Toyota Makes Joy the Mission This Holiday Season

 

Uplifting Festive Spot “The Holiday Job” Debuted During NBCUniversal’s “Christmas in Rockefeller Center” on NBC and Peacock while the love-filled rush of “Running Late” aired on Telemundo’s “Navidades en Rockefeller Center”

With the holiday season in full swing, Toyota is celebrating the joy of helping others through their holiday campaign. Last night during NBCUniversal’s primetime specials – “Christmas in Rockefeller Center” on NBC and Peacock, “The Holiday Job” debuted – and within “Navidades en Rockefeller Center” on Telemundo, “Running Late” was unveiled, both with a personalized throw from a show host.

Following the success of last year’s inaugural “Navidades en Rockefeller Center” on Telemundo, Toyota is back supporting “Christmas in Rockefeller Center” and authentically connecting to fans of all ages in both English and Spanish language.

The spot “The Holiday Job” revolves around a seasonal truth everyone can relate to – the challenge of getting that perfect holiday gift for a loved one without them knowing. In fact, keeping the surprise can at times feel like a covert operation straight out of a Hollywood spy thriller. Whether it’s parents going full-stealth mode with a Tundra to smuggle a present into the house, a husband executing a high-stakes maneuver during a shopping trip in a Prius, or a mom and dad hiding a toy in the bed of a Tacoma in the dead of night, every tactic is fair game in this “tongue-in-cheek” top secret mission. Come Christmas morning, the clandestine efforts of the mom and dad have paid off – their young son never had a clue. Or so it seems. “The Holiday Job” was created by Saatchi & Saatchi and directed by Speck & Gordon at Furlined.

The holidays have a way of turning even the most well thought out plans into a rush, and this year’s Hispanic creative for Toyota leans into that familiar chaos with heart. In “Running Late,” created by Conill and directed by Max Malkin, we follow a series of charming, true-to-life moments as family members hustle to make it to their Christmas Eve celebration. From the dash to pick up the spirited 70-year-old tía, to adding finishing touches to the holiday flan – and praying it survives the ride in the family Highlander – the spot captures the humor and love woven into every holiday get-together. In the end, “running late” becomes part of the holiday tradition itself because going the extra mile for loved ones takes time.

“This year’s holiday message celebrates the small, joyful moments that come from making others feel special,” said Mike Tripp, group vice president, Toyota Marketing, Toyota Motor North America. “Whether it’s a secret surprise, a thoughtful gesture, or a simple act of giving, we hope families everywhere are inspired to make joy their holiday mission.”

This holiday season, Toyota is proud to support Boys & Girls Clubs of America, an organization committed to helping all young people reach their full potential through safe spaces, life-shaping experiences and caring mentors. For nearly two decades, Toyota has partnered with Boys & Girls Clubs of America to help young people open the door to great futures – investing more than $40 million to support essential skills that help teens become future-ready.

In furtherance of the partnership with Boys & Girls Clubs of America, Toyota demonstrated its commitment by making a donation of $215,000 and a 2025 Tundra. The donation was presented on NBC’s TODAY Show to help further the Clubs’ mission and support their work across the country. The giveaway was highlighted through a special appearance featuring NASCAR Driver Bubba Wallace – Team Toyota athlete and proud Boys & Girls Clubs of America alumnus – who participated in the holiday campaign to inspire others to give back and support America’s Club Kids this season.

Today, that mission is more vital than ever. Across the country, millions of kids and teens face challenges in education, mental health and workforce readiness. Toyota’s donation this holiday season, and throughout their ongoing support, will help Boys & Girls Clubs of America and its local Boys & Girls Clubs nationwide, ensuring that every young person has the resources and encouragement to thrive this holiday season and beyond.

Viewers are encouraged to support Boys & Girls Clubs of America by visiting bgca.org/Toyota to learn more about their mission and how to help create great futures for today’s youth.

Where to Watch
Following the premiere of “The Holiday Job” on NBC’s “Christmas in Rockefeller Center” special on December 3, additional high-profile airings include NBC’s “TODAY with Jenna and Friends” on Thursday, December 4, and “Sunday Night Football” on NBC on December 7, December 14 and December 21. In addition to these placements, the :30 spot will air broadly across digital, streaming and linear platforms throughout the month. From December 5-25, “The Holiday Job” will appear in cinemas nationwide and will align with Hallmark Channel’s “Countdown to Christmas” and Freeform’s “25 Days of Christmas” programming from December 10-25. The campaign will also extend across Hulu and Disney+ “Holiday Hot” programming as well as Netflix’s Top 10 lineup from December 10-24.

Hispanic linear TV coverage of “Running Late” includes a mix of broadcast networks and targeted cable, including Univision, Telemundo, UNIVERSO, and Discovery en Español. High profile Hispanic media programming will amplify “Running Late” with a premiere during the Spanish broadcast of the NBC tree lighting special on Telemundo. Notably, the spot will also be featured during Telemundo’s “Hoy Día” morning broadcast; on December 20, on TelevisaUnivision’s annual telethon “TeletonUSA”’; Universo’s “Sunday Night Football”; and Amazon Prime TNF en Español. The campaign will also feature high impact and targeted digital messaging, along with holiday music alignment with Pandora and iHeart. Additional digital video support will be provided by Connected TV partners including Hulu, ViX, Peacock, Canela, Roku, Netflix, Disney+, Discovery en Espanol, and YouTube. Meta and Pinterest will drive incremental reach across social platforms during this holiday season.

The Toyotathon December Sales Event offers incentives through January 5, 2026. View the spots here. Images and credits are available here.

