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15025 1st Ave So, Burien, WA 98148

Monday, October 20, 2025

Get Your Toyota Fall Ready with Big Savings at Burien Toyota


As the days get shorter and the Pacific Northwest skies turn from bright to grey, now’s the perfect time to ensure your vehicle is ready for everything the season brings — rain, wind, winding roads and everything in between. At Burien Toyota, we’re offering limited-time specials on service, parts, tires and wheels that make it easier and more affordable to keep your vehicle in top shape.

Service & Parts Specials

We believe that preventative maintenance and genuine parts are the best investment you can make in your vehicle’s performance and longevity. That’s why from now until October 31, 2025, we’re offering:

  • 10% off Genuine Toyota Parts & Accessories — filters, brake pads, wipers, roof racks, you name it. All parts engineered specifically for your Toyota or Scion vehicle. 

  • Additional service & parts offers including wiper blade specials, cabin-air filter discounts, engine air filter savings, and more.

  • We also match coupon offers from other local Toyota dealers on certain services. 

October Tire Savings

Are you ready for new tires? We've got a great deal for you:

  • Buy 3 tires, get the 4th for $1, plus 24-month road hazard coverage on eligible tire purchases. Valid October 1 to October 31, 2025 for Toyota vehicles at Burien Toyota. 

This is ideal if you’re replacing a worn set, prepping for wet roads, or just want the best all-season / winter-ready tires installed by experts.

Want even more confidence in your tires heading into winter? Upgrade your wheels or install a new wheel/tire package? Our Autumn Wheel & Tire Event runs through October 31, 2025 and includes:

  • Great pricing on top tire brands

  • Factory-quality Toyota wheels & professional installation

  • Expert service from the local pros at Burien Toyota — tailored for the rainy, slick driving conditions of the region. 

Using genuine Toyota parts and working with a certified Toyota dealer helps ensure compatibility, quality, and peace of mind. The PNW’s fall/winter driving conditions demand good tire tread, reliable brakes, clear vision (wipers), and service you can trust. Now is the time to take advantage of these great service and parts deals!

Bonus Deals: Overlanding Gear & Giveaway from Nomad Overland Adventures

If you’re a Toyota owner with a sense of adventure — maybe you own a 4Runner, Tacoma, Tundra or Land Cruiser — here’s an extra treat: our good friends at Nomad Overland Adventures are hosting a Mega Event Sale on overlanding equipment and running a giveaway through November 30, 2025

Whether you’re prepping for weekend explorer trips, off-road trails or fully outfitting your Toyota for overlanding, you'll find exactly what you need here. 
Don’t wait until the last minute. Secure your savings, book your appointment, and drive confidently into fall. We look forward to serving you at Burien Toyota — and helping you keep your Toyota running strong for now, and for the adventures ahead.



Lasers, Cobots and Karakuri: Toyota Manufacturing Innovation Takes On Many Forms


 Toyota is an automotive manufacturing marvel.

Building on the firm foundation of the Toyota Production System, team members at the organization’s North American plants continuously search for and introduce new technologies that enhance the efficiency, safety, flexibility and quality of the processes that produce components and assemble the vehicles that are the lifeblood of the business.

What follows are brief summaries of three such innovations that are making a difference since being introduced in recent years.


Let It Roll – A TABC team member prepares a coil of steel to be fed into the plant’s new laser blanking apparatus.

Making What’s Old New Again
TABC in Long Beach, California, has been churning out steel and aluminum components since 1972. That makes it Toyota’s oldest manufacturing facility in North America. And the way that it processes large spools of sheet metal hasn’t changed much over those more than 50 years.

Until 2024, that is. That’s when TABC introduced coil-fed laser blanking technology to prepare sheet metal so that it can be formed into Tacoma components, such as tailgates, hoods, roofs and doors.

The traditional method of accomplishing this blanking task relies on mechanical die sets transported by overhead bridge cranes that cut the metal — a bit like the way a baker presses a cookie cutter into flattened dough to make cookies.

The upside? It’s tried and true. It works. The downside? The die sets are huge (as large as 12- by 16-feet), heavy (up to 40 metric tons), expensive to produce and take up a lot of valuable space on the assembly line floor when not in use.

Laser blanking technology delivers benefits on all those fronts. Instead of a die set, the system employs a pair of lasers controlled and coordinated by a computer program to cut the sheet metal precisely and efficiently, minimizing scrap metal. And if designers decide to change the components, TABC can simply change the computer program — rather than create costly new die sets.

