Sales: 206.243.0700 Service: 206.243.0700 Parts: 206.243.0700
15025 1st Ave So, Burien, WA 98148

Friday, March 31, 2017

1 For Everyone Sales Event

Join us here at Burien Toyota through April 3 for our "1 for Everyone" sales event! This sale means we're working hard to help everyone find THE one for them. THE Toyota for them, that is. Here some of the deals you can check out through April 3 at Burien Toyota:

  • 2016 Toyota Corolla for $23,000
  • 2017 Toyota Camry LE for $20,000
  • 2016 Toyota Prius for under $20,000
  • 2016 Toyota Sienna for just under $31,000
  • And more!
Stop by Burien Toyota this weekend find YOUR one!

Thursday, March 30, 2017

Children’s Health and Toyota Bring Car Seat Safety to the Streets

Three out of Four Car Seats are Installed Incorrectly, but Critical Tips from Buckle Up For Life Can Help Keep Children Safe     
 In Texas, one motor vehicle crash occurred every 61 seconds in 2015. However, a properly installed car seat can help dramatically reduce injury and prevent death in the case of a crash. That’s why Toyota and Cincinnati Children’s are working with Children’s HealthSM, the leading pediatric health care system in North Texas, to bring the national safety program Buckle Up for Life to families in North Texas.  
 
“Car crashes are the No. 1 leading cause of death for children. Correctly installed car seats save lives, and we see proof of this in our emergency rooms every day,” said Claudia Romo, director of the Injury Prevention Service at Children’s Health. “Through our combined efforts with Buckle Up for Life and Toyota, we are equipping families with the skills and tools they need to be better prepared and safer on the roads of North Texas and beyond.”
 
During Buckle Up for Life’s program, trained specialists work closely with parents and caregivers to teach them about all aspects of car seats, booster seats and seat belts. The classes are offered in English and Spanish, and free car seats are provided to families in need. Community members who are interested in learning more can call the Children’s Health Car Seat Program at 214-456-2059.
 
“Many people are surprised to learn that a staggering three out of four car seats are incorrectly installed,” said Mike Goss, general manager, Toyota Social Innovation.2 “That’s why Buckle Up for Life is so important. We want every family to have the education and guidance they need to help keep their children safe. We are proud to partner with our friends at Children’s Health to bring this life-saving program to our neighbors in our new home in Texas.”    
 
Buckle Up for Life is offering the following critical tips to caregivers to help keep all children safe. 
  1. Check for fit and wrinkles in car seat straps. After you’ve buckled your child in, pinch the car seat strap near their shoulders. If you can pinch a wrinkle in the fabric, tighten the strap until it is snug. Then grab the car seat at the bottom where it is attached to the car and tug from side to side and front to back. If the seat moves more than an inch in either direction, tighten it. 
     
  2. Use a new car seat. When it comes to car seats, safety experts agree that it’s best to use a new seat. This lets you know the seat’s full history. For example, if it has been through a crash, it may not protect your child from harm. Additionally, the plastic can degrade over time in the Texas heat. If you do have a used car seat, check its expiration date, which can usually be found on a sticker affixed to the seat.
     
  3. Make sure your child’s seat faces the correct way. Some parents and caregivers may wonder when it’s safe to turn the car seat around to face forward. The American Academy of Pediatrics recommends that children remain in rear-facing car seats until age 2, or until they exceed the height and/or weight limit for the seat.
     
  4. Give them a boost: children under 8 years old and shorter than 4’9” need booster seats. Little ones can be eager to sit like big kids. However, seat belts often don’t fit young children properly and can ride up around their waists or necks, potentially causing injury during a crash. Children under 8 years old and shorter than 4’9” should sit in booster seats, which elevate them so that seat belts can fit properly.
     
  5. Call in the experts: there are many resources to help you get it right. Don’t hesitate to check out expert resources for additional tips and advice, such as the car seat installation videos found on BuckleUpForLife.org. The site also offers links to car seat inspection stations or child passenger safety technicians in your community. You can also call the Children’s Health Car Seat Program at 214-456-2059 to make an appointment for a car seat check in the North Texas area. 
     
“These tips may seem simple, but they could make the difference in saving a child’s life in the event of a crash - and our children deserve no less,” said Gloria Del Castillo, child passenger safety expert at Cincinnati Children’s and senior outreach specialist for Buckle Up for Life. “We’re delighted to partner with the terrific team at Children’s Health, who are leaders in safeguarding the Dallas community.”

Tuesday, March 28, 2017

US Winners of Toyota Dream Car Art Contest Announced

Nine-member Judging Panel included actor Cheech Marin and automotive designer Chung Lee of Calty Design Research, Inc.

There were two winners in Washington State!