The 2026 Toyota 4Runner: Engineered for Exploration

 

• Standard i-FORCE Powertrain with up to 278 Horsepower and 317 lb.-ft. of Torque
• Available i-FORCE MAX with up to 326 Horsepower and 465 lb.-ft. of Torque
• Stabilizer Disconnect is now Optional on i-FORCE MAX TRD Off-Road Premium
• Standard Power Rear Window with an Available Hands-Free Power Liftgate
• Trailhunter and Platinum Grades Offered
• Available 14-inch Touchscreen Display
• Toyota Safety Sense 3.0 Standard on all Models
• MSRP starting at $41,570, plus $1,450 DPH

The Toyota 4Runner enters its second year of the capable 6th-generation and is as advanced, refined, and capable as ever before. The 2026 lineup offers nine distinct grades, including Trailhunter and Platinum trims. Customers can expect the 2026 4Runner to arrive at dealerships in fall 2025, with a Manufacturer’s Suggested Retail Price (MSRP) starting at $41,570, plus $1,450 for Delivery Processing and Handling.

The 6th-generation 4Runner boasts a 2.4-liter turbocharged i-FORCE MAX hybrid powertrain, standard on the TRD Pro, Trailhunter, and Platinum grades, and available on TRD Off-Road, TRD Off-Road Premium, and Limited models. The SR5, TRD Sport, and TRD Sport Premium grades come standard with a 2.4-liter turbocharged i-FORCE engine, which is also available on select TRD Off-Road and Limited trims.

The i-FORCE 2.4-liter turbo delivers up to 278 horsepower and 317 lb.-ft. of torque, achieving an EPA-estimated 26 MPG on the highway. Meanwhile, the i-FORCE MAX hybrid powertrain produces an impressive 326 horsepower and 465 lb.-ft. of torque, with an EPA-estimated 24 MPG highway rating.

Building on its adventurous legacy, the Trailhunter grade elevates Toyota’s off-road and overlanding expertise with purpose-built engineering and rugged components. Exclusively powered by the i-FORCE MAX, Trailhunter features premium equipment such as Old Man Emu® shocks, a low-profile high-mount air intake, 33-inch Toyo® tires mounted on 18-inch bronze-finished wheels, an onboard air compressor, and signature exterior elements including RIGID Industries® color-selectable LED fog lamps, an ARB® roof rack, and a bronze “TOYOTA” heritage grille with integrated LED light bar.

The TRD Pro, also exclusively equipped with the i-FORCE MAX, offers performance features like TRD-tuned FOX® QS3 adjustable shocks with rear remote reservoirs, a TRD performance air intake, and 33-inch Toyo® tires on 18-inch black alloy wheels.

The 4Runner is available in 2-Wheel Drive, part-time 4-Wheel Drive, and Full-time 4-Wheel Drive configurations. All i-FORCE MAX models come standard with 4-Wheel Drive, ready for both on-road and off-road adventures. The Limited and Platinum trims feature Full-time 4-Wheel Drive with an electronic locking center differential for enhanced traction.

A Solid Foundation

Built on Toyota’s TNGA-F global platform shared with the Tacoma, Tundra, Land Cruiser, and Sequoia, the 4Runner benefits from increased chassis rigidity over previous generations, thanks to high-strength steel with blanking and laser welds. Aluminum is used in the upper body to reduce weight, while reinforced frame crossmembers boost durability. Suspension tuning is tailored to each grade to optimize ride and handling — for example, the TRD Sport features sport-tuned shocks for a more responsive drive, while the TRD Off-Road is equipped with monotube Bilstein® remote reservoir shocks for extended wheel travel and heat dissipation, including an end stop control valve (ESCV) for enhanced damping near full suspension compression.

The TRD Pro is outfitted with TRD-tuned FOX® QS3 three-way adjustable internal bypass shocks with remote reservoirs, designed for superior high-speed off-road performance. Trailhunter rides on Old Man Emu® (OME) forged monotube shocks with remote reservoirs, calibrated for optimal off-road control and load capacity. The Limited and Platinum trims offer adaptive variable suspension tuned for a smooth, refined on-road experience.

Electric Power Steering (EPS) enhances steering feel and supports advanced safety and convenience features across the lineup.

Trail-Ready Features

A standout innovation on the 2026 4Runner is the Stabilizer Disconnect Mechanism (SDM), standard on Trailhunter and TRD Pro models. SDM allows drivers to increase suspension articulation at the push of a button, improving off-road capability and it is now optional on i-FORCE MAX TRD Off-Road Premium.

Drivers of TRD Off-Road, TRD Pro, and Trailhunter grades can utilize the Multi-Terrain Monitor displayed crisply on the available 14-inch touchscreen, to spot obstacles on challenging trails. Standard underbody protection and accessible recovery points provide added confidence in tough terrain.

Two-wheel-drive 4Runner models feature an automatic limited-slip differential (Auto LSD), while four-wheel-drive variants come with an electronically controlled two-speed transfer case with high/low range, Active Traction Control (A-TRAC), and Auto LSD. An electronic locking rear differential is standard on TRD Off-Road, TRD Pro, and Trailhunter trims. The Limited offers an available full-time 4WD system with a center locking differential on i-FORCE MAX models, standard on Platinum.

Available Multi-Terrain Select operates in both 4WD-High and 4WD-Low, allowing drivers to adjust settings for various surfaces like mud, dirt, and sand. Toyota’s next-generation CRAWL Control is available, acting as a low-speed off-road cruise control. When traction is limited, the electronically activated locking rear differential can distribute power evenly between rear wheels. Downhill Assist Control helps maintain controlled descents on steep terrain.

Towing and Utility

Designed to meet diverse needs, the 4Runner offers a maximum towing capacity of 6,000 lbs., making it capable of hauling trailers, boats, or UTVs with ease.

