Commit to Coach T and Burien Toyota

Automobile advertising has brought us some interesting characters over the years. Toyota recently introduced a new classic with Coach T and  their sports themed television spots. Consumers are much smarter nowadays and don’t like to be ‘sold to’ a lot…unless they feel like they are being offered a college scholarship in the form of a Toyota Avalon, Toyota Camry, Toyota Corolla, Toyota Tundra, or Toyota Prius.

Coach T works his magic convincing a suburban working mom that she can run across the field (her yard) to cheers from her neighbors (“Mom, you hate the neighbors”) and that, while Coach T has “never been to actual Paris,” her driveway looks like a catwalk with the Toyota Avalon parked there (“Meow”). Turn it over to the assistant coach to list features like heated seats and the optional JBL sound system, and it feels like you can see yourself with Coach T as your captain and the Toyota Avalon taking you to a championship. 

See Burien Toyota's Avalon inventory here.

Oh, and the commercial where Coach T rides shotgun in a Toyota Tundra while Mike Ditka and Joe Gibbs ride in the backseat, is priceless. Who can sell the Tundra’s backup camera (in the rearview mirror) and towing capacity better than them? Especially while they’re encouraging the driver to rev the engine and giving him Ditka’s last piece of gum.

See Burien Toyota's Tundra inventory here.

Personally, I think Coach T’s pep talk to a young family looking to buy one of the several members of the Toyota Prius family was the best. “With great mileage comes great opportunity.” Truer words have never been spoken. And then there was the “M-P-G” chant that turned to baby tears of “joy.”

See Burien Toyota's Prius inventory here.

Coach T also has great advice for Eli Manning: “I would stick to QB my friend” as he tosses him the keys to the new Toyota Camry LE, which has 18 inch wheels, the EnTune System, navigation system and paddle shifters.

See Burien Toyota's Camry inventory here.

My favorite Toyota feature described in these commercials has to be “Open Table” described in the “Driveway” commercial where Coach T is trying to get a good driver to ‘commit’ to the Toyota Corolla (the parents of the recent graduate are overjoyed to hear he commits to the Toyota Corolla). The Open Table feature lets you make dinner reservations safely from your car!

See Burien Toyota's Corolla inventory here.

And if you need a reminder about how great the gas mileage is on the Toyota Corolla gets, Coach T informs a kid in Driver’s Ed (whose mom “says I need to keep my MPG up”) that its gets 34/43.

Check out all of these commercials and the star vehicles at www.Toyota.com/coachtoyota. For your chance to see them up close and personal (and possibly get an autograph), stop by Burien Toyota today and take the Toyota Avalon, Camry, Corolla, Hybrid, or Tundra for a test drive today!