shifters for increased fun and a more sporting driving experience. The Sport Mode setting also improves acceleration and feel thanks to an electric power boost from the hybrid system. Furthermore, to help enhance the vehicle’s handling capability, the hybrid system’s battery pack has moved from the trunk to beneath the rear seat for a noticeably enriched handling feel, thanks to the vehicle’s much improved lower center of gravity—yet another benefit of the TNGA platform.

In addition to its enhanced handling and driving performance, the hybrid version of the new Camry is anticipated to achieve best-in-class fuel economy ratings, with Prius-like city/highway driving efficiency.
 
A New Experience Focused on Vastly Superior Driving Dynamics
At the foundation of the Camry’s sporty handling and enhanced ride quality is its high-strength body/platform structure. Through the increased use of ultra-high-tensile steel and the application of a new molding technology it delivers enhanced structural rigidity.

Further aiding performance is an innovative new double wishbone rear suspension system that imbues the chassis with responsive handling and precise steering control while simultaneously delivering ride quality on par with premium luxury vehicles. A new four-point engine mounting system adds to the vehicle’s civil road manners as it greatly reduces unwanted noise, vibration and harshness (NVH) from permeating into the passenger compartment.

The biggest challenge for the Camry engineering team was to figure out how to convey the driving dynamics of a soul-stirring sedan.  Driving dynamics were always at the forefront of the engineering philosophy for the new Camry.  They wanted a new Camry in which the driver will be highly impressed with the handling capability and composure of the new design.  So much so, that drivers will notice the dramatic improvements within the first few seconds of driving.
 
Toyota Safety That Makes Sense
Among the many safety features on the 2018 Camry is standard Toyota Safety Sense™ P (TSS-P). This multi-feature advanced active safety suite bundles cutting edge active safety technologies including Pre-Collision System with Pedestrian Detection (PCS w/PD), Full-Speed Range Dynamic Radar Cruise Control (DRCC), Lane Departure Alert with Steering Assist (LDA w/SA); and Automatic High Beams (AHB). Select models will also come with standard Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA).
 
All 2018 Camry’s have 10 standard airbags and Toyota’s Star Safety System™, which includes Enhanced Vehicle Stability Control, Traction Control, Electronic Brake-force Distribution, Brake Assist, Anti-lock Braking System, and Smart Stop Technology®. All Camry’s also come equipped with a standard backup camera.
 
Ever Better Entune™ 3.0 Multimedia For Everyone
Camry drivers will be the first to enjoy enhanced connectivity and entertainment through the new Toyota Entune™ 3.0 multimedia system.  The new 2018 Camry will feature Entune 3.0 on all models, offering an enhanced set of connected vehicle technologies.  

The Entune 3.0 system will feature navigation and App Suite Connect for everyone.  All Camry four-cylinder and hybrid models will come standard with the Connected Navigation Scout GPS Link with Moving Maps.  Camry V6 models will offer the new Dynamic Navigation system, providing improved map accuracy.  The wireless map updates provide over-the-air map downloads of recently added roads and point-of-interest not contained in the existing head unit map.  

Entune 3.0 delivers several new technologies including available Remote Connect, which provides remote start and door unlock capability, vehicle status notifications, a guest driver monitor, and vehicle finder.  Keeping up with your vehicle’s health status has never been easier.  Available Service Connect will provide up-to-date vehicle information on fuel level, maintenance alerts, and more.  Entune 3.0 will also offer available WiFi Connect, allowing up to five mobile devices to connect using 4G LTE.

The new 2018 Camry will also offer a JBL premium audio system that features new advancements in sound quality.  Sound enhancements include Sound Staging, which positions speakers directly in front of the listener to help emulate a live concert venue; Low Frequency Sounds, made possible by an added 10.1-inch subwoofer; Clari-Fi, a technology that “un-compresses” music to help restore an audio track’s dynamic range; and nine speakers that are specifically tuned to the Camry’s cabin dimensions and materials.  
 
Camry - Everybody’s All-American
For nearly three decades, Camry’s American manufacturing home has been Toyota Motor Manufacturing, Kentucky (TMMK) in Georgetown, Ky.  Most Camrys sold in America are assembled in Georgetown by more than 7,700 proud American team members. This pride has been reflected by the fact Camry is the best-selling car in America and has held this sales crown for 15 consecutive years!  Overall Camry sales in the U.S. since it first launched back in 1983 have surpassed 10 million units, and counting.

With Camry as a cornerstone of its US operations, Toyota has been part of the cultural fabric of America for nearly 60 years. With over $22 billion in direct U.S. investment, including 10
 
manufacturing facilities, 1,500 dealerships and 136,000 dedicated employees, Toyota has produced 25 million vehicles in the U.S. over the last 30 years.
 