“The fact is, with the changeover to the current generation Tacoma, we were up against capacity constraints with our mechanical press lines,” said Manufacturing Senior Manager Eric Chapman. “To keep up, we had to bring in blanks from third-party suppliers. With this new technology, we are once again completely self-reliant.”

Chapman is quick to credit Toyota Motor North America’s Production Engineering team for their instrumental role in bringing laser blanking technology to TABC, and to Toyota as whole.

“This is a global first for Toyota,” Chapman said. “We have some of the oldest manufacturing equipment across Toyota at TABC. But now we also have some of the newest. We might not be as big as some of the other facilities. But we have the same heart and determination to produce components of the highest quality. New technology like this helps make that possible.”


Special Handling – This Toyota Missouri cobot handles a hot and fragile sand core used in the manufacturing cylinder heads. Previously, team members took on this repetitive and taxing work.

Technology and Team Members Working in Harmony
Robotics have been a staple on the assembly line floor at Toyota manufacturing plants for some time. But collaborative robots, or more simply known as cobots, are a relatively new technology.

In 2021, Toyota Missouri introduced them into their process of manufacturing cylinder heads — specifically to assist team members with handling and transporting the sand cores that form the heads’ internal passages. These cores are delicate and very hot. Moving them from one station to the next is highly repetitive and physically taxing, requiring each team member to walk nearly five miles per day. By shifting this burden to the cobots, the team members have been freed to take on other work that better leverages their skills and experience.

Since introducing five cobots in that first year, Toyota Missouri has since deployed a fleet of 117 across more than 20 lines. That sounds simple, but it was anything but.

“It was a non-stop process of learnings,” said Engineering Manager Ryan Buenemann. “That first year alone we introduced more than 50 kaizens to make it easier for the team members who interact with the cobots day in and day out. By making that investment upfront, we were able to show our team members that the technology would make their jobs easier. That led to a total tide shift. Initially, there was some resistance. But now? If you were to ask team members if we could take away their cobots, they would not be happy.”

Buenemann said the key to making it all work was a commitment to standardization. Each installation of new cobots led to a flurry of improvements that would be applied to the cobots that came before. That includes transitioning from the plant’s original cobot manufacturer to a new one midway through the process.

“In the end, it was about reducing hard work and reducing process waste,” Buenemann said. “We don’t want our team members handling sand cores. The cobots have completely eliminated that.”


Goodbye Dolly – Before AMRs (on the left), team members at Toyota Texas delivered large trays lineside with the aid of a dolly. After (on the right), AMRs shouldered this burden.

Toyota Texas has realized similar benefits since it introduced an initial wave of six autonomous mobile robots (AMRs) in 2021 to help automate simple, repetitive tasks across various areas of production. Today the San Antonio plant employs more than 120 of these units, with more to come.

For example, in the assembly shop the AMRs deliver more than 500 distinct parts directly to the line, streamlining operations and boosting human efficiency. Each relies on Wi-Fi connectivity and a preloaded digital map to navigate defined delivery routes and designated drop-off points. The AMRs’ paths are set by team members who work alongside them and are responsible for monitoring, guiding and maintaining their daily operations to achieve a high level of safety and quality.

“At Toyota Texas, digital transformation begins with a focus on our team members,” said Brian Dougherty, senior manager of Internal Logistics Projects. “’Respect for People’ isn’t just a value. It’s our strategy for introducing technology in a way that works for everyone and with the customer in mind.”

As the machines take on more and more of the repetitive physical tasks, it is important to note that the technology is empowering team members, not replacing them. Team members can transition to new challenges, such as data analysis, code scripting, robotics and digital applications.

It’s this commitment to continuous improvement that helps ensure Toyota’s people and plants will remain at the forefront of the manufacturing industry well into the future.


Up and Over – Here’s a karakuri installation at Toyota Mississippi. Above, bins containing kits of components are transported up one tower, across the bridge and down the other tower using gravity. Below, you can see the full bins on the left. Empty bins are placed on the rollers on the right and then trundle down to go back over the bridge to the other side where they are refilled.



Harnessing Gravity
Lasers and cobots are decidedly high tech. But sometimes even seemingly simple innovations can have just as much of an impact.

