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Monday, June 30, 2025

The Evolution of Safety at Toyota: The Future of Safety



 This is the third of three Toyota Newsroom articles on how safety technology has developed and been deployed in new vehicles at Toyota.

When Toyota first started concentrating on vehicle safety in the 1950s, no one would have been able to imagine the cars of today. Cars that have airbags and seat belts that help occupants walk away from crashes that used to be fatal. Cars that sense their surroundings and act as a teammate to help reduce the negative effects associated with driver errors by steering or braking themselves.

The vehicles of tomorrow are likely to be just as dramatically more advanced compared with today’s cars.

In the past, much of Toyota’s attention has been to keep vehicle occupants, drivers and passengers, safe. It involved adding features to help mitigate against more types of crashes and adding layers to minimize injuries. Looking toward the future, goals may include finding solutions to try and minimize stress and overcome mental lapses for drivers. This will take advantage of new technology capable of monitoring driver alertness, assist in building awareness of what’s going on outside the vehicle, and potentially help mitigate the negative consequences of driving mistakes. Of course, balanced against that goal is the sometimes competing goal of respecting the customer’s autonomy and minimizing unwanted alerts to encourage use of the available technology.

Toyota believes that in addition to manufacturing safe vehicles, automakers can help raise the safety awareness of drivers as well as pedestrians and others who use the road, said Ken Koibuchi, a fellow at the Toyota Vehicle Development Center. Part of this is working with national and local governments to assist in offering advice on how to improve the road environment in which vehicles drive in order to continue our march toward our ultimate goal of zero fatalities and injuries in traffic accidents.

“We conduct research to understand human driving behavior and psychology, and then we develop vehicles that make use of the results,” Koibuchi said. “We confirm the effectiveness and usage of commercialized safety technologies, and further analyze and study the results to apply them to the next stage of development.”

An example of this is the work to improve Toyota Safety Sense (TSS). After TSS started becoming on Toyota and Lexus vehicles in 2015, there was a significant reduction in rear-end crash rates within five years, said Nick Sitarski, vice president of Integrated Vehicle Systems at Toyota Motor North America.

By crunching data and evaluating how that correlates with certain types of crashes, like those with other road users, Toyota added or refined capabilities in each successive version of TSS. Pedestrians, bicyclists, and nighttime driving conditions have been recent focuses.

“Toyota wants to provide a safe and pleasurable driving experience for our customers,” Sitarski said. “Our main focus with respect to active safety is how to reduce the number of serious accidents.”



The Toyota e-Palette is an example of a future autonomous vehicle equipped with advanced safety systems.

To that end, TSS has been incrementally enhanced to help prevent crashes at higher speeds vs. earlier versions. That will continue. Another recently developed technology is an emergency driver safety system that can help stop the vehicle if the driver is unresponsive.

Toyota’s work on semi-autonomous driving functions, to date, is seen by the company as a convenience technology, and is being integrated as an option in some cases for customers into today’s vehicles. The availability of some of these options are well before fully autonomous cars take over all driving functions from humans – which may be decades away. Some of the sensing systems, more powerful processors and improved software that will be part of the future are already helping to improve advanced driver-assistance systems, which, in turn, are already assisting drivers today.

“Seat belts, body structure, and airbags are certainly important items. At the same time, we’re working to have an additional positive impact by eliminating or reducing the severity of an accident to begin with,” Sitarski said. “It gets back to the Toyota way of thinking about solving problems. You try to address the problem with the earliest root cause.”

Another way Toyota works to improve safety for its customers and other parts of society is through its Collaborative Safety Research Center (CSRC). Since 2011, CSRC has embodied Toyota’s philosophy of working with partners to not only build better vehicles but to make society as a whole better. Toyota employs a core group of world-class research scientists at its labs in Ann Arbor, Michigan. But it also funds collaborative projects at partner universities, and it works with safety stakeholder groups, government agencies and professional organizations to identify the missing pieces and create new solutions that may improve safety.

Research findings get applied to Toyota vehicles once the technology is deemed reliable and appropriate. But CSRC results also are shared openly with other research institutions and safety professionals. Other automakers are welcome to use the information, too.



Total Human Model for Safety, or THUMS, is a virtual human body model software program for computer analysis of human body injuries caused in vehicle collisions.

An example is the development of the Total Human Model for Safety, or THUMS. THUMS is a digital crash-test dummy developed jointly by Toyota and Wake Forest University. This virtual human-body model emulates techniques engineers use to build cars with computer-assisted design. Using these computer models enables designs to evolve more quickly. It takes many years to do the kind of painstaking work to develop a new physical crash-test dummy.

In order to get to the next level of safety, Toyota is looking at further advances in peripheral monitoring, which are sometimes referred to as “Look Out technologies.” It’s also exploring, “Look In technologies,” which use technology to monitor what’s happening inside the cabin.

“You can expect to see more features,” said Danil Prokhorov, CSRC director. “In the future, with more advanced sensing, you can potentially identify even more internal and external situational cues that can indicate something is wrong.”

Toyota’s Proactive Driving Assist (PDA) aims to give the driver a sense of security, even under normal driving conditions. PDA slightly decelerates the vehicle when a crossing pedestrian is detected by the system and the driver releases the gas pedal. It also may change the driving path within the lane to give more safety margin by steering control when a pedestrian, bicyclist or parked vehicle is detected at the roadside ahead. Deceleration assist kicks in when the car enters a curve at a high speed or approaches stopped traffic, amplifying the driver’s action of taking his foot off the gas pedal.





Proactive Driving Assist helps drivers in maneuvers such as deceleration assist to reduce speed when traveling behind a vehicle or on curves.