History of Camry
Sold in more than 100 countries, the Toyota Camry is the most popular mid-size sedan in the world and is the segment leader in many global markets where it is available. Introduced in Japan in 1982, the Camry was Toyota’s first mass-produced vehicle with a transverse engine layout. Its welcomed combination of affordability with superior packaging, quality and engineering was a revolutionary concept, allowing the Camry to distinguish itself from other, notably larger American sedans that were popular at the time. One could say it was a pioneer in establishing the
Midsize-sedan segment. In the following years, the Camry became a sales success everywhere it was sold. Today, Camry remains a key model in the Toyota lineup and is manufactured in 10 different plants around the globe, with total sales surpassing 18 million units.

The all-new 2018 Toyota Camry will begin rolling into Toyota dealers in late summer 2017

ALL-NEW 2018 CAMRY PRELIMINARY SPECIFICATIONS
Advanced Powertrains
  • All-new 2.5-liter four-cylinder Dynamic Force Engine paired with a new Direct Shift-8AT
  • 3.5-liter V6 with D-4S Fuel Injection
  • Next-generation Toyota Hybrid System (THS II) with Continuously Variable Transmission (CVT)
  • Simulated six-speed sequential shift transmission on all Hybrid grades (paddle shifters on Hybrid SE grade only)
 
Safety and Convenience
  • Standard Toyota Safety Sense package includes Pre-Collision System with Pedestrian Detection (PCS w/PD), Full-speed Range Dynamic Radar Cruise Control System (DRCC), Lane Departure Alert with Steering Assist (LDA w/SA), Automatic High Beam (AHB)
  • Available Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA) and Intelligent Clearance Sonar (ICS) with Rear Cross Traffic Braking (RCTB),
  • Available Bird’s Eye View Camera with Perimeter Scan
  • Enhanced body structure/platform through a new high-strength body that offers increased occupant protection in the event of a side or front collision/impact in offset or head-on collisions
 
PRELIMINARY VEHICLE DIMENSIONS (inches)
LENGTH191.3
WHEELBASE111.2
HEIGHT56.7
WIDTH72.4

Monday, December 26, 2016

Toyota Announces the Accident Reduction Effects of Intelligent Clearance Sonar, a Safety Support Technology for Parking

Pedal misapplication and vehicle reversing accidents in parking spaces have been significantly reduced



Toyota Motor Corporation conducted a survey of accidents occurring in parking lots involving three models (the Alphard, the Vellfire, and the Prius) which have been equipped with the Intelligent Clearance Sonar (ICS) system. The survey was conducted during the 18-month period from January 2015 to June 2016 on the ICS?a system which helps to prevent or mitigate collision damage in parking spaces. According to the survey of data concerning approximately 2,500 accidents from insurance companies that cover the policies for about 60,000 of these above mentioned vehicles, pedal misapplication accidents fell by approximately 70%, and accidents related to reversing have been reduced by approximately 40%.
Subject vehicle series
Alphard, Vellfire, Prius
Survey subjects
Approximately 63,000 vehicles, of which 26,000 were equipped with ICS (42%)
Accidents caused by pedal misapplication were identified based on customer reports.
ICS uses clearance sonar to detect obstacles during sudden start caused by pedal misapplication, which helps to mitigate damages caused by collision. The Alphard, Vellfire, and Prius which were launched in 2015 have been equipped with additional sensors and where the detection range has been increased. This expands the total detection range, and the software has also been improved2. This enables the ICS to help reduce collision damage caused by pedal misapplication, to support collision avoidance with adjacent vehicles and obstacles, as well as to mitigate damage when moving at low speed within a parking lot or pulling into a parking space even without pedal misapplication.
To contribute to the elimination of traffic fatalities and injuries?which is the ultimate goal of a society that values mobility, Toyota is striving forward with the development of safer vehicles and technologies based on its Integrated Safety Management Concept3, and is continuously undertaking measures to integrate people, cars, and the traffic environment.
 
1 The differences between vehicles with and without ICS were investigated, and confirmation was made such that the difference is significant with more than 90% probability.
2 Vehicle series with the same type of ICS Allion, Alphard, Vellfire, Prius, Premio, Lexus RX
3 An approach to optimal driver support in all stages through integration rather than considering each onboard safety technology and system individually

Friday, December 23, 2016

A Serving of Manufacturing Know-How Helps Those in Need

Toyota Teams with Food Bank to Help It Serve More People during Holiday Season

Feed more people in need more efficiently.
 