U.S. Finalist – Category 1
Space Travel
Katie An, age 6
Mukilteo, WA

U.S. Finalist – Category 3
Spreading Love to the World
Celine Lee Min, age 12
Bellevue, WA

In the future, there is nowhere cars won’t go. From underwater to outer space, cars will not only provide transportation, they can help people in need, they can monitor air quality, and they can provide entertainment. Those are the visions for cars of the future by nine U.S. youth announced today as the national winners of the annual Toyota Dream Car Art Contest.
 
Now World Contest Semi-Finalists, the artwork by these nine youth advances to represent the United States in competing against entrants from over 80 countries. In August 2017, the top 30 World Winners will win an all-expenses-paid trip to Toyota City, Japan, and participate in an awards ceremony, which includes a tour of a Toyota manufacturing plant. The nine 2017 U.S. Winners were chosen by a national panel of nine judges who viewed artwork by 35 U.S. finalists; the latter of which had been selected by nearly 1,000 Toyota team members nationwide from a pool of 90 U.S. semi-finalists. The judges were:
 
Cheech MarinActor, Comedian, Director, and Art Collector
Karen IdenoVice President of Product and Marketing, Toyota Financial Services
James McKeone and Kyle Hyatt, automotive journalists and co-hosts, CarStories.com podcast for Petersen Automotive Museum
Susan SanbornCurator & Director, Toyota USA Automobile Museum
Dave Kunz, Eyewitness News Automotive Specialist, KABC 7
Mark SimmonsCorporate Mgr., Communications, Government Affairs and Community Relations, TFS Chung Lee, Sr. Lead Designer, Calty Design Research, Inc.
Patti Lou Richardson, Artist and retired school teacher

“As a collector, when I view art, in addition to noticing artistic quality and techniques, I am often drawn to the emotions conveyed by the artist, which stir my own feelings," said actor and art collector Cheech Marin. "With artwork themes ranging from global warming to world hunger, it's evident that these kids are keenly aware of what’s happening around them everywhere today.”
 
"These young people have given me so much hope for the future in our profession,” said automotive designer Chung Lee. “I was not only blown away by the talent and creativity of their artwork, but the awareness of social responsibility in these young kids.”
 
“After six years of hosting the Toyota Dream Car Art Contest in the United States, I’m still amazed by these kids,” said Mike Groff, President and CEO of Toyota Financial Services. “It’s so inspiring to see children from diverse backgrounds construct such an array of beautiful works of art.  These young artists put an incredible amount of thought, creativity, and talent into their visions of what the car of the future will look like.  They make me optimistic about the future – and how we can change in the world for the better.”

The Toyota Dream Car Art Contest is a worldwide contest presented annually, designed to inspire creativity in youth and imagine the future of mobility. Winners of the Toyota Dream Car Art Contest in participating countries worldwide are chosen from three age categories (under 8 years old; 8-11 years old; and 12-15 years old), with judging based on three criteria: artistry, uniqueness, and execution of concept. The first international contest was held in 2004 by Toyota Motor Corporation in Japan. This is the 6th year of the U.S. contest.

Sunday, March 26, 2017

Toyota Brings Swagger and Sportiness to New York International Auto Show With Debut of 2018 Sienna Van and Yaris Hatchback

  • Sienna to Receive Standard Toyota Safety Sense™ (TSS-P), Updated Entune™ 3.0 Multimedia, and Redesigned Front-End Styling
  • Yaris adds Sporty Styling Enhancements and New Safety and Convenience Features


Large and small.  Swagger and sportiness.  That is what Toyota will be rolling into their display at the 2017 New York International Auto Show (NYIAS) next month with the debut of two freshened models, the 2018 Sienna van and subcompact Yaris hatchback.  

Sienna, the top-selling van in the U.S. for the past two years, is assembled in America’s heartland at Toyota Motor Manufacturing in Princeton, Ind.  It is an ideal family-friendly van, with a choice of seven- or eight seat cabin configurations, ample cargo space and an array of safety, comfort and convenience features.  Powered by a 3.5-liter V6 producing 296 horsepower and 263 lb.-ft. of torque, Sienna is available in L, LE, SE, XLE and Limited grades.  For active families on the go, Sienna remains the only van in the segment with available all-wheel-drive (AWD).

The fuel-efficient Yaris hatchback represents a great value for buyers on a budget as it is the Toyota brand’s least expensive model, yet it is equipped with many standard safety and convenience features.  Among the many standard carryover safety features is Toyota Safety Sense- C™ (TSS-C), a trio of driver-assist technologies that helps drivers get from point “A” to point “B” with safety assurance. TSS-C technologies include Toyota’s Pre-Collision System, Lane Departure Alert and Automatic High Beams.

Yaris offers both three-door and five-door body styles in two grades, L and LE, in addition to the five-door Sporty SE.

Neither Sienna, nor Yaris rests on its laurels for 2018.
 
Sienna Swagger
One year after the 2017 model year Sienna van ushered in a powerful and efficient new powertrain and led the segment in 2016 calendar year sales, the 2018 model adds many styling, and technological safety and convenience features. 

