Toyota’s Vehicle-to-Grid Program with Oncor Energy Demonstrates Benefits of Bidirectional BEV Charging

 

In conjunction with Texas-based Oncor, one of the nation’s largest utilities, Toyota has now introduced the next phase of its vehicle-to-grid (V2G) pilot. This program is designed to demonstrate real-world value by using bidirectional energy flow to enhance customer experience and create a more sustainable infrastructure that has the potential to lessen stress on the grid if scaled up.

“At Toyota, we are deeply committed to advancing technologies that enhance the everyday lives of our customers,” said Christopher Yang, senior vice president of Enterprise Strategy & Solutions at Toyota Motor North America (TMNA). “V2G technology represents a transformative step in delivering an exceptional home charging experience. It can enable drivers to reduce their electricity costs and help contribute toward a cleaner, more sustainable energy future.”

Yang continued: “For utilities, V2G can help smooth out spikes in demand and limit outages. It can help power homes when electricity is needed most and potentially serve as a virtual power plant, helping customers manage not only when they get their electricity, but from where.”

Toyota’s Japanese-specification bZ4X serves as the test vehicle for its V2G pilot program at TMNA HQ.

Kicked off in late 2022, the first phase of the pilot focused on leveraging testing vehicle and technology capabilities by integrating a Toyota bZ4X prototype vehicle and Oncor’s microgrid at its test facility in South Dallas to better understand the interconnectivity between BEVs and the grid.

This latest phase of the pilot is currently taking place at Toyota’s Plano HQ to study the following:

• Enhancing Grid Stability: By enabling BEVs to supply power during peak demand periods, V2G can act like a network of “virtual” power plants, helping to stabilize the grid during extreme weather conditions.
• Providing Backup Power: BEV batteries, such as the pack in the Toyota bZ, can provide backup electricity for homes during outages.
• Offering Cost Savings: In regions with variable electricity pricing, customers can charge their vehicles during off-peak hours and use stored energy during peak times, potentially reducing overall electricity costs.
• Improving Infrastructure Longevity: By easing strain on power lines and transformers, V2G can help extend the life of grid infrastructure and potentially reduce costs passed on to consumers.

Further, based on day-ahead market pricing, it may even be possible for customers to “sell back” energy to utilities, reducing monthly out-of-pocket costs.

How It Works
Wrapped in a distinctive blue “V2G” design, Toyota’s Japanese-spec bZ4X is connected to a Fermata Energy EV charger. This charger, managed by Fermata’s cloud-based V2G optimization platform, enables bidirectional energy flow by analyzing price signals and grid conditions to determine the optimal times to charge the vehicle and discharge stored energy back to the grid.

Currently, more than 4 million battery electric vehicles are on U.S. roads. If all were equipped with bidirectional charging, they could collectively contribute approximately 40,000 megawatts to the grid – a power output similar to that of 40 nuclear power reactors.

Toyota team members from Enterprise Strategy & Solutions celebrated the grand launch of the V2G pilot. L to R: Kellie Alexander, Anne Wu, Chris Yang, Maddy Strutner, Joy Baskin, Thibaut de Barros Conti, Martin Tran and Chris Moon.

Collaborative Pilots and Future Outlook
Toyota is actively testing V2G technology through pilot projects with other utilities including San Diego Gas & Electric and Pepco in Maryland. These pilots aim to help Toyota and the utilities understand diverse customer needs and infrastructure requirements across different markets.

“Integrating vehicles into the grid presents a huge opportunity to increase renewable penetration to the grid and make energy more affordable. Utilities are a key stakeholder in this transformation, and Toyota appreciates the learnings generated from these V2G pilots,” said Maddy Strutner, Manager of Grid Services at TMNA.

Representatives from Toyota, Oncor and Nuvve/Fermata celebrated the opening of Toyota’s V2G pilot TMNA HQ. L to R: Chris Yang, Geoff Bailey (Oncor), Ellen Buck (Oncor), Hamza Lemsaddek (Fermata) and Thibaut de Barros Conti.

Driving Innovation Forward
Toyota is working to develop the necessary technologies and business models to enable seamless V2G integration.

“This pilot is a critical step in exploring how connected vehicles can transform the broader energy ecosystem, delivering value to customers, the grid, and communities,” Yang said. “By enabling bidirectional charging, we’re exploring how we can help customers potentially save money while also reducing carbon emissions from the grid – a win-win for drivers and the environment.”

Toyota Texas Earns 2025 Global Safety Excellence Award

 Toyota Motor Corporation announces its highest honors for global manufacturing safety

Following a competitive process across its footprint worldwide, Toyota Motor Corporation (TMC) named Toyota Texas as its Global Safety Excellence Award winner for 2025. The prestigious annual award is given to one Toyota vehicle manufacturing facility for overall safety focus and performance. Toyota Texas received the trophy for their innovative program that combined production shop-specific tactics with an employee-centered approach that resulted in a best-ever year for safety at the plant.

