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Monday, February 26, 2024

The Evolution of a Legend: The All-New 2024 Land Cruiser

 


  • Legendary Land Cruiser nameplate returns to the U.S. after a two-year hiatus
  • Equipped exclusively with the i-FORCE MAX hybrid powertrain producing 326 hp, 465 lb.-ft. of torque
  • Rugged heritage-inspired design elements
  • Full-time four-wheel drive with center- and rear-locking differentials
  • Expected availability Spring 2024
  • Starting MSRP of $55,950*

When it was originally introduced in the United States in 1958, the Land Cruiser kicked off a tradition of rugged durability that would ultimately cement it as one of the most respected off-road icons in the industry. Back after a brief pause, the all-new 2024 Land Cruiser has stayed true to its roots as an extremely capable off-roader, packed with premium features, and now at a more accessible price point. This all-star boasts a head-turning new look, impressive technology, the latest off-road features and the balanced blend of performance and efficiency. Look for it to hit dealer showrooms in Spring with a starting Manufacturer’s Suggested Retail Pricing (MSRP) of $55,950.*

“The complete redesign of the all-new Land Cruiser amounts to an incredible evolution of the vehicle. We know this new iteration had big shoes to fill, and I am absolutely thrilled to report it has exceeded our high expectations.” said Mike Tripp, vice president of Toyota Marketing. “This vehicle retains its legendary capability, and now it offers a significantly lower starting price, tons of creature comforts and even more maneuverability on the trails. We are excited for the world to experience the next edition of Land Cruiser.”

MAX Performance

The 250 series Land Cruiser was completely reimagined and redesigned for 2024. All Land Cruisers will now exclusively feature a powerful turbocharged i-FORCE MAX hybrid powertrain mated to a full-time four-wheel drive system. This premium hybrid powertrain produces 326 horsepower and 465 lb.-ft. of torque.

Toyota’s i-FORCE MAX powertrains are expertly engineered, a testament to the company’s long-standing history of performance-driven and fuel-efficient vehicles. The 2024 Land Cruiser features an electric motor in the bell housing between the 2.4-liter turbo-charged engine and the eight-speed automatic transmission. This design offers maximum performance and increased efficiency with the legendary reliability that has been synonymous with Land Cruiser since the beginning. Land Cruiser has received an EPA-estimated 23 MPG combined rating which is a higher combined MPG rating than any previous iteration.

On Lock

A staple of Land Cruiser’s heritage is its go-anywhere capability. Engineers embraced this legacy when they included center and rear-locking differentials as standard for all grades. The electronic locking rear differential can help split the power 50/50 to the rear wheels for improved traction and reduced wheel spin on rough terrain. Another new addition to Land Cruiser is the available front stabilizer bar disconnect mechanism (SDM), which increases suspension flex with the push of a button. With the front stabilizer bar disconnected, articulation increases significantly helping the front tires to stay in contact with the ground. Multi-Terrain Select, which is now functional in both 4WD High and 4WD Low, offers adjustable settings to help control wheel spin on a variety of terrains, such as Mud, Dirt and Sand.

Land Cruiser adopts an updated CRAWL Control function that acts as a low-speed, off-road cruise control with five selectable speeds. Downhill Assist Control is another standard off-road feature that helps the driver navigate descents by limiting the speed of the vehicle. Additional traction aids include vehicle stability control (VSC) and an automatic limited-slip differential (Auto LSD). Land Cruiser’s front overhang was decreased for greater approach, providing up to a 31-degree approach, a 25-degree breakover and 22-degree departure angles.

Oftentimes, when adventuring off the beaten path, drivers encounter challenging and technical trails. The available Multi-Terrain Monitor system can act like a spotter by leveraging cameras to display the environment around the vehicle on the touchscreen, exposing potential obstacles looming ahead.

From the Frame up

Land Cruiser is built on the TNGA-F global truck platform that is shared with Tundra, Sequoia and Tacoma. The core objective of this platform is to provide refined handling, premium comfort and improved capability. Engineers behind this next-generation frame were able to increase rigidity and improve ride comfort by using new innovations, such as laser blank welding technology that reduces mass in areas it’s not needed while reinforcing areas that do. This high-strength boxed frame means that Land Cruiser is over built and ready to tackle even the harshest of environments. This enhanced frame, paired with the powerful i-FORCE MAX powertrain, allows Land Cruiser to tow up to 6,000 pounds.

Premium Feel, Even on the Trail

Land Cruiser is Toyota’s original SUV and, as such, it must check all the boxes: legendary capability, with the latest advanced technology, high safety technology, and premium touches for the driver and passengers. The adoption of the modern TNGA-F platform not only adds strength, but it also improves the vehicle’s ride comfort and on-road manners. Passengers aren’t punished for the vehicle’s capability either, as the available plush power heated and ventilated front seats and reclining rear seats make long road trips a breeze.

A new 8 or available 12.3-inch multimedia touchscreen displays Toyota’s latest Audio Multimedia system, designed and engineered by Toyota’s Texas-based Connected Technologies team. The system supports wireless Apple CarPlay® and Android Auto™ compatibility and pairs well with the available premium 14-speaker JBL® audio system. Qi® wireless charging is available with enhanced power output. Dual USB-C charging ports are included in the front row and two for second-row passengers. There are two more USB-Cs available and a standard 2400-Watt AC inverter house type plug (120V) in the cargo area. An available 12.3-inch digital gauge cluster with four different styles and customizable widgets is available.

Standard on all grades is a Smart Key System with push-button start. With an active Remote Connect trial or subscription on select models, an available Digital Key connects with compatible smartphones to allow vehicle entry, tailgate access and vehicle starting (4G network dependent). The Digital Key can also be remotely shared with others to give more control over vehicle access rather than giving someone the physical key. Additionally, a Smart Card key is available, which is a credit card-sized smart key that allows the driver to carry their key with them wherever they go for added convenience.

Simple Grade Strategy

Land Cruiser is ready to help drivers tackle the road ahead – whether to haul passengers, gear or both. It will be available in three grades: Land Cruiser 1958, Land Cruiser and the First Edition.