For 2018, TSS-P will be standard on all Sienna models.  This multi-feature advanced active safety suite bundles cutting edge active safety technologies including Pre-Collision System with Pedestrian Detection (PCS w/PD), Full-Speed Range Dynamic Radar Cruise Control (DRCC), Lane Departure Alert with Steering Assist (LDA w/SA); and Automatic High Beams (AHB).  

Sienna drivers will enjoy enhanced connectivity and entertainment through the new Toyota Entune™ 3.0 multimedia system on all models, offering an enhanced set of connected vehicle technologies.  

The Entune 3.0 system will feature navigation and App Suite Connect for everyone.  The Sienna L, LE, SE and XLE grades will come standard with the Connected Navigation Scout GPS Link with Moving Maps.  Sienna LE, SE, and XLE grades will come standard with the Entune Audio Plus, which includes Safety Connect, and Wi-Fi Connect.  WiFi Connect will allow up to five mobile devices to connect using 4G LTE.

For those wanting it all, the Entune™ 3.0 Premium JBL Audio (available on SE and XLE and standard on Limited) adds Dynamic Navigation and Destination Assist and features new advancements in sound quality.  Sound enhancements include Sound Staging, which positions speakers directly in front of the listener to help emulate a live concert venue; Low Frequency Sounds, made possible by an added 10.1-inch subwoofer; Clari-Fi, a technology that “un-compresses” music to help restore an audio track’s dynamic range; and nine speakers that are specifically tuned to cabin dimensions and materials.  

Additional technology updates include:
  • Five USB ports covering all three rows
  • Updated Rear Seat Entertainment to include streaming capability for Android devices
  • Bird’s Eye View monitor (available on Limited Premium grade)
  • 4.2-inch TFT multi-information display
Exterior styling is updated with a redesigned front fascia that includes a larger, lower grille and a larger fog light compartment to convey a stronger presence.  Like the current Sienna SE grade, side lower rockers have also been added to all grades for a sportier appearance.  Noise, vibration and harshness (NVH) improvements have been added to the SE grade with a laminated front windshield, and the Limited grade with new acoustic front row side glass. 

The 2018 Sienna also offers nine exterior colors, including three new choices: Toasted Walnut Pearl, Alumina Jade Metallic, and Parisian Night Pearl.
 
Sporty Yaris
Designed and assembled in France, the Yaris builds on its European styling to add a sportier and more dynamic look for 2018.  The updates start with both the L and LE grades receiving a new bold front fascia with a new grille and chrome accents.  The SE grade will receive a sporty front fascia that features a new piano black mesh pattern grille surrounded by a chrome accent.

The refined new front is complemented by a modern restyled rear to help provide a wider look and stance.  The rear design includes wider, horizontal tail lamps integrated into the rear door, new rear bumper with styling more in harmony with the rear door design, and a new lower bumper garnish with side reflectors to help portray a broader stance.

The SE is topped off with standard 16-inch Machined Alloy Wheels with dark accents.

Inside, the 2018 Yaris receives substantial audio and convenience updates that start with the L grade upgrading to a standard tilt, three-spoke steering wheel with audio controls.  Both the L and LE will now receive the same Sport analog instrumentation currently on the SE grade.  The sporty IP includes speedometer, tachometer and fuel gauge; LCD display with odometer, tripmeters, clock, outside temperature, current/average fuel economy, distance to empty, average speed and shift position; ECO-driving indicator and warning messages (automatic transmission only).

Audio upgrades abound with the 2018 Yaris as both the L and LE grades will now be equipped standard with the same Entune™ Audio system available on many other Toyota models.  The Entune™ Multimedia Bundle consists of:
  • a 6.1-inch touch-screen display, AM/FM CD player, MP3/WMA playback capability, six speakers, auxiliary audio jack, USB 2.0 port with iPod®  connectivity and control, advanced voice recognition, hands-free phone capability, phone book access and music streaming via Bluetooth® wireless technology, and Siri® Eyes Free
The SE grade leaps to the next level as it will come standard with Entune™ Audio Plus with Connected Navigation App.  This upgraded multimedia system consists of:
  • a 7.0-inch high resolution touch-screen display, HD AM/FM tuner, MP3/WMA playback capability, six speakers, auxiliary audio jack, USB 2.0 port with iPod® connectivity and control, advanced voice recognition, hands-free phone capability, phone book access and music streaming via Bluetooth® wireless technology, Connected Navigation Scout® GPS Link App, Siri® Eyes Free, SiriusXM® Satellite Radio with three-month complimentary SiriusXM All Access Trial and Gracenote® album cover art, HD Radio, HD Radio traffic and weather in major metro areas
The Yaris will be available in eight exterior colors including two new selections: Blue Eclipse (replacing Blue Streak Metallic), and two-tone Blue Eclipse with a Black Sand Pearl Roof (replacing two-tone Crushed Ice with Black Sand Pearl Roof).  Carryover colors will include: Super White, Classic Silver Metallic, Magnetic Gray Metallic, Black Sand Pearl, Ruby Flare Pearl, and the two-tone Ruby Flare Pearl with Black Sand Pearl Roof.