Advanced towing technologies include an available trailer brake controller and digital rear-view mirror. Trailer Back-Up Guide with Straight Path Assist uses sensors and cameras to help keep trailers in a straight line while reversing, allowing drivers to focus on throttle and braking. This system also provides a 360-degree simulated top-down view. 4Runner’s standard Blind Spot Monitor (BSM) can identify when a trailer is being towed and extend the area of detection to recognize and alert the driver to potential hazards in blind spots for not only the vehicle, but the trailer as well.

Nine Grade Lineup

The 2026 4Runner offers nine grades: SR5, TRD Sport, TRD Sport Premium, TRD Off-Road, TRD Off-Road Premium, Limited, Platinum, TRD Pro, and Trailhunter.

The i-FORCE MAX hybrid powertrain is available on TRD Off-Road, TRD Off-Road Premium, Limited, and standard on Platinum, TRD Pro, and Trailhunter. These hybrid models also feature a standard 2400W AC power supply in both the cabin and cargo area.

The SR5 is well-equipped for adventure, available in rear-wheel or part-time four-wheel drive. It includes a 7-inch color multi-information display, an 8-inch multimedia screen, LED head and fog lights, a power rear liftgate window, Smart Key, and 12 cup holders.

The TRD Sport adds sport-tuned suspension, 20-inch alloy wheels, a gloss black hood scoop, automatic climate control, a 12.3-inch digital gauge cluster, and Qi wireless charging.

TRD Sport Premium builds on TRD Sport with SofTex-trimmed power seats, a 14-inch multimedia touchscreen with JBL Premium Audio, the JBL FLEX portable speaker, Panoramic View Monitor, hands-free power liftgate, TRD shift knob, and heated steering wheel.

TRD Off-Road offers high-strength underbody protection, 18-inch wheels, 33-inch all-terrain tires, Bilstein shocks®, and Multi-Terrain Select with Crawl Control.

TRD Off-Road Premium builds off of TRD Off-Road and adds a Multi-Terrain Monitor,  SofTex-trimmed power seats, 14-inch multimedia touchscreen with JBL Premium Audio, JBL FLEX speaker, hands-free power liftgate, TRD shift knob, and heated steering wheel.

The Limited grade elevates comfort with heated and ventilated leather-trimmed front seats, available power-extending running boards, 14-inch multimedia touchscreen, JBL® Premium Audio with JBL® FLEX speaker, available digital rearview mirror, and power moonroof.

Trailhunter is engineered as the ultimate overlanding machine, featuring Mineral-colored heated and ventilated SofTex® front seats and standard Old Man Emu (OME) 2.5-inch forged monotube shocks. Unique elements such as an onboard air compressor and low-profile high-mount air intake give the Trailhunter ultimate overlanding ability.

The TRD Pro boasts TRD-tuned FOX® QS3 internal bypass shocks with 2.5-inch aluminum housings and rear remote reservoirs. QS3 technology allows manual adjustment of compression damping to match terrain. Interiors are available in Black or Cockpit Red with technical-camo inserts, heated and ventilated SofTex® seats with power adjustments. The TRD Pro also includes a TRD performance air intake and exhaust, plus unique exterior touches like a 20-inch LED light bar integrated into a heritage-inspired “TOYOTA” grille and RIGID Industries® LED fog lamps.

The Platinum grade offers a premium luxury experience with all the 4Runner capability customers expect. Positioned above Limited, it features exclusive black exterior accents, premium leather seats, heated second-row outboard seats, a standard tow tech package, Head-Up Display, and automatic rain-sensing wipers.

Color Options

The 2026 4Runner color palette includes Ice Cap, Cutting Edge, Underground, Black, Heritage Blue, Everest, and the TRD Pro-exclusive Wave Maker. Premium colors such as Supersonic Red and Wind Chill Pearl are also available.

Advanced Technology

The 4Runner features Toyota’s latest technology, including an 8-inch or available 14-inch multimedia touchscreen with the newest Audio Multimedia system supporting wireless Apple CarPlay® and Android Auto™. Available enhanced Qi wireless charging and USB-C data/charging ports are integrated throughout the cabin. A 12.3-inch digital gauge cluster with selectable displays is standard on all i-FORCE MAX models.

All grades come standard with a Smart Key System and push-button start. With an active Remote Connect subscription and on applicable grade, Digital Key compatibility allows select smartphones to lock, unlock, and start the vehicle remotely. The Digital Key can be shared remotely for controlled access. Additionally, a credit card-sized Card Key is available for convenient key carrying.

Music enthusiasts can enjoy an available 14-speaker JBL® Premium Audio system with an externally coupled subwoofer and JBL® FLEX portable speaker on Limited, Platinum, Trailhunter, and TRD Pro grades, with availability on TRD Sport Premium and TRD Off-Road Premium. The JBL® FLEX charges when docked and operates as a center channel speaker; undocked, it functions as a portable Bluetooth speaker with up to six hours of battery life and is waterproof up to three feet.

MAXimum Control

The i-FORCE MAX 4Runner includes standard Drive Mode Select, allowing drivers to tailor drive force, suspension, and steering settings via a dial. Standard modes include Normal, Eco, and Sport, adjusting shift points, pedal response, HVAC, and steering feel. Limited and Platinum add Sport S+, Comfort, and Custom modes for personalized driving experiences. Tow/Haul mode is standard on all i-FORCE MAX grades and most others, optimizing throttle and transmission for towing.

Rugged Lineup

The 6th-generation 4Runner complements Toyota’s robust lineup of body-on-frame vehicles, including the full-size Tundra and iconic Land Cruiser. With five rugged trucks to choose from, customers have versatile options designed to handle demanding conditions and support active lifestyles, empowering owners to explore the world’s hidden treasures.

Toyota Safety Sense 3.0 Standard

All 2026 4Runner models come standard with Toyota Safety Sense 3.0, Toyota’s suite of active safety and convenience systems.