This simple grade strategy starts with the well-equipped 1958 grade that is a nod to the vehicle’s roots. In 1958, Land Cruiser made its North American debut as a focused off-road vehicle. That legacy inspired Toyota engineers for this all-new generation. The 1958 grade harkens back to the Land Cruisers of old with a significantly lower starting MSRP of just $55,950.* It comes equipped with retro-inspired round LED headlamps, heated fabric seats and the iconic “TOYOTA” heritage grille. It also adds modern touches like standard Smart Key System with push button start, Blind Spot Monitor (BSM), a 7-inch full-color multi-information display, automatic climate control, five USB-C ports, an 8-inch Audio Multimedia Touchscreen, six-speaker sound system, and wireless Apple CarPlay® and Android Auto® compatibility. Fans of off-roading will also appreciate the standard locking center and rear differentials, rear coil springs, full-time four-wheel drive, two-speed transfer case, CRAWL Control, the powerful 2400W AC inverter and a standard brake controller.

The Land Cruiser grade builds on the 1958 grade with a focus on refinement and added convenience. It adds rectangular LED headlamps, power heated and ventilated SofTex®-trimmed front seats, a 12.3-inch full color multi-information display, power liftgate, a 12.3-inch Audio Multimedia Touchscreen, and a 10-speaker sound system. Additional trail features include Rigid® color selectable LED fog lights, Stabilizer Disconnect Mechanism (SDM), Multi-Terrain Select (MTS), and a Multi-Terrain Monitor (MTM) system.

Also available on the Land Cruiser grade is the Premium Package, which upgrades the standard seats to leather-trimmed heated and ventilated power front seats with lumbar support and driver memory features. A 14-speaker JBL premium audio system, digital rearview mirror, Head-up Display (HUD), illuminated entry, power moonroof, center console cool box and two additional USB-C ports in the cargo area.

The First Edition grade builds on the Land Cruiser grade by adding standard premium features and exclusivity. It includes all the features in the Premium Package and the retro round LED headlamps, unique 18-inch wheels and the “First Edition” logo embossed on the door panels. The grade also comes equipped with off-road must-haves like a roof rack, rock rails and a front skid plate.

The 2024 Land Cruiser will be offered in seven exterior color choices: Ice Cap, Wind Chill Pearl, Underground, Black, Meteor Shower, Trail Dust and Heritage Blue. The two-tone Trail Dust and Heritage Blue exterior colors feature a Grayscape roof.

An Ode to the Past

This all-new Land Cruiser is a nod to models of the past. Early generations featured a boxy look with a flat roof, short overhangs and “TOYOTA” grilles — all of which come through in the 250 series. Toyota’s North American-based CALTY Design Research studio worked closely with the global development team to establish the design direction with no detail overlooked. The design team used four key terms to inspire them during development: authentic, reliable, timeless and professional. The all-new Land Cruiser is derived from a pure expression of form aligning with function.

That inspiration led to the unique design features that are offered on the 1958 grade and First Edition grades, namely the iconic round LED headlights and “TOYOTA” heritage grille, while Land Cruiser grades upgrade to slim, rectangular headlights reminiscent of the 60 series. A squared body profile resembles past Land Cruisers, and the A pillar is pushed back while the belt line was lowered, not only to complement the look, but for better outward visibility on the trails.

Designers made sure to fit modern features into the design as well, like all LED lighting and available 20” wheels, silhouette shaped roof rack and color selectable Rigid® fog lights.

“Land Cruiser is a global icon with a proven track record of conquering some of the harshest conditions, and it was the global design team’s vision to bring that to life in this modern era,” said Kevin Hunter, president, CALTY Design Research. “The result is a refreshed balance of modern heritage that draws from Land Cruisers of old and takes the vehicle back to its roots.”

The Iconic Off-Roader

Legends never die and the Land Cruiser’s return rounds out the incredibly capable and rugged line-up of tough body-on-frame vehicles that Toyota offers. These vehicles give customers more choice when it comes to finding a vehicle that can keep up with their dynamic lifestyles. They are designed to outlast almost anything the elements throw their way, and their incredible capability gives owners the tools they need to get out and discover all the hidden wonders the world has to offer.

Toyota Safety Sense 3.0 Standard

All 2024 Land Cruiser models come standard with Toyota Safety Sense 3.0, Toyota’s suite of active safety and convenience systems. This suite of features includes:

  • Pre-Collision System with Pedestrian Detection
  • Lane Departure Alert with Steering Assist
  • Full-Speed Range Dynamic Radar Cruise Control
  • Lane Tracing Assist
  • Road Sign Assist
  • Automatic High Beams
  • Proactive Driving Assist

Proactive Driving Assist is new to Toyota Safety Sense. When system operating conditions are met, using the vehicle’s camera and radar, this system is designed to provide gentle braking into curves or gentle braking and/or steering to help support driving tasks such as distance control between a preceding vehicle, pedestrian, or bicyclist. Proactive Driving Assist is not a substitute for the Pre-Collision System and operates in different circumstances.

Including the addition of Proactive Driving Assist, the Toyota Safety Sense features have been enhanced for TSS 3.0:

  • The Pre-Collision System with Pedestrian Detection has enhanced detection capabilities thanks to new system sensors. It receives enhanced intersection support with improved detection capability in certain circumstances. In addition to pedestrian and bicyclist detection, this system now includes the capability to detect a motorcyclist.
  • Lane Departure Alert will now provide Steering Assist as well as enhanced lane recognition that includes detection of certain 3D objects, like guardrails, that may be used to help define the lane.
  • Dynamic Radar Cruise Control will have Full-Speed Range capability and adds a fourth following distance setting, from the previously available three. Enhanced vehicle detection allows for the ability to detect more than one preceding vehicle, as well as vehicles in adjacent lanes. This helps the system to provide smoother, more natural speed adjustments, especially when the driver changes lanes.
  • Lane Tracing Assist requires Dynamic Radar Cruise Control to be enabled for it to function. The system requires detectable lane markings in order to function. Like Lane Departure Alert, lane recognition is enhanced over prior TSS generations. In addition to lane centering, this system also helps provide more space between vehicles being passed in adjacent lanes. It works by offsetting the vehicles’ driving path with minor steering adjustments while keeping the vehicle within its lane.
  • An Emergency Driving Stop System is a new function of Lane Tracing Assist. It’s designed to monitor the driver’s inputs, such as steering operation, to determine if they’re inattentive or non-responsive, such as during a medical emergency. This feature is designed to bring the vehicle to a stop if the driver doesn’t respond to alerts to take control.
  • Road Sign Assist is designed to detect speed limit signs, stop signs, Do Not Enter signs, yield signs, and certain warning signs, and display an icon of the sign on the Multi-Information Display (MID).