The exterior color palette will be complemented with interior fabric choices of combined Black and Gray on L and LE grades, and all-Black on the SE grade.

The 2018 Sienna will be reaching Toyota dealerships in the fall of 2017, while the 2018 Yaris will be available this summer.

Friday, March 24, 2017

Advertising That’s More Than ‘Hot Air’

Debut of Purifying Eco-Billboard Technology in the U.S.



Toyota Mirai trailblazing customers care about the air – their vehicle emits nothing but water vapor.  Now, the fuel cell car’s newest campaign is blazing a trail with eco-billboard technology that will help Californians breathe even easier.   
 
The Toyota Mirai eco-billboard campaign, in coordination with Clear Channel Outdoor Americas, will help clear the air from April 3rd through May 28th.  Thirty-seven billboards in Los Angeles and San Francisco will create 24,960 square feet of pollution scrubbing surface and reverse the equivalent of 5,285 vehicles worth of nitrogen dioxide (NOx) emissions per month. NOx is a key ingredient in acid rain and smog.      
  
This “catalytic converter” of billboards uses a titanium dioxide coated vinyl to purify the surrounding air. When oxygen reacts with the energized titanium dioxide catalyst, NOx is converted to nitrate and removed from the air.  The light-activated, smog-reducing billboards continue to purify the air as long as light, humidity, airflow and the titanium dioxide coating are present. 
 
“Toyota consistently searches for new environmental technologies across all operations.  When Clear Channel Outdoor Americas brought us the opportunity, we saw it as a perfect match,” said Mark Angelacos, advanced technology general manager, Toyota Motor North America, Inc. “This new campaign delivers Toyota Mirai’s ‘vehicle of change’ message on a medium that lives up to that promise.”
 
PURETi Group, LLC, developed the titanium dioxide coating technology used on the eco-billboards, and Clear Channel Outdoor Americas has exclusive usage rights in the outdoor advertising category.  
 
“We are pleased to offer our environmentally-conscious clients, like Toyota, an even more eco-friendly printed vinyl option for their Out-of-Home (OOH) media campaigns,” said Gene Leehan, executive vice president and senior regional president, Clear Channel Outdoor Americas.  “This campaign marks a U.S. first for the use of this technology on OOH, and we look forward to making it available to other like-minded advertisers.”
 
Toyota highlighted the eco-billboard campaign during the first Environmental Media Association Impact Summit in Beverly Hills, Calif.  A Mirai hydrogen fuel cell vehicle, wrapped with the titanium dioxide coated vinyl, purified the air as guests entered the event.
 
The Impact Summit is a two-day event dedicated to creating a path to a better tomorrow.  For more information, please visit http://www.makeanimpact2017.com/.

Sunday, March 19, 2017

Toyota Injects Style and Technology in 2017 Toyota 860 Special Edition


The 2017 Toyota 86 will turn more heads than ever with the new 860 Special Edition that adds stand-out styling, premium features and performance technology.

“The 86 is recognized by enthusiasts for its impressive driving performance and its value-oriented price tag,” said John Myers, Toyota national manager vehicle marketing and communications. “The 860 Special Edition will amplify these core elements with an added dose of premium styling mixed with performance technology.”

On the outside, the 860 Special Edition will command attention with its exclusive Supernova Orange paint that is contrasted by its black body stripes, rear spoiler, heated outside mirrors and 17-inch alloy wheels. Topping it off, the special edition gets LED fog lights and a unique aerodynamic underbody panel for added style and function. The special edition will also be available in Halo White, and only 860 units of each color will be made.

The interior features the perfect combination of luxury and performance with heated front seats in black leather with orange stitching. The same contrasting black and orange theme continues to the leather-trimmed steering wheel, shift boot and parking brake lever. Each 860 Special Edition features a unique center console placard that signifies its exclusivity.

Additional premium features include Smart key with push-button start and touch-activated door unlock, as well as dual-zone automatic climate control.

The 86 is all about driving performance, and the 860 comes with new performance technology that driving enthusiasts will appreciate. Each special edition will come with a 4.2-inch multi-information display that features a G-force meter and stop watch, and displays vital information such as horsepower and torque curves, engine coolant and oil temperatures and MPG.

