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Monday, December 31, 2018
Toyota Answers Kid Questions about Mirai
These kids have questions about hydrogen fuel cell technology and Toyota's Mirai...we know you do, too! Stop Burien Toyota today to learn more about the Mirai for yourself!
Saturday, December 29, 2018
Toyota AI Ventures Invests in Elementary Robotics as Part of First “Call for Innovation”
Funding will help accelerate Elementary’s development of affordable, intelligent robot assistants
Silicon Valley-based venture capital firm Toyota AI Ventures today announced its investment in Elementary Robotics, a robotics platform startup founded in 2017. The funding marks Toyota AI Ventures’ first investment as part of the “call for innovation” it launched this summer in partnership with the Toyota Research Institute (TRI).
The call for innovation program is designed to spur innovation by using a “call-and-response” approach to attract and invest in early-stage startups that are tackling specific problems in areas like artificial intelligence (AI), automated driving, and robotics. The initial call sought out startups developing disruptive technologies and business models in robotics, specifically solutions aimed at improving mobile manipulation for assistive robots.
"We applied for the call for innovation because we value Toyota's expertise and share the company’s belief that AI and robotics can improve the quality of human life,” said Elementary Robotics founder and CEO Arye Barnehama. “Our goal is to design affordable, intelligent robot assistants that are safe and easy to program, and we’re thrilled to receive funding and support from Toyota AI Ventures as we continue our journey to build the next generation of robotics."
“The response to the first call exceeded our expectations, and we’re excited to welcome Elementary Robotics to the Toyota AI Ventures portfolio as a result,” said Jim Adler, founding managing director of Toyota AI Ventures. “Elementary is precisely the type of startup we hoped to find. Arye and his team are talented, tenacious, and focused on developing products that deliver real value to customers.”
Elementary Robotics is the sixteenth portfolio company announced by Toyota AI Ventures, and the investment is part of a $3.6M seed round that Elementary Robotics reported today. Other investors include Fika Ventures and Fathom Capital, which co-led the round, along with Ubiquity Ventures, Riot.vc, Osage University Partners, and Stage Venture Partners.
In addition to funding from Toyota AI Ventures, Elementary Robotics will be receiving feedback on its initial robotics platform from TRI’s mobile manipulation team. “We look forward to being an early adopter of Elementary’s technology, and exploring how we can use it in the future as part of our advanced research around assistive robotics,” explained Max Bajracharya, Director of Robotics at TRI.
“Startups have a vital role to play in solving some of the toughest problems in robotics, and teaming up with Toyota AI Ventures on the call for innovation has given us a terrific opportunity to explore new partnerships with startups like Elementary Robotics,” added Eric Krotkov, Chief Science Officer and head of TRI’s robotics group.
Toyota AI Ventures is continuing to evaluate applications from the first call for innovation that closed at the end of October. Planning is also underway for the next call in consultation with the firm’s Technical Advisory Committee, comprised of experts from TRI and the Toyota Research Institute-Advanced Development (TRI-AD). Further details will be available on the Toyota AI Ventures website in early 2019.
Silicon Valley-based venture capital firm Toyota AI Ventures today announced its investment in Elementary Robotics, a robotics platform startup founded in 2017. The funding marks Toyota AI Ventures’ first investment as part of the “call for innovation” it launched this summer in partnership with the Toyota Research Institute (TRI).
The call for innovation program is designed to spur innovation by using a “call-and-response” approach to attract and invest in early-stage startups that are tackling specific problems in areas like artificial intelligence (AI), automated driving, and robotics. The initial call sought out startups developing disruptive technologies and business models in robotics, specifically solutions aimed at improving mobile manipulation for assistive robots.
"We applied for the call for innovation because we value Toyota's expertise and share the company’s belief that AI and robotics can improve the quality of human life,” said Elementary Robotics founder and CEO Arye Barnehama. “Our goal is to design affordable, intelligent robot assistants that are safe and easy to program, and we’re thrilled to receive funding and support from Toyota AI Ventures as we continue our journey to build the next generation of robotics."
“The response to the first call exceeded our expectations, and we’re excited to welcome Elementary Robotics to the Toyota AI Ventures portfolio as a result,” said Jim Adler, founding managing director of Toyota AI Ventures. “Elementary is precisely the type of startup we hoped to find. Arye and his team are talented, tenacious, and focused on developing products that deliver real value to customers.”
Elementary Robotics is the sixteenth portfolio company announced by Toyota AI Ventures, and the investment is part of a $3.6M seed round that Elementary Robotics reported today. Other investors include Fika Ventures and Fathom Capital, which co-led the round, along with Ubiquity Ventures, Riot.vc, Osage University Partners, and Stage Venture Partners.
In addition to funding from Toyota AI Ventures, Elementary Robotics will be receiving feedback on its initial robotics platform from TRI’s mobile manipulation team. “We look forward to being an early adopter of Elementary’s technology, and exploring how we can use it in the future as part of our advanced research around assistive robotics,” explained Max Bajracharya, Director of Robotics at TRI.
“Startups have a vital role to play in solving some of the toughest problems in robotics, and teaming up with Toyota AI Ventures on the call for innovation has given us a terrific opportunity to explore new partnerships with startups like Elementary Robotics,” added Eric Krotkov, Chief Science Officer and head of TRI’s robotics group.
Toyota AI Ventures is continuing to evaluate applications from the first call for innovation that closed at the end of October. Planning is also underway for the next call in consultation with the firm’s Technical Advisory Committee, comprised of experts from TRI and the Toyota Research Institute-Advanced Development (TRI-AD). Further details will be available on the Toyota AI Ventures website in early 2019.
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Sunday, December 23, 2018
Carma Project and Toyota Boost Engagement Via Innovative Peer-to-Peer Platform to Accelerate Takata Airbag Recalls
First-ever program offers individuals incentives for alerting friends and family about deadly airbags
Newly established peer-to-peer safety platform Carma Project today launched the first-ever social and incentive-based program designed exclusively for accelerating consumer response to automotive recalls. Carma Projects initial foray heads to market through a unique collaboration with Toyota Motor North America (TMNA).
Carma Project will further help address the recall of deadly Takata airbags, which is labeled “the largest and most complex safety recall in U.S. history” by the National Highway Traffic Safety Administration (NHTSA). The recall continues to impact vehicles built by 19 different automakers, with a projected 70 million airbags expected to be recalled by the end of 2019. In the face of more than a dozen deaths and hundreds of alleged injuries industry-wide, millions of drivers and passengers continue to be at risk.
Despite extensive efforts by manufacturers, such as recall letters, public service announcements, and dealer interventions, consumer response to fixing these potentially life-threatening airbags continues to be lower than hoped, with 1 out of every 3 affectedairbags still unrepaired.
“We know that friends and family can play a powerful role in influencing how people make decisions about safety,” said Toyota Motor North America’s Vice President of Product Quality and Service Support Tom Trisdale. “Our partnership with Carma Project is designed to motivate and incentivize people to share critical information about the recall, including how to get the remedy for free.”
Carma Project was designed to facilitate the process of people helping people by alerting them to life-threatening automotive recalls. By combining the trust of word-of-mouth communication within a game design that infuses incentives for individuals alerting their friends and family, Carma Project hopes to connect Toyota with hard-to-reach owners who haven’t responded to the Takata recall.
“We’ve built a similar solution in healthcare and have seen it work,” said Carma Project CEO Fabio Gratton. “Companies struggle to identify participants for clinical trials, because they are hard to find and oftentimes ignore industry outreach. But a friend or family member has that trust, access, and influence to ensure that those people learn about these trials and ultimately receive those potentially life-saving medications. We’re confident that this approach will work in the automotive world, especially when combined with our incentive model.”
In connection with Toyota’s support of the Carma Project, people can earn financial rewards by signing up for Carma Project and sharing Takata airbag recall information with their friends and family. A simple license plate photo or typing a VIN into a recall lookup tool on Carma Project’s website allows involved Toyota, Lexus, and Scion owners to immediately take action and book an appointment for a free Takata airbag fix. Referring individuals can also earn financial rewards for every eligible Toyota, Lexus, or Scion that is fixed.
“As more automotive manufacturers join Carma Project, more incentives will be added, ultimately leading to our mission of eradicating this ongoing problem,” Mr. Gratton further explained.
To learn more about the program, how it works, and to sign-up, please visit www.CarmaProject.com.
Newly established peer-to-peer safety platform Carma Project today launched the first-ever social and incentive-based program designed exclusively for accelerating consumer response to automotive recalls. Carma Projects initial foray heads to market through a unique collaboration with Toyota Motor North America (TMNA).
Carma Project will further help address the recall of deadly Takata airbags, which is labeled “the largest and most complex safety recall in U.S. history” by the National Highway Traffic Safety Administration (NHTSA). The recall continues to impact vehicles built by 19 different automakers, with a projected 70 million airbags expected to be recalled by the end of 2019. In the face of more than a dozen deaths and hundreds of alleged injuries industry-wide, millions of drivers and passengers continue to be at risk.