Advancements like Proactive Driving Assist rely on analysis of real-world driving. By analyzing vehicle data, Toyota has identified some of the driving maneuvers used by drivers prior to an accident. In the future, this type of data and others will become even more common when developing and fine-tuning safety advancements for vehicles. To be able to collect certain data, new Toyota vehicles are now being equipped with data communication modules. With customer approval, these transponders provide one way to provide the company with data that can be used to improve future vehicles.

A potential next step is to further understand the workings of the human brain so that automotive neural networks can become more effective, Prokhorov said. Whether automakers can equip vehicles with technologies and functions that approach human capabilities is still a big question. But more experimentation based on innovative research with various architectures, algorithms and hardware means neural networks will continue to evolve.

“Then you could potentially have more and more sophisticated architectures onboard, such that [vehicles] will be become smarter and smarter,” Prokhorov said. “With this kind of automotive brain, future vehicles may be able to match or even exceed competencies of vigilant human drivers.”

Friday, June 27, 2025

Electrified Trailblazer: The Toyota Prius Celebrates 25 Years in the U.S.

 


  • Four Grades Available: LE, XLE, Nightshade and Limited
  • Fifth-Generation Toyota Hybrid System Has Impressive Fuel Economy with Up to a Manufacturer-Estimated 57 MPG Combined Rating on FWD Grades
  • Electronic On-Demand All-Wheel Drive Available on Each Grade
  • Toyota Audio Multimedia with Available 12.3-inch Touchscreen
  • Toyota Safety Sense 3.0 Standard

When the Prius burst into the U.S. market, it was nothing short of a revolution—a true trailblazer in the world of hybrid vehicles. It set the stage for the electrification movement, captivating environmentally conscious drivers with its innovative spirit. Fast forward 25 years, and the 2026 Toyota Prius has evolved into a striking embodiment of sportiness and aggression. With its bold, aerodynamic design, it not only turns heads but also continues to have exceptional fuel efficiency, proving that it remains firmly rooted in its pioneering legacy while embracing the future of driving.

For 2026, the Toyota Prius is available in four trims: LE, XLE, Nightshade and Limited. The fifth-generation Toyota Hybrid System (THS 5) is paired with a 2.0-liter, 4-cylinder DOHC engine delivering 194 net-combined horsepower on Front-Wheel Drive (FWD) equipped grades, and up to 196 net-combined horsepower on the Electronic On-Demand All-Wheel Drive (AWD) equipped models. It also has exceptional fuel economy with a manufacturer-estimated rating of up to 57 MPG combined on FWD models and a manufacturer-estimated 54 MPG combined rating on AWD models.

The 2026 Prius is expected to arrive at Toyota dealerships this summer. The Manufacturer’s Suggested Retail Price, excluding Dealer Processing and Handling, will start at $28,550 for the LE grade.



Through the Years
The Toyota Prius made its debut in the U.S. market in 2000, marking a significant milestone in automotive history as one of the first mass-produced hybrid vehicles. With its innovative combination of a gasoline engine and electric motors, the Prius offered an alternative to traditional vehicles, appealing to a growing demographic of environmentally conscious consumers. Its unique design and impressive fuel efficiency quickly garnered attention, establishing the Prius as a symbol of forward-thinking technology.

Over the years, the Prius has undergone several transformations, continually evolving and maintaining its commitment to environmental stewardship. As the vehicle has evolved, Toyota has introduced advancements in hybrid technology, enhancing performance and efficiency. Today, as it celebrates 25 years of innovation, the 2026 Toyota Prius stands as a testament to Toyota’s dedication to carbon reduction, blending sporty design with cutting-edge technology to redefine what a hybrid can be.

Toyota Hybrid System 
The 2026 Toyota Prius pairs the fifth-generation Toyota Hybrid System (THS 5) with a M20A-FXS inline four-cylinder 2.0L gas engine with two motor-generators through a planetary-type continuously variable transmission. A compact high-output/low-loss drive motor for the transaxle/motor uses a six-magnet and electromagnetic steel plate configuration to support drive functions.

The engine, working in conjunction with the larger electric motor (MG2), helps provide responsive performance, while exemplary energy efficiency is achieved by using both electric motors (MG1 and MG2) to charge a lithium-ion battery. The result is an engaging acceleration experience with 194 net combined horsepower and an estimated 0-60 time of 7.2 seconds for FWD equipped models.

Another boost to Prius’ fuel efficiency comes from the Electronically Controlled Brake system, which coordinates operation between the regenerative braking force of the electric motors and the hydraulic braking system force to provide optimal stopping power. By proactively using the electric motors to recover as much electrical energy as possible from the regenerative braking system, this extremely efficient cooperative control is designed to help maximize fuel economy.

Prius also offers EV mode, which allows the vehicle to be operated as a pure electric vehicle for short distances, depending upon certain conditions, such as battery charge level and vehicle speed. This mode is useful for operating the vehicle in parking lots or indoor parking garages, for example. The Vehicle Proximity Notification feature is designed to alert pedestrians of the vehicle’s presence when running in EV mode.

With the push of a button, the 2026 Prius also comes with standard selectable Drive modes:

  • NORMAL: Helps the hybrid system to maintain an ideal combination of fuel economy and vehicle acceleration. The accelerator opening amount changes linearly in response to accelerator pedal operation.
  • ECO: Helps improve hybrid system efficiency by limiting power in response to light to moderate accelerator pedal input.
  • SPORT: Helps enhance dynamic performance and acceleration.

Electronic On-Demand All-Wheel Drive
The 2026 Prius also has an available Electronic On-Demand All-Wheel Drive (AWD) system on all grades that gives it the capability of added traction when needed. The AWD system uses a motor to drive the rear wheels, helping enable stable driving performance when starting off, when driving on slippery road surfaces, and cornering.

