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Sunday, April 13, 2014

2014 Toyota Highlander Earns Highest Safety Rating, Beats Out Competitors

The 2014 Toyota Highlander is clearly the safest vehicle in its class because it is the only one that earned the Insurance Institute for Highway Safety (IIHS) Top Safety Pick+ designation! None of the competitors of the 2014 Toyota Highlander earned that rating, including the Honda Pilot. 

In fact, according to this article, "The 2014 Toyota Highlander has now proven to be superior with regards to safety in comparison to some of its key competitors. For example, the Honda Pilot, perhaps the Highlander’s clsoest marketplace rival, did not earn this rating. In fact, David Zuby, IIHS’ Chief Research Officer, commented on one part of the testing and said “The Honda Pilot was the worse performing mid-size SUV in this group.”"

One of the major reasons the 2014 Toyota Highlander was able to earn the top safety rating was because the vehicle earned an "acceptable" rating on the very difficult-to-pass small overlap crash test, which simulates a collision on the outer thirds of the front of the vehicle. This is an important test because not every head-on collision occurs right down the middle of the vehicle (ie if a vehicle were to hit the front outside of the vehicle on a telephone pole). It has been a very difficult test for many manufacturers to pass, but the 2014 Toyota Highlander passed with flying colors.

"Normally, people looking to buy a mid-size SUV want a very safe, relatively roomy vehicle to transport their family, their children in," said Ted Klarich, general sales manager at Burien Toyota. "The IIHS safety rating shows that the 2014 Toyota Highlander is THE safest mid-size SUV, and who doesn't want that for their family?"

When it comes to keeping your family safe, you want nothing but the best. And when it comes to the best, nothing comes close to the 2014 Toyota Highlander.

"Most mid-size SUVs cannot earn the top rating in this class. The new Highlander is simply better."

Stop by Burien Toyota today to take the 2014 Toyota Highlander for a test drive!

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