Despite extensive efforts by manufacturers, such as recall letters, public service announcements, and dealer interventions, consumer response to fixing these potentially life-threatening airbags continues to be lower than hoped, with 1 out of every 3 affectedairbags still unrepaired.
“We know that friends and family can play a powerful role in influencing how people make decisions about safety,” said Toyota Motor North America’s Vice President of Product Quality and Service Support Tom Trisdale. “Our partnership with Carma Project is designed to motivate and incentivize people to share critical information about the recall, including how to get the remedy for free.”
Carma Project was designed to facilitate the process of people helping people by alerting them to life-threatening automotive recalls. By combining the trust of word-of-mouth communication within a game design that infuses incentives for individuals alerting their friends and family, Carma Project hopes to connect Toyota with hard-to-reach owners who haven’t responded to the Takata recall.
“We’ve built a similar solution in healthcare and have seen it work,” said Carma Project CEO Fabio Gratton. “Companies struggle to identify participants for clinical trials, because they are hard to find and oftentimes ignore industry outreach. But a friend or family member has that trust, access, and influence to ensure that those people learn about these trials and ultimately receive those potentially life-saving medications. We’re confident that this approach will work in the automotive world, especially when combined with our incentive model.”
In connection with Toyota’s support of the Carma Project, people can earn financial rewards by signing up for Carma Project and sharing Takata airbag recall information with their friends and family. A simple license plate photo or typing a VIN into a recall lookup tool on Carma Project’s website allows involved Toyota, Lexus, and Scion owners to immediately take action and book an appointment for a free Takata airbag fix. Referring individuals can also earn financial rewards for every eligible Toyota, Lexus, or Scion that is fixed.
“As more automotive manufacturers join Carma Project, more incentives will be added, ultimately leading to our mission of eradicating this ongoing problem,” Mr. Gratton further explained.
To learn more about the program, how it works, and to sign-up, please visit www.CarmaProject.com.
Wednesday, December 19, 2018
Toyota Releases 2018 North American Environmental Report
Goal to Create a More Sustainable Future for Society, Business and the Planet Driven by its Environmental Challenge 2050
The Toyota Environmental Challenge 2050 is part of Toyota’s long-term commitment to support and foster a more inclusive and sustainable society. Consisting of six individual challenges, Challenge 2050 addresses the major environmental issues facing the global community, such as climate change, water scarcity, resource depletion and habitat loss.
The first three challenges focus on carbon and call for eliminating—not just reducing— greenhouse gas emissions from new vehicles, operations and supply chain activities. The fourth challenge addresses water availability and quality, while the fifth and sixth challenges seek to move closer to contributing to a recycling-based society and protecting nature.
Challenge 2050 is inspiring Toyota team members, partners and customers and connecting them with the company’s core commitment to sustainable mobility. Guided by the six challenges, Toyota is making progress towards creating a net positive impact on the planet.
In the recently published 2018 North American Environmental Report, Toyota outlines positive impacts made across North America. In 2018, Toyota announced it is building the world’s first megawatt-scale tri-generation plant, which will supply Toyota’s vehicle logistics operation at the Port of Long Beach with three key components of the operation: 100 percent renewable power, 100 percent renewable hydrogen fuel, and clean water. Additionally, Toyota’s North American manufacturing plants recycled or reused 148 million gallons of water, the equivalent to the annual water use of 1,351 average American families.
“The Toyota Environmental Challenge 2050 is the most demanding and most inspiring environmental commitment this company has ever made,” said Toyota Motor North America Director of Environmental Sustainability, Kevin Butt. “Our success will come from a combination of continuous improvement and new ideas. And it will come from strategic partnerships, education and sharing our environmental know-how with others.”
Additional highlights from the 2018 North American Environmental Report include the following:
CARBON
To view the full report, visit https://www.toyota.com/usa/environmentreport/
The Toyota Environmental Challenge 2050 is part of Toyota’s long-term commitment to support and foster a more inclusive and sustainable society. Consisting of six individual challenges, Challenge 2050 addresses the major environmental issues facing the global community, such as climate change, water scarcity, resource depletion and habitat loss.
The first three challenges focus on carbon and call for eliminating—not just reducing— greenhouse gas emissions from new vehicles, operations and supply chain activities. The fourth challenge addresses water availability and quality, while the fifth and sixth challenges seek to move closer to contributing to a recycling-based society and protecting nature.
Challenge 2050 is inspiring Toyota team members, partners and customers and connecting them with the company’s core commitment to sustainable mobility. Guided by the six challenges, Toyota is making progress towards creating a net positive impact on the planet.
In the recently published 2018 North American Environmental Report, Toyota outlines positive impacts made across North America. In 2018, Toyota announced it is building the world’s first megawatt-scale tri-generation plant, which will supply Toyota’s vehicle logistics operation at the Port of Long Beach with three key components of the operation: 100 percent renewable power, 100 percent renewable hydrogen fuel, and clean water. Additionally, Toyota’s North American manufacturing plants recycled or reused 148 million gallons of water, the equivalent to the annual water use of 1,351 average American families.
“The Toyota Environmental Challenge 2050 is the most demanding and most inspiring environmental commitment this company has ever made,” said Toyota Motor North America Director of Environmental Sustainability, Kevin Butt. “Our success will come from a combination of continuous improvement and new ideas. And it will come from strategic partnerships, education and sharing our environmental know-how with others.”
Additional highlights from the 2018 North American Environmental Report include the following:
CARBON
- Toyota and Lexus have 16 advanced technology vehicles on the market in North America, with cumulative sales topping 3.3 million.
- Toyota’s 8.79-megawatt solar array at our Plano headquarters campus produces about one-third of daily electric needs for the campus. It is the largest on-site corporate solar installation among non-utility companies in Texas.
- Toyota’s assembly plant in Mississippi has reduced absolute water use by 32 percent in the last two years. Last year, the plant began using 1.4 million gallons of recycled water in the cooling tower.
- Toyota continued to sponsor the National Mayor’s Challenge for Water Conservation with the Wyland Foundation. Since launching the national campaign in 2012, U.S. residents have pledged to conserve 12.3 billion gallons of water.
- Toyota uses a variety of sustainable materials in our vehicles, including post-industrial denim and other cotton and synthetic garment clippings in door panel insulation, floor silencer and floor mats.
- A team at Toyota’s Indiana assembly plant made a significant reduction in raw material use by decreasing the amount of PVC sprayed onto Sienna underbodies, with zero impact to quality. The amount of PVC per Sienna was reduced by 0.16 pounds, but with 150,000 Sienna minivans assembled annually, that’s a 24,000-pound per year material savings.
- For several years, Toyota sites have hosted household waste collection events for team members and surrounding communities. These sites have invested close to $1 million to ensure more than 2 million pounds of material were either recycled or properly disposed.
- Toyota has about 1,000 acres at 12 sites engaged in conservation programs certified by Wildlife Habitat Council® (WHC).
- Toyota planted a new 11,000 square-foot pollinator garden outside the Visitor and Education Center at the Texas assembly plant. The plant is also partnering with the San Antonio Zoo to plant pollinator gardens at six local high schools.
- Toyota’s Woodstock plant in Ontario opened the Wetland Trail, which meanders to the north of the assembly plant through 200 acres of wetlands and woods. The trail is a gift to the community to mark the 30th anniversary of Toyota Motor Manufacturing Canada.
- In 2017, Toyota’s support for National Public Lands Day made volunteerism possible at 2,100 sites, where 169,000 volunteers gave 680,000 hours of service worth $16.7 million.
- Toyota is proud to join the ranks of the top 10 companies with the most LEED®-certified retail locations (excluding financial institutions with retail bank locations). Toyota is the only automotive brand to be included in the top ranks (as of July 2018). In the U.S., Canada and Mexico, 61 Toyota and Lexus dealers have been awarded LEED certification.
- Toyota is working with logistics suppliers to reduce CO2 emissions from transport activities. Ryder has replaced 29 diesel trucks that move goods for Toyota’s assembly plant in Kentucky with trucks that run on renewable compressed natural gas (CNG). By 2021, Ryder hopes to convert one-third of its Toyota-dedicated fleet to renewable CNG.
To view the full report, visit https://www.toyota.com/usa/environmentreport/
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Tuesday, December 18, 2018
Not Just a Car Company: New Podcast Tells the Toyota Story from the Inside Out
Toyota Untold Podcast Showcases Toyota’s Past, Present, and Future through the People Driving Change
From its beginnings as a loom company, Toyota has always put people first. Now, in its new podcast, Toyota Untold, tells for the first time the story of Toyota through the people who created it, lived it, and are dedicated to moving it into the future.
Launching today, Toyota Untold features a curated roster of subjects, including mobility, robotics, motorsports, and the now-famous “Marshmallow Tundra,” driven by Allyn Pierce of Paradise, California, who sits down with Toyota Untold to tell the story of his heroic drive through blazing wildfires in his Toyota Tundra to save the lives of people in his community.