This suite of features includes:

• Pre-Collision System with Pedestrian Detection
• Lane Departure Alert with Steering Assist
• Full-Speed Range Dynamic Radar Cruise Control
• Lane Tracing Assist
• Road Sign Assist
• Automatic High Beams
• Proactive Driving Assist

Proactive Driving Assist is now a part of Toyota Safety Sense 3.0. Proactive Driving Assist (PDA) uses the vehicle’s camera and radar, when system operating conditions are met, to provide gentle braking and/or steering to support driving tasks such as distance control between your vehicle and a preceding vehicle, pedestrian, or bicyclist. PDA can also provide gentle braking into curves. Proactive Driving Assist is not a substitute for the Pre-Collision System and operates in different circumstances.

Including the addition of Proactive Driving Assist, the Toyota Safety Sense features have been enhanced for TSS 3.0:

The Toyota Safety Sense features have been enhanced for TSS 3.0:

• The Pre-Collision System with Pedestrian Detection has enhanced detection capabilities thanks to system sensors. It receives enhanced intersection support with improved detection capability in certain circumstances. In addition to pedestrian and bicyclist detection, this system now includes the capability to detect a motorcyclist.
• Lane Departure Alert will now provide Steering Assist as well as enhanced lane recognition that includes detection of certain 3D objects, like guardrails, that may be used to help define the lane.
• Dynamic Radar Cruise Control will have Full-Speed Range capability and adds a fourth following distance setting, from the previously available three. Enhanced vehicle detection allows for the ability to detect more than one preceding vehicle, as well as vehicles in adjacent lanes. This helps the system to provide smoother, more natural speed adjustments, especially when the driver changes lanes.
• Lane Tracing Assist and Dynamic Radar Cruise Control must be enabled for it to function. The system requires detectable lane markings in order to function. Like Lane Departure Alert, lane recognition is enhanced over prior TSS generations. In addition to lane centering, this system also helps provide more space between vehicles being passed in adjacent lanes. It works by offsetting the vehicles’ driving path with minor steering adjustments while keeping the vehicle within its lane.
• An Emergency Driving Stop System is a function of Lane Tracing Assist. It’s designed to monitor the driver’s inputs, such as steering operation, to determine if they’re inattentive or non-responsive, such as during a medical emergency. This feature is designed to bring the vehicle to a stop if the driver doesn’t respond to alerts to take control.
• Road Sign Assist is designed to detect speed limit signs, stop signs, Do Not Enter signs, yield signs, and certain warning signs, and display an icon of the sign on the Multi-Information Display (MID).

In addition to TSS 3.0, other available features include Blind Spot Monitor (BSM), which is designed to help detect and warn you of vehicles approaching or positioned in the adjacent lanes, and Rear Cross-Traffic Alert (RCTA) for added peace of mind by helping to detect vehicles approaching from either side while backing out and alerting you with a visual and audible warning.

Limited Warranty

Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against perforation from corrosion for 60 months with no mileage limitation. Hybrid-related components that require repairs needed to correct defects in materials or workmanship are covered for 8 years/100,000 miles, whichever comes first from original date of first use when sold as new. The hybrid battery is covered for 10 years/150,000 miles, whichever comes first, and is transferable across ownership.

The 2026 4Runner also comes with ToyotaCare, a plan covering normal factory-scheduled maintenance, for two years or 25,000 miles, whichever comes first, and 2 years, unlimited mileage of Roadside Assistance.

4Runner-Landia Contest Winner Drives Home Her 2025 Toyota 4Runner TRD Pro

Excitement filled the air as Lauren Paulet Miller officially received the keys to her brand-new 2025 Toyota 4Runner TRD Pro marking the start of an inspiring new chapter for her and her family.

As the winner of the 4Runner-Landia contest, Lauren said she had been dreaming of this moment and that the vehicle will become more than just her daily driver. She plans to use it as the first step in bringing her long-held dream to life – creating an outdoors retreat designed for people who might not otherwise have the opportunity to experience nature.

“I’ve always loved the outdoors and want to share that with others who might not have the means or access to explore it,” said Lauren. “This 4Runner gives me the freedom to get out there, find the right place, and start making that dream a reality.”

This rugged, adventure-ready truck is a fitting partner for Lauren’s next adventure. With plans to scout potential properties and build a retreat space centered around accessibility, inclusion, and connection to nature, she’s ready to put her new set of wheels to meaningful use.

Lauren Paulet Miller, winner of the 4Runner-Landia contest launched this year, shares the emotion of winning; what having a new 2025 4Runner means to her and her family; and her dream of creating an outdoor retreat for others to experience the beauty of nature.

“We couldn’t be happier to see Lauren in her new 4Runner,” shared Cynthia Barreras, marketing planner, Toyota. “It’s exciting to see someone embody the spirit behind this vehicle, a spirit of exploration. And we can’t wait to see her accomplish her goal and create that outdoors playground for more adventure seekers.”

Lauren received her 2025 4Runner TRD Pro from Younger Toyota in Hagerstown, Maryland. Sharing in the excitement, Dave Carroll, general manager of Younger Toyota, said: “We’re thrilled to see this vehicle go to someone with such an inspiring vision. It’s our goal to see happy customers drive away with their dream Toyota vehicle.”

As the adventure continues in her new ride, Lauren is already planning her next trip…a weekend excursion to begin scouting land and imagining the retreat that will soon welcome others into the open air.  For more about the 4Runner and the 4Runner-Landia winner, visit www.toyota.com/espanol/4runner/.

