Toyota beat out the competition in four categories (and five winners) of the IntelliChoice 2013 Motorist Choice Awards!
What makes these awards special is that vehicles compete in lifestyle categories instead of industry-designated segments. Toyota took dominated the competition in Active Lifestyle (FJ Cruiser), Eco Friendly (Lexus CT 200h), High Image (Toyota Avalon Hybrid and Lexus ES), and Road Trip (Lexus RX).
According to this article, “, the Motorist Choice Awards recognize vehicles with high consumer satisfaction ratings and lower-than-average ownerships costs.”
Here at Burien Toyota, we think dominating the IntelliChoice 2014 Motorist Choice Awards is a pretty big deal.
“It’s very unique to have vehicle competing in lifestyle categories and we think that a lot of people might find a comparison like that more useful as they go about trying to decide on which new car to buy,” said Ted Klarich, general sales manager at Burien Toyota.
And it’s no small deal that Toyota took top honors in the adventure, eco-friendly, and image categories because those are aspects of driving that Toyota has long taken pride in offering to drivers.