Season One of Toyota Untold will feature 10 full-length episodes, with the first three available today. Guests on the first three episodes feature Jack Hollis, group vice president and general manager, Toyota division, as well as NASCAR drivers Kyle Busch, Martin Truex, Denny Hamlin, Erik Jones, and Toyota’s youngest driver, teen phenom Hailie Deegan, among others.
The remaining seven episodes will be released in early 2019. Keeping up the momentum, future episodes of Toyota Untold will explore, among other topics, Olympics/Paralympics athletes, the Space Shuttle Endeavor Tundra pull, the origins of Lexus, and the return of Toyota’s iconic Supra sports car.
“We have a rich history and exciting future that we haven’t been able to tell through other communication channels,” said Eric Booth, senior manager of external communications for Toyota Motor North America. “ This podcast will allow our customers and the media to gather important information about our company, as well as hear about exciting products and initiatives we’re working to bring to market in the future.”
Toyota Untold will be available on Apple Podcasts, Google Play, Spotify or wherever podcasts are available. For more information, visit pressroom.toyota.com.
From its beginnings as a loom company, Toyota has always put people first. Now, in its new podcast, Toyota Untold, tells for the first time the story of Toyota through the people who created it, lived it, and are dedicated to moving it into the future.
Launching today, Toyota Untold features a curated roster of subjects, including mobility, robotics, motorsports, and the now-famous “Marshmallow Tundra,” driven by Allyn Pierce of Paradise, California, who sits down with Toyota Untold to tell the story of his heroic drive through blazing wildfires in his Toyota Tundra to save the lives of people in his community.
Season One of Toyota Untold will feature 10 full-length episodes, with the first three available today. Guests on the first three episodes feature Jack Hollis, group vice president and general manager, Toyota division, as well as NASCAR drivers Kyle Busch, Martin Truex, Denny Hamlin, Erik Jones, and Toyota’s youngest driver, teen phenom Hailie Deegan, among others.
The remaining seven episodes will be released in early 2019. Keeping up the momentum, future episodes of Toyota Untold will explore, among other topics, Olympics/Paralympics athletes, the Space Shuttle Endeavor Tundra pull, the origins of Lexus, and the return of Toyota’s iconic Supra sports car.
“We have a rich history and exciting future that we haven’t been able to tell through other communication channels,” said Eric Booth, senior manager of external communications for Toyota Motor North America. “ This podcast will allow our customers and the media to gather important information about our company, as well as hear about exciting products and initiatives we’re working to bring to market in the future.”
Toyota Untold will be available on Apple Podcasts, Google Play, Spotify or wherever podcasts are available. For more information, visit pressroom.toyota.com.
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Tuesday, December 11, 2018
Toyota Motor North America Reports U.S. Sales for November 2018
- TMNA, Toyota, Lexus posted best-ever light truck sales for November
- Toyota C-HR, Tacoma, 4Runner, RAV4 posted best-ever November
- Lexus RXh, NXh posted best-ever November
Toyota Motor North America (TMNA) today reported November 2018 sales of 190,423 units. With the same number of selling days in November 2018 compared to November 2017, sales were down 0.6 percent on a volume basis and a daily selling rate (DSR) basis.
Toyota division posted November 2018 sales of 163,977 units, down 0.3 percent on a volume basis and a DSR basis.
Lexus posted November sales of 26,446 units, down 2.5 percent on a volume basis and a DSR basis.
November 2018 Highlights:
*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume.
Toyota division posted November 2018 sales of 163,977 units, down 0.3 percent on a volume basis and a DSR basis.
Lexus posted November sales of 26,446 units, down 2.5 percent on a volume basis and a DSR basis.
November 2018 Highlights:
- TMNA, Toyota and Lexus divisions posted best-ever November for light truck sales
- Camry recorded sales of 24,545 units
- Corolla posted sales of 21,105 units
- RAV4 sales increased by 23 percent, a best-ever November
- C-HR sales increased by 10 percent, a best-ever November
- Highlander sales increased by 5.6 percent
- 4Runner sales increased by 13.8 percent, a best-ever November
- Tacoma sales increased by 21.5 percent, a best-ever November
- Tundra posted sales of 9,689 units
- Lexus LUVs sales increased 0.7 percent, a best-ever November
- NXh sales were up 88.6 percent, a best-ever November
- RXh sales were up 116.1 percent, a best-ever November in 11 years
- LS sales increased by 152 percent
- ES sales increased by 8 percent
*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume.
Sunday, December 9, 2018
National Environmental Education Foundation and Toyota Award Grants to Restore Public Lands Impacted by Natural Disaster
Grants totaling $200,000 will support nonprofits conducting restoration and resilience work on public lands throughout the U.S.
Extreme weather events have been grabbing headlines with increasing frequency. Whether a hurricane, tornado, or flood, communities face the challenge of recovering from the damage and preparing for potential repeats. Non-profits are taking a larger role in helping communities rebound,* and restoring their access and enjoyment of local public lands is an important component. To support these efforts, the National Environmental Education Foundation (NEEF) and Toyota Motor North America, are awarding $200,000 in Restoration & Resilience grants to support the work of nonprofit organizations on public lands impacted by natural disasters.
“These grants are part of a sustained effort, which kicked off on National Public Lands Day this year, to restore and fortify public lands affected by natural disasters and extreme weather,” said Meri-Margaret Deoudes, CEO and president of NEEF.
The grants ranged from $14,000 to $20,000 per site, and projects were required to mobilize local volunteers and educate them on the impact of their actions on the long-term sustainability of the lands.
“Focusing on the resiliency and sustainability of public lands not only benefits those lands, but also the surrounding communities,” said Kevin Butt, general manager, Toyota Environmental Sustainability. “For 25 years, we have partnered with NEEF to build capacity and scale up efforts of non-profits conducting this important environmental work throughout the U.S.”
Grants were given to groups recovering from the following weather events:
Hurricanes:
For more information on the NEEF/Toyota Restoration & Resilience grant requirements, visit https://www.neefusa.org/nature/land/neef-restoration-and-resilience-grant-announcement.
* https://www.pewtrusts.org/en/research-and-analysis/blogs/stateline/2017/06/23/nonprofits-poised-for-bigger-role-in-disaster-recovery
Extreme weather events have been grabbing headlines with increasing frequency. Whether a hurricane, tornado, or flood, communities face the challenge of recovering from the damage and preparing for potential repeats. Non-profits are taking a larger role in helping communities rebound,* and restoring their access and enjoyment of local public lands is an important component. To support these efforts, the National Environmental Education Foundation (NEEF) and Toyota Motor North America, are awarding $200,000 in Restoration & Resilience grants to support the work of nonprofit organizations on public lands impacted by natural disasters.
“These grants are part of a sustained effort, which kicked off on National Public Lands Day this year, to restore and fortify public lands affected by natural disasters and extreme weather,” said Meri-Margaret Deoudes, CEO and president of NEEF.
The grants ranged from $14,000 to $20,000 per site, and projects were required to mobilize local volunteers and educate them on the impact of their actions on the long-term sustainability of the lands.
“Focusing on the resiliency and sustainability of public lands not only benefits those lands, but also the surrounding communities,” said Kevin Butt, general manager, Toyota Environmental Sustainability. “For 25 years, we have partnered with NEEF to build capacity and scale up efforts of non-profits conducting this important environmental work throughout the U.S.”
Grants were given to groups recovering from the following weather events:
Hurricanes:
- The Big Thicket Natural Heritage Trust in Kountz, Texas, received funds to clean up the large debris Hurricane Harvey washed into the bayou that runs through the Big Thicket National Preserve.
- The Timucuan Trail Parks Foundation in Jacksonville, Florida, will use the funds to hold service learning projects throughout the Timucuan State and National Parks of Jacksonville focusing on how healthy salt marshes and coastal ecosystems can mitigate impacts of future hurricanes.
- The Fundacion Amigos de El Yunque in San Juan, Puerto Rico, will use the funds to restore the El Toro Trail, one of only two trails in the El Yunque National Forest that has been re-opened to the public since the destruction from Hurricanes Irma and Maria.
- The Student Conservation Association will put the funding towards a collaborative project with the Houston Independent School District’s Furr Institute for Innovative Thinking (Furr) to work with students to identify, map and eradicate invasive species that have propagated in the Herman Brown Park in Houston, Texas since Hurricane Harvey.
- The Northwest Youth Corps in Eugene, Oregon, will use funding to expand volunteer efforts to improve nearly 15 miles of trails in the Columbia River Gorge National Scenic Area and Mt. Hood National Forest, damaged by last year’s massive Eagle Creek Fire.
- The Mountain Studies Institute in Silverton, Colorado, will use the award to create a resilience action plan, conduct community outreach and organize volunteer activities for the Hermosa Creek and Animas River areas near Durango, Colorado, which are recovering from the 416 Fire.
- The Land Trust of North Alabama in Huntsville, Alabama, will use funding to restore 2.3 miles of the Bluff Line Trail on the Monte Sano Nature Preserve, one of the largest urban nature preserves in the US.
- The Arizona Trail Association in Phoenix, Arizona, will put funds towards fabricating and installing a 2,500-gallon water catchment system on one of the driest sections of the Arizona Trail near Pinal County, improving local access to public lands and water reliability.