The 2026 Toyota Tacoma: Adventure Awaits

 

• Standard i-FORCE Engine with up to 278 Horsepower and 317 lb.-ft. Torque
• Available i-FORCE MAX Hybrid with up to 326 Horsepower and 465 lb.-ft. Torque
• Available On-Demand or Full-Time 4WD
• Available 14-inch Touchscreen Displays
• New Colors – Heritage Blue and TRD Pro Color: Wave Maker
• Proudly Designed, Engineered, and Assembled in North America

The Toyota Tacoma enters the 2026 model year poised to continue its legacy as America’s best-selling midsize pickup for over two decades. This year’s updates include a black front logo on the TRD Off-Road, TRD Sport, and TRD Pre-Runner trims, along with 18-inch TRD wheels paired with 32-inch Goodyear All-Terrain tires featured in the TRD Off-Road i-FORCE Premium Package. The lineup is further enhanced by the introduction of the new Heritage Blue and the striking Wave Maker color exclusive to the TRD Pro. Additionally, a tow hitch is now standard on SR XtraCab models, increasing the Tacoma’s versatility and capability.

Tacoma offers two powerful engine choices to suit every driver’s needs. The available i-FORCE MAX hybrid powertrain delivers an impressive 326 horsepower and 465 lb.-ft. of torque, paired with an eight-speed automatic transmission and has an EPA-estimated 23 MPG combined fuel economy rating. The standard i-FORCE 2.4L turbocharged engine thrills with up to 278 horsepower and 317 lb.-ft. of torque, having an EPA-estimated 26 MPG rating on the highway. For driving purists, a six-speed intelligent manual transmission with rev-matching and stall avoidance is available on select i-FORCE models.

For those who crave serious off-road capability, the Trailhunter grade elevates Tacoma’s legendary ruggedness. Powered exclusively by the i-FORCE MAX hybrid powertrain, and offered with either a 5- or 6-foot bed, Trailhunter features premium off-road components like Old Man Emu® 2.5-inch forged monotube shocks with rear piggyback reservoirs, a low-profile high-mount air intake, 33-inch Goodyear® Rugged-Terrain tires on 18-inch bronze colored wheels, and signature exterior touches including RIGID Industries® color-selectable LED fog lamps and a bronze-color “TOYOTA” grille with integrated LED light bar.

The Baja-inspired TRD Pro, also exclusive to the i-FORCE MAX and the IsoDynamic Performance Front Seats, uses an innovative air-over-oil shock absorber system to reduce body movement and stabilize the head and neck on rough terrain. TRD Pro also boasts TRD-tuned FOX® QS3 adjustable shocks with remote rear piggyback reservoirs, a TRD performance air intake, 33-inch Goodyear® tires on black 18-inch alloy wheels, and available two-tone paint options.

Tacoma’s drivetrain options include 2WD, part-time 4WD, and full-time 4WD. Most i-FORCE MAX models come standard with 4WD, while Limited trims feature full-time 4WD with an electronic locking center differential. The smooth Adaptive Variable Suspension (AVS) is now standard on all Limited models, delivering a refined ride on any surface.

The 2026 Tacoma is expected to hit Toyota dealerships this winter, with a Manufacturer’s Suggested Retail Price starting at $32,145 (excluding delivery and handling fees). TRD Pro in Wave Maker color are expected to arrive at dealerships in March of 2026.

Built to Conquer Every Terrain
Tacoma rides on Toyota’s TNGA-F global truck platform, shared with the Tundra, Land Cruiser, and Sequoia. The chassis uses high-strength steel with advanced welding techniques for enhanced rigidity, while aluminum body panels reduce weight. Reinforced frame crossmembers boost durability, and a high-lift jack point is integrated into the rear frame for convenience.

A highlight of the fourth generation is the coil spring multi-link rear suspension, available on most trims, which significantly improves ride comfort and handling both on and off the road.

Suspension tuning is tailored to each grade: TRD Sport features sport-tuned shocks for a responsive drive; TRD Off-Road is equipped with monotube Bilstein® piggyback reservoir shocks for extended wheel travel and heat dissipation, plus an end stop control valve for added damping near full compression.

TRD Pro rides on TRD-tuned FOX® QS3 three-way adjustable shocks with rear piggyback reservoirs and external FOX IFP rear bump stops for superior off-road performance. Trailhunter uses Old Man Emu® forged monotube shocks with rear piggyback reservoirs, optimized for off-road control and load capacity.

Limited trims benefit from Adaptive Variable Suspension (AVS), which continuously adjusts damping forces via built-in actuators to deliver a smooth, luxurious ride.

All Tacoma models come standard with front and rear disc brakes for enhanced control and reduced pedal fatigue, plus Electric Power Steering (EPS) for improved steering feel and integration of advanced safety features.

Off-Road Mastery, Elevated
Tacoma’s off-road prowess features the Stabilizer Disconnect Mechanism (SDM) standard on Trailhunter and TRD Pro, and available on TRD Off-Road. SDM boosts suspension articulation at the push of a button and works with Toyota-approved lift kits.

Drivers of TRD Off-Road, TRD Pro, and Trailhunter can utilize the Multi-Terrain Monitor displayed on the available 14-inch touchscreen to spot trail obstacles. Standard underbody protection and front recovery hooks come on all models, with additional rear recovery points and protection on TRD Pro and Trailhunter.

Multi-Terrain Select offers terrain-specific traction control for mud, dirt, and sand in both 4WD-High and 4WD-Low. Next-generation CRAWL Control acts as low-speed off-road cruise control, while an available electronically locking rear differential splits power evenly between rear wheels for maximum traction. Downhill Assist Control helps maintain controlled descents.

Tacoma’s towing capability is impressive, with a maximum capacity of 6,500 lbs. and a payload of up to 1,705 lbs. Advanced towing aids include an available trailer brake controller, digital rearview mirror, and Trailer Back Up Guide with Straight Path Assist, which uses sensors and cameras to keep trailers aligned when reversing. The system also provides a 360-degree simulated top-down view for enhanced visibility.