“This Global Safety Excellence Award is more than recognition; it’s proof of who we are at Toyota Texas,” said Frank Voss, plant president and Toyota Motor North America (TMNA) group vice president for truck manufacturing. “I’m so proud that in a demanding year, our team members showed that discipline and care go hand in hand, making our plant one of the safest in Toyota’s global network. Thank you, Team Texas, for showing the world the strength of our safety culture and that safety excellence is possible.”

In a multiple model change year with increased vehicle volume demands, the Toyota Texas safety team led the plant to focus on refining safety systems and management based on shop needs. Improved communication of safety key performance indicators (KPIs) also helped identify trends to be addressed, while keeping team members aware of safety performance and actions they could take to contribute. The effort resulted in gains with multiple safety KPIs, which caught TMC’s attention and landed the global prize.

“Thank you, Toyota Texas, for your continuous work and support to keep our safety culture at the forefront each day,” said Toyota Texas safety senior manager Rhonda Ebersole. “This achievement doesn’t happen by accident; it happens with our collective focus on and attention to safety to ensure everyone returns home to their families as healthy as they came in while delivering the best vehicles on the road today.”

Toyota Texas won top honors in a competitive evaluation against finalist plants from the automaker’s other regions across the globe. Joining Voss in a special trophy ceremony at the San Antonio plant was Mark Templin, executive vice president and chief operating officer, TMNA; Kevin Voelkel, senior vice president of manufacturing operations, TMNA; Carla Wright, Toyota Texas safety champion and vice president for manufacturing; among other plant leaders and safety team members.

“This milestone reflects our team members’ unwavering commitment, collaboration and dedication to creating a culture in which safety is not just a priority – it’s a shared value,” said Wright. “Our efforts have set a global benchmark, and this recognition belongs to each and every team member.”

With 3,700 Toyota Texas employees and an additional 5,600 supplier employees on campus, Toyota Texas is the exclusive global home to the Toyota Tundra and Sequoia. The new $531M rear axle plant announced in 2024 is set to begin production in fall of 2026.

2025 Toyota Year in Review: Celebrating Innovation that Drives Mobility and Electrification Forward

 From innovation and product launches to manufacturing announcements and sustainability initiatives, along with a commitment to its people, it was a standout year for Toyota. Here’s a look back at some of the company’s progress in 2025 and features that are sure to attract attention in 2026.

Electrified, Diversified and Beyond

One of Toyota’s highlights over the past year was the global reveal of the all-new 2026 Toyota RAV4. For more than three decades, the SUV has been a staple in the lineup. For model year 2026, the vehicle will hit dealerships with a new design, powertrain innovations, and software advancements, all while staying true to its versatile roots. The first-ever RAV4 GR SPORT, developed in partnership with Toyota’s GAZOO Racing Company, is exclusively available with a PHEV powertrain and carries forward Toyota’s vision of making ever-better vehicles through the rigors of motorsports.

The debuts didn’t stop there. The Toyota Battery Electric Vehicle (BEV) lineup expanded with the addition of the 2026 Toyota bZ, 2026 Toyota C-HR and 2026 Toyota bZ Woodland.

The bZ, formerly bZ4X, makes advancements in EPA-estimated driving range ratings, output, charging performance, and vehicle design. The C-HR boasts an impressive 338 horsepower combined system output, standard All-Wheel Drive and a dynamic, coupe-like design. While the 2026 bZ Woodland adds a different twist to its bZ sibling’s signature style, it takes the Toyota hammerhead front end with full-width LEDs and adds wide, black overfenders for a powerful stance complete with standard All-Wheel Drive.

What’s more, the BEV lineup also made some advancements, such as the addition of NACS chargers on the latest Toyota BEV models, expanding access to charging networks, and Toyota’s support of “EMPACT”, an EVgo project that is increasing the DC fast charging infrastructure in California.

Tech innovations were also abundant in 2025. For starters, Toyota set a new benchmark for in-car technology with the next-generation Toyota Audio Multimedia system. Making its debut in the all-new 2026 RAV4 and the all-new 2026 Lexus ES —  the system will later be introduced across additional Toyota models. With customer-focused upgrades and refined functionality, it reflects Toyota’s commitment to quality and continuous innovation.

Additional product announcements were showcased at this year’s SEMA Show, including the buzzworthy Scion 01 Concept. The past year also brought big news for GR Supra enthusiasts. The 2026 GR Supra MkV Final Edition is available for those who want to get their hands on the fifth-generation GR Supra.

Want to know the latest news for the 2026 model year? Stay in the know by visiting the What’s New for 2026 page. In the meantime, here are a few additional noteworthy vehicle stories mentioned in 2025:

• Toyota’s Trailhunter Grade: Features That Elevate the Tacoma and 4Runner Overlanding Experience
• Upgrade Your Drive: Toyota Accessories That Add Convenience, Tech, Style and Performance
• Toyota 4Runner Icons Series: Generations First & Second, Third & Fourth, and Fifth & Sixth
• Driving Innovation: Celebrating 25 Years of the Toyota Prius
• Four Adventures Inspired by the Toyota Nightshade Editions
• Find Your Match: Which 2026 Toyota Nightshade Vehicle Fits Your Personality?