In addition to TSS 3.0, other available features include Blind Spot Monitor (BSM), which is designed to help detect and warn you of vehicles approaching or positioned in the adjacent lanes and Rear Cross Traffic Alert (RCTA) for added peace of mind by helping to detect vehicles approaching from either side while backing out and alerting you with a visual and audible warning. Hill Start Assist Control (HAC) also comes standard.

Beyond Zero Vision

As part of Toyota’s diverse portfolio approach toward a carbon-neutral future, Land Cruiser is the latest hybrid offering in the lineup to wear the Beyond Zero badge. Today, Toyota offers 17 electrified vehicles for customers to choose from. With 13 hybrid models, two plug-in hybrid models, the bZ4X battery electric vehicle (BEV), and the zero-emission hydrogen fuel cell Mirai, Toyota provides more choices than any other automaker for customers to reduce their carbon footprint.

Limited Warranty 

Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against perforation from corrosion for 60 months with no mileage limitation. Hybrid-related components that require repairs needed to correct defects in materials or workmanship are covered for 8 years/100,000 miles, whichever comes first from original date of first use when sold as new. The hybrid battery is covered for 10 years/150,000 miles, whichever comes first, and is transferable across ownership.

The 2024 Land Cruiser also comes with ToyotaCare, a plan covering normal factory-scheduled maintenance, for two years or 25,000 miles, whichever comes first, and 2 years, unlimited mileage of Roadside Assistance.

*MSRP excludes $1,395 Dealer Processing and Handling Fee

Tuesday, February 20, 2024

All-New 2024 Toyota Tacoma Handles it All in Super Bowl LVIII Ad


Off-roading Dreams Come True in 30-second spot, “Dareful Handle”

Toyota Motor North America (TMNA) returns to Super Bowl LVIII with a 30-second ad celebrating the launch of the all-new 2024 Tacoma. The Tacoma is completely redesigned from the ground up, primed and reimagined to make off-roading dreams come true.

“Dareful Handle” features the all-new Tacoma conquering a thrilling array of action-packed off-road adventures, playing on the question, “can you handle it?”. The adrenaline-pumping spot highlights the range of emotions passengers experience as they grip the passenger side handle for dear life. The exhilarating ride incites shoutouts, including the “shut the front door” handle, “woah, woah, woah, woah” handle, and “no me gusta” handle.

“The convergence of the all-new 2024 Toyota Tacoma launch, Super Bowl LVIII weekend and our recent announcement as Official Automotive Partner of the NFL created an exciting communication opportunity for Toyota,” said Mike Tripp, group vice president, Toyota Marketing, Toyota Motor North America. “We’re thrilled to leverage the power of our product, our partnership and two iconic brands to highlight the trail-dominating power and legendary capability of the all-new Tacoma during the most-watched TV broadcast of the year.”

“Dareful Handle” is slated to air in the first position (A) in the third commercial break of the third quarter. The spot was created by Toyota’s agency of record, Saatchi & Saatchi, in partnership with Le Truc, and directed by Tarsem Singh.

“I thought we would need a lot of acting but the Tacoma delivered on such a level that all the reactions are pretty much live,” said the spot’s award-winning director, Tarsem Singh. “The power and performance of the Tacoma exceeded all my expectations, and I’m excited for viewers to see this truck in action.” Singh has directed numerous Super Bowl ads including Toyota’s celebrated 2021 Super Bowl LV ad, “Upstream,” starring Paralympian Jessica Long.

Viewers who tune into Super Bowl LVIII on Univision will be treated to “Undisclosed” in the first commercial break of the fourth quarter, a 30-second spot featuring the all-new Tacoma created by Conill and directed by Goh Iromoto. The creative is a tribute to the freewheeling adventures Hispanics have when they’re on the road – and off-roading – with their Tacoma.

As the Official Automotive Partner of the NFL, Toyota will bring fans an exciting, multi-faceted activation experience in Las Vegas leading up to Super Bowl LVIII. Click here for more information. Fans will also spot out-of-home wild postings and bespoke taxi tops, offering a sneak peek of “Dareful Handle” throughout the city leading up to the Big Game.

Click here to view the 30-second spot, “Dareful Handle.” To view the all-new 2024 Tacoma campaign spots, which launched February 5, click here. For images and credits, click here.

About the 2024 Toyota Tacoma

The Toyota Tacoma has dominated the mid-size pickup truck segment for nearly two decades, and the all-new 2024 Tacoma sets a new standard for modern trucks. Completely redesigned and reimagined for model year 2024, the Tacoma is ready to help drivers tackle their ambitious adventure bucket lists. For this new generation of Tacoma, Toyota engineers focused on its rich history of quality, durability and reliability – while incorporating modern tech, rugged styling and go-anywhere capability. The 2024 Tacoma is available in SR, SR5, TRD PreRunner, TRD Sport, TRD Off-Road, Limited, Trailhunter, and TRD Pro grades.  Select models featuring the i-FORCE engine are currently on sale at Toyota dealerships, while those with the i-FORCE MAX hybrid powertrain, like the first-ever Trailhunter and the Baja-inspired TRD Pro, will be available in Spring 2024.