The 2017 860 Special Edition will be available in dealerships later this March, and is available with either a six-speed manual transmission or a six-speed automatic transmission with paddle shifters and Dynamic Rev Management® technology. The manufacturer’s suggested retail price (MSRP) will be $29,155 for the manual transmission and $29,875 for the automatic transmission, excluding the delivery, processing and handling (DPH) fee of $885. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

Limited Warranty and Toyota Care

Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion with no mileage limitation. The 86 also comes standard with Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

Saturday, March 11, 2017

2018 Toyota C-HR Shifts the CUV Paradigm With Stunning Style, Driving Dynamics and Versatility

  • Bold, Eye-Catching Style Signals New Direction in Toyota Design
  • Sharp Nürburgring-Tuned Handling
  • Standard Pre-Collision System with Active Braking – Toyota Safety Sense P™ (TSS-P) with Full-Speed Range Dynamic Radar Cruise Control
  • Starting MSRP of $22,500

Stylish, athletic and filled with technology like Toyota Safety Sense P™ (TSS-P), the all-new 2018 Toyota C-HR – or, Coupe High-Rider – represents a leap forward in design, manufacturing and engineering for Toyota. When it arrives at dealerships this April, the C-HR will serve as a springboard of excitement and wanderlust for its trendsetting drivers.

First shown in concept form at the 2014 Paris Motor Show, the 2018 C-HR maintains the concept’s avant-garde physique; modern, comfortable cabin; and bold, outgoing character. The C-HR is available in two grades, XLE and XLE Premium, each equipped with a long list of standard features that includes 18-inch alloy wheels, dual-zone climate control, bucket seating, and 7-inch audio display.

But, the C-HR doesn’t only look great – it’s got the sportiness to impress thanks to the efforts of Deputy Chief Engineer, Hiro Koba, who is a diehard racer with speed coursing through his veins. Koba-san and team made sure the C-HR exhilarates its driver anytime, anywhere, including around the famed Nürburgring circuit where vehicle development was chiefly executed. Like its uncanny looks, the C-HR’s blend of comfort, control, consistency, and responsiveness is extraordinarily impressive for the competitive paradigm it aims to shift.

Polished Diamond Style

Toyota’s team of global designers expounded on one theme: “Distinctive Diamond.” The iconic gemstone evokes universal notions of luxury, attractiveness, sophistication, and strength. Designers translated these traits into a physical form that’s collectively matchless, sexy, muscular, and edgy. From the get-go, they strived to sculpt an urban-dwelling crossover that would effortlessly navigate tight city streets and stand out, with an agile, dynamic expressiveness.

At the C-HR’s nose, two slim projector-beam halogen headlights with LED daytime running lights (DRL) and auto-on/off activation wrap deep into its toned shoulders – nearly all the way into the front quarter panels. Because of this, the vehicle looks wider than it is, and possesses an assertive fascia that’s uncommon in the segment. In fact, its dimensions – width (70.7 in.), height (61.6 in), length (171.2 in.), and wheelbase (103.9 in.) – can best be described as compact and neat. Its front and rear tracks match that of Toyota’s diehard sports car, 86, at 60.6 inches. 

Deep, curvy character lines emerge from a prominent Toyota badge that’s flanked by the headlamps, and lead into the narrower core body. They run below the slender windows, and continue above the rear wheel where they marry to a high beltline and distinctive C-Pillar with hidden-type design door handle.

Look closely at the silhouette to see the clear resemblance of a diamond set on its side. Powerful arches housing the “vortex-styled” 18-inch tall by 7-inch wide aluminum wheels and 225/50R-18 all-season tires accentuate the C-HR’s sturdy posture.

The rear is a cohesive balance of its elaborate lines and 3D shapes. The tail lamps protrude outward, and the hatchback – outfitted with a lip spoiler and functional color-matched cantilevered wing – tapers neatly inboard, adding to the C-HR’s futuristic look, and, once more, imposing stance.

Toyota’s aerodynamicists pulled no punches when honing the C-HR’s 0.34 coefficient of drag. Canards on the rear quarter panels, front and rear spats, a streamlined rear lower bumper, and stabilizing fins integrated into the taillights all manage critical airflow in and around the body. Underneath, a bevy of rigid covers – on the engine, floor, fuel tank, and aft of the rear wheels – cull turbulence, and in doing so, help enhance vehicle control and fuel efficiency. At the rear, its aerodynamic details continue: The lower arms of the double-wishbone suspension have a streamline edge.

The XLE Premium model expands on the XLE’s exterior traits with color-matched front and rear passenger door handles with touch-sensor lock and unlock capability, integrated front fog lights, plus, power side mirrors with turn signals, blind spot warning indicators, puddle lights with “Toyota C-HR” projection, and auto-folding functionality.

As one can imagine, the exterior color options are aplenty for C-HR. Available colors include Ruby Flare Pearl, Blizzard Pearl, Magnetic Gray Metallic, and Black Sand Pearl. Available all new-for-Toyota colors include Silver Knockout Metallic and Blue Eclipse Metallic.

For a bigger dose of individuality, the C-HR can be outfitted in R-Code, a special paintjob that pairs body color with a white-painted roof, side mirrors, and A-pillar for a truly custom look. Available pairings include Blue Eclipse Metallic R-Code, Ruby Flare Pearl R-Code, and Radiant Green Mica R-Code. Radiant Green Mica can only be had in R-Code configuration.