Wireless Trailer Camera is an available option, delivering a live HD feed of the trailer’s rear on the digital rearview mirror. A manual headlight leveling switch is also introduced for glare reduction during towing or loaded trips.

Tailored to Your Lifestyle
Tacoma is offered in SR, SR5, TRD PreRunner, TRD Sport, TRD Off-Road, Limited, TRD Pro, and Trailhunter trims, with two cab styles (Double Cab and XtraCab) and bed lengths of 5 or 6 feet.

XtraCab, available on SR, SR5, and TRD PreRunner, maximizes utility with seating for two and a spacious rear storage area behind the front seats, including lockable compartments and a fold-flat passenger seat that doubles as a workspace.

The i-FORCE MAX hybrid powertrain is available on TRD Sport, TRD Off-Road, Limited, and standard on TRD Pro and Trailhunter. Hybrid models also feature a standard 2400W AC power supply in both the cabin and bed.

TRD Off-Road i-FORCE MAX models come with 33-inch FALKEN® WildPeak all-terrain tires and 18-inch alloy wheels, complementing Bilstein shocks and the available SDM.

Limited trims offer a premium experience with heated and ventilated SofTex®-trimmed front seats, walnut burl-wood accents, power running boards, Head-Up Display, 14-inch touchscreen, JBL® Premium Audio with portable speaker, digital rearview mirror, and power moonroof.

Trailhunter is purpose-built for overlanding, available with a 5- or 6-foot bed, featuring Mineral-colored heated and ventilated SofTex®-trimmed seats, Old Man Emu® shocks, ARB® steel rear bumper with recovery points, and ARB® modular sport bar with removable MOLLE panels.

TRD Pro channels Toyota’s off-road racing heritage with TRD-tuned FOX® QS3 shocks, segment-first IsoDynamic Performance Front Seats in Black or Cockpit Red SofTex® with technical camo inserts, TRD performance air intake, dual-tip exhaust, and exclusive exterior styling including a 20-inch LED light bar integrated into the heritage “TOYOTA” grille, RIGID Industries® LED fog lamps, and ARB® steel rear bumper.

The color lineup includes Mudbath, Heritage Blue (replacing Blue Crush Metallic), Underground, Celestial Silver Metallic, Black, Ice Cap, Bronze Oxide, and the exclusive TRD Pro Wave Maker. Premium colors like Supersonic Red and Wind Chill Pearl are also available.

Modern Technology
Tacoma features an 8-inch standard or available 14-inch multimedia touchscreen with Toyota’s latest Audio Multimedia system, supporting wireless Apple CarPlay® and Android Auto™. A Qi wireless charging pad with enhanced output, USB-C data and charging ports, and a 12.3-inch digital gauge cluster on i-FORCE MAX models enhance connectivity.

Smart Key System with push-button start is standard across all trims. With an active Remote Connect subscription (4G network dependent), available Digital Key allows smartphone-based vehicle access and starting, with remote sharing capabilities. A credit card-sized Card Key is also available for convenience.

Music enthusiasts will appreciate the ten-speaker JBL® premium audio system with an externally coupled subwoofer and JBL® FLEX portable speaker, standard on Limited, Trailhunter, and TRD Pro, and available on TRD Sport and TRD Off-Road. The JBL® FLEX charges on the dash and when connected to a Bluetooth device, can be used wirelessly for up to six hours.

Performance Tailored to You
The i-FORCE MAX Tacoma includes standard Drive Mode Select, enabling drivers to switch between Normal, Eco, and Sport modes that adjust throttle, transmission, HVAC, and steering. Limited trims add Sport S+, Comfort, and a customizable mode for personalized driving dynamics. Tow/Haul mode is standard on all i-FORCE MAX models, optimizing performance when towing.

Toyota Safety Sense 3.0: Standard on Every Tacoma
The 2026 Tacoma comes equipped with Toyota Safety Sense 3.0, featuring:

• Pre-Collision System with Pedestrian Detection
• Lane Departure Alert with Steering Assist
• Full-Speed Range Dynamic Radar Cruise Control
• Lane Tracing Assist
• Road Sign Assist
• Automatic High Beams
• Proactive Driving Assist

An additional convenience feature is Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA) for enhanced awareness.

Warranty and Care
Toyota backs the 2026 Tacoma with a 36-month/36,000-mile basic warranty, 60-month/60,000-mile powertrain coverage, and corrosion protection for 60 months with no mileage limit. Hybrid components are covered for 8 years/100,000 miles, and the hybrid battery for 10 years/150,000 miles, transferable across owners.

ToyotaCare provides two years or 25,000 miles of factory-scheduled maintenance and two years of unlimited mileage roadside assistance.

Gear Up for Adventure: Introducing the Nomad Sale & Giveaway

If you love exploring the Pacific Northwest—from the beaches of the Olympic Peninsula to the rugged mountain passes of the Cascades—now’s the time to elevate your adventure.  Nomad Overland Adventures, is hosting a special Nomad Sale and Giveaway Event designed to help you outfit your vehicle for life off the beaten path.

From now through November 30, 2025, Nomad is offering exclusive discounts on overlanding gear, plus a chance to win free adventure essentials—just in time for your next road trip or camping season.

Adventure-Ready Upgrades for Puget Sound Explorers

Nomad Overland Adventures specializes in parts and accessories that turn your Toyota—or any compatible vehicle—into the ultimate exploration rig. Whether you’re planning a weekend escape to Mount Rainier, a backroad drive through the Olympic National Forest, or a multi-day overland trip across the Cascades, Nomad has the gear to help you get there and back safely.

From suspension lifts and roof racks to recovery boards, lighting upgrades, and storage systems, you can customize your vehicle to handle the Pacific Northwest’s diverse terrain. And with Nomad’s installation services at Burien Toyota, upgrading your vehicle has never been easier.