AWD-equipped models employ a separate rear-mounted electric motor that powers the rear wheels when needed. Adding AWD to the Prius offers 196 net combined horsepower and a manufacturer-estimated 0-60 time of 7.0 seconds.

A high-output IPM (Interior Permanent Magnet) motor drives the rear wheels, allowing for a compact design that can reduce wheel spin in low traction situations and improve stability when turning. The system works seamlessly by preemptively distributing driving force to the rear wheels to help suppress front wheel slip during off-the-line starts. It also engages the rear motor in response to slippage at the front wheels and enhances cornering agility by helping to reduce understeer.

The AWD system performs precise electronic control of the front-rear torque distribution in accordance with the driving conditions. This motor-driven AWD system is capable of efficiently using the battery power for driving the front and rear wheels. Data from the wheel speed sensors and G-force sensors is processed by the vehicle computer system and sent to the rear motor as electrical signals to control the rear wheel torque. The system helps provide the optimal front-rear torque distribution based on the vehicle speed and accelerator operation amount and performs control according to the conditions, assisting stable driving.



Intelligent Technology
The 2026 Toyota Prius is equipped with an 8-inch Toyota Audio Multimedia Screen on the LE and XLE grades, and a 12.3-inch Toyota Audio Multimedia screen is standard on the Limited grade and available on Nightshade. The Toyota Audio Multimedia system gives drivers the opportunity to access a wide range of connectivity and convenience features, including Over-the-Air (OTA) updates.

Users can interact with the system through intuitive touch and voice activation controls. With the available Drive Connect* (1-year trial included), drivers and passengers have access to Intelligent Assistant, Cloud Navigation and Destination Assist. With Intelligent Assistant, simple phrases like “Hey Toyota” awaken the system for voice activated commands to search for directions, find Points of Interest (POI), adjust audio controls, change the cabin temperatures and more. Cloud Navigation, the onboard navigation solution, utilizes the cloud to download the latest available map, traffic and routing information. To ensure users have the most up-to-date search capabilities, POI search is provided by Google Points-of-Interest data. Destination Assist also gives access to 24/7 live agent assistance to locate the next destination.

The Toyota Audio Multimedia system allows for dual Bluetooth® phone connectivity, with support for standard wireless Apple CarPlay® and Android Auto™ compatibility.

For those looking for an enhanced audio experience, the Prius offers a JBL® Premium Audio system with eight speakers. Standard on the Limited grade only, with the use of Clari-Fi® technology, the system is also able to breathe life into compressed digital music formats enhancing the audio experience. A six-speaker audio system comes standard on the LE Nightshade and XLE grades.

Ready to handle all your device charging needs, the Prius is equipped with six USB-C ports in the cabin. Up front, there are two Type-C USB ports at the bottom of the center stack plus two more Type-C USB ports in the center console. For rear seat passengers, two Type-C USB ports are located at the bottom rear of the center console.

With further connectivity, the Prius has a standard Wi-Fi Connect* 1-month or up to 3 GB trial that offers 4G connectivity for up to five devices – turning the Prius into an AT&T Hotspot. Adding to the already robust offering of audio playback ability with HD Radio®, USB data and a SiriusXM® 3-month trial subscription, Wi-Fi Connect also enables the new Integrated Streaming feature (1-month trial included), providing customers the ability to link their separate Apple Music® and Amazon Music® subscriptions to the vehicle for onboard control.

Each Prius also includes a minimum five-year trial of Safety Connect* and Service Connect*. Safety Connect includes an Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision Notification and Stolen Vehicle Locator. Service Connect gives drivers the ability to receive Vehicle Health Reports, Maintenance Alerts and reminders.

With the Toyota mobile app, users can stay connected to their Prius with Remote Connect* capabilities. A one-year trial of Remote Connect comes standard on all grades. Users can activate headlights, lock/unlock the doors and remotely start the vehicle. Users can also check vehicle status, receive reminder notifications and set Guest Driver Alerts. Digital Key compatibility** is also available with Remote Connect for the XLE, Nightshade and Limited grades – making it easy to lock and unlock doors, remote start and more all from a smart phone.

*4G network dependent.
**Requires an active Remote Connect trial or subscription (1-year trial included). 4G network dependent.

Safety & Convenience
The Toyota Prius comes standard with Toyota Safety Sense 3.0. The suite includes:

  • Pre-Collision System with Pedestrian Detection: Pre-Collision System with Pedestrian Detection (PCS w/PD) is designed to help detect a vehicle, pedestrian, bicyclist, or motorcyclist and provide an audible/visual forward-collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking.
  • Full-Speed Range Dynamic Radar Cruise Control: Full-Speed Range Dynamic Radar Cruise Control (DRCC) is an adaptive cruise control system that is designed to be set at speeds above 20 mph. DRCC uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.
  • Lane Departure Alert with Steering Assist: Lane Departure Alert with Steering Assist (LDA w/SA) detects lane markings or the road’s edge at speeds above 30 mph. LDA w/SA is designed to provide an audible/visual warning if an inadvertent lane departure is detected. If no corrective action is taken, Steering Assist is designed to provide gentle corrective steering for lane-keeping assistance.
  • Lane Tracing Assist: Lane Tracing Assist (LTA) is designed to help keep the vehicle in the center of a lane. LTA assists the driver with steering control while DRCC is in use.
  • Road Sign Assist: Road Sign Assist (RSA) uses the forward-facing camera to recognize specific road signs, such as speed limit, stop, and yield signs. RSA provides sign information to the driver via the digital gauge cluster.
  • Automatic High Beams: Automatic High Beams (AHB) is designed to detect headlights of oncoming vehicles and taillights of preceding vehicles. AHB automatically toggles between high and low beams as appropriate.
  • Proactive Driving Assist: Proactive Driving Assist (PDA) uses the vehicle’s camera and radar, when system operating conditions are met, to provide gentle braking and/or steering to support driving tasks such as distance control between your vehicle and a preceding vehicle, pedestrian, or bicyclist. PDA can also provide gentle braking into curves.

