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Wednesday, June 29, 2016

Batter Up: Toyota Spotlights Youth Programs at Annual Congressional Baseball Game

Toyota Awards New Corolla to Boys & Girls Clubs of America’s National Youth of the Year

Toyota Financial Services and Girl Scouts of the USA Highlight Importance of Financial Education

The House and Senate sent their best aces and sluggers to the baseball diamond Thursday – swinging their bats, flashing some leather and tearing around the bases at the annual Congressional Baseball Game.

When the dust finally settled, the Republicans took the game from the Democrats with a score of 8-7. But it was Boys & Girls Clubs of America and the Girl Scouts of the USA who were the real winners, thanks in part to Toyota.

“Toyota is thrilled to support this year’s Congressional Baseball Game with our friends from Boys & Girls Clubs of America and the Girl Scouts of the USA, two organizations with which we share a common commitment to helping our nation’s youth become tomorrow’s leaders,” said Al Smith, Group Vice President, Service Operations & Corporate Planning, Toyota Financial Services. “To enjoy the excitement of the game while celebrating the successes of such promising young people – it’s truly special.” 
Boys & Girls Clubs of America National Youth of the Year and Toyota
Toyota awarded a new Corolla and $5,000 to cover expenses associated with car ownership to Boys & Girls Clubs of America’s 2015-16 National Youth of the Year, Whitney Stewart as part of Toyota’s multi-year partnership in support of the youth leadership program. 

Stewart, who is from Sarasota, Fla., was selected for her service and leadership in her community, academic excellence and dedication to living a healthy lifestyle. While in high school, she attained the rank of Junior R.O.T.C. Regimental Commander, her school’s top leadership position, and started SEED to SOIL, an educational club which focuses on healthy lifestyles and sustainable agriculture. Stewart recently completed her freshman year at the University of Pennsylvania, where she is majoring in political science with a minor in economics, and has plans to become an attorney in the Air Force, followed by a career in politics and academia.

“As the National Youth of the Year, I am proud to represent the nearly four million kids and teens who are part of Boys & Girls Clubs across the country,” said Stewart. “Thanks to Toyota’s support of the Youth of the Year program, I’ve received scholarships that have made my college dream a reality. Now, I am especially excited to drive my new Toyota Corolla!”

“With the generous support of partners like Toyota, we’re able to provide Boys & Girls Clubs youth with opportunities they may not otherwise have,” said Julie Teer, Chief Development & Public Affairs Officer of Boys & Girls Clubs of America. “The Youth of the Year program positively impacts thousands of incredible kids and teens, like Whitney, to help build leadership skills and put them on the path to a great future.”

Toyota is the Signature Sponsor of Boys & Girls Clubs of America’s Youth of the Year program, and this is the sixth year that the company has donated a new Corolla to the national winner. Learn more at
Girl Scouts of the USA and Toyota Financial Services (TFS)
TFS’s Al Smith joined Lynn Gangone, a member of Girl Scouts of the USA National Board of Directors and local Girl Scouts from the Girl Scouts Nation’s Capital council at home plate to talk about the importance of financial literacy and their partnership in developing “Driving My Financial Future,” a multi-year initiative to make financial education accessible to tens of thousands of Girl Scouts nationwide. Learn more at this link.

“Girl Scouts of the USA (GSUSA) greatly appreciates and values the generous financial support of Toyota Financial Services (TFS), which enables us to extend the reach of its financial literacy programming to 26,000 underserved girls across the country,” said Gangone. “Through the ‘Driving My Financial Future’ program, GSUSA and TFS provide girls with knowledge, tools and resources to raise their confidence in financial decision-making and to build their financial skills.”

MIT Technology Review Names Toyota Among World’s 50 Smartest Companies

High Marks for the Toyota Research Institute and Mirai Place Toyota in Top of the Class

MIT Technology Review has named Toyota one of the world’s smartest companies, placing the automaker among respected tech leaders like Amazon, Alphabet, and Facebook, and ahead of others such as Microsoft, IBM, and Intel. Ranked #17, Toyota was one of only two automakers to achieve the distinction.

“We’re very grateful to be recognized by MIT, one of the finest educational institutions in the world,” said Jim Lentz, chief executive officer of Toyota Motor North America. “Toyota’s scientists are committed to innovation and leading the way to a future of mobility that is cleaner, safer, and provides freedom of mobility for all.  In the spirit of kaizen, Toyota is committed to improving every day in the service of our customers and society.”