Cutting-Edge Cabin

Open its doors to reveal a modern, spacious, and uncluttered interior having a keen placement of diamond accents and a driver-centric “MeZONE” orientation. Along with the soft-touch materials covering surfaces throughout, the diamond pattern influences the designs of the dual-zone climate controls, speaker surrounds, and black headliner above the front passengers. Passengers can easily converse thanks in large part to the acoustic noise-reducing front windshield.

Together with slim A-pillars, the slightly angled dashboard and amenity controls allow for the driver to have a clear view of the road ahead and intuitive access to instrumentation – a nod to the C-HR’s sports car influence. The 7-inch audio display is positioned centrally atop the dash, rather than in it, so as to help reduce a driver’s eye movements. An informative twin-ring gauge cluster resides behind the leather-wrapped multi-function steering wheel. The tilt/telescoping wheel, with its slender profile, small diameter, and compact center pad, is reminiscent of a sports car’s easy-to-grip helm. The satin-plated shift knob exudes a high-quality feeling, and once in-hand, has a solid shift movement. A bright 4.2-inch color Multi-Information Display (MID) sits between the twin-ring cluster and shows odometer, SPORT and ECO modes, outside temperature, fuel economy and trip information, fuel economy history, G-force monitor, and much more.

Key XLE standard features include all-black appointments; premium leather-wrapped steering wheel; auto-dimming rearview mirror with backup camera; electric parking brake; dual-zone climate control; and Sport Fabric-trimmed front bucket seats with sport bolsters and six-way adjustability. XLE Premium adds Blind Spot Monitor and Rear Cross Traffic Alert; heated front seats; eight-way adjustable power lumbar driver’s seat; and Smart Key System with Push Button Start. Both models are equipped with a six-speaker AM/FM/HD Radio™, Aha™ app, USB 2.0 port with iPod connectivity and control, AUX audio jack, Bluetooth® wireless connectivity, and Voice Recognition with voice training.

The C-HR receives two Toyota-first features: Driver Distraction Secure Audio (DDSA) and Brake Hold Function. DDSA prevents certain multimedia menus from being selected while the vehicle is in motion by complying with NHTSA’s Driver Distraction Guidelines. Brake Hold Function is a convenience feature that maintains braking force at all four wheels to keep the vehicle stationary when at a full stop. As a result, the vehicle will remain still even if the driver reduces the pressure on the brake pedal. Once the driver depresses the accelerator, brake pressure will release, and the vehicle will move forward.

Bolstered bucket seats help to keep passengers snug and comfortable. All passengers will appreciate the generous amount of small item storage space (sculpted in-door pockets) and cup holders (two front cup holders; two front, two rear bottle holders). Designers used scalloped seatbacks, foot well cubbies carved below the front seats, and a chamfered headliner to create a spacious backseat environment. Sound insulating materials placed on the carpet, headliner, A-pillars, and door trim help to keep all unwanted noises out and the good chats in.

For extra cargo carrying versatility, the rear 60/40 seat can split and fold flat, and, when in an upright position, can easily accommodate child seats with its LATCH (Lower Anchors and Tethers for Children) system. Seatback lock releases are positioned at shoulder height, making it possible to fold seats without bending over. The rear seats are designed so that seatbelts do not interfere when folding the seats. As an added bonus in the cargo hold, a hidden storage compartment located in the sidewall stores small items, as do compartments below the deck board. Everything in the trunk is concealed by a standard cargo cover.

Surprise Athlete

The Toyota C-HR scores high on style points, but it is also a hit when it comes to thrilling fun and impressive ride comfort. Deputy Chief Engineer Koba took full advantage of the C-HR’s adaptable Toyota New Global Architecture (TNGA) C-Platform to craft an engaging character that goes well beyond just a cool appearance. The C-HR’s core driving personality incorporates the ingredients of a well-sorted sports car – one that seamlessly melds cunning responsiveness, linearity, consistency, and comfort.

Years were spent developing on-road nimbleness and ride quality on some of the world’s most curvaceous and pitted roads, including the Nürburgring Nordschleife, an iconic racing circuit set in Germany’s Eifel mountains. Doing so took a mix of innovation and trial and error, and as a result, the TNGA C-platform – with an inherent low center-of-gravity, high strength, and low weight – benefitted from extra rigidity through added spot welding, gussets, braces, and adhesives in and on key connection structures.

The newly developed MacPherson strut front suspension with SACHS dampers has angled strut bearings and a large diameter stabilizer bar to help the C-HR’s front end respond quickly and precisely at initial corner turn-in. And at the rear, an all-new double-wishbone suspension utilizes a 26-mm stabilizer bar and SACHS dampers with urethane upper supports – a first for Toyota. The material, together with an aluminum-cast upper support housing, aids in the dampers’ absorption efficiency, and therefore, greatly benefit passenger comfort, cabin quietness, and vehicle agility.