Win Adventure Gear Worth Up to $250 

The Nomad Giveaway runs through November 30, 2025, with winners announced on December 5. Two lucky adventurers will win their choice of either a high-performance air compressor or a set of recovery boards valued at up to $250—essential tools for off-road travel and overland safety.

Entry is simple and completely free:
Follow @noagear on Instagram, tag at least one local friend in the comments, and you’re in! No purchase or test drive is required.

Why It’s Perfect for the Pacific Northwest

Here in the Puget Sound region, adventure is just a short drive away. But whether you’re winding through forest roads or camping off-grid, the right gear can make all the difference. Nomad’s overlanding products are designed for durability, convenience, and safety—perfect for tackling wet, rocky, or remote routes unique to our corner of the world.

This event is more than just a sale—it’s an opportunity to upgrade your outdoor lifestyle. A lifted suspension helps you clear rugged trails; a rooftop rack keeps your camping gear organized; and quality lighting ensures you can safely explore after sunset. Nomad makes it possible to outfit your vehicle for every season of exploration. 

Visit Nomad at Burien Toyota

You’ll find Nomad Overland Adventures at 130 SW 152nd Street, Burien, WA. Stop by to browse the overlanding showroom, ask questions about gear compatibility, or schedule professional installation.

Whether you’re planning a family camping trip, a solo mountain adventure, or simply want your vehicle ready for anything, Nomad and Burien Toyota are here to help you get equipped for wherever the road—or trail—takes you.

Get Your Toyota Fall Ready with Big Savings at Burien Toyota

As the days get shorter and the Pacific Northwest skies turn from bright to grey, now’s the perfect time to ensure your vehicle is ready for everything the season brings — rain, wind, winding roads and everything in between. At Burien Toyota, we’re offering limited-time specials on service, parts, tires and wheels that make it easier and more affordable to keep your vehicle in top shape.

Service & Parts Specials

We believe that preventative maintenance and genuine parts are the best investment you can make in your vehicle’s performance and longevity. That’s why from now until October 31, 2025, we’re offering:

• 10% off Genuine Toyota Parts & Accessories — filters, brake pads, wipers, roof racks, you name it. All parts engineered specifically for your Toyota or Scion vehicle. 

• Additional service & parts offers including wiper blade specials, cabin-air filter discounts, engine air filter savings, and more.

• We also match coupon offers from other local Toyota dealers on certain services. 

October Tire Savings

Are you ready for new tires? We've got a great deal for you:

• Buy 3 tires, get the 4th for $1, plus 24-month road hazard coverage on eligible tire purchases. Valid October 1 to October 31, 2025 for Toyota vehicles at Burien Toyota. 

This is ideal if you’re replacing a worn set, prepping for wet roads, or just want the best all-season / winter-ready tires installed by experts.

Want even more confidence in your tires heading into winter? Upgrade your wheels or install a new wheel/tire package? Our Autumn Wheel & Tire Event runs through October 31, 2025 and includes:

• Great pricing on top tire brands

• Factory-quality Toyota wheels & professional installation

• Expert service from the local pros at Burien Toyota — tailored for the rainy, slick driving conditions of the region. 
  
  

Using genuine Toyota parts and working with a certified Toyota dealer helps ensure compatibility, quality, and peace of mind. The PNW’s fall/winter driving conditions demand good tire tread, reliable brakes, clear vision (wipers), and service you can trust. Now is the time to take advantage of these great service and parts deals!

Bonus Deals: Overlanding Gear & Giveaway from Nomad Overland Adventures

If you’re a Toyota owner with a sense of adventure — maybe you own a 4Runner, Tacoma, Tundra or Land Cruiser — here’s an extra treat: our good friends at Nomad Overland Adventures are hosting a Mega Event Sale on overlanding equipment and running a giveaway through November 30, 2025. 

Whether you’re prepping for weekend explorer trips, off-road trails or fully outfitting your Toyota for overlanding, you'll find exactly what you need here. 
Don’t wait until the last minute. Secure your savings, book your appointment, and drive confidently into fall. We look forward to serving you at Burien Toyota — and helping you keep your Toyota running strong for now, and for the adventures ahead.

Lasers, Cobots and Karakuri: Toyota Manufacturing Innovation Takes On Many Forms

 Toyota is an automotive manufacturing marvel.

Building on the firm foundation of the Toyota Production System, team members at the organization’s North American plants continuously search for and introduce new technologies that enhance the efficiency, safety, flexibility and quality of the processes that produce components and assemble the vehicles that are the lifeblood of the business.

What follows are brief summaries of three such innovations that are making a difference since being introduced in recent years.

Let It Roll – A TABC team member prepares a coil of steel to be fed into the plant’s new laser blanking apparatus.

Making What’s Old New Again
TABC in Long Beach, California, has been churning out steel and aluminum components since 1972. That makes it Toyota’s oldest manufacturing facility in North America. And the way that it processes large spools of sheet metal hasn’t changed much over those more than 50 years.

Until 2024, that is. That’s when TABC introduced coil-fed laser blanking technology to prepare sheet metal so that it can be formed into Tacoma components, such as tailgates, hoods, roofs and doors.

The traditional method of accomplishing this blanking task relies on mechanical die sets transported by overhead bridge cranes that cut the metal — a bit like the way a baker presses a cookie cutter into flattened dough to make cookies.

The upside? It’s tried and true. It works. The downside? The die sets are huge (as large as 12- by 16-feet), heavy (up to 40 metric tons), expensive to produce and take up a lot of valuable space on the assembly line floor when not in use.