MIT Technology Review recognized Toyota for the launch of the Toyota Research Institute, which “will study the future of mobility, artificial intelligence, and robotics.” The magazine also highlighted Toyota’s release of the Mirai, one of the world’s first mass-market hydrogen fuel vehicles, and Toyota’s efforts to develop “a network of  accessible and reliable hydrogen fuel stations” to support the Mirai and other potential future hydrogen vehicles.The Mirai has a range of over 300 miles and emits only water vapor.

MIT Technology Review, a global media company backed by the Massachusetts Institute of Technology, is recognized nationally for its coverage of science, business and technology. To make the list, editors “pick the 50 companies that best combine innovative technology with an effective business model.”

The full list of ’50 Smartest Companies’ can be viewed on MIT Technology Review’s website at and will be available on newsstands worldwide July 5.

America's Best-Selling Car Still Most 'American-Made'

Here at Burien Toyota, we're getting ready to celebrate America's birth and everything that makes it great, so in honor of that here's a nod to how American the Toyota Camry is.

Toyota Camry takes top spot in American-Made Index

The best-selling car in America for 14 consecutive years is on another streak that recognizes its American symbolism: another award from for most American-made. For the second year in a row and sixth time overall, the Toyota Camry claims the top position on’s American-Made Index.
The American-Made Index rates vehicles built and bought in the U.S. Factors include the percentage of parts considered domestic under federal regulations, whether the car is assembled in the U.S. and U.S. sales. Models with a domestic parts content rating below 75 percent are disqualified along with models built exclusively outside the U.S. or models soon to be discontinued without a U.S.-built successor. According to NHTSA, the U.S.-sold domestic content for Camry is 75 percent.
The Camry is assembled at Toyota Motor Manufacturing, Kentucky, Inc. (TMMK) in Georgetown, Ky., and more than 270 supplier locations in the United States provide content for the current generation. TMMK is Toyota’s largest vehicle manufacturing plant in the world with annual capacity to produce 550,000 vehicles and 600,000 engines.
“This recognition from is a tribute to Toyota employees, not only those at the plant who build the Camry, but the broader Toyota team who design, engineer, market and finance the vehicle in the United States,” said Bob Carter, Toyota senior vice president of automotive operations. “We also support local suppliers and economies, and we have invested more than $6 billion into our Kentucky operations alone, which is growing with our new production engineering campus under construction there.”
Toyota’s Georgetown footprint covers more than 1,300 acres just north of Lexington, Ky., and the facility is 8.1 million sq. ft., a space equal to 169 football fields under one roof. In addition to Camry and Camry Hybrid, TMMK assembles the Avalon, Avalon Hybrid and Lexus ES 350, which began production last fall, the first time a Lexus vehicle has been produced in the U.S. The plant also produces axles, steering components, machined blocks, cylinder heads, crankshafts, camshafts and rods and axle assemblies. Since vehicle production began in 1988, more than 10 million vehicles have rolled off the Georgetown assembly line where full-time employment is nearly 8,000.
Toyota has a second vehicle on the American-Made Index: the Sienna, assembled at Toyota Motor Manufacturing, Indiana in Princeton, ranks third. The Indiana plant celebrated its 20th anniversary in May.
In addition to manufacturing, a significant amount of design and engineering of both Camry and Sienna took place in the United States at Calty Design Research, Inc. and Toyota Technical Center (TTC), respectively. Calty is headquartered in Newport Beach, Calif., with a production design studio in Ann Arbor, Mich., and TTC is based in York Township, Mich. Both Camry and Sienna have American chief engineers.
Toyota has five assembly plants in the United States, which produced 1.34 million vehicles in 2015, and another five manufacturing facilities that produce vehicle engines, parts and components. Toyota annually purchases $35.3 billion of parts/components and goods and services in the United States.
Toyota has nearly 35,000 direct employees in the U.S., which includes nearly 25,000 in manufacturing.