Making Moves in Manufacturing

Manufacturing at Toyota reached new heights in 2025. One of the year’s biggest milestones was the start of production at the company’s all-new battery plant in Liberty, North Carolina. This highly anticipated facility marks Toyota’s eleventh U.S. plant — and its first and only battery plant outside of Japan. The nearly $14 billion investment is set to create up to 5,100 new American jobs.

On the heels of the battery plant start of assembly, Toyota announced another expansion to its U.S. manufacturing presence. To meet the growing demand for hybrid vehicles, the company is investing $912 million and adding 252 new jobs across its manufacturing plants in West Virginia, Kentucky, Mississippi, Tennessee and Missouri. The announcement is part of Toyota’s recent commitment to invest up to $10 billion in the U.S. over the next five years.

In August, it was announced that Toyota is taking bold steps to support working parents as the company adds four, all-new childcare centers across its manufacturing footprint. New centers will serve parents at Toyota North Carolina, Toyota Mississippi, Toyota Alabama and Toyota West Virginia, building upon two existing childcare facilities for Toyota’s Kentucky and Indiana plants.

In October, Toyota Kentucky announced $1.9 million in grants for nonprofit organizations across the region in 2025. The company’s annual community grants program reinforces Toyota’s longstanding commitment to education, workforce readiness and community resilience.

The Toyota Texas Experience Center renovation grand opening also took place this year, serving as an advanced manufacturing beacon in South Texas. Additionally, back in April, it was announced that Toyota West Virginia will invest $88 million to assemble the next generation of hybrid transaxles.

Also, several notable features were published in October to celebrate Manufacturing Month, including the video that highlighted all 14 manufacturing plants across North America, a piece on automation and innovation, and a write-up about the community-driven initiatives that took place this year.

Putting People First
Toyota is committed to supporting and empowering its team members. The talented workforce is what keeps the wheels turning at the company.

To honor the team members at Toyota, the company has published several features highlighting its employees’ professional journeys, passion projects and more. Here’s a look at some of the stories that put the spotlight on the company’s workforce throughout the year:

• Toyota Employees Reflect on Their Careers While Empowering the Next Generation of Leaders
• Driving Growth From Within: How Toyota Empowers Employees Through Mentorship and Networking Opportunities
• How Toyota is Helping to Mentor the Leaders of Tomorrow

At Toyota, supporting its workforce and the communities where it operates remains a top priority for the company. One of the key initiatives helping to drive this effort is the Toyota USA Foundation’s Driving Possibilities initiative, which is a STEM-based education and community engagement program funded in part by Toyota Motor North America and Toyota Financial Services (TFS).

Over the calendar year, Driving Possibilities has announced two new locations for a total of 10 communities across North America. The Toyota USA Foundation grants support STEM education and additional services for students and teachers for $6.5 million in San Antonio, Texas. Grants were also announced to continue growth in Michigan ($3.9M), Alabama ($4.2M), and North Carolina ($2.7M).

Readers can learn more about the innovative and inspiring work underway in communities in Arizona, North Carolina, Georgia and Mississippi –  all sites that were announced last year.

Additionally, earlier this spring, Toyota’s Way Forward Fund announced more than $4 million in grants to help support access to care and injury support for children and families in Texas, California, Florida and Michigan.

To highlight Toyota’s community engagement efforts over the past year, here are a few links to features that showcase that commitment:

• Driven by Community: How Engagement Strengthens Our Customers and Supports Toyota’s Work
• How Toyota Blends Community Service While Sparking and Empowering Young Minds
• Empowering Change: Toyota Team Members Volunteering to Make a Difference in Their Communities

Creating a More Sustainable World
At Toyota, helping to protect and preserve the planet is important. The 2025 North American Environmental Sustainability Report highlights the company’s ongoing efforts to help create a positive global impact — including continued progress toward carbon neutrality.

In April, Toyota marked Earth Month by spotlighting stories that highlight how the company is working to make a positive impact on the planet, including On Our Way to 100% Renewable Electricity, To Say Something About That – In Conversation with Kevin Butt, Former Group Manager of TMNA Environmental Sustainability, Toyota’s Commitment to Enhancing Pollinator Habitat and Restoring Forests in the Monarch Butterfly Biosphere Reserve.

Additionally, there were several other events throughout the year that showcased more sustainable efforts. Here are a few to explore:

• Larger, Varied Solar Projects Lower Toyota’s Carbon Footprint in Wooly Ways
• Toyota and Jane Goodall’s Roots & Shoots: Year Two of Inspiring Young Environmentalist
• Toyota Supports a New Power Source at Brownfield Site in Kentucky
• What’s the Buzz? Toyota Indiana Volunteers Plant a Pollinator Garden

Driving the Next Breakthroughs Through Electrification and R&D
Toyota’s long-term strategy on the advancement of a hydrogen-powered society took center stage in 2025. For starters, the company announced the launch of a new commercially focused Toyota Hydrogen Solutions webpage as a business hub for those interested in Toyota’s hydrogen-related products, services and solutions. The site offers product information, provides case study examples, and offers contact information to help customers find products that guide them toward a pathway to help reduce their carbon emissions using Toyota’s proven hydrogen-powered fuel cell technologies.