- The Shawnee Resource Conservation and Development Area, Inc. in Golconda, Illinoiswill put funds towards a public awareness campaign on the impact of invasive species and the decline of pollinator habitat after a tornado swept through the northwest portion of the Shawnee National Forest, in Herod, Illinois.
- The Southern Appalachian Wilderness Stewards (SAWS) in Asheville, North Carolina, will use the funding to support specialized recovery efforts in the Cohutta Wilderness area, a remote, rugged section of the Chattahoochee National Forest, in Sucres, Georgia, after severe flood damage.
For more information on the NEEF/Toyota Restoration & Resilience grant requirements, visit https://www.neefusa.org/nature/land/neef-restoration-and-resilience-grant-announcement.
* https://www.pewtrusts.org/en/research-and-analysis/blogs/stateline/2017/06/23/nonprofits-poised-for-bigger-role-in-disaster-recovery
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Thursday, November 29, 2018
Express Service for Express Lifestyles!
Here at Burien Toyota we know that many of us in the Seattle area don't have the time to come to the dealership, so let us bring the Toyotas to you with our Express Store!
Burien Toyota - Express Store from Roadster USA on Vimeo.
Do all your shopping and get upfront pricing online. Buy or lease a car from Burien Toyota without ever leaving your home and then let us deliver to you!
Stop by the Express Store today!
Burien Toyota - Express Store from Roadster USA on Vimeo.
Do all your shopping and get upfront pricing online. Buy or lease a car from Burien Toyota without ever leaving your home and then let us deliver to you!
Stop by the Express Store today!
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car delivery
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express store
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online car shopping
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seattle
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toyota
Tuesday, November 27, 2018
“Toyota Safety Sense” Preventive Safety Package-equipped Vehicles Top 10 Million Units Globally
- Since 2015 rollout, 10 million-milestone reached in 3.5 years
- Installed in 90 percent of Toyota vehicles in Japan, the United States, and Europe
- Rear-end collisions reduced by 70 percent (90 percent when combined with Intelligent Clearance Sonar, which covers lower speed rear-end collisions)
- Ongoing development to support intersection accident response
- Introduced in 68 countries and regions, with expansion to approximately 100 by 2020 planned
Toyota Motor Corporation (Toyota) today announces the total global number of vehicles equipped with Toyota Safety Sense (TSS)1, the Toyota-developed preventive safety package, has reached the 10 million unit mark, approximately three and a half years after its March 2015 introduction. It is anticipated that within this year, three million vehicles in Japan and five million vehicles in North America will have the package.
Toyota first introduced the package with the “Corolla” series, centered on the belief that popularizing safety technology is vital. Toyota Safety Sense is currently equipped in approximately 90 percent of Toyota and Lexus vehicles2 for the Japanese, United States, and European markets. At present, it has been introduced in a total of 68 countries and regions, including China, other select Asian countries, the Middle East, and Australia.
Toyota Safety Sense helps avoid or mitigate damage and/or injury from serious traffic accidents, based on accident data from Japan, the United States, and Europe. It comprises the following three aspects:
Rear-end collisions—the most common type of accident in Japan—involving vehicles equipped with Toyota Safety Sense have been reduced by approximately 70 percent6. If TSS and Intelligent Clearance Sonar (ICS), which covers lower-speed collisions, are combined, rear-end collisions have fallen by approximately 90 percent.
Toyota Safety Sense is further evolving, based on a two-pronged approach of bolstering its adaptability to traffic accidents involving fatalities and/or injuries, and further popularizing the package, aiming toward the goal of completely eliminating traffic fatalities and injuries.
Toyota first introduced the package with the “Corolla” series, centered on the belief that popularizing safety technology is vital. Toyota Safety Sense is currently equipped in approximately 90 percent of Toyota and Lexus vehicles2 for the Japanese, United States, and European markets. At present, it has been introduced in a total of 68 countries and regions, including China, other select Asian countries, the Middle East, and Australia.
Toyota Safety Sense helps avoid or mitigate damage and/or injury from serious traffic accidents, based on accident data from Japan, the United States, and Europe. It comprises the following three aspects:
- Pre-Collision System (PCS): helps prevent and mitigate damage from rear-end collisions involving vehicles and/or pedestrians3
- Lane Departure Alert (LDA): helps prevent vehicles from deviating from their lanes and head-on collisions4
- Automatic High Beam (AHB): contributes to the early detection of pedestrians and the reduction of accidents during nighttime driving5
Rear-end collisions—the most common type of accident in Japan—involving vehicles equipped with Toyota Safety Sense have been reduced by approximately 70 percent6. If TSS and Intelligent Clearance Sonar (ICS), which covers lower-speed collisions, are combined, rear-end collisions have fallen by approximately 90 percent.
Toyota Safety Sense is further evolving, based on a two-pronged approach of bolstering its adaptability to traffic accidents involving fatalities and/or injuries, and further popularizing the package, aiming toward the goal of completely eliminating traffic fatalities and injuries.
The second-generation Toyota Safety Sense, introduced in January 2018, makes improvements in detection and performance compared to the previous version, and allows the package to respond to nighttime pedestrian and/or bicycle accidents. Further development is focusing on expanding adaptability to traffic accidents involving fatalities and/or injuries, such as with pedestrians and head-on collisions with oncoming traffic at intersections.
Toyota and Lexus aim to introduce the packages in around 100 countries and regions, including Asia and Latin America, by 2020.
With a focus on providing everyone with safe, reliable mobility, Toyota considers Safety Sense a cornerstone of safe car-making. Toyota will continue to develop safety from a wide range of perspectives, including activities to raise awareness such as “Support Toyota”7 and by supporting development of a traffic environment that includes the use of Intelligent Transport System (ITS) and connected technologies.
1 Includes Lexus brand vehicles equipped with Lexus Safety System + and Lexus Safety System + A.
2 Calculated from the orders/ sales of vehicles in Japan, U.S., and Europe between January and September 2018.
OEM models and business cars excluded.
3 PCS (with laser radar and a single-lens camera, certain vehicles only) can detect objects ahead of the vehicles and not pedestrians.
4 LKA (Lane Keeping Assist) and LTA (Lane Tracing Assist) both include LDA functions
5 Includes AHS (Adaptive High-beam System).
6 Based on independent calculations performed by Toyota using accident data from the Institute for Traffic Accident Research and Data Analysis (ITARDA). Figures calculated based on traffic accident occurrence rates for Toyota Safety Sense-equipped versus non-equipped Corolla, Prius, Premio, and Allion vehicles (totaling 680,000 vehicles overall) between January 2015 and December 2017.
Rates are reduced by approximately 90 percent with the combination of Intelligent Clearance Sonar (Parking Support Brakes [Stationary Objects]), designed for collision avoidance and damage mitigation at ultra-low speeds.
7 Support Toyota is the general name for Toyota’s initiatives in Japan toward safety and peace of mind as part of a life with cars through raising customer awareness and further popularizing safety technology. Specifically, Support Toyota involves raising awareness of traffic safety issues (such as the City Firefly Project) and promoting a clearer understanding of our products and services, including safety technology, connected services, Safety Support Car, Welcab, and Support Toyota Plus.