Laser blanking technology delivers benefits on all those fronts. Instead of a die set, the system employs a pair of lasers controlled and coordinated by a computer program to cut the sheet metal precisely and efficiently, minimizing scrap metal. And if designers decide to change the components, TABC can simply change the computer program — rather than create costly new die sets.

“The fact is, with the changeover to the current generation Tacoma, we were up against capacity constraints with our mechanical press lines,” said Manufacturing Senior Manager Eric Chapman. “To keep up, we had to bring in blanks from third-party suppliers. With this new technology, we are once again completely self-reliant.”

Chapman is quick to credit Toyota Motor North America’s Production Engineering team for their instrumental role in bringing laser blanking technology to TABC, and to Toyota as whole.

“This is a global first for Toyota,” Chapman said. “We have some of the oldest manufacturing equipment across Toyota at TABC. But now we also have some of the newest. We might not be as big as some of the other facilities. But we have the same heart and determination to produce components of the highest quality. New technology like this helps make that possible.”

Special Handling – This Toyota Missouri cobot handles a hot and fragile sand core used in the manufacturing cylinder heads. Previously, team members took on this repetitive and taxing work.

Technology and Team Members Working in Harmony
Robotics have been a staple on the assembly line floor at Toyota manufacturing plants for some time. But collaborative robots, or more simply known as cobots, are a relatively new technology.

In 2021, Toyota Missouri introduced them into their process of manufacturing cylinder heads — specifically to assist team members with handling and transporting the sand cores that form the heads’ internal passages. These cores are delicate and very hot. Moving them from one station to the next is highly repetitive and physically taxing, requiring each team member to walk nearly five miles per day. By shifting this burden to the cobots, the team members have been freed to take on other work that better leverages their skills and experience.

Since introducing five cobots in that first year, Toyota Missouri has since deployed a fleet of 117 across more than 20 lines. That sounds simple, but it was anything but.

“It was a non-stop process of learnings,” said Engineering Manager Ryan Buenemann. “That first year alone we introduced more than 50 kaizens to make it easier for the team members who interact with the cobots day in and day out. By making that investment upfront, we were able to show our team members that the technology would make their jobs easier. That led to a total tide shift. Initially, there was some resistance. But now? If you were to ask team members if we could take away their cobots, they would not be happy.”

Buenemann said the key to making it all work was a commitment to standardization. Each installation of new cobots led to a flurry of improvements that would be applied to the cobots that came before. That includes transitioning from the plant’s original cobot manufacturer to a new one midway through the process.

“In the end, it was about reducing hard work and reducing process waste,” Buenemann said. “We don’t want our team members handling sand cores. The cobots have completely eliminated that.”

Goodbye Dolly – Before AMRs (on the left), team members at Toyota Texas delivered large trays lineside with the aid of a dolly. After (on the right), AMRs shouldered this burden.

Toyota Texas has realized similar benefits since it introduced an initial wave of six autonomous mobile robots (AMRs) in 2021 to help automate simple, repetitive tasks across various areas of production. Today the San Antonio plant employs more than 120 of these units, with more to come.

For example, in the assembly shop the AMRs deliver more than 500 distinct parts directly to the line, streamlining operations and boosting human efficiency. Each relies on Wi-Fi connectivity and a preloaded digital map to navigate defined delivery routes and designated drop-off points. The AMRs’ paths are set by team members who work alongside them and are responsible for monitoring, guiding and maintaining their daily operations to achieve a high level of safety and quality.

“At Toyota Texas, digital transformation begins with a focus on our team members,” said Brian Dougherty, senior manager of Internal Logistics Projects. “’Respect for People’ isn’t just a value. It’s our strategy for introducing technology in a way that works for everyone and with the customer in mind.”

As the machines take on more and more of the repetitive physical tasks, it is important to note that the technology is empowering team members, not replacing them. Team members can transition to new challenges, such as data analysis, code scripting, robotics and digital applications.

It’s this commitment to continuous improvement that helps ensure Toyota’s people and plants will remain at the forefront of the manufacturing industry well into the future.

Up and Over – Here’s a karakuri installation at Toyota Mississippi. Above, bins containing kits of components are transported up one tower, across the bridge and down the other tower using gravity. Below, you can see the full bins on the left. Empty bins are placed on the rollers on the right and then trundle down to go back over the bridge to the other side where they are refilled.

Harnessing Gravity
Lasers and cobots are decidedly high tech. But sometimes even seemingly simple innovations can have just as much of an impact.

Examples can be found at virtually all of Toyota’s 14 North American manufacturing facilities, which have embraced the unassuming genius of karakuri automation. This refers to a practice that uses simple, low-cost mechanical devices driven by leveraging principles such as gravity, springs and levers rather than external power sources. These clever contraptions are often used to safely move components across busy conveyance aisles or enhance accuracy while team members perform more advanced tasks.

“The core principle of karakuri is to harness natural forces, and what force is more fundamental than gravity?” said Kevin Willoughby, senior manager of Manufacturing Development at Toyota Mississippi. “Every gear-turn and lever-pivot is a testament to Toyota’s ability to take a simple concept and build upon it with complexity and accuracy, all without using a single electrical current.”

If you know where to look, examples of karakuri innovation can be found deeply embedded within the plants’ operations, such as a system of rollers and ball bearings triggered by a falling weight or titled platform that sets off a chain reaction. These devices perform menial tasks while reducing repetition, poor ergonomics or even boredom.

“This is just another way Toyota uses kaizen to think creatively and strategically about our process and how we can always work to improve,” said Kevin Mills, general manager for Toyota Indiana. “Karakuri teaches us that the simplest things can have the greatest impact. It’s a reliable, fundamental process that helps improve the team members ergonomics. It also saves the team member process time that can help keep our costs down which we can then pass on to our customers, all while helping to provide safety and quality in every vehicle.”

Who knew such a simple principle could have so much gravity?