Key features include:

  • Available i-FORCE MAX 2.4L Turbocharged Hybrid Powertrain with up to 326 Horsepower and 465 lb. ft of Torque
  • Standard i-FORCE 2.4L Turbocharged Engine with up to 278 Horsepower and 317 lb.-ft. of Torque
  • Unique Suspension Tuning for Each Grade with Available Coil Spring Rear Suspension
  • Available 14-inch Touchscreen Display with Latest Toyota Audio Multimedia System
  • Manufacturer’s Suggested Retail Pricing Starting at $31,500*
  • Toyota Safety Sense 3.0

TRD Pro features:

  • i-FORCE MAX 2.4L Turbocharged Hybrid Powertrain
  • IsoDynamic Performance Front Seats
  • TRD-tuned FOX® * QS3 Internal Bypass shocks
  • 33-In. Rugged-Terrain Tires and 18-In. Black TRD Pro Wheels

Trailhunter features:

  • i-FORCE MAX 2.4L Turbocharged Hybrid Powertrain with High-mount Air Intake
  • Old Man Emu® forged monotube shocks
  • High-clearance front bumper, rock rails and ARB® steel rear bumper with recovery hooks
  • 33-In. Rugged-Terrain Tires and 18-In. Bronze-finished Trailhunter Wheels

Sunday, February 18, 2024

Grace Mullings Shares How the ‘Ubuntu’ Mentoring Program Supports Black TFS Employees


When Grace Mullings was a college student, she wanted to be a dentist. She was on that career path when she graduated with a Biology degree from Emmanuel College in Boston, MA.

However, her goal was shattered when she realized “I can’t stand the sight of blood!” says Mullings with a laugh. “Now how does that happen? How is that going to work?”

After realizing that blood made her squeamish, Mullings knew she needed to move on from her childhood dream. Not knowing what she wanted to do, she decided to pursue a Master of Business Administration degree while she tried to figure it out and along the way she discovered her true passion — finance.

Today, Mullings is far from the dentist chair and is currently the vice president and chief accounting officer for Toyota Financial Services (TFS) America Oceania Region. She started with TFS in 2005 as the director of accounting policy and left after a decade to work at a private equity firm. Mullings returned to TFS in 2020 and hasn’t looked back.

But in a sense, she has done exactly that. She’s continued to look back over her extensive career to ensure that other young professionals in finance, especially Black men and women who may want to follow in her footsteps at TFS, have the support and encouragement they need.

Creating a Circle of Fellowship
In 2020, Mullings started Ubuntu — a mentoring circle that takes its name from the African concept meaning “humanity towards others.”

“It means so many things,” says Mullings. “It means respect and helpfulness, sharing, community, trust, unselfishness, all the things that I was thinking about for a mentorship circle for our accounting, tax, and finance professionals. I think it just ties in so well with one of Toyota’s main pillars: Respect for People, so that just resonated with me and that’s what we called it.”

Twice a quarter, about a dozen Ubuntu participants come together virtually to connect, discuss relevant happenings at TFS and learn from each other. They also address the importance of networking and personal branding. This year, the group also plans to have their first in person meeting.

Mullings started the program to primarily support Black TFS accounting, tax, and finance professionals.

“The reason I initially started the program in this manner was the dearth of Black professionals I saw while navigating the finance and accounting world. And even now there’s just not a lot of Black professionals,” Mullings says. “The group was really created to promote fellowship and understanding and to retain and not just retain, but really help enhance the careers of Black accounting, tax, and finance professionals at TFS.”

She adds, “As I was growing up in the accounting and finance profession, there wasn’t a focus on development, there wasn’t that sense of community, and you didn’t have mentors to help you gain a better understanding of how the (financial) environment works and how to think through any (financial/accounting) issues that you came across. Because of this experience, I thought a mentoring circle was really a good way for me to give back.”

Now into its fourth year, Ubuntu has seen participants earn promotions and continue developing in their careers. One team member even moved from TFS to Toyota Motor North America for a new professional challenge within the Toyota family.

“This is really a good profession, and I want to show others how you can navigate and be successful in this profession,” Mullings says.

The Mother of Mentorships 
While she’s seen several successes within Ubuntu, she credits one person for making a difference in her life both personally and professionally: her mother.

She says her mother’s bold, ambitious, and fearless personality left a lasting impression on her. Her mother’s encouragement during her early days as a certified public accountant (CPA) is what propelled her forward and gave Mullings the confidence she needed to forge ahead.

When Mullings first became a licensed CPA, she asked her parents if she could practice by preparing their taxes.

“My father said, ‘Oh, no.’ And my mother was like, ‘Okay, I’m going to file separately so you can practice.,’” Mullings recalls.  “I mean, that sort of encouragement was just amazing.”

Although her mother was her primary guiding light, she was also mentored by several individuals throughout her career.

“I had many mentors,” Mullings says. “I was mentored, and I didn’t really understand I was being mentored.”

In fact, one of those supportive colleagues was largely responsible for her career at TFS. He mentored her at another company and pushed her outside of her comfort zone.

“And I’ve adopted that as a mantra, I see something in somebody and kind of go, ‘Hey, you need to do this,’’’ says Mullings. “Because that’s what my mentors and sponsors did with me and I realized that in reality this is what mentorship and sponsorship looks like.”

Diversity of Thought
Mullings believes diversity is important and is not only about race.

“What happens is there’s a set of circumstances associated with what you’ve experienced as a Black person, as a woman and combined. I’ve had these sets of experiences that I bring to the table that no one else has. Diversity of thought brings new ways of doing things, new ways of thinking about things and different perspectives, which I think just creates a better result,” says Mullings.


Making A Positive Difference

Encouragement and support are what Mullings hopes members get from the Ubuntu circle. In fact, she hopes that in the future there will no longer be a need for Ubuntu or other similar affinity groups.

“My hope is that something like this would not be necessary — that we make ourselves obsolete because there’s just going to be so many of us working in this space that we organically find and connect with each other,” she says.

Until then, the program is well on its way.