Monday, June 27, 2016

Toyota Adds Child Models to Virtual Crash Dummy Line-up

Toyota Motor Corporation has added three new models to represent children aged ten, six, and three to Version 4 of its Total Human Model for Safety (THUMS) virtual crash dummy software. THUMS allows injuries sustained by human bodies during vehicle crashes to be simulated on computer, and sales of the new models will begin from this autumn.
THUMS is able to forecast the extent of injuries sustained throughout the human body, and thus, is utilized in the technological development of passenger protection devices such as airbags, and to contribute to improved vehicle safety performance. THUMS is also increasingly being used in the field of motorsports. For example, it has been used by NASCAR (the U.S.-based National Association for Stock Car Auto Racing) to formulate regulations for seat shapes that are better able to reduce the likelihood of rib fractures sustained in drivers as a result of racing accidents.
The ten-year old (138cm tall), six-year old (118cm tall) and three-year old (94cm tall) additions to THUMS Version 4 represent the average physiques of children at each respective age. As with the large male (189cm tall), average-build adult male (179cm tall), and small female (153cm tall) models that are already being sold, the new models will come in two versions -- a passenger version and a pedestrian version -- for a total of six new additions to the THUMS line-up. This expanded line-up takes into consideration the influence of age and physique, and allows for a more thorough injury analysis.
Ever since THUMS Version 1 was launched in the year 2000, continued improvements and refinements have been made to the software. For Version 2, which was released in 2003, faces and bone structure were added to the models. Version 3, launched in 2008, added a brain simulation and in 2010, Version 4 was upgraded with detailed modeling of the brain and also the addition of internal organs and their placement and interaction within the body. In 2015, Version 5 added simulated musculature, allowing the models to assume the same bracing positions that a human might just before a crash.
The newly launched child-spec models were created as a result of collaborative research between Wayne State University, the University of Michigan, and the Collaborative Safety Research Center* located in the Toyota Technical Center in Ann Arbor, Michigan.
THUMS is available for purchase through the Tokyo-based JSOL Corporation and ESI Japan. THUMS is used for a wide variety of purposes by automobile manufacturers, parts manufacturers, and universities both in Japan and overseas. It contributes to research on safety technologies not just at Toyota, but also by organizations all over the world. The ultimate desire of a mobile society is to advance towards the goal of eliminating traffic fatalities and injuries. Going forward, Toyota will utilize THUMS to analyze the injuries sustained by both passengers and pedestrians during collisions with and between vehicles, and to further research and improve safety technologies of all kinds.
Reference: the evolution of THUMS
1997Toyota begins developing THUMS in cooperation with Toyota Central R&D Labs, Inc.
2000Version 1 goes on sale
2003Version 2 launches, adding detailed modeling of faces and bones
2008Version 3 launches, adding detailed modeling of the brain
2010Version 4 launches, adding detailed modeling of internal organs
2015Version 5 launches, adding detailed modeling of muscles
*The Collaborative Safety Research Center was established in 2011. It aims to reduce the number of traffic fatalities and injuries through collaborative research with North American universities, hospitals and research agencies, and by sharing the results of this research with society. Between 2011 and 2021, it is slated to receive 85 million dollars in investment.

Thursday, June 23, 2016

Toyota Announces Pricing for the 2017 Camry

America’s Best-Selling Car for 14 Consecutive Years Adds Even Greater Value

The Toyota Camry mid-size sedan has a formula for success that combines roominess, comfort, quality, safety and performance.  As the best-selling car in America, 14 years and counting, perhaps the most important factor in the Camry success story isVALUE.
More Standard Equipment – Same Standard Price 
The Camry, now in its 35th year, adds even more value for 2017 with the XLE and XSE grades now having as standard equipment the Entune™ Audio Plus multimedia system with Connected Navigation app & JBL® Audio.  The XLE, XSE four-cylinder and XLE Hybrid now also come standard with Qi Wireless Smartphone Charging for compatible phones.  For an extra dash of style, the bold Blue Streak Metallic color, which was previously available only on the 2016 Camry Special Edition, is now a regular production color available for the sporty SE and XSE grades.  All of these standard features are added to each of these Camry models at no additional cost.
Making the Grades
The 2017 Camry meets the needs of a broad spectrum of mid-size sedan customers by offering a wide selection of models.  Camry comes in four distinctive grades, including LE, XLE -for those who prefer an elegant exterior styling, SE, and XSE - for those who prefer sportier exterior styling.  The Camry Hybrid is available in three models, including the LE, XLE and SE grades.
Strong Performance 
Under the hood, the 2017 Camry offers three powertrain choices including a 178-horepower 2.5-liter four-cylinder engine; a 268-horsepower 3.5-liter V6; and the Hybrid model, which is expected to offer up to  a 40 MPG combined rating.

The 2.5-liter four-cylinder and the 3.5-liter V6 engines are teamed with a six-speed automatic transmission.  Fuel efficiency, long a Camry calling card, is expected to come in at ratings of 24 MPG city/33 MPG highway for the four-cylinder and 21 MPG city/30 MPG highway for the V6.
All Camry models come equipped with 10 standard airbags, an array that includes a driver and front passenger Advance Airbag System, front and rear-seat seat-mounted side airbags, rear side curtain airbags and a driver’s and front passenger’s knee airbag.

