Toyota Crown Takes Center Stage at New York Fashion Week

 

New York Fashion Week, the pinnacle of style and sophistication, welcomed an exciting collaboration this year as Toyota partnered with acclaimed designer Christian Siriano for a dazzling showcase. Known for his boundary-pushing creativity and refined elegance, Siriano brought his signature flair to a runway experience that celebrated the intersection of fashion, luxury, and innovation.

Christian Siriano, a trailblazing member of the Council of Fashion Designers of America, has a reputation for turning heads and breaking molds. His collaboration with Toyota began in 2023 with a partnership that included custom content for Vogue and a one-of-a-kind Met Gala dress inspired by the Toyota Prius. This year, the partnership seamlessly aligns with the bold vision of the Toyota Crown Family, delivering an experience that captivates the senses and elevates the everyday.

“I was really inspired by the idea of futurism and modern technology – namely the movement, lines and craftmanship shared between fashion and auto design,” said Siriano. “Reminiscent of the perfect red dress or car – the backdrop this season was designed as a glamorous yet neutral setting for a collection that is rich in texture and color.”

For his recent New York Fashion Week show, Christian Siriano drew inspiration from the Toyota Crown to design a striking runway backdrop that showcased his Fall/Winter 2025 Collection – a celebration of confidence and individuality. The Crown took center stage, draped in a stunning arrangement of red florals by renowned florist Pejy Kash, whose work has been featured in Vogue, BRIDES, and The New York Times.

More than just a visual statement, the Crown reflected the spirit of the collection—bold, sophisticated, and uniquely captivating. With its all-wheel drive and unmistakable design, the Crown served as statement showcasing that style and functionality go hand in hand. This collaboration also hints at an exciting future aligning the designer’s fearless creativity with Toyota’s vision of innovation and elegance. Together, they aim to redefine what it means to stand out, both on the runway and on the road.

“At Toyota, we strive to push boundaries and embrace bold design – principles that align perfectly with Christian Siriano’s visionary approach to fashion,” said Kaitlin Pedersen, Media Analyst, Toyota Motor North America. “This collaboration is a testament to the seamless connection between automotive and fashion design, where movement, confidence and individuality take center stage. We’re thrilled to continue our partnership with Christian and explore new ways to inspire through creativity and innovation.”

Toyota's Anime Adventure: How 'GRIP' Showcases Innovation

Toyota has always been at the forefront of innovation, not only in automotive engineering but also in engaging with diverse audiences through creative mediums. A prime example of this is Toyota's original anime series, "GRIP," available on the official Toyota USA YouTube channel. This high-octane series seamlessly blends thrilling storytelling with Toyota's cutting-edge vehicle designs, showcasing the brand's commitment to staying ahead of trends and resonating with a global audience.

"GRIP": Merging Animation with Automotive Excellence

"GRIP" is an original anime series that combines heart-pounding action, adrenaline-fueled races, and a battle between the human spirit and computer control. The series features Toyota's performance vehicles, such as the GR Corolla, highlighting their capabilities in dynamic and engaging narratives. By embracing the popular medium of anime, Toyota connects with a younger, tech-savvy audience, demonstrating the brand's adaptability and forward-thinking approach.

Innovative Storytelling Reflecting Toyota's Vision

The series delves into themes of human versus machine, echoing Toyota's real-world exploration of advanced technologies in vehicle design. Episodes showcase characters pushing the limits of performance, much like Toyota's engineers strive to enhance vehicle capabilities. This narrative reflects Toyota's dedication to innovation while maintaining the reliability and quality the brand is known for.

Engaging a Global Audience Through Cultural Trends

Anime has become a global phenomenon, transcending cultural boundaries. By producing "GRIP," Toyota taps into this widespread appeal, engaging viewers worldwide and reinforcing the brand's global presence. This initiative exemplifies how Toyota stays on top of cultural trends, integrating them into marketing strategies to build deeper connections with diverse audiences.

A Tradition of Dependability Meets Modern Innovation

While "GRIP" showcases Toyota's innovative spirit, it also emphasizes the brand's commitment to dependability. The vehicles featured in the series are not just high-performance machines; they embody Toyota's renowned reliability. This blend of excitement and trustworthiness assures customers that Toyota's cutting-edge designs are built upon a foundation of quality and durability.

Experience "GRIP" and Toyota's Vision

To witness this fusion of animation and automotive excellence, explore the "GRIP" series on Toyota's official YouTube channel. Each episode offers a glimpse into Toyota's innovative approach to storytelling and vehicle design, reflecting the brand's commitment to pushing boundaries while delivering the dependable performance customers expect.

By embracing contemporary mediums like anime, Toyota not only entertains but also showcases its forward-thinking philosophy, ensuring it remains a leader in both the automotive industry and global culture.

Driven by Community: How Engagement Strengthens Our Customers and Supports Toyota’s Work

Toyota is a mobility company, but we’re about more than cars. We also strive to be a thoughtful partner in the community.

This is why the community engagement and dealer relations team at Toyota is dedicated to utilizing powerful, effective, and creative ways of fostering meaningful, supportive relationships with the customers and communities that drive our work. Two recent examples show Toyota’s community engagement in action.

Kickstarting the Careers of Future Leaders
Having a professional headshot and a high-quality resume can provide a tremendous boost to young people’s confidence and increase their chances of landing a job. The Toyota Career Kickstart at Thurgood Marshall College Fund’s DevCon was designed to help attendees walk away with both.

For 175 college freshmen and sophomores, flashing brilliant smiles and dressed for success, Toyota provided complimentary headshots at this inaugural professional development event held last June in Atlanta, Georgia. A total of 65 resumes were reviewed and critiqued, and 175 resumes were uploaded to Toyota’s career database, giving students the opportunity to be connected to potential jobs and internships.

Thurgood Marshall College Fund intentionally focused DevCon on first- and second-year students from Historically Black Colleges and Universities (HBCUs) after recognizing a gap in professional development opportunities for this age cohort. The fund’s goal is to empower the next generation of leaders by leveraging an early talent model.

Toyota is proud to partner with organizations like Thurgood Marshall College Fund that help our company build a diverse talent pool that ultimately benefits our customers.

Inspiring and Educating Young Minds
When youth have opportunities to use their creativity in new and engaging ways, powerful things can happen.

Which is why Toyota partnered with Brotherhood Sister Sol (BroSis) to offer a Toyota Mini Makers experience to 53 young innovators ages 8- to12-years old. BroSis is a nonprofit organization based in Harlem, New York, that works to educate and empower youth to create opportunities for themselves and their communities.

The Mini Makers workshop gave young people a hands-on opportunity to explore the exciting world of automotive design and engineering by assembling their own model car.

From the time the junior makers arrived and donned their custom hardhats and red coveralls, to the moment they proudly displayed their model cars, they were immersed in a world of creativity and learning. Guided by Toyota, each junior maker learned about craftsmanship, how their constructed vehicle works, and the joy of building something with their own hands.

By collaborating with organizations like BroSis, Toyota can help to fuel young people’s enthusiasm for learning while creating pathways to bright futures in automotive industry careers.