“It’s really becoming a circle, there is no head and no person is more important than the other. Everyone’s view counts,” Mullings says.

Tuesday, January 30, 2024

Toyota’s Way Forward Fund Announces Grants to Advance Pediatric Research, Care

 


  • Organizations selected encompass the three key Fund focus areas
  • Grants support Traumatic Brain Injury care community, address gaps
  • Texas, Michigan are initial areas for transformative model

Toyota Motor North America (TMNA) announces the awardees of grants through its Way Forward Fund, a multi-year initiative aimed at strengthening access to care and injury recovery support for individuals and their families, with an initial focus on children with traumatic brain injuries (TBI). The grant awards will go to:

  • The Center on Brain Injury Research and Training from University of Oregon: TBI SOS 4 Kids Model
  • Children’s Hospital of Philadelphia: Minds Matter Concussion-Aware School Model
  • Cincinnati Children’s, Integrating TOPS with MeHealth for TBI
  • National Association of State Head Injury Administrators and University of Michigan: Concussion Navigator Program
  • The Shaken Baby Alliance: COPE Child Abuse Prevention Program
  • TBI Warrior® Foundation
  • The University of Texas at Austin: National Pediatric Readiness Quality Initiative Dashboard
  • University of Michigan: MiCare Assistant Platform
  • Yale School of Medicine: Community Paramedicine Program
  • Youth World

“The organizations represented in this year’s grantees, illustrates the variety of ways our communities can care for the health of children,” said Tellis Bethel, group vice president of social innovation, Toyota. “The Way Forward Fund helps the company realize its vision of creating mobility for all by implementing the Toyota Way values of continuous improvement and respect for people.”

As part of its commitment to sustainable programs with long-term impact, through the Way Forward Fund, Toyota is investing in and partnering with the TBI care community, to address gaps in TBI funding for children, support health equity and strengthen the recovery journey for kids, families and caregivers.

The organizations selected for funding have specialties in pediatric care, and their programs align with the three key focus areas of the Fund this year:

  1. Improving healthcare access for underserved groups by engaging community centers focused on TBI and mental health in children;
  2. Supporting development of digital platforms to broaden access to TBI treatment through remote healthcare; and
  3. Creating a nationwide dashboard monitoring standards of care and impact of pediatric TBI.

The recipients will use the grants to advance pediatric TBI care in their areas of specialties.

“Through a community-based approach to care, the Way Forward Fund leverages Toyota’s partnerships, know-how, support and connections to drive new ideas,” said Douglas Moore, executive director, Way Forward Fund.

This is the second round of grants awarded through the Way Forward Fund. More than $8 million in grants was made available to the selected institutions, with an emphasis on raising quality of healthcare in communities with the greatest need.

According to National Academy of Science, Engineering and Medicine and the U.S. Centers for Disease Control and Prevention (CDC), TBI is a major pediatric health condition that is often under-recognized, and urgent and long-term care are often under-resourced.

Friday, January 26, 2024

Fueling Minds: Toyota Mississippi Gifts 21 Schools with Fully Stocked Book Vending Machines



Toyota Mississippi put reading at students’ fingertips after donating custom, fully stocked book vending machines to 21 local elementary schools.

The plant partnered with Reading for Education to design and deliver the machines, each stocked with 176 books and accompanied by a sack of special gold tokens.





Shannon Elementary School
The first vending machine was delivered to Shannon Elementary School in Shannon, Mississippi, in December.

Five students with good grades and demonstrated positive behavior were first in line to use the machine and given their very own book to keep. Toyota Mississippi also announced a $2,000 donation to the school.

“A love for reading and education is a great starting point for students as they prepare for a lifetime of success,” said Erik Skaggs, president of Toyota Mississippi. “Helping our communities build a solid foundation in youth literacy is a key part of our mission at Toyota.”



Book Project Supports Students
Each school has an online book rewards account to help raise money for future purchases and keep the machines stocked through donations, items for purchase and book drives.

What’s more, the numbers for this project add up. Twenty-one machines with 176 books each totaled 3,696 books. Spread across three counties, the project has the potential to impact roughly 10,754 students just this year, with limitless possibilities to come.

Friday, January 19, 2024

All-New Toyota Prius/Prius Prime Wins 2024 North American Car of the Year Award

 


Since the unveiling and subsequent launch, the all-new Toyota Prius/Prius Prime has earned high praise and accolades throughout the auto industry. The vehicle responsible for starting the hybrid revolution nearly 25 years ago earned one of the most coveted awards in the automotive sector – the 2024 North American Car of the Year.

The 2024 North American Car, Truck and Utility Vehicle of the Year™ (NACTOY) award winners were announced at M1 Concourse in Pontiac, during a Jan. 4 press conference co-hosted by the Detroit Auto Dealers Association (DADA) and Automotive Press Association (APA). The NACTOY awards are voted on by a large, independent jury of automotive journalists from the United States and Canada.

Leading up to the event, the Toyota Prius/Prius Prime was a finalist in the Car of the Year category, along with the Honda Accord and Hyundai Ioniq 6. Scott Neiheisel, general manager of the Cincinnati sales region, and Roseanne Larsen, assistant general manager in Cincinnati, were on hand to receive the iconic NACTOY trophy, on behalf of Toyota.

At Toyota Motor North America (TMNA) headquarters, in Plano, news of the prestigious award spread quickly, as it marked the second time Prius had earned North American Car of the Year honors. Back in 2004, the second-generation Prius was named NACTOY Car of the Year.

“We are thrilled the NACTOY jurors agree that the all-new Prius and Prius Prime are exceptional vehicles. The unique combination of sexy styling and industry leading efficiency put Prius in a league all its own.” Said Mike Tripp, group vice president, Toyota Marketing. “After nearly 25 years, Prius continues to leave its mark on the world and offers customers a great option to reduce their carbon emissions.”

Throughout the judging process, the Prius/Prius Prime earned the admiration of many of the journalist-jurors. Frequent compliments revolved around appearance and fuel economy.