In the fall, the company featured videos with four Toyota thought leaders who explained why, more than ever, hydrogen is a key part of Toyota’s multi-pathway strategy. It also featured a piece on what you should know about Toyota’s Hydrogen Headquarters (H2HQ) in Gardena, California, and the company’s fuel cell efforts.

Other noteworthy happenings included Toyota’s North American Hydrogen HQ opening its doors to the community. It was the first public event at the site in more than a decade. The immersive event showcased Toyota’s hydrogen-powered fuel cell technology with interactive demonstrations and STEM-related activities for guests, which included families, community leaders and members, partner organizations and team members.

In April, Toyota reaffirmed its commitment to a Hydrogen Society at the 2025 Advanced Clean Transportation Expo, introducing hydrogen-related plans and investments, and debuting new fuel cell technologies and products. Also, Toyota showcased its hydrogen commitment at ACT Expo a month later in May.

In terms of Research & Development (R&D), Toyota is continuously driving innovation forward. This year, the company produced a cool R&D sizzle reel that showcased a few highlights of how Toyota’s R&D engineers get to spend their time developing the future —and present —of mobility.

In July, Toyota announced an investment of more than $50 million in construction of new amenities for vehicle and automotive technology testing and development, affirming commitment to the Arizona Proving Grounds. Toyota celebrated completion of the development with local government officials during an event in December and showed off the new  5.5-mile oval track, off-road park, and new ride and handling surfaces, among many other improvements.

Safety is always a priority at Toyota. The company featured a three-part series including: The Origins of Toyota’s Life-Saving Designs, Toyota Safety Sense for All and The Future of Safety. Additionally, Toyota featured some of the work Toyota’s Collaborative Safety Research Center (CSRC), whose mission is to advance mobility safety for industry and society. Here are a few links to feature stories and announcements that showcase this important research:

• Toyota Investigates Factors That Lead to Drivers’ Decision to Speed
• Toyota’s Collaborative Safety Research Center Is Turning Corners To Help Improve Intersection Safety
• CSRC’s Pedestrian Research Becomes More Predictive
• Toyota’s Collaborative Safety Research Center Completes Milestone 100th Project
• Toyota Maintains Top Automotive Spot in Annual U.S. Patent Ranking

Building Momentum in Motorsports

Toyota’s motorsports program packed the year with high-speed action, strategy and unforgettable moments on tracks around the world. Drivers delivered standout performances, engineering teams kept pushing the limits, and fans enjoyed plenty of excitement. Altogether, it was a thrilling year that showcased Toyota’s passion for racing and set the stage for projects ahead.

For starters, Toyota announced its all-new motorsports advertising campaign, “Up to Speed,” which invited fans to go beyond watching from the sidelines and become part of the action. The campaign fosters a connection to the sport and its fans across nine high-energy spots that debuted in conjunction with Daytona 500 and ran throughout the motorsports season.

And what a season it turned out to be. Toyota won its 14th NASCAR® CRAFTSMAN Truck Series (NCTS) Manufacturers’ Championship in October. This is the third time in the last five seasons Toyota has captured the coveted title. And this 14th overall title extends Toyota’s advantage in Truck Series history.

That same month, Toyota claimed its 10th Formula Drift Auto Cup Title.

The winning streak continued with Corey Heim winning the 2025 NASCAR® CRAFTSMAN Truck Series (NCTS) championship after winning the season finale at Phoenix Raceway. This is the first championship in the Toyota Development Driver’s young career and marks Toyota’s 10th driver’s title in the Truck Series.

Toyota continued to heat up the track with Joe Gibbs Racing winning the 2025 NASCAR Xfinity Series Owner Championship in November.

Earlier this year, the company also produced a video featuring a behind-the-scenes look inside Toyota Gazoo Racing’s rutting-edge training facility in Mooresville, North Carolina. While motorsports play a major role in Toyota’s sports initiatives, it isn’t the only one.

Toyota is in the middle of its third season as the official automotive partner of the NFL and launched its most ambitious commitment yet to deliver unrivaled fan excitement, community impact and unforgettable cultural moments from pre-season fantasy drafts through Super Bowl LX.

This year, the company profiled 11 motorsports drivers who shared their personal stories about their professional journeys and more. Take a look at some of these passionate racers who are ready to take home a win for the team.

Toyota Makes Joy the Mission This Holiday Season

 

Uplifting Festive Spot “The Holiday Job” Debuted During NBCUniversal’s “Christmas in Rockefeller Center” on NBC and Peacock while the love-filled rush of “Running Late” aired on Telemundo’s “Navidades en Rockefeller Center”

With the holiday season in full swing, Toyota is celebrating the joy of helping others through their holiday campaign. Last night during NBCUniversal’s primetime specials – “Christmas in Rockefeller Center” on NBC and Peacock, “The Holiday Job” debuted – and within “Navidades en Rockefeller Center” on Telemundo, “Running Late” was unveiled, both with a personalized throw from a show host.