Examples can be found at virtually all of Toyota’s 14 North American manufacturing facilities, which have embraced the unassuming genius of karakuri automation. This refers to a practice that uses simple, low-cost mechanical devices driven by leveraging principles such as gravity, springs and levers rather than external power sources. These clever contraptions are often used to safely move components across busy conveyance aisles or enhance accuracy while team members perform more advanced tasks.

“The core principle of karakuri is to harness natural forces, and what force is more fundamental than gravity?” said Kevin Willoughby, senior manager of Manufacturing Development at Toyota Mississippi. “Every gear-turn and lever-pivot is a testament to Toyota’s ability to take a simple concept and build upon it with complexity and accuracy, all without using a single electrical current.”

If you know where to look, examples of karakuri innovation can be found deeply embedded within the plants’ operations, such as a system of rollers and ball bearings triggered by a falling weight or titled platform that sets off a chain reaction. These devices perform menial tasks while reducing repetition, poor ergonomics or even boredom.

“This is just another way Toyota uses kaizen to think creatively and strategically about our process and how we can always work to improve,” said Kevin Mills, general manager for Toyota Indiana. “Karakuri teaches us that the simplest things can have the greatest impact. It’s a reliable, fundamental process that helps improve the team members ergonomics. It also saves the team member process time that can help keep our costs down which we can then pass on to our customers, all while helping to provide safety and quality in every vehicle.”

Who knew such a simple principle could have so much gravity?

Saturday, October 11, 2025

Conquer Every Corner in the 2026 Toyota GR Corolla

 


  • New Structural Enhancements Improve Body Rigidity
  • New Secondary Air Intake Improves Engine Temperature Control & Performance
  • 2026 GR Corolla is Available in Two Grades: GR Corolla and GR Corolla Premium Plus
  • Available JBL Premium Sound System Enhanced with Active Sound Control and a Subwoofer
  • Manufacturer’s Suggested Retail Pricing Starting at $39,920*

Get ready to unleash your spirit of adventure with the new 2026 GR Corolla. Featuring the GR-FOUR All-Wheel Drive System, this machine is designed to master all sorts of terrain—whether it’s at the track, on dirt, or on snow—this powerhouse is the perfect partner for exhilarating journeys and unforgettable thrills.

The GAZOO Racing team has been hard at work, driving in challenging environments such as the Nürburgring, to implement track-tested enhancements for this model year. With 45.6 feet of additional structural adhesive in the front and rear sections of the body, the GR Corolla boasts improved body rigidity and rear grip for better suspension movement and direct feeling, helping to ensure consistent steering and stable cornering. Plus, a new secondary air intake duct helps optimize temperatures to deliver maximum engine performance for relentless power on those long drives.

For 2026, the GR Corolla is available in two dynamic grades: GR Corolla and GR Corolla Premium Plus. The GR Corolla comes well-equipped with standout design features like a bulge hood with functional gloss-black air vents, a color-keyed spoiler, and striking gloss black 15-spoke cast alloy wheels, all complemented by Brin Naub® suede-trimmed sport seats with sleek grey stitching. Step up to the GR Corolla Premium Plus, which offers a host of standard premium features, including a forged carbon fiber roof, a gloss black rear spoiler, matte black 15-spoke cast alloy wheels, and Brin Naub suede-trimmed sport seats with bold red stitching, along with a Head-up Display for an enhanced driving experience.

The JBL Premium Sound System has been enhanced to elevate the audio experience during everyday and track driving. The 2026 GR Corolla Premium Plus grade now features nine speakers throughout the vehicle, including a subwoofer in the luggage compartment, delivering clearer and more powerful sound. Additionally, vehicles equipped with the JBL Premium Sound System now include Active Sound Control (ASC), which emits sporty sounds through the speakers that correspond to changes in acceleration, deceleration, and driving force based on accelerator and shift lever operation. This provides the driver more audio cues to help sense the vehicle’s state.

The 2026 Toyota GR Corollas are expected to arrive at Toyota dealerships this fall with a starting Manufacturer’s Suggested Retail Price (MSRP) of $39,920.*

*MSRP Excludes Dealer Processing and Handling fee of $1,195. All prices are subject to change.

Rally-Inspired Performance
The 2026 GR Corolla is powered by a turbocharged G16E-GTS 1.6 liter 3-cylinder turbo engine. The high-power engine outputs 300 horsepower at 6,500 rpm and 295 lb.-ft. of torque. High-strength engine components and a turbocharger also help the GR Corolla bring on the most thrilling ride.