“The Toyota Prius and Prius Prime are not just handsomely styled hatchbacks, they represent the future of the automobile by blending traditional internal combustion with electric drivetrains,” said veteran journalist Matt DeLorenzo. “Of particular note is the plug-in version which offers more than 40 miles of pure electric range, allowing most owners to skip regular gas station visits.”

The NACTOY Car of the Year Award represents one of the 17 industry awards earned by Prius/Prius Prime the past few months.

Wednesday, January 17, 2024

2024 Toyota bZ4X: Engineered for Electrifying Exhilaration

 


  • Dual-voltage charging cable now standard on all grades providing a portable option for Level 1 and Level 2 charging
  • Advanced Park to assist the driver with hands-free parking now standard on Limited
  • 8-way power adjustable driver’s seat and power lift gate standard on XLE
  • One year of complimentary charging through EVgo’s nationwide charging network included with lease or purchase
  • New charge information on Multi Information Display for clear range and charging times estimates

The 2024 Toyota bZ4X is the Battery Electric Vehicle (BEV) that’s made to electrify, blending bold, modern styling with tech-laden features in an extremely capable platform. Available in XLE and Limited grades, it delivers all the fun of electric driving to the daily commute or next round of errands. Its smartly styled SUV package comes in a choice of Front- or All Wheel Drive, has seating for up to five, ample rear cargo space, and premium touches throughout.

For model year 2024, the Toyota bZ4X adds new features focused on convenience and charging capability. dualvoltage charging cable capable of Level One and Level Two charging* is now standard for both the XLE and Limited gradesThe State of Charge percentage when charging, the estimated charge time to 80-percent, and estimated vehicle range will now be displayed via its fully digital Multi-Information Display (MID). Charging times in cold weather conditions have been improved for DC fast charging. Enhancements have been made to the battery thermal system, including the addition of a water-to-water heat exchanger and heating adjustment valve to increase battery temperature, allowing for faster DC charging in cold temperatures. 

The bZ4X’s refined interior also adds comfort, convenience, and tech for model year 2024. The XLE grade adds to bZ4X’s already refined features with an 8-way power adjustable driver’s seat and power rear lift gate for easy access. The Limited grade gets a tech boost with Advanced Park now standard, designed to assist the driver with hands-free parking when parallel parking or perpendicular parking.

As an added convenience, customers who purchase or lease a new 2024 Toyota bZ4X will also get one year of complimentary charging at EVgo public charging stations nationwide. Customers will be able to use the Toyota App on their mobile device to sign up for this offer, locate EVgo stations and initiate complimentary charging for their new bZ4X.

The 2024 Toyota bZ4X will have a starting Manufacturer’s Suggested Retail Price of $43,070 on the XLE grade and $47,180 on the Limited grade, excluding Dealer Processing and Handling fee. Models are expected to start arriving at U.S. Toyota dealerships in January 2024.

* Level Two charging requires a 240V outlet.



Unique Design with a Familiar SUV-Feel

The bZ4X engineering team looked to challenge conventions with its design. It balances unique, futuristic style while offering a familiar SUV package. Based on the design theme “hi-tech and emotional,” bZ4X is fit for a multifaceted lifestyle – offering originality that stands out in an urban cityscape coupled with the power of AWD for all-weather capability and confident on-road driving dynamics.

In terms of size, the bZ4X sits squarely in the middle of the compact SUV segment. It is 3.7 inches longer than the RAV4, at 184.6 inches, with a 6.3-inch longer wheelbase at 112.2 inches. It is 2.0 inches lower than RAV4 at 65.0 inches high, and 0.2 inches wider, at 73.2 inches. bZ4X offers a comfortable 42.1 inches of legroom for the front seat and 35.3 inches for passengers in the rear seat. Cargo volume is 27.7 cubic feet behind the second row. 

The profile of the bZ4X is balanced and sleek, with dynamic character lines that flow from front to rear. The axis is lowered toward the tires to create a dynamically flowing silhouette that takes full advantage of the long wheelbase.



Viewing the bZ4X head-on, the design places emphasis on the corners to achieve a futuristic aesthetic. The Toyota hammerhead design, which consists of long, thin signature Daytime Running Lights that seamlessly blend with the hood, create a smart and vigorous impression. The result is an aero-dynamic appearance, with the curved shape of the front bumper expressing a unique look and feel.

Viewed from the rear, bZ4X exudes a powerful stance, thanks to its “interlocked” trapezoidal design between the rear lamps, back door and bumper. Eyes are drawn to the corners and taillamps. The bZ4X’s design is a blend of form and function. The low hood height provides superior, forward driver visibility and the ducktail spoiler and lower diffusers offer aerodynamic performance while also creating a unique look.

The 2024 bZ4X offers a variety of exterior color options, with Black as a standard color and Heavy Metal, Supersonic Red, Elemental Silver Metallic, and Windchill Pearl as extra-cost colors on both grades. On the Limited grade, Heavy Metal, Supersonic Red, Elemental Silver Metallic, and Windchill Pearl can be combined with a black roof for an extra sporty appearance.

Interior Space Designed for Comfort and Cargo Functionality

The bZ4X cockpit embodies a new generation of mobility with a design that helps the driver keep their eyes on the road and their hands on the wheel. Thanks to the BEV-dedicated platform, the engineering team achieved an extra wide interior cabin that results in a spacious, quiet and relaxing space for driver and passengers alike. The cabin allows for ample legroom for both front and rear seats as well as copious side-to-side space in the rear – further contributing to a feeling of home-like comfort.

For interior color options, the 2024 bZ4X is offered in Softex®/Fabric-trimmed in Black for the XLE grade, and options of Softex-trimmed in Black or Softex-trimmed in Light Gray for the Limited grade.



With the roominess one would expect from an SUV, the placement of surrounding elements is also engineered with purpose. Soundproofing glass and wind-noise reduction features provide a quiet refuge from the world outside. The standard fixed panoramic roof provides a feeling of openness to bring the outside environment into the vehicle when needed, and a power sunshade to keep it out when not needed. Piano-black parts are featured throughout the vehicle, enhancing the quality feel, while a satin-finished material is found on the higher Limited grade to exude a feeling of luxury. Premium details continue to the dash of all grades, which are wrapped in a soft-touch material.