For complete details on Toyota Safety Sense 3.0, please visit Toyota.com/safety-sense.

There are also no shortage of convenience features available on the 2026 Toyota Prius. Blind Spot Monitor with Rear Cross-Traffic Alert comes standard on all grades. Also standard is Safe Exit Alert, which is designed to detect vehicles and bicycles approaching from the rear and alert an occupant when they exit the vehicle, helping to avoid or mitigate collisions with the door. Front and Rear Parking Assist with Automatic Braking is available on all grades. A Panoramic View Monitor is available on Limited and provides a live rotating 360-degree view around the vehicle. And, Advanced Park is available on the Limited grade, a hands-free system designed to assist you with parallel parking or backing into a parking space.



2026 Prius Grade Walk
The 2026 Toyota Prius will be available in four grades. Standard features across all grades include Wireless Apple CarPlay and Android Auto™ compatibility, 7-inch digital gauge cluster, and Toyota Safety Sense 3.0.

Key LE grade features include:

  • 17-inch alloy wheels with wheel covers
  • 6-way adjustable fabric-trimmed front seats in black or grey
  • SofTex®-trimmed steering wheel
  • Single zone climate control
  • Six USB-C ports
  • Electronic Parking Brake
  • Blind Spot Monitor with Rear Cross-Traffic Alert
  • Toyota Audio Multimedia with an 8-inch touchscreen

The XLE grade includes everything on the LE grade plus:

  • 19-inch alloy wheels
  • 8-way adjustable SofTex®-trimmed front seats
  • SofTex®-trimmed heated tilt/telescopic steering wheel
  • Heated front seats
  • Qi-compatible wireless charger
  • Rain-sensing windshield wipers

Based off the XLE grade, the Nightshade grade has the following unique features:

  • 19-inch alloy wheels with black finish
  • Black bumper trim
  • Black shark fin antenna
  • Blackout badging
  • Black doorsills
  • Black 8-way adjustable SofTex®-trimmed front seats with grey stitching
  • Carbon fiber detail on the dashboard

The Limited grade includes everything on the XLE grade plus:

  • Power liftback
  • Driver’s seat with memory function
  • Heated and ventilated front seats
  • 8-speaker JBL® Premium Audio.
  • Toyota Audio Multimedia with a 12.3-inch touchscreen

The Limited grade also has an available Limited Premium Package that comes with Advanced Park and a Panoramic View Monitor.

Pricing*



*MSRP Excludes Dealer Processing and Handling fee of $1,195. All prices are subject to change.

Toyota Limited Warranty
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion with no mileage limitation. All Hybrid Electric Vehicle components are covered under the Hybrid System Warranty for 8 years/100,000 miles. Additionally, the hybrid battery warranty is 10 years/150,000 miles, whichever comes first. The Prius also comes with ToyotaCare, a plan covering normal factory-scheduled maintenance for two years or 25,000 miles, whichever comes first, and 24-hour roadside assistance for two years, unlimited mileage.

Wednesday, June 25, 2025

Toyota Prius Plug-in Hybrid Gets Edgier with New Nightshade Edition

 




  • New Toyota Prius Plug-in Hybrid Nightshade Edition Available in 2026
  • Available in Karashi, Wind Chill Pearl, and Midnight Black Metallic
  • Up to 44-Miles of Manufacturer-Estimated All Electric Driving Range Rating
  • Up to a Manufacturer-Estimated 52 Combined MPG Rating in Hybrid Mode
  • Standard Toyota Audio Multimedia and Toyota Safety Sense 3.0

For 2026, Toyota is introducing the Prius Plug-in Hybrid Nightshade Edition – a bold new chapter in the Prius lineup that fuses sleek sophistication with an unmistakable edge. Built off the XSE grade, the Nightshade Edition elevates the iconic design with an array of captivating black accents that enhance the already stunning profile. From the sleek black badging and door sills to the stylish door handles and bumper trim, every detail has been meticulously crafted to create a cohesive and aggressive look.

Adding to its commanding presence, the Nightshade Edition features 19-inch black-finished alloy wheels, infusing the plug-in hybrid with a spirited attitude that sets it apart from the crowd. The Nightshade Edition will be available in Karashi, Wind Chill Pearl, and Midnight Black Metallic – offering a captivating blend of elegance and edge.

The 2026 Toyota Prius Plug-in Hybrid will be offered in SE, XSE, Nightshade Edition and XSE Premium. With a 13.6 kWh lithium-ion battery, the SE grade has a manufacturer-estimated 44-mile all-electric driving range rating. While the XSE, Nightshade and XSE Premium grades have a manufacturer-estimated 40–mile all-electric driving range rating.

The Prius Plug-in Hybrid combines Toyota’s fifth-generation Toyota Hybrid System with a 2.0-liter engine and electric motor generators for an efficient driving experience with a manufacturer-estimated combined rating of up to 52 MPG. It also has impressive horsepower with 220 net-combined hybrid system horsepower.

The 2026 Prius Plug-in Hybrid is expected to arrive at Toyota dealerships this summer. The Manufacturer’s Suggested Retail Price, excluding Dealer Processing and Handling, will start at $33,775 for the SE grade.



Charge Ahead
The Prius Plug-in Hybrid is powered by Toyota’s Hybrid Synergy Drive powertrain, which seamlessly combines the output of the gasoline engine and electric motors. It can be plugged in to recharge its lithium-ion battery pack. No special equipment is needed for home charging, just plug the Prius Plug-in Hybrid into a standard household outlet using the supplied dual-voltage cable. Under ideal conditions, the battery will recharge in about eleven hours on a standard 120V home outlet and in about four hours on a Level 2 charger. And, if you can’t plug it in, it’s okay; the Prius Plug-in Hybrid will continue to run like an efficient hybrid.