The GR Corolla is available with either an eight-speed GAZOO Racing Direct Automatic Transmission (DAT) or a six-speed Intelligent Manual Transmission (iMT). The 8-speed DAT, designed for sporty driving, delicately senses the way the driver steps on the brakes and operates the accelerator. With these inputs, it can anticipate when gear shifting is optimal even before changes in vehicle behavior occur, achieving a gear selection that reflects the driver’s intentions, thus leading to shifting that is similar to that of professional drivers.

The six-speed iMT offers drivers the thrill of manual shifting while incorporating sophisticated rev-matching technology. This system automatically adjusts engine RPM during downshifts, helping to ensure seamless gear transitions and reducing the risk of engine stalling and/or loss of traction.

To keep the higher engine output and 8-speed DAT at an optimal temperature for performance, an automatic transmission fluid cooler comes standard on 8-speed DAT models. For drivers interested in even greater engine cooling capability, a sub-radiator is standard on the Premium Plus Grade.

At the heart of the GR Corolla is the rally racing developed GR-FOUR All-Wheel-Drive system. Developed in collaboration with the TOYOTA GAZOO Racing World Rally Team, it is designed to deliver exceptional levels of traction and control by optimizing drive power to each wheel. With the twist of a dial, the driver can select Normal, Gravel or Track AWD modes to adjust front/rear wheel torque distribution. Normal mode adjusts the front/rear torque distribution to 60:40 for everyday driving. Gravel adjusts the distribution to 50:50 to help deliver maximum traction. Track mode adjusts distribution by continuously varying the drive force distribution from front-focused 60:40 to rear-focused 30:70 based on the driver’s input and vehicle status.

Front and rear Torsen® Limited-Slip Rear Differentials (LSD) are standard on the 2026 Toyota GR Corolla, offering dynamic cornering performance and grip with control of left and right-hand drive torque distribution on the front and rear axles.

GR Corolla DAT models also come equipped with launch control, helping to enable powerful acceleration off the line. It works by maintaining a set engine RPM, allowing the car to build power before the driver engages the throttle. Launch control is designed to maximize traction and power while minimizing the time it takes to accelerate. Launch control is intended to be used for track driving, not for use on public roads or for repeated short interval use.


Impressive Connected Technology
Behind the GR Corolla’s steering wheel is a 12.3-inch digital gauge cluster with customizable settings and, in the center of the dash, is the Toyota Audio Multimedia system with an eight-inch touchscreen. The Toyota Audio Multimedia system offers a user experience with touch and voice activation. With Intelligent Assistant through an available Drive Connect* trial or subscription, simple phrases like “Hey Toyota” awakens the system for voice-activated commands to search for directions, find Points of Interest (POI), adjust audio controls, change the cabin temperatures and more.

The cloud-based native navigation system offered through an available Drive Connect* trial or subscription, allows for real-time Over the Air updates for mapping with Google POI data integrated to ensure up-to-date search capability.

Toyota Audio Multimedia allows for simultaneous dual Bluetooth® phone connectivity and supports standard wireless Apple CarPlay® and wireless Android AutoTM compatibility. The 30 day/3 GB Wi-Fi Connect* trial offers 4G connectivity for up to five devices by turning the GR Corolla into an AT&T Hotspot*, and it also offers the ability to link your separate Apple Music® and Amazon Music subscriptions to your vehicle with Integrated Streaming.

The GR Corolla also offers a host of additional Connected Services. A Safety Connect* 5-year minimum trial includes an Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision Notification and Stolen Vehicle Locator. A Service Connect* 5-year minimum trial provides drivers with the capability of receiving Vehicle Health Reports, Maintenance Alerts and reminders.

All models include a 1-year trial for Remote Connect* which provides remote door unlock capability, vehicle status notifications, and a guest driver monitor. DAT models also get remote start capability.

*4G Network-dependent.