Supplementary Material
1. The evolution of Toyota Safety Sense*
Date | Release title | Main details |
---|---|---|
November 26, 2014 | Toyota to Roll Out Brand New Active Safety Packages from 2015 | Scheduled to be available for most passenger models and grades in the Japanese, North American, and European markets by 2017. |
March 30, 2015 | Toyota's Brand New Toyota Safety Package Debuts with Redesigned Corolla Japan Models | First use in a Toyota vehicle. |
April 15, 2015 | Toyota Safety Sense Earns Corolla Full Marks in Japan Preventative Safety Assessment Test | Toyota obtains the highest rank of ASV+, with feedback that its “vehicles attain high levels of preventive safety.” |
August 17, 2015 | Partially Redesigned Land Cruiser 200 Debuts Toyota's Latest Safety and Driver Assistance Features | First use of Toyota Safety Sense P, which also detects pedestrians, in a Toyota vehicle. |
August 20, 2015 | Flagship Lexus SUV Charts New Territory | First use in a Lexus vehicle (Lexus Safety System +). |
December 1, 2016 | ASV++ Rating of the Japan Preventative Safety Assessment Test Attained by Four Toyota and Lexus Models Outfitted with Toyota Safety Sense P and Lexus Safety System + | The Crown, Prius, Lexus GS, and Lexus RX equipped with Toyota Safety Sense P/ Lexus Safety System + earn the top ranking of ASV++ in the 2016 JNCAP Preventive Safety Performance Assessment. |
June 26, 2017 | Lexus Outlines Advanced Active Safety Technologies for All-new 'LS' | World-first use of Active Steering Assist technology and Front Cross Traffic Alert (FCTA), which helps prevent cross-traffic collisions at intersections. Use of Lexus CoDrive, an advanced driving support technology that assists the driver in maintaining in-lane positioning and changing lanes. |
August 28, 2017 | Toyota Announces Toyota Safety Sense and ICS Safety Support Technologies that Together Reduce Rear-End Collisions by 90% | Rates of rear-end collisions involving vehicles equipped with the Toyota Safety Sense package experience an approximately 50 percent reduction, and vehicles with Intelligent Clearance Sonar (ICS) and Toyota Safety Sense experience an approximately 90 percent reduction, compared to vehicles without the package. Toyota will increase the number of vehicles equipped with Toyota Safety Sense and ICS to approximately 90 percent of all vehicles sold by the end of FY2018. |
November 29, 2017 | Toyota to Roll Out 2nd Generation Toyota Safety Sense Active Safety Packages from 2018 | Improved detection and performance over the first generation TSS (added nighttime pedestrian and cyclist detection, improved performance in pedestrian detection). Added advanced driving support function (Lane Tracing Assist (LTA)). First-generation Toyota Safety Sense is now available on almost all vehicles sold in the Japanese, North American, and European markets. |
December 25,2017 | Alphard and Vellfire Debut 2ndGeneration Toyota Safety Sense (Japanese–language only release) | Partially redesigned Alphard and Vellfire first to introduce the 2ndGeneration TSS. |
April 3, 2018 | “Aqua” (“Prius c” in some markets) to Come with Pedestrian-detecting Toyota Safety Sense (Japanese-language only release) | Daytime pedestrian detection added to LIDAR and single-lens camera system. Existing package names (C, P, 2ndGeneration, and other names) will be unified as “Toyota Safety Sense.” |
November 26, 2018 | “Toyota Safety Sense” Preventative Safety Package-Equipped Vehicles Top 10 Million Units Globally | Current release |
2. Support Toyota and Toyota Safety Sense test drive/simulator locations
- Toyota Safety Sense-equipped vehicle test drive events
Check the following website (Japanese-language only) for information on Support Car, Toyota Safety Sense, and pedal misapplication support braking test drive events.
(Held around 100 times per year in Japan)
https://toyota.jp/sapotoyo/event/?padid=ag443_from_sapotoyo_sapo-car_2nd
2) Toyota Safety Sense VR simulator experiences
Dealers
- Netz Toyota Tochigi (Simulators available at all dealers)
https://www.netztochigi.co.jp/specialbusiness/t3r?bbbbb (Japanese-language only) - Toyota Corolla Aomori (Baybridge dealer)
- Akita Toyota (Omagari dealer)
- Netz Toyota Hakodate (Mihara dealer)
https://hakodate.netz-toyota-dealer.jp/event#u20180614111618 (Japanese-language only)
Toyota-related facilities
- Toyota Mobility Showroom (Nihonbashi, Chuo-ku, Tokyo)
https://t-mobility-showroom.jp/ (Japanese-language only)
(Can be experienced with the Toyota Safety Sense Virtual Test Drive as well as the safety simulator.)
https://www.megaweb.gr.jp/area/csc/technology.html
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Monday, November 26, 2018
All-New 2019 Toyota RAV4 Breaks the Mold for the Segment It Created
- All-New Robust Design and Highly Refined Driving Experience
- New Dynamic Force 2.5L Engine and Toyota Hybrid System Powertrains Offering More Power and improved MPG
- Standard Second-Generation Toyota Safety Sense (TSS 2.0)
- All-New, No-Compromise Sporty Hybrid Grade, XSE HV, with More Power and Anticipated Class-Leading MPG
- Off-Road Capabilities with Available Multi-Terrain Select and Available Segment- and Toyota-First, Dynamic Torque Vectoring All-Wheel Drive with Rear Driveline Disconnect
- Standard Entune 3.0 with Wi-Fi Connect Powered by Verizon, Amazon Alexa, and Apple CarPlay Compatibility
- Starting MSRP of $25,500
- On Sale in December 2018 for Gas Grades, Late March 2019 for Hybrid Grades
The original Toyota RAV4 arrived in the United States 22 years ago, casting the mold for a whole new industry segment, which evolved into the compact crossover SUV.
With the all-new, fifth-generation 2019 Toyota RAV4, the vehicle premieres, yet again, at the forefront – both for the Toyota brand and for the segment. Dealership arrivals can’t come soon enough, with 2019 RAV4 gas models set to arrive next month, and RAV4 Hybrid models following in late March 2019.
The first RAV4 was a true game-changer, but no one knew at the time just how big of a market shift it would create. Much has changed in the two decades since then. Compact crossover SUVs have grown in actual size, and segment growth shows no signs of abating. RAV4 is the currently the best-selling vehicle in its class, doubling volume over the last five years to sales of nearly 408,000 in the U.S. in 2017. That makes RAV4 Toyota’s best-selling vehicle in the U.S., and the best-selling non-pickup truck in the country.
The 2019 RAV4 is, in essence, disrupting the segment it created. It is bringing more sport and more utility back while enhancing the agile handling, everyday comfort and exemplary fuel efficiency that made RAV4 the segment leader it is now. All told, the 2019 RAV4 is designed to tackle urban, suburban and great outdoor adventures with equal aplomb. The look is tougher, and there’s greater capability with a new type of all-wheel drive, yet the ride is smoother and quieter, with new comfort touches inside.
New RAV4 powertrains increase performance while reducing fuel consumption. Second-generation Toyota Safety Sense (TSS 2.0) comes standard, and Entune multimedia is more comprehensive and versatile than ever.
RAV4, the compact crossover SUV trend-setter, is poised to, once again, change the game.
As Capable As It Looks
There will be no mistaking the 2019 RAV4 for anything else in its class. Following the guiding themes of Adventure and Refined, designers drew inspiration from tough Toyota trucks, particularly in front-end and grille design, to create an athletic, chiseled appearance. Sophisticated sculpting with a more dynamic profile and robust shoulders give the 2019 RAV4 a brawnier stance, giving the vehicle a “get up and go” attitude.
With their polygonal motifs, the wheel arches appear to hold the tires from a high position, emphasizing the lifted-up body and drawing attention to the vehicle’s capability. Ground clearance is increased by more than a half-inch over the previous generation RAV4, with LE and LXE grades having 8.4 inches and XLE and above having 8.6 inches. Black-finish lower body protection further emphasizes the lifted-up look, yet RAV4 retains a comfortable step-in height.
The side mirrors are now positioned lower on the doors for increased forward visibility around the A-pillar. Side visibility is increased thanks to a lowered beltline and the redesigned and enlarged rear-quarter glass. Form and function combine in taillights and exterior door handles which have been shaped to contribute to aerodynamic stability.
The 2019 RAV4 105.9-inch wheelbase grows 1.20 inches over the previous model, adding to rear seat legroom. Overall length comes in at 180.9 inches (181.5 inches on Adventure grade). Height is reduced to 67.0 inches (with antenna) on LE and XLE grades and 67.2 inches on XLE Premium and Limited grades. Adventure grade come up just a bit higher with an overall height of 68.6 inches. Width is 73.4 inches on Adventure grade while the rest of the grades measure at 73.0 inches. Front tread width is 63.0 inches on 17-inch and 18-inch wheels and 62.6 inches on 19-inch wheels. Rear width is 63.7 inches on 17-inch and 18-inch wheels and 63.3 inches on 19-inch wheels.
Built Like a Takumi-tuned Brick
Beneath the 2019 RAV4’s bolder sheet metal, the Toyota New Global Architecture (TNGA-K) platform provides the robust foundation for capability, comfort and safety. The longer wheelbase and wider front and rear tracks provide a stable, confident driving platform. Shorter front and rear overhangs aid the RAV4’s trail driving capability.
The 2019 RAV4’s unibody structure is 57-percent more rigid than the previous model, allowing tuning for the front strut and rear multi-link suspension that enhances agility while also providing a smoother, quieter ride. The end goal was clear: create a driving experience that is confident and natural.
The TNGA-K platform allows for lower powertrain placement and lower center of gravity than in the previous RAV4. Using high-strength steel has reduced weight in the upper body, also helping to shift the center of gravity lower. A new saddle-style fuel tank distributes weight of the fuel evenly side-to-side. The previous model had the entire tank on one side of the vehicle.
The RAV4’s exceptional handling performance and ride compliance are not simply the result of engineering the right parts. Throughout vehicle development, a select group of takumi (highly trained master craftsmen), focused on the finest tuning details to ensure a level of vehicle smoothness in most driving conditions, particularly at everyday speeds.
The driver will feel the benefits when steering into the first corner, or over the first bump. RAV4, with its added capability for 2019, offers crisper on-road handling and an even more accommodating and quieter ride than its esteemed predecessor.
A lighter powertrain and new steering system are major contributors to that cause. The new parallel-type electric power steering system is rack-mounted rather than column-mounted as is the case in the previous model. The new design helps enhance turning response and a natural feel that can help reduce fatigue on long drives. Higher rigidity in the steering mounting and column further enhances steering responsiveness and feel.