The Prius Plug-in Hybrid can operate in EV, Auto EV/HV, or Hybrid Mode depending on the driver’s needs and the vehicle’s state of EV battery charge. EV Mode relies solely on the vehicle’s battery when there is sufficient charge and functions just like any other Battery Electric Vehicle (BEV) without support from the gasoline engine. When in Auto EV/HV Mode, the vehicle will still primarily rely on the vehicle’s battery to drive the wheels but will switch to HV mode to provide additional power in more demanding circumstances, like up steep hills or at higher speeds. In Hybrid Mode, the Prius Plug-in Hybrid automatically switches between the gasoline engine and the electric motors to efficiently combine the engine drive force and the electric power from the hybrid battery.

Engineered for Efficiency
Under the hood of the 2026 Prius Plug-in Hybrid is Toyota’s fifth-generation Toyota Hybrid System, which pairs the M20A-FXS inline four-cylinder 2.0L gas engine with two motor-generators (MG1 and MG2) through a planetary-type continuously variable transmission. The engine, working in tandem with the electric motor (MG2), helps provide a responsive performance, while exemplary energy efficiency is possible by using both electric motors (MG1 and MG2) to charge a lithium-ion battery.

A compact high-output/low-loss drive motor for the transaxle/motor uses a six-magnet and electromagnetic steel plate configuration to support drive functions. For improved performance while in Hybrid mode, both engine power and battery power are utilized for acceleration.

Another boost to the Prius Plug-in Hybrid’s fuel efficiency comes from the Electronically Controlled Brake (ECB) system, which coordinates operation between the regenerative braking force of the electric motors and the hydraulic braking system force to help provide optimal stopping power. By proactively using the electric motors to recover as much electrical energy as possible from the regenerative braking system, this extremely efficient cooperative control is designed to help maximize fuel economy.

Drive modes on all Prius Plug-in Hybrid grades include:

  • NORMAL: Helps the hybrid system to maintain an ideal combination of fuel economy and vehicle acceleration. The accelerator opening amount changes linearly in response to accelerator pedal operation.
  • ECO: Helps improve hybrid system efficiency by limiting power in response to light to moderate accelerator pedal input.
  • SPORT: Helps enhance dynamic performance and acceleration.



Sophisticated Sleek Style
On the inside of the Prius Plug-in Hybrid, drivers will find an interior with a premium, comfortable feel. Features include a standard digital gauge cluster for a head-up line of sight, comfortable seating in fabric- or SofTex®-trim, depending on grade, and Toyota’s Audio Multimedia system. For even more convenience, all grades offer Toyota’s Traffic Jam Assist* technology, a system that helps ease the burden of stressful stop-and-go traffic on limited access roadways by operating the steering, gas and brake pedals from speeds between 0-25 mph under certain conditions.

The SE grade has dark grey 17-inch alloy wheels with wheel covers, a standard 8-inch Toyota Audio Multimedia touchscreen and standard 6-way adjustable fabric front seats in black with red trim. Additional standard features include Smart Key System on driver door, six USB-C ports, Electronic Parking Brake, leather-trimmed heated steering wheel, rain-sensing wipers and Blind Spot Monitor with Rear Cross-Traffic Alert. Optional features include Front and Rear Parking Assist with Automatic Braking.

The XSE grade comes with everything on the SE grade and adds machine-finished 19-inch alloy wheels standard. For driver comfort and a premium feel, an 8-way adjustable heated power driver’s SofTex®-trimmed seat is standard. The seating is black with red trim. It also comes with a standard Smart Key system on front doors and rear liftback, wireless charger, and front and rear parking assist with automatic braking. Available options include a 12.3-inch high-resolution touchscreen display, and a fixed glass roof.**

Built off the XSE grade, the Nightshade Edition comes with all of the same great interior features while adding a touch of flair with the carbon fiber accents on the dashboard.

The XSE Premium has all the standard SE and XSE features and adds a JBL® Premium Audio system with eight speakers, 12.3-inch touchscreen display, fixed glass roof, SofTex®-trimmed heated and ventilated front seats with a Driver Memory seat, and a power rear liftback. Available options are a Panoramic View Monitor, Digital Rearview Mirror, heated rear seats and Advanced Park, which is designed to execute necessary steering and braking controls and helps drivers navigate the vehicle into a selected parking space and is capable of parallel parking and backing up into a perpendicular space by using a combination of cameras and sensors to recognize the vehicle’s surroundings.

An additional option for the XSE Premium is an 185W solar roof (limited quantities available) that is capable of charging the drive battery with the power of the sun while parked. The solar charger also supplies power to auxiliary functions while driving. On Prius Plug-in Hybrids equipped with the solar roof, information about power generation is shown on the vehicle’s Multi-Information Display.

2026 Prius Plug-in Hybrid standard exterior color options include Cutting Edge, Guardian Gray, Midnight Black Metallic, and Reservoir Blue. Karashi is exclusively available on the Nightshade grade. Premium colors include Wind Chill Pearl and Supersonic Red.

*Requires an active Drive Connect trial or subscription (1-year trial included). 4G network dependent.
**Requires an active Remote Connect trial or subscription (1-year trial included). 4G network dependent.

Outstanding Technology
The 2026 Toyota Prius Plug-in Hybrid comes with an 8-inch Toyota Audio Multimedia Screen on the SE, XSE and Nightshade grades, and a 12.3-inch Toyota Audio Multimedia screen standard on the XSE Premium grade. Prius drivers have the opportunity to access a wide range of connectivity and convenience features, including Over-the-Air (OTA) updates.