Like all 2017 Toyota vehicles, the Camry comes standard with the STAR Safety System, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist.
Value Pricing
Even with upgraded content added as standard equipment to some Camry models, prices for all Camry and Camry Hybrid models are unchanged from the previous model year, reflecting its great value.  

The MSRP for the 2017 Camry will range from $23,070 for the efficient LE four-cylinder grade to $31,370 for the premium XSE V6.   The MSRP for the Camry Hybrid will range from $26,790 for the base LE grade to $30,140 for the premium XLE.  The MSRP for the 2017 Camry and Camry Hybrid does not include the delivery, processing, and handling (DPH) fee of $835.  The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

The 2017 Camry and Camry Hybrid are arriving at Toyota dealers this week.

2017 Camry Pricing

Model #GradeEngineMSRP 16MYMSRP 17MYMSRP Chg ($)MSRP Chg (%)
2554XLE V6V6$31,370$31,370$00.0%
2550XSE V6V6$31,370$31,370$00.0%
All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee.
2017 Camry Hybrid Pricing

Model #GradeEngineMSRP 16MYMSRP 17MYMSRP Chg ($)MSRP Chg (%)
2559HV LEHybrid$26,790$26,790$00.0%
2561HV SEHybrid$27,995$27,995$00.0%
2560HV XLEHybrid$30,140$30,140$00.0%
All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee.

Tuesday, June 21, 2016

Toyota of Burien Goes to the Dogs!

This week is Take Your Dog to Work Week! June 21 was National Dog Party Day! What does any of this have to do with Toyota of Burien?

We love dogs!

In fact, we love dogs so much that Toyota of Burien is a sponsor of the Burien Dog Park!

We'd love to see a picture of you with your dog at work and especially with your dog at the Burien Dog Park. Post it in the comments!

Saturday, June 11, 2016

Parents Magazine and Rank Toyota Sienna a Top 10 Family Car of the Year

It’s the only minivan on the market with all-wheel drive. That distinction, along with recent technological and safety enhancements, is earning Toyota Sienna accolades from automotive industry leaders. and Parents Magazine have named Toyota’s long-cherished minivan one of the 10 best family cars of the year, and the winner in the Best Minivan category. The “Best Family Cars of 2016” feature appears in the July 2016 issue of the magazine, as well as on

Rankings were based on factors including quality of ride; safety; comfort and capacity; fuel efficiency; kid-friendly features; price and value; reliability; interior and exterior workmanship; visibility, controls and instrumentation; and attributes such as appearance, ergonomics and special design features that set the cars apart.

“The endlessly roomy Sienna stands above its competitors for two reasons: It’s the only one with available all-wheel drive, and the especially user-friendly controls help you stay focused on the road,” Parents Magazine writes.

With the Sienna, Toyota wants to make parenting easier. The van, for example, is equipped with four LATCH locations for securing child seats. In addition, the Sienna’s Driver Easy Speak option reduces the need to shout commands from the helm. Using the microphone from the Sienna’s voice-command multi-media system, the system conveys a driver’s voice through the audio system’s rear speakers.

For families who appreciate fun during road trips, a Dual-View Entertainment Center—featuring two displays within a 16.4-inch widescreen image—combines Blu-Ray capability, an HDMI input and an SD card reader that can play 10 different audio and video formats from two separate sources. The screen can be easily seen from the third row of the van, and can be operated from any seat via remote control. The option also includes a pair of wireless headphones.

With the third-row seat stowed and the second-row seat removed, the Sienna provides up to 150 cubic feet of available space. Numerous storage bins, spaces and cupholders are located throughout the cabin. Sliding the second-row seats all the way to the rear creates a walk-in aisle, making it easier to enter and exit, install a child seat or place a child in a seat.

Toyota made several technological enhancements to the 2016 Sienna, including upgrades to the Entune multimedia head units that integrate Siri® Eyes Free mode, and a new Connected Navigation Scout® GPS App Link for Entune® Audio Plus, which uses a smartphone to provide navigation functionality through the head unit.

The standard Toyota Star Safety System™ equips the 2016 Toyota Sienna with Anti-lock Brakes, Electronic Brake-Force Distribution, Brake Assist, enhanced Vehicle Stability Control, Traction Control, and Smart Stop Technology. For certain grades, a Blind Spot Monitor (relying on sub-millimeter wave radar) alerts a driver to a vehicle in a blind spot with side-mirror indicators. In addition, the Rear Cross Traffic Alert function assists with backing out of a driveway or parking space. 
© 2015 Burien Toyota
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