More Power from Less Fuel
Power and efficiency both make a leap in the 2019 RAV4 thanks to the new Dynamic Force 2.5-liter inline-four-cylinder engine paired with an 8-speed Direct-Shift Automatic Transmission in the gas models. In the RAV4 Hybrid, the engine is teamed with Toyota Hybrid System II (THS II) with Electronically-Controlled Continuously-Variable Transmission (ECVT) making it the efficiency leader of the lineup with preliminary manufacturer estimated mpg of 41/37/39 (City/Hwy/Comb).
The combination of a very high compression ratio (13:1 on gas models, 14:1 on HV models, which uses Atkinson cycle), D4-S fuel injection (combining direct and secondary port injectors), high-speed combustion, VVT-iE intelligent variable valve-timing and ultra-low internal friction yield a maximum thermal efficiency of 40 percent (41 percent for the RAV4 HV), making it the ideal powerplant for the all-new RAV4 to meet the demand of providing a highly responsive, yet fuel efficient driving experience.
The other eye-opening numbers, of course, are for output: 203 horsepower for the gas models and 219 combined net total system horsepower for the HV models.
The new Direct Shift-8AT transmission provides a much wider ratio spread than the 6-speed automatic it replaces (7.8 vs. 5.425), resulting in quicker and smoother acceleration, getting drivers from 0 – 60 mph in 8.2 seconds (Limited grade). The new transmission provides torque converter lock-up in gears 2 through 8 to help eliminate power loss and the execution of ultra-smooth shifts. The driver can choose from Eco, Normal and Sport modes to tailor vehicle responses.
Dynamic Torque Vectoring All-Wheel Drive
In addition to standard front-wheel drive, RAV4 gas models offer two types of available all-wheel drive. The new, segment- and Toyota-first, Dynamic Torque Vectoring All-Wheel Drive with Rear Driveline Disconnect comes standard on AWD-equipped Limited gas and Adventure grade models. It can direct up to 50 percent of engine torque to the rear wheels, as well as distribute it to the left or right rear wheel to enhance handling on or off pavement.
When AWD isn’t required –on long stretches of highway, for example– RAV4 can help achieve better fuel economy thanks to the Rear Driveline Disconnect system. The system uses the world’s first ratchet-type dog clutches to stop the rear-axle driveshaft’s rotation, thus helping to significantly reduce energy loss and improve fuel efficiency.
Standard on all AWD-equipped gas RAV4 models, Multi-Terrain Select gives drivers the ability to maximize traction when driving through mud, sand, rocks, dirt and snow. The system is easy to use thanks to control buttons or a control dial (depending on the grade) positioned to the left of the transmission shift lever.
The driver can select Mud & Sand mode for beach driving, or Rock & Dirt mode for trails. Using the Multi-Information Display (MID), the driver can view torque allocation and slip control, which will fluctuate depending on driving and road conditions.
In addition, RAV4 models include the following features for optimal on-road and off-road performance and safety:
RAV4 Hybrid: Enhanced All-Wheel Drive Capability
As with the AWD system in the previous RAV4 HV models, the new AWD version employs a separate rear-mounted electric motor to power the rear wheels when needed. The 2019 system comes standard on all RAV4 HV grades and increases total torque to the rear wheels by 30 percent compared to the previous system.
During on-road driving, distributing more driving force to the rear wheels helps suppress front wheel slip during off-the-line starts for optimal acceleration performance and stability. The system also helps reduce understeer during cornering for enhanced steering stability. Off-road, the increased rear-wheel torque helps provide powerful hill-climbing performance, even on rough terrain.
A driver-selectable Trail Mode helps make it possible to get unstuck by braking a spinning wheel and sending torque to the wheel with traction.
New to the 2019 RAV4 HV models, Predictive Efficient Drive (PED) essentially reads the road and learns driver patterns to help optimize hybrid battery charging and discharging operations based on actual driving conditions. The system accumulates data as the vehicle is driven and “remembers” features such as hills and stoplights, for example, and adjusts the hybrid powertrain operation to maximize efficiency. Operation is transparent to the driver.
Refined, Re-Defined
The Refined theme guided interior design and the word “premium” will come to mind, as well. The dash layout is modern and uncomplicated yet packed with the latest multimedia technology and some thoughtful surprises. “User-friendly” may sound like a cliché until one experiences it in the 2019 RAV4.
The instrument panel’s horizontal layout has a slimmer profile and a lower position than before to enhance forward visibility. Its reduced visible angle conveys a feeling of greater openness in the cabin, as well.
The thoughtful mix of interior materials conveys a higher level of sophistication in the 2019 RAV4, obvious at first look and touch. Solid material used for the upper and lower parts of the instrument panel and door trim grip conveys strength and durability. Soft padding has been added to areas that passengers frequently touch. These contrasting surfaces emphasize the dual nature of this SUV. Stitching that enhances the continuity from the door trim to the instrument panel adds a sense of quality.
Collectively, details large and small show the focus on enhanced everyday comfort and convenience throughout the RAV4 cabin. Front and rear seats are more supportive and more comfortable. Available two-zone front heated seats include a thoughtful touch: greater heat provided in the center of the back and the thighs, which many people typically find comfortable.
The center console is about 1.50 inches wider and more versatile than before. Compared to the previous RAV4, the center armrest sits about 0.70 inches higher to match door armrest height for more natural and comfortable elbow resting. A newly standard Electronic Parking Brake (EPB) helps improve accessibility, and console storage has been increased. The console also provides side-by-side cup holders, an open tray to hold small items and an optional Qi wireless charger.
Convenient, easy-to-reach in-dash trays for the driver and passenger hold such items as electronics, mobile phones, and other travel must-haves. At night, clear blue LEDs illuminate the trays to keep items visible and provide indirect mood lighting for the cabin (on Limited, XSE and Adventure grades). When RAV4 is in motion, the tray lights are dimmed to prevent driver distraction.
In addition, an overhead console offers room for small objects, such as sunglasses. Attention to detail also shows in the way the climate controls can be operated while wearing gloves, greatly enhancing tactility.
Quiet Comfort Throughout
Rear seat passengers get plenty of attention in the new RAV4, starting with access. The larger rear door-opening angle, reduced distance from the hip point to the rocker, and increased distance from the rear seat to the door trim makes getting in and out easier. Once seated, passengers will immediately feel the benefit of the greater left and right couple distance and legroom, as well as the improved seat cushioning.
The rear armrest area is nearly 1.50 inches wider than before, and its cup holders are deeper. There are new air conditioning vents for the rear seat area, which are standard on LE HV and above on hybrids, and XLE and above on gas models.
Previously, RAV4 has been lauded for its quiet ride, but that didn't stop Toyota from making further improvements. The high-strength TNGA platform is the first defense against noise intrusion. Sound-damping and soundproofing materials have been optimized throughout the vehicle, with a particular focus on minimizing noise in the frequencies that interfere with conversation in the cabin.
Holes and gaps between parts have also been filled in with sound-damping material for an even greater reduction in road noise intrusion. As one example, the floor silencer pad is now one large piece, and its surface area is increased from 60 percent coverage to 92 percent.
High-Style Pack Mule
In shifting to a more focused SUV design for the 2019 RAV4, Toyota also added emphasis to a key reason people buy these vehicles: carrying capability. The cargo area is more than 2.50 inches longer, and the side surfaces have been shaped for maximum space usage. Side pockets behind the wheel wells provide extra storage. The LE grade features a removable partition to hold items in place, while the higher grades feature nets.
For added convenience, the cargo area deck offers two height levels:
Advanced Multimedia
Every 2019 RAV4 model is equipped with Entune 3.0 multimedia, including Wi-Fi Connect powered by Verizon, Amazon Alexa and Google Assistant capability, and Apple CarPlay compatibility.
The standard Entune 3.0 audio system uses a 7-inch touchscreen perched atop the center stack for easy access. Entune 3.0 Audio Plus adds an 8-inch touchscreen and SiriusXM Radio. Entune 3.0 Premium Audio enhances the multimedia system with embedded dynamic navigation.
Topping the RAV4’s multimedia offerings is an all-new available JBL audio system. This next-generation premium audio setup incorporates enhanced system architecture, new speaker design and an improved tuning process.
The available JBL audio system rocks music of all genres through 11 speakers in nine locations at 800 watts. The result is an all-access pass to the most intimate music concert, all from inside a RAV4.
Making the Grades
The 2019 Toyota RAV4 gas models will be offered in five grades: LE, XLE, XLE Premium, Adventure and Limited. RAV4 HV will be offered in four grades: LE HV, XLE HV, XSE HV and Limited HV.
Toyota’s typical outstanding value is clearly evident in the RAV4 LE grade, where the standard equipment list includes features that one might expect in an upgrade model: Multi-LED headlights and taillights; dual exhaust; color-keyed exterior door handles; low-profile roof rails; privacy glass on side, quarter and liftgate windows; 4.2-in. Multi-Information Display (MID); power windows with automatic up/down and jam protection on all doors; soft-touch dash and armrests; a 12v auxiliary power outlet in the instrument panel storage tray and another in the second row, plus front reading lights and a cargo area light.