Users can interact with the system through intuitive touch and voice activation controls. With available Drive Connect* (1-year trial included), drivers and passengers have access to Intelligent Assistant, Cloud Navigation and Destination Assist. With Intelligent Assistant, simple phrases like “Hey Toyota” awaken the system for voice-activated commands to search for directions, find Points of Interest (POI), adjust audio controls, change the cabin temperatures and more. Cloud Navigation, the onboard navigation solution, utilizes the cloud to download the latest available map, traffic and routing information. To ensure users have the most up-to-date search capabilities, POI search is provided by Google Points-of-Interest data. Destination Assist also gives access to 24/7 live agent assistance to locate the next destination.

The Toyota Audio Multimedia system allows for dual Bluetooth® phone connectivity, with support for standard wireless Apple CarPlay® and Android Auto™ compatibility.

For those looking for an enhanced audio experience, the Prius Plug-in Hybrid offers a JBL® Premium Audio system with eight speakers, creating a mobile concert from any music genre standard on the XSE Premium grade. This system features Clari-Fi® technology, which can breathe life into compressed digital music formats enhancing the audio experience. A six-speaker audio system comes standard on the SE, Nightshade and XSE grades.

The Prius Plug-in Hybrid also has a standard Wi-Fi Connect* 1-month/3 GB trial that has 4G connectivity for up to five devices – turning the Prius Plug-in Hybrid into an AT&T Hotspot. Adding to the already robust offering of audio playback ability with HD Radio®, USB data and a SiriusXM® 3-month trial subscription, Wi-Fi Connect also enables the new Integrated Streaming feature (1-month trial included), providing customers the ability to link their separate Apple Music® and Amazon Music® subscriptions to the vehicle for onboard control.

Each Prius Plug-in Hybrid also offers 5-year minimum trials for both Safety Connect* and Service Connect.* The Safety Connect trial includes an Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision Notification and Stolen Vehicle Locator. The Service Connect trial gives drivers the ability to receive Vehicle Health Reports, Maintenance Alerts and reminders.

With the Toyota mobile app, users can stay connected to their Prius Plug-in Hybrid with an active Remote Connect* trial or subscription (1-year trial included). Users can activate headlights, lock/unlock the doors and remotely start the vehicle. Owners can also check vehicle status, receive reminder notifications and set Guest Driver Alerts. Digital Key capability** is standard for the XSE Premium grade and optional for the XSE and Nightshade grades making it easy to lock and unlock doors, remote start and more all from a smart phone.

*4G Network dependent
**Requires an active Remote Connect trial or subscription (1-year trial included). 4G network dependent.

Safety & Convenience
The Toyota Prius Plug-in Hybrid comes standard with Toyota Safety Sense 3.0. The suite includes:

  • Pre-Collision System with Pedestrian Detection: Pre-Collision System with Pedestrian Detection (PCS w/PD) is designed to help detect a vehicle, pedestrian, bicyclist, or motorcyclist and provide an audible/visual forward-collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking.
  • Full-Speed Range Dynamic Radar Cruise Control: Full-Speed Range Dynamic Radar Cruise Control (DRCC) is an adaptive cruise control system that is designed to be set at speeds above 20 mph. DRCC uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.
  • Lane Departure Alert with Steering Assist: Lane Departure Alert with Steering Assist (LDA w/SA) detects lane markings or the road’s edge at speeds above 30 mph. LDA w/SA is designed to provide an audible/visual warning if an inadvertent lane departure is detected. If no corrective action is taken, Steering Assist is designed to provide gentle corrective steering for lane-keeping assistance.
  • Lane Tracing Assist: Lane Tracing Assist (LTA) is designed to help keep the vehicle in the center of a lane. LTA assists the driver with steering control while DRCC is in use.
  • Road Sign Assist: Road Sign Assist (RSA) uses the forward-facing camera to recognize specific road signs, such as speed limit, stop, and yield signs. RSA provides sign information to the driver via the Multi-Information Display.
  • Automatic High Beams: Automatic High Beams (AHB) is designed to detect headlights of oncoming vehicles and taillights of preceding vehicles. AHB automatically toggles between high and low beams as appropriate.
  • Proactive Driving Assist: Proactive Driving Assist (PDA) uses the vehicle’s camera and radar, when system operating conditions are met, to provide gentle braking and/or steering to support driving tasks such as distance control between your vehicle and a preceding vehicle, pedestrian, or bicyclist. PDA can also provide gentle braking into curves.

For complete details on Toyota Safety Sense 3.0, please visit Toyota.com/safety-sense.

Pricing*

*MSRP Excludes Dealer Processing and Handling fee of $1,195. All prices are subject to change.

Limited Warranty and ToyotaCare
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion with no mileage limitation. Hybrid-related components that require repairs needed to correct defects in materials or workmanship are covered for 8 years/100,000 miles, whichever comes first from original date of first use when sold as new. The hybrid battery is covered for 10 years/150,000 miles, whichever comes first, and is transferable across ownership.

Prius Plug-in Hybrid models also come with the ToyotaCare plan that covers normal factory-scheduled maintenance for two years or 25,000 miles, whichever comes first, and 24-hour roadside assistance for three years, unlimited mileage.

For more information about Toyota’s electrified line up, please visit https://www.toyota.com/electrified-vehicles/.