Following the success of last year’s inaugural “Navidades en Rockefeller Center” on Telemundo, Toyota is back supporting “Christmas in Rockefeller Center” and authentically connecting to fans of all ages in both English and Spanish language.

The spot “The Holiday Job” revolves around a seasonal truth everyone can relate to – the challenge of getting that perfect holiday gift for a loved one without them knowing. In fact, keeping the surprise can at times feel like a covert operation straight out of a Hollywood spy thriller. Whether it’s parents going full-stealth mode with a Tundra to smuggle a present into the house, a husband executing a high-stakes maneuver during a shopping trip in a Prius, or a mom and dad hiding a toy in the bed of a Tacoma in the dead of night, every tactic is fair game in this “tongue-in-cheek” top secret mission. Come Christmas morning, the clandestine efforts of the mom and dad have paid off – their young son never had a clue. Or so it seems. “The Holiday Job” was created by Saatchi & Saatchi and directed by Speck & Gordon at Furlined.

The holidays have a way of turning even the most well thought out plans into a rush, and this year’s Hispanic creative for Toyota leans into that familiar chaos with heart. In “Running Late,” created by Conill and directed by Max Malkin, we follow a series of charming, true-to-life moments as family members hustle to make it to their Christmas Eve celebration. From the dash to pick up the spirited 70-year-old tía, to adding finishing touches to the holiday flan – and praying it survives the ride in the family Highlander – the spot captures the humor and love woven into every holiday get-together. In the end, “running late” becomes part of the holiday tradition itself because going the extra mile for loved ones takes time.

“This year’s holiday message celebrates the small, joyful moments that come from making others feel special,” said Mike Tripp, group vice president, Toyota Marketing, Toyota Motor North America. “Whether it’s a secret surprise, a thoughtful gesture, or a simple act of giving, we hope families everywhere are inspired to make joy their holiday mission.”

This holiday season, Toyota is proud to support Boys & Girls Clubs of America, an organization committed to helping all young people reach their full potential through safe spaces, life-shaping experiences and caring mentors. For nearly two decades, Toyota has partnered with Boys & Girls Clubs of America to help young people open the door to great futures – investing more than $40 million to support essential skills that help teens become future-ready.

In furtherance of the partnership with Boys & Girls Clubs of America, Toyota demonstrated its commitment by making a donation of $215,000 and a 2025 Tundra. The donation was presented on NBC’s TODAY Show to help further the Clubs’ mission and support their work across the country. The giveaway was highlighted through a special appearance featuring NASCAR Driver Bubba Wallace – Team Toyota athlete and proud Boys & Girls Clubs of America alumnus – who participated in the holiday campaign to inspire others to give back and support America’s Club Kids this season.

Today, that mission is more vital than ever. Across the country, millions of kids and teens face challenges in education, mental health and workforce readiness. Toyota’s donation this holiday season, and throughout their ongoing support, will help Boys & Girls Clubs of America and its local Boys & Girls Clubs nationwide, ensuring that every young person has the resources and encouragement to thrive this holiday season and beyond.

Viewers are encouraged to support Boys & Girls Clubs of America by visiting bgca.org/Toyota to learn more about their mission and how to help create great futures for today’s youth.

Where to Watch
Following the premiere of “The Holiday Job” on NBC’s “Christmas in Rockefeller Center” special on December 3, additional high-profile airings include NBC’s “TODAY with Jenna and Friends” on Thursday, December 4, and “Sunday Night Football” on NBC on December 7, December 14 and December 21. In addition to these placements, the :30 spot will air broadly across digital, streaming and linear platforms throughout the month. From December 5-25, “The Holiday Job” will appear in cinemas nationwide and will align with Hallmark Channel’s “Countdown to Christmas” and Freeform’s “25 Days of Christmas” programming from December 10-25. The campaign will also extend across Hulu and Disney+ “Holiday Hot” programming as well as Netflix’s Top 10 lineup from December 10-24.

Hispanic linear TV coverage of “Running Late” includes a mix of broadcast networks and targeted cable, including Univision, Telemundo, UNIVERSO, and Discovery en Español. High profile Hispanic media programming will amplify “Running Late” with a premiere during the Spanish broadcast of the NBC tree lighting special on Telemundo. Notably, the spot will also be featured during Telemundo’s “Hoy Día” morning broadcast; on December 20, on TelevisaUnivision’s annual telethon “TeletonUSA”’; Universo’s “Sunday Night Football”; and Amazon Prime TNF en Español. The campaign will also feature high impact and targeted digital messaging, along with holiday music alignment with Pandora and iHeart. Additional digital video support will be provided by Connected TV partners including Hulu, ViX, Peacock, Canela, Roku, Netflix, Disney+, Discovery en Espanol, and YouTube. Meta and Pinterest will drive incremental reach across social platforms during this holiday season.

The Toyotathon December Sales Event offers incentives through January 5, 2026. View the spots here. Images and credits are available here.