The XLE grade is a major upgrade and adds 17-inch alloy wheels; Multi-LED headlights with chrome bezels and auto on/off headlamps; fog lights; color-keyed heated power exterior mirrors with LED turn signals and blind spot warning indicators; power tilt/slide moonroof with one-touch open/close and new mesh wind deflector; dual-zone automatic climate control with rear air vents; Smart Key System on front doors and liftgate with push button start, remote keyless entry and remote illuminated entry; rear cargo area cover; four additional USB charging ports, and more.
The new XLE Premium grade builds on that, adding 19-inch super-chrome-finish alloy wheels; SofTex-trimmed seats with 8-way power driver’s seat and 2-way lumbar; power liftgate; leather-trimmed steering wheel and shift handle with sequential mode.
Adventure Grade True to Its Name
The Adventure grade continues in the all-new 2019 RAV4, equipped for all-weather urban, suburban, and trail exploring. Inheriting design features from Toyota off-roaders, the Adventure grade represents the pinnacle of the design team’s Robust theme. It is distinguished by standard high-rise roof rails and larger over-fenders, more aggressive bumper, grille design and fog light surrounds.
The 19-inch, split five-spoke wheels with matte-black accents are exclusive to the Adventure grade and wear 235/55R19 tires. The Adventure grade backs up its tough stance with 8.6 inches of ground clearance and rugged functionality for any road. The Adventure and Limited grades are equipped with active grille shutters to help enhance fuel economy.
To maximize the adventurous look, the RAV4 Adventure grade has an available Ice Edge-colored roof that is paired with one of three exterior colors: Midnight Black Metallic and Blue Flame - both of which are new for RAV4, while Lunar Rock is new to the Toyota lineup and makes its first appearance on RAV4.
Heated and ventilated front seats are available on the Adventure grade, and interior seat finishes come in either black or a grade-exclusive Mocha-colored SofTex, the latter a brand-new interior finish in the Toyota lineup. Orange stitching accents the interior, with additional orange appointments placed throughout the dashboard.
XSE HV: The Sportiest RAV4
The HV models are the power and acceleration leaders in the RAV4 line with a 7.8-second 0-60. For those who prefer sportier on-road driving dynamics, the XSE HV leads the charge with its sport-tuned suspension, tauter spring and shock absorber tuning, and 18-inch five-spoke, black-painted sport alloy wheels with 225/60R18 tires, capping off a handling package that makes RAV4 XSE HV hungry for the corners.
The look is unique, too, with piano-black accents across the front end, mirror caps, fender arches, and lower rockers. Exclusive to RAV4 HV models, projector-beam LED headlamps and unique signature LED daytime running lamps (on XLE and above) produce a more premium light source.
A standard two-tone exterior paint scheme gives RAV4 XSE HV a striking presence. The standard black roof is paired with Blizzard Pearl, Silver Sky Metallic, Magnetic Gray Metallic, or Blueprint (a new color to the palette). RAV4 XSE HV’s exclusive interior comes mono-spec with black SofTex material trim and blue accents throughout.
Limited Grade: Journey Into Luxury
The Limited grade takes the RAV4 into luxury territory. Outside, front and rear bumpers with silver accent garnishes, large black over-fenders, gray metallic-colored grille, 19-inch alloy wheels and chrome accents set it apart from the other grades. Inside, premium comfort and style come to the forefront with a standard power moonroof and 8-way power-adjustable driver’s seat with memory and 2-way lumbar support. Heated and ventilated perforated front seating, heated perforated rear outboard seating and panoramic sunroof are also available.
RAV4 Limited comes standard with a new 7-inch Multi-Information Display (MID) in the instrument panel, which can, among other functions, display turn-by-turn directions in navigation-equipped vehicles and serve as a digital speedometer.
A power liftgate is standard, and a hands-free power liftgate is available in an option package. The Entune Premium Audio with Dynamic Navigation system is standard, which includes an 8-inch touchscreen and six speakers.
The Digital Rearview Mirror makes its debut on RAV4 for the first time in a Toyota vehicle in North America and comes standard on Limited (gas and HV) and XSE HV grades. By default, the display is a conventional rearview mirror but with the flip of a switch, drivers can have an increased field of vision coming through the rearview mirror, showing what is behind the vehicle thanks to a high-mounted, adjustable wide-angle, high-definition camera on the rear of vehicle. At night, the image is brightened. At the same time, glare from headlights and other light sources is eliminated to help enhance visibility and reduce eye fatigue.
Next-Generation Toyota Safety Sense (TSS 2.0)
The new TNGA-K platform forms the foundation for exemplary collision protection in the 2019 Toyota RAV4, while a suite of standard driver-assist technologies is designed to help prevent collisions, or to mitigate their impacts.
Fulfilling a goal announced in 2016, Toyota has made active safety technology with automatic front braking standard on most new models. The 2019 RAV4 is equipped with the second generation of Toyota Safety Sense (TSS 2.0), which adds new active-safety technologies and capabilities. The roster includes:
Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA) and Rear Cross Traffic Braking (RCTB) system is standard on XLE grade and above, and optional for LE. Limited grade adds standard Intelligent Clearance Sonar (ICS), which is available on XLE and above.
The 2019 RAV4 is equipped with eight airbags, along with a backup camera with projected path, and Toyota’s Star Safety System, which includes Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Electronic Brake-force Distribution (EBD), Brake Assist (BA), Anti-lock Braking System (ABS), and Smart Stop Technology (SST).
Available safety technologies include a panorama backup camera with customizable dynamic grid lines, and, on the Limited grade, a Bird’s Eye View Camera with perimeter scan, overhead 360-degree view, and curb view.
Priced for Value
No matter the grade, every RAV4 is a winning choice, whether it’s for a city exploration, a weekend trip to the countryside, or a jaunt on the trails. With five gas models and four hybrid models, the 2019 RAV4 arrives at dealerships with an option for everyone.
*MSRPs exclude the Delivery, Processing, and Handling (DPH) Fee of $1,045.
Limited Warranty
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation.
The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for eight years/100,000 miles. In applicable states, hybrid-related component coverage is 15 years/150,000 miles with the exception of the hybrid battery, which is covered for 10 years/150,000 miles.
The 2019 RAV4 also comes standard with ToyotaCare, a complimentary plan covering normal factory-scheduled maintenance, and 24-hour roadside assistance – both of which are effective for two years or 25,000 miles, whichever comes first.
With the all-new, fifth-generation 2019 Toyota RAV4, the vehicle premieres, yet again, at the forefront – both for the Toyota brand and for the segment. Dealership arrivals can’t come soon enough, with 2019 RAV4 gas models set to arrive next month, and RAV4 Hybrid models following in late March 2019.
The first RAV4 was a true game-changer, but no one knew at the time just how big of a market shift it would create. Much has changed in the two decades since then. Compact crossover SUVs have grown in actual size, and segment growth shows no signs of abating. RAV4 is the currently the best-selling vehicle in its class, doubling volume over the last five years to sales of nearly 408,000 in the U.S. in 2017. That makes RAV4 Toyota’s best-selling vehicle in the U.S., and the best-selling non-pickup truck in the country.
The 2019 RAV4 is, in essence, disrupting the segment it created. It is bringing more sport and more utility back while enhancing the agile handling, everyday comfort and exemplary fuel efficiency that made RAV4 the segment leader it is now. All told, the 2019 RAV4 is designed to tackle urban, suburban and great outdoor adventures with equal aplomb. The look is tougher, and there’s greater capability with a new type of all-wheel drive, yet the ride is smoother and quieter, with new comfort touches inside.
New RAV4 powertrains increase performance while reducing fuel consumption. Second-generation Toyota Safety Sense (TSS 2.0) comes standard, and Entune multimedia is more comprehensive and versatile than ever.
RAV4, the compact crossover SUV trend-setter, is poised to, once again, change the game.
As Capable As It Looks
There will be no mistaking the 2019 RAV4 for anything else in its class. Following the guiding themes of Adventure and Refined, designers drew inspiration from tough Toyota trucks, particularly in front-end and grille design, to create an athletic, chiseled appearance. Sophisticated sculpting with a more dynamic profile and robust shoulders give the 2019 RAV4 a brawnier stance, giving the vehicle a “get up and go” attitude.
With their polygonal motifs, the wheel arches appear to hold the tires from a high position, emphasizing the lifted-up body and drawing attention to the vehicle’s capability. Ground clearance is increased by more than a half-inch over the previous generation RAV4, with LE and LXE grades having 8.4 inches and XLE and above having 8.6 inches. Black-finish lower body protection further emphasizes the lifted-up look, yet RAV4 retains a comfortable step-in height.
The side mirrors are now positioned lower on the doors for increased forward visibility around the A-pillar. Side visibility is increased thanks to a lowered beltline and the redesigned and enlarged rear-quarter glass. Form and function combine in taillights and exterior door handles which have been shaped to contribute to aerodynamic stability.