Monday, June 9, 2025

Three…Two…One: Toyota Debuts Amazing All-New RAV4

 


  • All-new, redesigned 6th generation RAV4 will be available in Core, Sport, and Rugged styles across seven grades, including a new-look Woodland and first-ever GR SPORT
  • America’s best-selling compact SUV will now be 100% electrified, in a choice of Hybrid Electric Vehicle (HEV) or Plug-in Hybrid Electric Vehicle (PHEV) powertrains
  • First-ever RAV4 GR SPORT, developed in partnership with Toyota GAZOO Racing, with GR-tuned handling, aggressive exterior style, exhilarating PHEV powertrain with AWD, and more
  • RAV4 Woodland grade available in HEV or PHEV with AWD standard, higher ride height, all-terrain tires, split grille, and more
  • Debut of 6th generation PHEV powertrain with up-to 320 hp output and 20% more all-electric drive range of 50 miles (manufacturer estimated, 42 miles previously)
  • RAV4 HEV models move to 5th generation hybrid system and boost output to 236 hp on AWD models and 226 hp on FWD models – with FWD coming to RAV4 Hybrid for the first time
  • Launch of Toyota’s Arene software development platform, which enables Toyota Safety Sense 4.0 and a new generation of the Toyota Audio Multimedia System

Today Toyota Motor North America announces the all-new, 2026 RAV4. For its sixth generation, America’s best-selling compact SUV will be available in three new designs that include Core, Rugged, and Sport styles – among which include a new-look Woodland grade and the U.S. market’s first-ever RAV4 GR SPORT model. The 2026 RAV4 also joins Toyota’s ever-growing list of exclusively electrified models, as it will be available in a choice of Hybrid Electric Vehicle (HEV) or Plug-in Hybrid Electric Vehicle (PHEV) powertrains. RAV4 also launches new technologies for Toyota, including the Arene software development platform, a new version of the Toyota Audio Multimedia system, and updates to the Toyota Safety Sense active safety suite.

“At Toyota, customer choice is paramount,” said David Christ, group vice president and general manager, Toyota Division. “With three distinct styles, two highly efficient electrified powertrains, and available Front- or All-Wheel Drive, the all-new RAV4 offers something for everyone and is ready to take on all of life’s adventures.”

The 2026 RAV4 Core design combines a sleek, paint-matched grille, with Toyota’s signature hammerhead front end for a modern take on RAV4. Wide overfenders with black cladding and an ascending belt line with chiseled body panels complement its SUV proportions. Wheel combinations vary, with 17-, 18-, or 20-inch wheels available, depending on the grade. Core models include the well-equipped LE, XLE, and Limited grades.

The Rugged design is exclusive to the outdoor-inspired Woodland model, which now becomes a standalone grade to the RAV4 lineup. For the Rugged design, the peak of the hammerhead front end is slightly raised and its black, split upper and lower grille with integrated Rigid Industries LED lighting give it an adventurous look. The model also stands about a half inch higher due to standard All-Terrain tires, has standard raised roof rails with crossbars, and a 1¼ -inch rear activity mount for travel-ready versatility. The Woodland grade will have standard AWD and be available in a HEV or PHEV powertrain.

At the forefront of the Sport designs is the RAV4 GR SPORT. Designed with input from the TOYOTA GAZOO Racing engineering division, it takes inspiration from motorsports for a model that is an expression of driving enjoyment. It prioritizes handling, with a GR-tuned suspension and power steering, enhanced body rigidity, and summer tires on unique 20-inch wheels with increased offset. It will be exclusively available with a PHEV powertrain and has a GR Functional MATRIX grille, along with front and rear wing-type spoilers for aggressive style. The XSE and SE grades round out the Sport designs. They will be available in HEV or PHEV powertrains and a choice of FWD or AWD depending on grade and have up-to 20-inch wheels, blue interior stitching, and available two-tone paint.

The new RAV4 comes in PHEV and HEV models, with the PHEV models featuring a newly developed Plug-in Hybrid System that combines a high-capacity drive battery and high-output charger compatible with Toyota’s latest sixth-generation hybrid. The HEV system increases output over the prior generation, climbing to 236 combined system net hp on AWD models (219 combined system net hp previously). RAV4 hybrid will also be available in FWD for the first time, and will have 226 combined system net horsepower, a 23 hp improvement over the prior generation’s 203 hp FWD gas model.

The latest PHEV system also adds output, with up-to an impressive 320 combined system net horsepower, up 18 hp over the outgoing system. Variety is also the name of the game for PHEV models, moving from two to four grades in model year 2026, with the Woodland and GR SPORT models joining the previously available SE and XSE. All PHEV models will have standard AWD. The PHEV model also increases its all-electric driving range to a manufacturer’s estimated 50-mile range rating. The PHEV XSE and Woodland grades will have DC fast charging, capable of charging from 10% to 80% in approximately 30 minutes*.

New 2026 RAV4 models are expected to start arriving at Toyota dealerships across the U.S. later this year, and pricing will be announced closer to on-sale date.

* Charging time provided is an estimate only and can vary depending on weather conditions and other factors. Manufacturer projected range, actual range will vary and may decrease significantly depending on speed, outside temperature, accessory use, how/where you drive, charging habits, and other factors.


Two Great Powertrains with Available Front- or All-Wheel Drive
The 2026 RAV4 HEV debuts Toyota’s fifth-generation Hybrid system on an SUV model. Powered by a 2.5-L, 4-cylinder engine with the fifth-generation hybrid system, it has improvements to the transaxle, power control unit, battery, and other components, all of which contribute to its enhanced motor output.

A new Plug-in Hybrid system will also debut on RAV4. It will have a 2.5-L, 4-cylinder engine with two electric motors and high-capacity traction battery. For the new system, Toyota has adopted silicon carbide semiconductors in the front axle to achieve miniaturization and high efficiency. This change, in combination with the larger battery, has led to the increase in range. DC fast charging is also available, with the XSE and Woodland grades being capable of high-speed charging through an equipped CCS charging port. The SE and GR SPORT PHEV models will be equipped with a J1772 charging port. Charging at home or with standard public chargers can also be quicker with up to an 11-kW AC onboard charger available

An increase in towing capacity on specific AWD grades adds to RAV4’s overall utility. The HEV XLE, Woodland, SE, XSE, Limited and PHEV SE, XSE, and Woodland grades with AWD, will be capable of towing up to 3,500 pounds. All FWD models and the LE AWD model will have a 1,750-pound towing capacity.