That was the goal for team members from Toyota Motor Manufacturing West Virginia (TMMWV), who recently shared manufacturing and process best practices with the Facing Hunger Food Bank in Huntington, W.Va. And thanks to the collaborative effort, the food bank is now set to operate more efficiently.
 
Its back pack program, which provides food to youth, increased efficiency by 600 percent. The project also helped increase warehouse storage by two-thirds.
 
“Better serving the community was the ultimate goal,” says Charles Jarrell, TMMWV training and development specialist. “More than that, it was incredibly rewarding to watch the food bank staff learn, grow and challenge their assumptions about how best to serve the community. This just goes to show the things we do every day at the plant can be applied anywhere and make a dramatic impact.”
 
“Being able to help the food bank improve their operations not only benefits the food bank, but it also benefits thousands of people around the Tri-State area,” says TMMWV training and development specialist Michael Smith.
 
The project mirrors the efforts of the Toyota Production System Support Center, Inc. (TSSC). For years TSSC has provided personnel support and manufacturing expertise to agencies across various industries, helping them become more efficient and better able to serve communities.
 
“Toyota’s approach is built around people,” says TMMWV President Millie Marshall. “Knowledge-sharing across industries helps community partners help more people in need, which benefits the communities we live and work in. Once the food bank learned our methodology, they made it their own and utilize it every day.  At Toyota, we believe when good ideas are shared, great things happen.”

Wednesday, December 21, 2016

Toyota Research Institute Brings Prius Challenge to Silicon Valley Community

Third annual Onramp event combines the technical challenges of data analysis, machine learning and simulation with the fun of competing at a major racetrack
 
 Toyota Research Institute (TRI) announced today that Toyota is bringing the Prius Challenge to the Sonoma Raceway for the third iteration of its ongoing Onramp series, an innovation event designed to engage the startup and tech community. This year’s event, to be held on March 3, 2017, will be hosted by Toyota Research Institute (TRI) and will feature a team competition where participants optimize their driving based on data and simulation from a connected Toyota Prius.
 
The Prius Challenge is a unique competition that originated at Toyota’s headquarters in Japan, where participants battle it out to see who can achieve the best fuel economy and efficiency rating on a Prius within a target time range. While Toyota employees and dealers have been able to participate in the challenge, this is the first time that members of the public will have the chance to compete. TRI is furthering the concept of Onramp to incorporate a technical challenge for participants that includes data crunching and simulation.
 
“TRI is excited to host the Prius Challenge and introduce a competition that will allow participants to use machine learning and sophisticated data analysis tools to test out their theories in the real world,” said Dr. ‎Gill Pratt, CEO at Toyota Research Institute, Inc. “Silicon Valley and the Bay Area are a hotbed for automotive talent and innovation, and this event is the perfect opportunity for TRI to engage with the tech community and have some fun in the process.”
 
This is the third Onramp event sponsored by Toyota. Jason Wiener, winner of the Onramp 2015 Smart Mobility Challenge, will return for Onramp 2017 with his connected car startup, Hyperdrive, by developing an application that enables Prius Challenge contestants to track telemetry data and optimize their performance during the race. Additionally, Open Source Robotics Corporation (OSRC), as part of a partnership with TRI, will provide a driving simulator that allows participants to strategize and practice driving through a virtual program.
 
“The Toyota Onramp series is a fantastic set of events aimed at driving collaboration between Toyota and Silicon Valley entrepreneurs,” said Wiener. “I hope we will see a great field of competitors out there on the racetrack on March 3 competing to bring home the Prius Cup.”
 
Toyota Onramp is an invitation-only event. For more information, including details on how to request an invitation or participate in the Prius Challenge, please visit the website here.
 
For updated information on Toyota Onramp, please follow @ToyotaResearch on Twitter.

Sunday, December 18, 2016

CAR Study Shows Toyota’s Substantial Impact to U.S. Economy

Total U.S. Employment is 470,100 and Seventy Percent of Vehicles Sold Here are Built Here


Hundreds of thousands of jobs. Billions of dollars in payroll.  That is just part of the impact Toyota has on the U.S. economy.  A new study released today by the Center for Automotive Research (CAR) estimates the employment and economic contribution of Toyota Motor North America’s operations and activities to the United States economy.  CAR’s analysis found that Toyota has a total employment impact of 470,100 jobs, $32.3 billion in private non-farm payroll (0.35 percent of total U.S. private compensation) that results in $23.6 billion in net disposable income for individuals.  Each Toyota job creates employment for 6.1 others at suppliers or manufacturing support companies.
 
The complete report is available now on CAR’s website:
http://www.cargroup.org/?module=Publications&event=View&pubID=147
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