Safety & Convenience
The GR Corolla comes with Toyota Safety Sense 3.0 standard. This safety suite includes:

  • Pre-Collision System with Pedestrian Detection: Pre-Collision System with Pedestrian Detection (PCS w/PD) is designed to help detect a vehicle, pedestrian, bicyclist or motorcyclist and provide an audio/visual forward collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking.
  • Dynamic Radar Cruise Control: Intended for highway use, Dynamic Radar Cruise Control is an adaptive cruise control system that is designed to be set at speeds above 20 mph and uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.
  • Lane Departure Alert with Steering Assist: Is designed to detect lane markings or the road’s edge at speeds above 30 mph. LDA w/SA is designed to provide an audible/visual warning if an inadvertent lane departure is detected. If no corrective action is taken, Steering Assist is designed to provide gentle corrective steering for lane-keeping assistance.
  • Lane Tracing Assist: When Dynamic Radar Cruise Control is enabled and lane markers are detected, Lane Tracing Assist uses the lines on the road and/or preceding vehicles to provide active driving assistance and help keep the vehicle centered in its lane.
  • Road Sign Assist: Uses the forward-facing camera to recognize specific road signs, such as speed limit, stop, and yield signs. Road Sign Assist provides sign information to the driver via the Multi-Information Display.
  • Automatic High Beams: The Automatic High Beams are designed to help you see more clearly at night at speeds above 21 mph. The Automatic High Beams system is designed to detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggle between high and low beams accordingly.

The automatic transmission models are equipped with:

  • Full-Speed Range Dynamic Radar Cruise Control: Full-Speed Range Dynamic Radar Cruise Control (DRCC) is an adaptive cruise control system that is designed to be set at speeds above 20 mph. DRCC uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.
  • Proactive Driving Assist: Proactive Driving Assist (PDA) uses the vehicle’s camera and radar, when system operating conditions are met, to provide gentle braking and/or steering to support driving tasks such as distance control between your vehicle and a preceding vehicle, pedestrian, or bicyclist. PDA can also provide gentle braking into curves.

For complete details on Toyota Safety Sense 3.0, please visit Toyota.com/safety-sense.


Pricing*

Model #

Grade

Base MSRP

6280

GR Corolla Base AT

$41,920

6281

GR Corolla Base MT

$39,920

6286

GR Corolla Premium Plus AT

$47,965

6287

GR Corolla Premium Plus MT

$45,965

*MSRP Excludes Dealer Processing and Handling fee of $1,195. All prices are subject to change.

Complimentary 1-year NASA Membership
NASA (National Auto Sport Association) Membership NASA membership is a non-transferable, original owner benefit, and expires 1 year after purchase of your new Toyota GR sports car. The 1-day High Performance Driving Event (HPDE) is included as a membership benefit and must be redeemed within 1 year from the time of purchase of your new vehicle. Valid in U.S. only. For qualified drivers over 18 years of age, with a valid driver’s license. Participation in high performance driving creates a risk of personal injury or death and may cause damage to your vehicle that is not covered by your insurance or warranty. Please refer to your insurance policy and your vehicle’s Warranty and Maintenance Guide that describes the terms and conditions of Toyota’s New Vehicle Limited Warranty coverage as well as general owner responsibilities. NASA membership and complimentary HPDE are not redeemable for cash or any other offer. See https://gr.drivenasa.com/ for details.

Limited Warranty and ToyotaCare
Toyota’s 36-month/36,000-mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion with no mileage limitation. Toyota dealers have complete details on the limited warranty. GR Corolla also comes with ToyotaCare, a plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

Sunday, October 5, 2025

How Toyota is Helping to Mentor the Leaders of Tomorrow



At Toyota, the road to innovation isn’t paved by vehicles alone—it’s also driven by people. One way to ensure that it has the best and brightest leaders to fuel the next generation is through mentorship opportunities.

While Toyota team members can mentor within the organization, some members also volunteer their time to help inspire and nurture young people who have yet to enter the workforce.

Business partnering groups (BPGs) like the African American Collaborative (AAC), Toyota Organization for the Development of Latinos (TODOS) and Toyota Asian American Society in Alliance (TAASiA) to name a few, are open to all team members, regardless of team members’ backgrounds. These groups provide all team members with opportunities to meet with students and provide them with tools and resources that spark imaginations, ignite new perspectives, and open young minds to career pathways that they may not know exist.

“It is crucial for Toyota to place a strong emphasis on mentoring programs,” says Leslie Rubio-Reyna, a talent development senior analyst at Toyota. “Mentoring programs offer the ideal avenue for accomplished and transformative leaders to impart their knowledge, skills, and tools to the next generation.”

Aavery Cook, a dealer support analyst at Toyota Financial Services (TFS), shares a similar sentiment. Without identifying career opportunities, future leaders often aren’t aware of their professional possibilities.

“You honestly don’t know what you don’t know, and exposure goes a long way,” says Cook who is a former AAC chair. “I believe, without my mentors, my opportunities and scope would have remained limited.”