A New Generation Inside and Out

When RAV4 was first launched in the U.S. for the 1996 model year, it was a sign of what was to come for the SUV segment. Built on a unibody platform that was shared with the Corolla sedan, it tapped into a unique need for many drivers and offered easy handling with functional utility. Since then, the RAV4 has evolved through five generations and changed to fit life’s adventures for customers around the world.

The all-new sixth-generation 2026 RAV4 keeps the model’s agile and functional spirit rolling. Built on the Toyota New Generation Architecture-K (TNGA-K) platform, the newest RAV4 will receive structural rigidity increases due to reinforcement of the frame joints and the suspension mounting points, both benefiting handling and ride comfort. It also adopts a high-damping adhesive that reduces micro-vibrations and road noise.

The exterior design highlights RAV4’s SUV proportions, with large tires, an elevated ride, and highly usable rear cargo area. Whether it’s a Core, Rugged, or Sport model, each adapt the Toyota hammerhead front-end for a strong, modern take on RAV4. From the side, its fender flares give it a wide stance and chiseled door panels ascend to a stout rear. Stylish new LED signature taillights give the functional rear hatch a tech-forward feel, while also adding a sense of width. Additional details like front and rear spoilers, different trim colors, and wheel treatments individualize RAV4’s style across the grades.

The 2026 RAV4’s interior prioritizes functionality, aiming for a harmonious blend of comfort and user-friendly technology. The center stack groups various functions together, like the touchscreen display, drive mode selection, and storage for a smartly organized space while the center console combines the shifter, cup holder with a removable divider, and arm rest/storage bin with a two-way closure. On select grades, the cockpit adds Toyota’s new shift-by-wire system, with a minimalist toggle switch that has intuitive operation and brings a futuristic feel to the new RAV4.



Choice Across the Grades
The 2026 RAV4 puts choice at the center of its model lineup. For instance, FWD is available on hybrid LE, XLE, and SE grades for the first time, and the previously available AWD system is offered on all grades. The following combinations will be available:


A new, slim 10.5-inch or available 12.9-inch touchscreen gives the cockpit a clean, modern feel. Digital HVAC controls are a new feature integrated into the bottom of the touchscreen display and have a permanent home along the bottom of the screen. Across all grades, a new, standard 12.3-inch digital gauge cluster will give drivers customizable options and integrated multimedia information. A Head-Up Display will be available on the Limited (HEV) and XSE (PHEV) grades. A six-speaker audio system will be standard, and a nine speaker JBL® Premium Audio system will be available, depending on the grade.

Seating surfaces will range from fabric to SofTex® with available seating colors like black, light gray, or to the new Mineral color on the Woodland. The Woodland interior also adds other touches for a vibrant, outdoor inspired cabin, like uniquely patterned perforated soft-touch door and dash panels, red orange accents and standard, Woodland-branded all-weather floor and cargo mats. On the XSE and GR SPORT grades, perforated BRIN•NAUB® microsuede and SofTex-trimmed seating with colorful accents add a dynamic feel. The RAV4 GR SPORT model adds GR logos to the front headrests and steering wheel, while paddle shifters and aluminum sport pedals give it a sporty appeal.

Exterior color options also bring standout style. The Woodland grade will have an all-new available Urban Rock exterior paint color, which is exclusive to the grade, while Meteor Shower, Everest, and Storm Cloud colors join the RAV4 color palette. Favorites like Ice Cap, Wind Chill Pearl, Midnight Black Metallic, Ruby Flare Pearl, and Blueprint will continue for the new generation. Available two-tone paint options are also carried forward, like the new combination of Meteor Shower with Black roof on the XSE or the GR SPORT’s exclusive pairing of Supersonic Red with a Black roof.


New Tech
The new RAV4 will be equipped with Arene, an all-new software development platform created by Woven by Toyota. The introduction of Arene is Toyota’s first step toward fully software-defined vehicles. The platform will be the foundation for our most advanced safety, security and connectivity technologies and will create new opportunities to enhance features for our customers on a global scale.

The 2026 RAV4 will also launch the newest version of the Toyota Audio Multimedia system, which is enabled by Arene. Paired with the touchscreen display, the system will have standard wireless Apple CarPlay® and Android Auto™ compatibility, and simultaneous dual Bluetooth® phone connectivity. The new system changes-up the user experience with a new home button that is always displayed regardless of whether it’s being operated in the native system, Apple CarPlay or Android Auto. The native Voice Assistant is also improved with quicker response times. Native map and navigation functionality will also be integrated into the digital gauge cluster.

The Toyota RAV4 will also be the first Toyota model to receive the Toyota Safety Sense 4.0 (TSS 4.0) system, also powered by the Arene software development platform. The new version of Toyota’s standard active safety suite will have updates to its hardware and detection capabilities. Additional details will be available closer to the on-sale date.



Specifications



Limited Warranty
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against perforation from corrosion for 60 months with no mileage limitation. Hybrid-related components that require repairs needed to correct defects in materials or workmanship are covered for 8 years/100,000 miles, whichever comes first from original date of first use when sold as new. The hybrid battery is covered for 10 years/150,000 miles, whichever comes first, and is transferable across ownership.

The 2026 Toyota RAV4 also comes with ToyotaCare, a plan covering normal factory-scheduled maintenance, for two years or 25,000 miles, whichever comes first, and 2 years, unlimited mileage of Roadside Assistance.

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