The 2026 Toyota 4Runner: Engineered for Exploration

 

• Standard i-FORCE Powertrain with up to 278 Horsepower and 317 lb.-ft. of Torque
• Available i-FORCE MAX with up to 326 Horsepower and 465 lb.-ft. of Torque
• Stabilizer Disconnect is now Optional on i-FORCE MAX TRD Off-Road Premium
• Standard Power Rear Window with an Available Hands-Free Power Liftgate
• Trailhunter and Platinum Grades Offered
• Available 14-inch Touchscreen Display
• Toyota Safety Sense 3.0 Standard on all Models
• MSRP starting at $41,570, plus $1,450 DPH

The Toyota 4Runner enters its second year of the capable 6th-generation and is as advanced, refined, and capable as ever before. The 2026 lineup offers nine distinct grades, including Trailhunter and Platinum trims. Customers can expect the 2026 4Runner to arrive at dealerships in fall 2025, with a Manufacturer’s Suggested Retail Price (MSRP) starting at $41,570, plus $1,450 for Delivery Processing and Handling.

The 6th-generation 4Runner boasts a 2.4-liter turbocharged i-FORCE MAX hybrid powertrain, standard on the TRD Pro, Trailhunter, and Platinum grades, and available on TRD Off-Road, TRD Off-Road Premium, and Limited models. The SR5, TRD Sport, and TRD Sport Premium grades come standard with a 2.4-liter turbocharged i-FORCE engine, which is also available on select TRD Off-Road and Limited trims.

The i-FORCE 2.4-liter turbo delivers up to 278 horsepower and 317 lb.-ft. of torque, achieving an EPA-estimated 26 MPG on the highway. Meanwhile, the i-FORCE MAX hybrid powertrain produces an impressive 326 horsepower and 465 lb.-ft. of torque, with an EPA-estimated 24 MPG highway rating.

Building on its adventurous legacy, the Trailhunter grade elevates Toyota’s off-road and overlanding expertise with purpose-built engineering and rugged components. Exclusively powered by the i-FORCE MAX, Trailhunter features premium equipment such as Old Man Emu® shocks, a low-profile high-mount air intake, 33-inch Toyo® tires mounted on 18-inch bronze-finished wheels, an onboard air compressor, and signature exterior elements including RIGID Industries® color-selectable LED fog lamps, an ARB® roof rack, and a bronze “TOYOTA” heritage grille with integrated LED light bar.

The TRD Pro, also exclusively equipped with the i-FORCE MAX, offers performance features like TRD-tuned FOX® QS3 adjustable shocks with rear remote reservoirs, a TRD performance air intake, and 33-inch Toyo® tires on 18-inch black alloy wheels.

The 4Runner is available in 2-Wheel Drive, part-time 4-Wheel Drive, and Full-time 4-Wheel Drive configurations. All i-FORCE MAX models come standard with 4-Wheel Drive, ready for both on-road and off-road adventures. The Limited and Platinum trims feature Full-time 4-Wheel Drive with an electronic locking center differential for enhanced traction.

A Solid Foundation

Built on Toyota’s TNGA-F global platform shared with the Tacoma, Tundra, Land Cruiser, and Sequoia, the 4Runner benefits from increased chassis rigidity over previous generations, thanks to high-strength steel with blanking and laser welds. Aluminum is used in the upper body to reduce weight, while reinforced frame crossmembers boost durability. Suspension tuning is tailored to each grade to optimize ride and handling — for example, the TRD Sport features sport-tuned shocks for a more responsive drive, while the TRD Off-Road is equipped with monotube Bilstein® remote reservoir shocks for extended wheel travel and heat dissipation, including an end stop control valve (ESCV) for enhanced damping near full suspension compression.

The TRD Pro is outfitted with TRD-tuned FOX® QS3 three-way adjustable internal bypass shocks with remote reservoirs, designed for superior high-speed off-road performance. Trailhunter rides on Old Man Emu® (OME) forged monotube shocks with remote reservoirs, calibrated for optimal off-road control and load capacity. The Limited and Platinum trims offer adaptive variable suspension tuned for a smooth, refined on-road experience.

Electric Power Steering (EPS) enhances steering feel and supports advanced safety and convenience features across the lineup.

Trail-Ready Features

A standout innovation on the 2026 4Runner is the Stabilizer Disconnect Mechanism (SDM), standard on Trailhunter and TRD Pro models. SDM allows drivers to increase suspension articulation at the push of a button, improving off-road capability and it is now optional on i-FORCE MAX TRD Off-Road Premium.

Drivers of TRD Off-Road, TRD Pro, and Trailhunter grades can utilize the Multi-Terrain Monitor displayed crisply on the available 14-inch touchscreen, to spot obstacles on challenging trails. Standard underbody protection and accessible recovery points provide added confidence in tough terrain.

Two-wheel-drive 4Runner models feature an automatic limited-slip differential (Auto LSD), while four-wheel-drive variants come with an electronically controlled two-speed transfer case with high/low range, Active Traction Control (A-TRAC), and Auto LSD. An electronic locking rear differential is standard on TRD Off-Road, TRD Pro, and Trailhunter trims. The Limited offers an available full-time 4WD system with a center locking differential on i-FORCE MAX models, standard on Platinum.