The hub of the cockpit is positioned around a shared center console that functions like a table with storage for a smartphone with available wireless charging coupled with a transparent lid. The accessible USB ports (A and C) offer power and connection points in convenient locations. The door handles are a specialized shape designed to be more ergonomic, making them easier to grip.


Electrified Powertrain, Electrifying Performance

The bZ4X offers the off-road performance you’d expect from a capable SUV, coupled with a longer wheelbase and an expansive silhouette that achieves the smooth and fun driving performance inherent in an all-electric vehicle. Thanks to the e-TNGA dedicated platform, driving the bZ4X is fun and engaging. Due largely in part to the maximum torque available at the first RPM. No torque ramp-up, no power bands – just throw-you-in-the-back-of-your-seat power.

Offered in both Front-Wheel Drive (FWD) and All-Wheel Drive (AWD), the all-electric bZ4X produces a horsepower rating of 201 for FWD and a horsepower rating of 214 for AWD. And with an estimated 0-60 acceleration time of 7.1 seconds for FWD and 6.5 seconds for AWD, the bZ4X offers instantaneous torque.​

Impressive driving performance is due in part to the bZ4X being built on the BEV-dedicated e-TNGA platform, a first for Toyota. Through this architecture, bZ4X achieves a low center of gravity and greater rigidity thanks to the high-capacity Lithium-Ion battery pack placed flat under the floor. The engineering team aimed to achieve the utility typically offered in small SUVs, along with smooth and powerful driving performance one would expect from an electric vehicle.


The bZ4X’s handling prowess is also due in part to the battery cross-framing structure, which adds to overall vehicle rigidity. The adoption of a lightweight body structure with sections of high tensile steel reinforced frame components around the battery pack coupled with a dynamic suspension contribute to the agile responsiveness of bZ4X. An intelligent throttle feature provides a smoother feel when accelerating and decelerating and slip suppression provides impressive control on slippery roads. When driving in the Regenerative Braking Boost Mode and you’re not on the accelerator, regenerative braking will recapture lost energy while coasting, and help slow you down with less reliance on the brake pedal.

The engineering team also focused on features that help optimize energy-saving and cruising range for year-round driving. In addition to aerodynamic design choices and body weight reduction efforts, the following systems and equipment were adopted to reduce energy consumption, especially power used for heating in cold climates:

  • Heat pump system for both heating and air-conditioning
  • Available Front-seat and steering wheel heaters
  • Available Front-seat radiant foot-and-leg heater

Available All-Wheel Drive with X-MODE®

When you combine the impressive driving performance of bZ4X with an AWD system with X-MODE, an available standout feature for bZ4X AWD-equipped models, you get an exhilarating, yet comfortable, driving experience suited for everyday driving and off-pavement exploration. Coupled with Multi-terrain Select, the new AWD system with X-MODE can be used in two modes (Snow/Dirt and Deep Snow/Mud) to tackle slippery or uneven surfaces. In both modes, the system applies the brakes on spinning wheels to produce a limited-slip differential (LSD) effect for additional traction.

Engage Snow/Dirt Mode with X-MODE to enhance vehicle stability and improve traction on bumpy or unpaved roads or certain snow-covered surfaces. Deep Snow/Mud Mode helps to tackle softer road surfaces covered by heavy snow, providing more vehicle stability by allowing the tires to slip in a way that clears away snow or mud. And in downhill situations that require the driver to apply heavy braking, Downhill Assist Control helps maintain a constant speed to allow the driver to concentrate on steering.

Another ingenious feature of the AWD system with X-MODE is Grip-Control, a low-speed system that leverages motor drive power modulation to achieve capable off-road performance during turns. This feature was developed as an added function to determine road surface characteristics and maintain a constant speed to prevent slipping on rough roads, allowing the driver to focus more on steering.



Charged Up

When it comes to powering up bZ4X there are plenty of options for both home and public charging. All bZ4X models are equipped with a J1772/CCS1 (Combined Charging System) connector, which allows for Level 3 DC fast charging as well as Level 1 and Level 2 AC charging. The included dual-voltage charging cable is capable of both Level 1 and Level 2 charging. Under ideal conditions, the 7.6 kW onboard charger allows the bZ4X to charge from low battery light to full in about 9.5 hours with a Level 2 charger at 240V. Level 2 charging provides approximately 20 miles of range per hour of charge and can fully charge the battery when plugged in overnight.

As an additional Level 2 home charging option, new bZ4X owners can also include a home charging system into the cost of their new vehicle purchase or lease, as they will have the option to purchase a ChargePoint® Home Flex Level 2 charger from participating Toyota dealerships or directly from ChargePoint online. ChargePoint Home Flex is ENERGY STAR® certified and Wi-Fi enabled, can be installed indoors or out, and comes with a 23-foot charging cable to support different parking configurations. Customers can also use resources like Qmerit to locate a certified EV charger installer.

Customers who purchase or lease a 2024 bZ4X also get one year of complimentary charging on the EVgo charging network. EVgo is one of the nation’s largest public fast charging providers, featuring over 950 fast charging locations across more than 35 states. For more information about the EVgo charging network, visit www.evgo.com.

The XLE grade has an EPA-estimated range rating of up to 252 miles on the FWD model and up to 228 miles on the AWD equipped version. The Limited grade has an EPA-estimated range rating of up to 236 miles on the FWD model and up to 222 miles on the AWD model.


Functional Design with Intuitive Tech

The interior styling of bZ4X exudes comfort, with premium finishes, designed to make everything easily accessible, from the USB ports to the all-new multimedia system.

All grades come standard with a 12.3-inch touchscreen Toyota Audio Multimedia system, designed and engineered by Toyota’s Texas-based Connected Technologies team. bZ4X drivers will be at the ready thanks to a wide range of enhanced connectivity and convenience features, including Over-the-Air (OTA) updates. Users can interact with the system through intuitive touch and voice activation controls.

