Meaning Behind the Toyota Emblem

What do you see in that badge glimmering from your driveway?  While it may simply look like a tangle of ovals, Toyota's logo is actually assembled with incredible attention to detail.  Let’s explore beneath the surface of Toyota’s iconic emblem and uncover the significance that’s not so obvious at first glance. 

The Toyota emblem is made of three overlapping ellipses; which signify key points in Toyota’s creed, respectfully.  One stands for the heart of the customer; one for the Toyota product, and the other for the great technological advances the company has made.  All of these attributes intersect (both in the emblem and the company itself) to make up the foundation of the emblem and, therefore, Toyota as a whole.  Pretty cool, huh?