Available Multi-Terrain Select operates in both 4WD-High and 4WD-Low, allowing drivers to adjust settings for various surfaces like mud, dirt, and sand. Toyota’s next-generation CRAWL Control is available, acting as a low-speed off-road cruise control. When traction is limited, the electronically activated locking rear differential can distribute power evenly between rear wheels. Downhill Assist Control helps maintain controlled descents on steep terrain.

Towing and Utility

Designed to meet diverse needs, the 4Runner offers a maximum towing capacity of 6,000 lbs., making it capable of hauling trailers, boats, or UTVs with ease.

Advanced towing technologies include an available trailer brake controller and digital rear-view mirror. Trailer Back-Up Guide with Straight Path Assist uses sensors and cameras to help keep trailers in a straight line while reversing, allowing drivers to focus on throttle and braking. This system also provides a 360-degree simulated top-down view. 4Runner’s standard Blind Spot Monitor (BSM) can identify when a trailer is being towed and extend the area of detection to recognize and alert the driver to potential hazards in blind spots for not only the vehicle, but the trailer as well.

Nine Grade Lineup

The 2026 4Runner offers nine grades: SR5, TRD Sport, TRD Sport Premium, TRD Off-Road, TRD Off-Road Premium, Limited, Platinum, TRD Pro, and Trailhunter.

The i-FORCE MAX hybrid powertrain is available on TRD Off-Road, TRD Off-Road Premium, Limited, and standard on Platinum, TRD Pro, and Trailhunter. These hybrid models also feature a standard 2400W AC power supply in both the cabin and cargo area.

The SR5 is well-equipped for adventure, available in rear-wheel or part-time four-wheel drive. It includes a 7-inch color multi-information display, an 8-inch multimedia screen, LED head and fog lights, a power rear liftgate window, Smart Key, and 12 cup holders.

The TRD Sport adds sport-tuned suspension, 20-inch alloy wheels, a gloss black hood scoop, automatic climate control, a 12.3-inch digital gauge cluster, and Qi wireless charging.

TRD Sport Premium builds on TRD Sport with SofTex-trimmed power seats, a 14-inch multimedia touchscreen with JBL Premium Audio, the JBL FLEX portable speaker, Panoramic View Monitor, hands-free power liftgate, TRD shift knob, and heated steering wheel.

TRD Off-Road offers high-strength underbody protection, 18-inch wheels, 33-inch all-terrain tires, Bilstein shocks®, and Multi-Terrain Select with Crawl Control.

TRD Off-Road Premium builds off of TRD Off-Road and adds a Multi-Terrain Monitor,  SofTex-trimmed power seats, 14-inch multimedia touchscreen with JBL Premium Audio, JBL FLEX speaker, hands-free power liftgate, TRD shift knob, and heated steering wheel.

The Limited grade elevates comfort with heated and ventilated leather-trimmed front seats, available power-extending running boards, 14-inch multimedia touchscreen, JBL® Premium Audio with JBL® FLEX speaker, available digital rearview mirror, and power moonroof.

Trailhunter is engineered as the ultimate overlanding machine, featuring Mineral-colored heated and ventilated SofTex® front seats and standard Old Man Emu (OME) 2.5-inch forged monotube shocks. Unique elements such as an onboard air compressor and low-profile high-mount air intake give the Trailhunter ultimate overlanding ability.

The TRD Pro boasts TRD-tuned FOX® QS3 internal bypass shocks with 2.5-inch aluminum housings and rear remote reservoirs. QS3 technology allows manual adjustment of compression damping to match terrain. Interiors are available in Black or Cockpit Red with technical-camo inserts, heated and ventilated SofTex® seats with power adjustments. The TRD Pro also includes a TRD performance air intake and exhaust, plus unique exterior touches like a 20-inch LED light bar integrated into a heritage-inspired “TOYOTA” grille and RIGID Industries® LED fog lamps.

The Platinum grade offers a premium luxury experience with all the 4Runner capability customers expect. Positioned above Limited, it features exclusive black exterior accents, premium leather seats, heated second-row outboard seats, a standard tow tech package, Head-Up Display, and automatic rain-sensing wipers.

Color Options

The 2026 4Runner color palette includes Ice Cap, Cutting Edge, Underground, Black, Heritage Blue, Everest, and the TRD Pro-exclusive Wave Maker. Premium colors such as Supersonic Red and Wind Chill Pearl are also available.

Advanced Technology

The 4Runner features Toyota’s latest technology, including an 8-inch or available 14-inch multimedia touchscreen with the newest Audio Multimedia system supporting wireless Apple CarPlay® and Android Auto™. Available enhanced Qi wireless charging and USB-C data/charging ports are integrated throughout the cabin. A 12.3-inch digital gauge cluster with selectable displays is standard on all i-FORCE MAX models.