Feeling connected to the road is characteristic of a sporty drive, and the C-HR delivers with its column-type Electronic Power Steering (EPS) system. As is the case with other EPS systems, a tilt of the steering wheel will return light feedback at low speeds, and at higher speeds, drivers will notice stronger feedback for increased confidence while behind the wheel. The C-HR’s steering system’s feel, however, relies on a highly rigid rack-and-pinion steering gearbox that is installed directly to the front suspension. Braking is handled brilliantly by a pairing of 11.7-inch front ventilated discs with 11.1-inch rear solid discs.

For all of its sportiness, the C-HR’s ride quality is well-sorted, civilized, and highly capable in absorbing the nastiest of untidy pavement. In the end, the C-HR happily finds itself at home on congested boulevards as it does on serpentine roads.

Compact Punch

The C-HR’s engine, a punchy 2.0-liter four-cylinder dual-overhead cam producing 144 horsepower at 6,100 rpm and 139 pound-feet of torque at 3,900 rpm, sends all power to the front wheels via the Continuously Variable Transmission with intelligence and Shift mode (CVTi-S). The engine employs many of Toyota’s latest generation of technologies, including Variable Valve Timing (VVT) and Valvematic, both of which have received extensive optimization to enhance fuel economy and smooth operation. Valvematic offers a broader range of continuously variable valve timing (lift and phasing) to provide optimal intake valve (not on exhaust side) operation relative to engine demands. Furthermore, to reduce exhaust emissions, the catalyst is warmed earlier during the engine’s ignition cycle. Both models are expected to receive EPA-estimates of 27 city/31 highway/29 combined miles-per-gallon.

The all-new the CVTi-S received much attention by engineers and utilizes redesigned pulleys to enhance acceleration and fuel economy; a new belt structure to reduce cabin noise; and a coaxial two-port oil pump system that allows for continuous oil pressure modifications in various driving conditions. A Preload Differential helps to distribute torque between the left and right wheels during low-speed operation to make for easier, composed driving.

Of course, drivers and passengers will welcome the powertrain’s well-sorted nature, but they’ll love Sport mode and the simulated 7-speed Sequential Shiftmatic. Engaging Sport mode via the MID increases the responsiveness of the throttle, quickens the CVT’s automatic artificial “step-up” shifts, and maintains high engine speed to enhance acceleration. The EPS’ feedback is weightier for a more confidence-inspiring feel. Pushing the gearshift over to the left while in Drive engages Sequential Shiftmatic, and lets drivers shift simulated gears at their convenience.

Stateof-the-Art Safety

The C-HR comes equipped with standard Toyota Safety Sense P™ (TSS-P). It is anticipated to be the only vehicle in its segment with standard Pre-Collision System with Active Braking. It is also expected to be the only vehicle in the compact crossover market with Full-Speed Range Dynamic Radar Cruise Control as standard equipment.

TSS-P is a multi-feature advanced active safety suite that bundles Pre-Collision System with Pedestrian Detection function (PCS w/PD) featuring forward collision warning and Automatic Emergency Braking; Lane Departure Alert with Steering Assist function (LDA w/SA); Automatic High Beams (AHB); and Full-Speed Range Dynamic Radar Cruise Control (DRCC).

The Pre-Collision System with Pedestrian Detection (PCS w/PD) uses a camera and radar to detect a vehicle and/or pedestrian ahead of the C-HR in certain conditions. When the system determines there is a possibility of collision, it prompts the driver to brake with an audio and visual alert. If the driver notices the hazard and brakes, the system may provide additional braking force using Brake Assist. If the driver fails to brake in a set time and the system determines that the risk of collision with a vehicle and/or pedestrian is extremely high, the system may automatically apply the brakes, reducing speed in order to help the driver avoid the collision or reducing the impact.

Lane Departure Alert (LDA) with Steering Assist function uses an in-vehicle camera designed to detect visible white and yellow lane markers in front of the vehicle and the vehicle’s position on the road. If the system determines that the vehicle is starting to unintentionally deviate from its lane, the system alerts the driver with an audio and visual alert. When the alerts occur, the driver must check the surrounding road situation and carefully operate the steering wheel to move the vehicle back to the center part of their lane.

In addition to the alert function of LDA, the C-HR will feature a Steering Assist function. If the system determines that the vehicle is on a path to unintentionally depart from its lane, the system may provide small corrective steering inputs to the steering wheel for a short period of time to help the driver keep the vehicle in its lane.

On highways, Full-Speed Range Dynamic Radar Cruise Control (DRCC) functions similar to conventional “constant speed” cruise control in that it helps vehicles travel at a consistent speed set by the driver, but this system adds a vehicle-to-vehicle distance control mode designed to assist the driver by adjusting vehicle speed to help maintain a pre-set distance to a preceding vehicle when the preceding vehicle is traveling at a lower speed. Once a vehicle speed is set by the driver, Full-Speed Range DRCC uses a front-grill mounted millimeter-wave radar and an in-vehicle camera designed to detect a preceding vehicle and help determine its distance.