Engage, Empower and Elevate
That’s why Toyota developed the E3 Mentorship program – to engage, empower and elevate the next generation.

Uzomah Ewo, a talent acquisition administrator at Toyota and a member of the AAC, knows firsthand the importance of working with youth.

“I work with seniors in high school,” she says. “My intention is to help them get into college and make sure they have all the financial opportunities that are presented to them.”

She adds, “I want to make sure that I’m as available to them as my mentor is for me. I feel like the support needs to be personal and intentional. I want to see my mentees grow as my mentor did for me.”

Rubio-Reyna, the previous communication chair for TODOS, has also worked with students enrolled in the E3 program in the Dallas-Fort Worth area and finds the program invaluable.

“By mentoring high school students to get them early exposure and visibility to what life would be like in a corporate setting,” she says. “Some of these students don’t have families or siblings that have gone through college. They think, ‘I could never work in a place like this because my family has never been exposed to anything like this.’”

By encouraging them to do their best in school, apply for scholarships, and to take advanced-level classes, Rubio-Reyna said she hopes that it helps the students develop the confidence to have business careers.



Toyota team members not only work with high school students, but some also work with elementary school children.

Brenton Hughes, a strategic partnerships senior analyst at Toyota, supported a program called Chapter One, formerly known as Tutor Mate, where he helped third graders learn how to read.

“We were able to foster a virtual program during the pandemic that allowed our team members to stay engaged and also support some third graders learning how to read,” he said. “That was a great mentoring experience.”



Fueling Futures and Unlocking Possibilities
Toyota’s youth-centered mentoring programs play a role in helping to shape the future leaders of tomorrow by providing young individuals with the tools, guidance and opportunities necessary to thrive in a rapidly changing world.

Through mentorship, students gain essential skills, such as critical thinking, problem-solving, and effective communication—competencies that help form the backbone of strong leadership. These programs also offer real-world exposure, giving mentees access to hands-on experiences and insights from industry professionals. All of these experiences help bridge the gap between classroom learning and practical application.

Lisette Martinez, an engineer at Toyota Battery Manufacturing North Carolina (TBMNC) who volunteers at an elementary school in Guilford County, North Carolina, has personally introduced students to career possibilities that some likely would’ve never considered due to lack of exposure.

“We are giving them (young students) the opportunity to learn about batteries, contributing to education and knowledge about Toyota and helping them become familiar with (I believe) one of the world’s favorite brands,” she says. “I developed a plan for TODOS BPG members to attend and give a short class about how a battery works in electric cars, helping to ensure that Toyota becomes seen as a career opportunity for their future.”



Driving Purpose While Giving Back
Beyond skill-building, the encouragement and support provided by Toyota team members can help young people build confidence and a strong sense of self. It can also empower them to set ambitious goals and actively pursue leadership paths. While these are great benefits for the youth, some mentors said they also gain incredible insights and fulfillment.

Some Toyota volunteers also said witnessing a “light bulb moment” and genuine excitement from the children in real life is remarkably rewarding.

“I really enjoy seeing the kids’ faces when they watch the moving robot that we bring to events,” said Carrie Favreau, a HR analyst at Toyota and a board member of the Women Influencing And Impacting Toyota (WIIT), another Toyota BPG.

Ewo agrees. She’s also discovered that working with students provides her with a new outlook.

“It’s made me more open-minded,” she says. “You don’t know what other people are going through or the background they’ve come from. So, I just want to help make sure that they’re as successful as they can be and encourage them to meet their fullest potential.”



Cultivating a Culture of Continuous Learning 
In a world that increasingly demands innovation, adaptability and empathy, Toyota team members hope that the company’s youth-centered mentorship programs help provide invaluable tools to help shape the next generation of leaders.

“If it was not for my mentors, I would not have been able to serve Toyota at my full capacity. Through mentorship, I have been able to navigate challenging situations, identify a clear career path, and develop and nurture my skills,” says Cook. “By investing in young minds today, I believe Toyota is helping to unlock potential, spark ambition and provide the kind of meaningful guidance that creates lasting impact.”

“Through these transformative interactions, mentees will not only gain valuable insights but also learn how to apply them effectively in their own careers,” says Rubio-Reyna. “I believe mentoring programs can help serve as a foundation for nurturing and empowering future leaders and helping to ensure  the company’s long-term success and competitiveness.”

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