All grades come standard with a Smart Key System and push-button start. With an active Remote Connect subscription and on applicable grade, Digital Key compatibility allows select smartphones to lock, unlock, and start the vehicle remotely. The Digital Key can be shared remotely for controlled access. Additionally, a credit card-sized Card Key is available for convenient key carrying.

Music enthusiasts can enjoy an available 14-speaker JBL® Premium Audio system with an externally coupled subwoofer and JBL® FLEX portable speaker on Limited, Platinum, Trailhunter, and TRD Pro grades, with availability on TRD Sport Premium and TRD Off-Road Premium. The JBL® FLEX charges when docked and operates as a center channel speaker; undocked, it functions as a portable Bluetooth speaker with up to six hours of battery life and is waterproof up to three feet.

MAXimum Control

The i-FORCE MAX 4Runner includes standard Drive Mode Select, allowing drivers to tailor drive force, suspension, and steering settings via a dial. Standard modes include Normal, Eco, and Sport, adjusting shift points, pedal response, HVAC, and steering feel. Limited and Platinum add Sport S+, Comfort, and Custom modes for personalized driving experiences. Tow/Haul mode is standard on all i-FORCE MAX grades and most others, optimizing throttle and transmission for towing.

Rugged Lineup

The 6th-generation 4Runner complements Toyota’s robust lineup of body-on-frame vehicles, including the full-size Tundra and iconic Land Cruiser. With five rugged trucks to choose from, customers have versatile options designed to handle demanding conditions and support active lifestyles, empowering owners to explore the world’s hidden treasures.

Toyota Safety Sense 3.0 Standard

All 2026 4Runner models come standard with Toyota Safety Sense 3.0, Toyota’s suite of active safety and convenience systems.

This suite of features includes:

• Pre-Collision System with Pedestrian Detection
• Lane Departure Alert with Steering Assist
• Full-Speed Range Dynamic Radar Cruise Control
• Lane Tracing Assist
• Road Sign Assist
• Automatic High Beams
• Proactive Driving Assist

Proactive Driving Assist is now a part of Toyota Safety Sense 3.0. Proactive Driving Assist (PDA) uses the vehicle’s camera and radar, when system operating conditions are met, to provide gentle braking and/or steering to support driving tasks such as distance control between your vehicle and a preceding vehicle, pedestrian, or bicyclist. PDA can also provide gentle braking into curves. Proactive Driving Assist is not a substitute for the Pre-Collision System and operates in different circumstances.

Including the addition of Proactive Driving Assist, the Toyota Safety Sense features have been enhanced for TSS 3.0:

The Toyota Safety Sense features have been enhanced for TSS 3.0:

• The Pre-Collision System with Pedestrian Detection has enhanced detection capabilities thanks to system sensors. It receives enhanced intersection support with improved detection capability in certain circumstances. In addition to pedestrian and bicyclist detection, this system now includes the capability to detect a motorcyclist.
• Lane Departure Alert will now provide Steering Assist as well as enhanced lane recognition that includes detection of certain 3D objects, like guardrails, that may be used to help define the lane.
• Dynamic Radar Cruise Control will have Full-Speed Range capability and adds a fourth following distance setting, from the previously available three. Enhanced vehicle detection allows for the ability to detect more than one preceding vehicle, as well as vehicles in adjacent lanes. This helps the system to provide smoother, more natural speed adjustments, especially when the driver changes lanes.
• Lane Tracing Assist and Dynamic Radar Cruise Control must be enabled for it to function. The system requires detectable lane markings in order to function. Like Lane Departure Alert, lane recognition is enhanced over prior TSS generations. In addition to lane centering, this system also helps provide more space between vehicles being passed in adjacent lanes. It works by offsetting the vehicles’ driving path with minor steering adjustments while keeping the vehicle within its lane.
• An Emergency Driving Stop System is a function of Lane Tracing Assist. It’s designed to monitor the driver’s inputs, such as steering operation, to determine if they’re inattentive or non-responsive, such as during a medical emergency. This feature is designed to bring the vehicle to a stop if the driver doesn’t respond to alerts to take control.
• Road Sign Assist is designed to detect speed limit signs, stop signs, Do Not Enter signs, yield signs, and certain warning signs, and display an icon of the sign on the Multi-Information Display (MID).

In addition to TSS 3.0, other available features include Blind Spot Monitor (BSM), which is designed to help detect and warn you of vehicles approaching or positioned in the adjacent lanes, and Rear Cross-Traffic Alert (RCTA) for added peace of mind by helping to detect vehicles approaching from either side while backing out and alerting you with a visual and audible warning.

Limited Warranty

Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against perforation from corrosion for 60 months with no mileage limitation. Hybrid-related components that require repairs needed to correct defects in materials or workmanship are covered for 8 years/100,000 miles, whichever comes first from original date of first use when sold as new. The hybrid battery is covered for 10 years/150,000 miles, whichever comes first, and is transferable across ownership.

The 2026 4Runner also comes with ToyotaCare, a plan covering normal factory-scheduled maintenance, for two years or 25,000 miles, whichever comes first, and 2 years, unlimited mileage of Roadside Assistance.