With an included three-year trial, Drive Connect** gives access to Intelligent Assistant, Cloud Navigation and Destination Assist. With Intelligent Assistant, simple phrases like “Hey Toyota” awakens the system for voice activated commands to search for directions, find Points of Interest (POI), adjust audio controls, change the cabin temperatures and more. Cloud Navigation, the available onboard navigation solution, utilizes the cloud to download the latest available map, traffic and routing information. To ensure users have the most up-to-date search capabilities, POI search is provided by Google Points-of-Interest data. Destination Assist also gives access to 24/7 live agent assistance to locate the next destination.



The Toyota Audio Multimedia system allows for dual Bluetooth phone connectivity, with support for standard wireless Apple CarPlay® and Android Auto™ compatibility. With further connectivity, the bZ4X has an available Wi-Fi Connect subscription (30 days or up to 3GB) that offers 4G connectivity for up to five devices – turning the bZ4X into an AT&T Hotspot. Adding to the already robust offering of audio playback ability with HD Radio, USB data and a SiriusXM® 3-month trial subscription, Wi-Fi Connect also enables the new Integrated Streaming feature, providing the ability to link separate Apple Music® and Amazon Music subscriptions to the vehicle for onboard control.

For those looking for an enhanced audio experience, the bZ4X has an available JBL® Premium Audio system with 9 speakers, including an 8-channel 800-watt amplifier and 9-inch subwoofer.

Each bZ4X comes with a host of additional standard Connected Services trials. Safety Connect** includes an Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision Notification and Stolen Vehicle Locator with an up to 10-year trial. Service Connect* gives drivers the capability to receive Vehicle Health Reports, Maintenance Alerts and reminders with an up to a 10-year trial.

With the Toyota App, users can stay connected to their bZ4X with Remote Connect** service, included as a 3-year trial. Users can activate headlights, a horn alert, buzzer and unlock the rear hatch. The remote climate features include the ability for in-cabin temperature controls, including remote activation of the available seat heaters/ventilators, steering wheel heater, defroster, and the ability to schedule a timer to activate in a daily routine.

With the bZ4X Limited grade, drivers also have access to the available Toyota Digital Key**, a feature of the Remote Connect service. Owners can now share vehicle access with ease. Making it simple to lock, unlock and start the vehicle all through the Toyota App.

Remote Charging** capabilities are also included with Remote Connect trial or subscription on the bZ4X, which includes the ability to check charging status, start/stop charging with a vehicle that is already plugged in and even edit charging schedules, allowing for enhanced controls of the bZ4X’s charging. The Toyota App also provides an easy-to-use map to find charging station locations near you or along your route.

** 4G network dependent. Subscription required after trial.

Driver Assist and Safety

The bZ4X features Toyota Safety Sense 3.0™ (TSS 3.0), Toyota’s latest suite of safety and driver assistance features. The goal of TSS is to help prevent or mitigate accidents and ease the burden on drivers. This system uses a combination of millimeter wave radar and monocular camera to monitor various driving conditions. This standard suite of features includes a Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist. Full-Speed Range Dynamic Radar Cruise Control, Lane Tracing Assist, Automatic High Beams, Road Sign Assist, and Proactive Driving Assist.

Blind Spot Monitor with Rear Cross-Traffic Alert is standard on all grades. Safe Exit Assist is also standard on bZ4X. This system detects vehicles or cyclists approaching from the rear and judges if there is a possibility of a collision with an opened door or passengers who have exited. Safe Exit Assist will illuminate an indicator in the outer mirror and provide an audibly alert to notify vehicle occupants.

Panoramic View Monitor with Perimeter Scan including 360-degree Overhead View in low-speed drive and reverse, and Curb View is available on the Limited grade. The engineering team strategically placed the Top-Mounted Meter right above the steering wheel with the goal of reducing the number of times the driver takes their eyes off the road.

In terms of battery safety, Toyota added many measures to help protect cell integrity, thanks to the design and a multiple monitoring system intended to protect the vehicle’s battery system.

This includes:

  • A meticulous production process that helps reduce contamination of battery components to help bolster battery durability
  • Redundant monitoring of battery voltage, current and temperature designed to detect signs of abnormal heating to maintain optimal battery temperature and help prevent cell damage
  • Utilization of a high-resistance coolant circulation system is designed to help prevent fire from short circuits even in high battery load conditions due to repeatedly switching between high-speed driving and rapid charging
  • Integration of the high-capacity battery pack within the floor of the body frame structure is designed with protection in mind in the event of a collision



Going Beyond

The bZ4X was the first Toyota vehicle to be launched under the global bZ series.  The “bZ” in the bZ4X name comes from Toyota’s Beyond Zero vision for the future that aims to achieve carbon neutrality in its products, services and operations and go beyond by finding new ways to make a positive impact on the planet and society.

Toyota’s electrified lineup is helping to reduce carbon emissions to ultimately drive towards the Beyond Zero vision. Toyota believes in the power of choices by offering a full spectrum of electrified powertrains for consumers to choose from, including Battery EV, Hybrid EV, Plug-In EV, and Fuel-Cell EV, and currently offers 14 hybrid electric models, two plug-in hybrid electric models, the bZ4X battery electric vehicle, and the zero-emission hydrogen fuel cell electric Mirai (available in California).

In addition to Toyota’s electrified vehicle lineup, Toyota’s efforts to reach its Beyond Zero vision include a number of different conservation and other initiatives. For more information, please visit: https://www.toyota.com/electrified-vehicles/.

Limited Warranty 

Toyota’s 36-month/36,000-mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion with no mileage limitation. The Electric Vehicle Driving Components, including the traction battery, are covered for 8 years or 100,000 miles, whichever comes first. Toyota dealers have complete details on the limited warranty. 

Toyota bZ4X also comes with ToyotaCare, a plan covering normal factory-scheduled maintenance, for two years or 25,000 miles, whichever comes first, and three years of Roadside Assistance, regardless of mileage. 

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