If the vehicle ahead is detected traveling at a speed slower than your set speed or within your distance range setting, the system is designed to automatically decelerate the vehicle without having to cancel the cruise control. When a greater reduction in vehicle speed is necessary, the system may apply the brakes and operate the vehicle brake lights. The system will then respond to changes in the speed of the vehicle ahead in order to help maintain the vehicle-to-vehicle distance set by the driver. When there is no longer a preceding vehicle driving slower than the vehicle’s set speed, the system accelerates until the set speed is reached and returns to the pre-set speed cruising. Full-Speed Range DRCC is designed to function at approximately 0 to 110 mph, and may enable low speed following, speed matching, stopping, and acceleration/deceleration to a preceding vehicle.

Automatic High Beams (AHB) helps enhance forward visibility during nighttime driving. It uses a camera to detect the headlights of oncoming vehicles and the tail lights of vehicles ahead, and then automatically switches between high beams and low beams so as not to interfere with other drivers.

Complementing TSS-P are 10 standard airbags, standard Hill-Start Assist Control (HAC) and rear backup camera, as well as available Blind Spot Monitor with Rear Cross Traffic Alert, which are only available on the XLE Premium model.

Priced Right

The manufacturer’s suggested retail price (MSRP) for the 2018 C-HR will range from $22,500 for XLE to $24,350 XLE Premium.

The MSRP for the C-HR does not include the delivery, processing, and handling (DPH) fee of $960. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
 
MODEL #GRADEENGINE (CODE)TRANSMISSION (CODE)MSRPON-SALE
2404XLE2.0-liter (3ZR-FAE)CVTi-S (K114)$22,50004/2017
2406XLE Premium2.0-liter (3ZR-FAE)CVTi-S (K114)$24,35004/2017
MSRP does not include the delivery, processing, and handling (DPH) fee of $960

Limited Wartanty and Toyota Care 

Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion with no mileage limitation. The C-HR also comes standard with Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

Saturday, March 4, 2017

First Autonomous Test Vehicle Developed Entirely by Toyota Research Institute Displayed at Prius Challenge Event at Sonoma Raceway

New platform expands sensor array and advances autonomous vehicle research 
 
Developed for flexible, plug-and-play testing of ‘Chauffeur’ and ‘Guardian’ research tracks



The Toyota Research Institute (TRI) today displayed its 2.0 generation advanced safety research vehicle at the company’s Prius Challenge event in Sonoma California. The all- new test vehicle will be used to explore a full range of autonomous driving capabilities.
 
Toyota’s work on autonomous vehicles in the United States began in 2005 at its technical center in Ann Arbor, Mich.  The company secured its first U.S. patents in the field in 2006.  According to a report last year by the Intellectual Property and Science division of Thomson Reuters, Toyota holds more patents in the field than any other company.
 
“This new advanced safety research vehicle is the first autonomous testing platform developed entirely by TRI, and reflects the rapid progress of our autonomous driving program,” said TRI CEO Gill Pratt.
 
The system is computationally rich, focusing heavily on machine vision and machine learning. The layered and overlapping LIDAR, radar and camera sensor array reduce the need to depend too heavily on high-definition maps – especially for near-term systems which will be designed for use in areas where such maps don’t yet exist.
 
The platform is the second generation of the advanced safety research vehicle revealed to the public by Toyota at the 2013 Consumer Electronics Show. It is built on a current generation Lexus LS 600hL, which features a robust drive-by-wire interface. The 2.0 is designed to be a flexible, plug-and-play test platform that can be upgraded continuously and often. Its technology stack will be used to develop both of TRI’s core research paths: Chauffeur and Guardian systems. 
 
Chauffeur refers to the always deployed, fully autonomous system classified by SAE as unrestricted Level 5 autonomy and Level 4 restricted and geo-fenced operation. 
 
Guardian is a high-level driver assist system, constantly monitoring the driving environment inside and outside the vehicle, ready to alert the driver of potential dangers and stepping in when needed to assist in crash avoidance.
 
“Basically, it is a smart vehicle designed to get smarter over time,” said Pratt. “It will learn individual driver habits and abilities and will benefit from shared intelligence from other cars as data gathering, sharing and connectivity technologies advance.  We believe Guardian can probably be deployed sooner and more widely than Chauffeur, providing high-level driver-assist features capable of helping mitigate collisions and save lives, sooner rather than later.”
 
Toyota’s approach to Automatic Emergency Braking shows a similar commitment. It will be standard equipment on nearly every model and trim level of Lexus and Toyota vehicles in the US by the end of 2017, five years ahead of NHTSA’s 2022 target date.
 
Taking place on March 3, the Prius Challenge brings together a select group of entrepreneurs, technologists and Silicon Valley automotive enthusiasts to engage with the Toyota Research Institute while having some fun at the Sonoma Raceway.  The goal: to increase dialogue and build a community around the topics of mobility, data science, artificial intelligence and robotics.
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