The 2019 RAV4 105.9-inch wheelbase grows 1.20 inches over the previous model, adding to rear seat legroom. Overall length comes in at 180.9 inches (181.5 inches on Adventure grade). Height is reduced to 67.0 inches (with antenna) on LE and XLE grades and 67.2 inches on XLE Premium and Limited grades. Adventure grade come up just a bit higher with an overall height of 68.6 inches. Width is 73.4 inches on Adventure grade while the rest of the grades measure at 73.0 inches. Front tread width is 63.0 inches on 17-inch and 18-inch wheels and 62.6 inches on 19-inch wheels. Rear width is 63.7 inches on 17-inch and 18-inch wheels and 63.3 inches on 19-inch wheels.
Built Like a Takumi-tuned Brick
Beneath the 2019 RAV4’s bolder sheet metal, the Toyota New Global Architecture (TNGA-K) platform provides the robust foundation for capability, comfort and safety. The longer wheelbase and wider front and rear tracks provide a stable, confident driving platform. Shorter front and rear overhangs aid the RAV4’s trail driving capability.
The 2019 RAV4’s unibody structure is 57-percent more rigid than the previous model, allowing tuning for the front strut and rear multi-link suspension that enhances agility while also providing a smoother, quieter ride. The end goal was clear: create a driving experience that is confident and natural.
The TNGA-K platform allows for lower powertrain placement and lower center of gravity than in the previous RAV4. Using high-strength steel has reduced weight in the upper body, also helping to shift the center of gravity lower. A new saddle-style fuel tank distributes weight of the fuel evenly side-to-side. The previous model had the entire tank on one side of the vehicle.
The RAV4’s exceptional handling performance and ride compliance are not simply the result of engineering the right parts. Throughout vehicle development, a select group of takumi (highly trained master craftsmen), focused on the finest tuning details to ensure a level of vehicle smoothness in most driving conditions, particularly at everyday speeds.
The driver will feel the benefits when steering into the first corner, or over the first bump. RAV4, with its added capability for 2019, offers crisper on-road handling and an even more accommodating and quieter ride than its esteemed predecessor.
A lighter powertrain and new steering system are major contributors to that cause. The new parallel-type electric power steering system is rack-mounted rather than column-mounted as is the case in the previous model. The new design helps enhance turning response and a natural feel that can help reduce fatigue on long drives. Higher rigidity in the steering mounting and column further enhances steering responsiveness and feel.
More Power from Less Fuel
Power and efficiency both make a leap in the 2019 RAV4 thanks to the new Dynamic Force 2.5-liter inline-four-cylinder engine paired with an 8-speed Direct-Shift Automatic Transmission in the gas models. In the RAV4 Hybrid, the engine is teamed with Toyota Hybrid System II (THS II) with Electronically-Controlled Continuously-Variable Transmission (ECVT) making it the efficiency leader of the lineup with preliminary manufacturer estimated mpg of 41/37/39 (City/Hwy/Comb).
The combination of a very high compression ratio (13:1 on gas models, 14:1 on HV models, which uses Atkinson cycle), D4-S fuel injection (combining direct and secondary port injectors), high-speed combustion, VVT-iE intelligent variable valve-timing and ultra-low internal friction yield a maximum thermal efficiency of 40 percent (41 percent for the RAV4 HV), making it the ideal powerplant for the all-new RAV4 to meet the demand of providing a highly responsive, yet fuel efficient driving experience.
2019 Toyota RAV4 Preliminary Manufacturer Estimated Fuel Economy | |
EPA Estimated Fuel Economy* | 26/34/29 (LE and Limited – FWD) |
(city/highway/combined MPG) | 26/33/29 (LE – AWD) |
27/34/29 (XLE and XLE Premium – FWD) 26/33/29 (XLE and XLE Premium – AWD) 24/32/27 (Adventure grade and Limited – AWD) 41/37/39 (all RAV4 HV models) |
The other eye-opening numbers, of course, are for output: 203 horsepower for the gas models and 219 combined net total system horsepower for the HV models.
The new Direct Shift-8AT transmission provides a much wider ratio spread than the 6-speed automatic it replaces (7.8 vs. 5.425), resulting in quicker and smoother acceleration, getting drivers from 0 – 60 mph in 8.2 seconds (Limited grade). The new transmission provides torque converter lock-up in gears 2 through 8 to help eliminate power loss and the execution of ultra-smooth shifts. The driver can choose from Eco, Normal and Sport modes to tailor vehicle responses.
Dynamic Torque Vectoring All-Wheel Drive
In addition to standard front-wheel drive, RAV4 gas models offer two types of available all-wheel drive. The new, segment- and Toyota-first, Dynamic Torque Vectoring All-Wheel Drive with Rear Driveline Disconnect comes standard on AWD-equipped Limited gas and Adventure grade models. It can direct up to 50 percent of engine torque to the rear wheels, as well as distribute it to the left or right rear wheel to enhance handling on or off pavement.
When AWD isn’t required –on long stretches of highway, for example– RAV4 can help achieve better fuel economy thanks to the Rear Driveline Disconnect system. The system uses the world’s first ratchet-type dog clutches to stop the rear-axle driveshaft’s rotation, thus helping to significantly reduce energy loss and improve fuel efficiency.
Standard on all AWD-equipped gas RAV4 models, Multi-Terrain Select gives drivers the ability to maximize traction when driving through mud, sand, rocks, dirt and snow. The system is easy to use thanks to control buttons or a control dial (depending on the grade) positioned to the left of the transmission shift lever.
The driver can select Mud & Sand mode for beach driving, or Rock & Dirt mode for trails. Using the Multi-Information Display (MID), the driver can view torque allocation and slip control, which will fluctuate depending on driving and road conditions.
In addition, RAV4 models include the following features for optimal on-road and off-road performance and safety:
- Hill Start Assist Control (HAC)
- Trailer Sway Control (TSC)
- Downhill Assist Control (DAC) (standard on Adventure and Limited AWD only)
RAV4 Hybrid: Enhanced All-Wheel Drive Capability
As with the AWD system in the previous RAV4 HV models, the new AWD version employs a separate rear-mounted electric motor to power the rear wheels when needed. The 2019 system comes standard on all RAV4 HV grades and increases total torque to the rear wheels by 30 percent compared to the previous system.
During on-road driving, distributing more driving force to the rear wheels helps suppress front wheel slip during off-the-line starts for optimal acceleration performance and stability. The system also helps reduce understeer during cornering for enhanced steering stability. Off-road, the increased rear-wheel torque helps provide powerful hill-climbing performance, even on rough terrain.
A driver-selectable Trail Mode helps make it possible to get unstuck by braking a spinning wheel and sending torque to the wheel with traction.
New to the 2019 RAV4 HV models, Predictive Efficient Drive (PED) essentially reads the road and learns driver patterns to help optimize hybrid battery charging and discharging operations based on actual driving conditions. The system accumulates data as the vehicle is driven and “remembers” features such as hills and stoplights, for example, and adjusts the hybrid powertrain operation to maximize efficiency. Operation is transparent to the driver.
Refined, Re-Defined
The Refined theme guided interior design and the word “premium” will come to mind, as well. The dash layout is modern and uncomplicated yet packed with the latest multimedia technology and some thoughtful surprises. “User-friendly” may sound like a cliché until one experiences it in the 2019 RAV4.
The instrument panel’s horizontal layout has a slimmer profile and a lower position than before to enhance forward visibility. Its reduced visible angle conveys a feeling of greater openness in the cabin, as well.
The thoughtful mix of interior materials conveys a higher level of sophistication in the 2019 RAV4, obvious at first look and touch. Solid material used for the upper and lower parts of the instrument panel and door trim grip conveys strength and durability. Soft padding has been added to areas that passengers frequently touch. These contrasting surfaces emphasize the dual nature of this SUV. Stitching that enhances the continuity from the door trim to the instrument panel adds a sense of quality.
Collectively, details large and small show the focus on enhanced everyday comfort and convenience throughout the RAV4 cabin. Front and rear seats are more supportive and more comfortable. Available two-zone front heated seats include a thoughtful touch: greater heat provided in the center of the back and the thighs, which many people typically find comfortable.
The center console is about 1.50 inches wider and more versatile than before. Compared to the previous RAV4, the center armrest sits about 0.70 inches higher to match door armrest height for more natural and comfortable elbow resting. A newly standard Electronic Parking Brake (EPB) helps improve accessibility, and console storage has been increased. The console also provides side-by-side cup holders, an open tray to hold small items and an optional Qi wireless charger.
Convenient, easy-to-reach in-dash trays for the driver and passenger hold such items as electronics, mobile phones, and other travel must-haves. At night, clear blue LEDs illuminate the trays to keep items visible and provide indirect mood lighting for the cabin (on Limited, XSE and Adventure grades). When RAV4 is in motion, the tray lights are dimmed to prevent driver distraction.
In addition, an overhead console offers room for small objects, such as sunglasses. Attention to detail also shows in the way the climate controls can be operated while wearing gloves, greatly enhancing tactility.
Quiet Comfort Throughout
Rear seat passengers get plenty of attention in the new RAV4, starting with access. The larger rear door-opening angle, reduced distance from the hip point to the rocker, and increased distance from the rear seat to the door trim makes getting in and out easier. Once seated, passengers will immediately feel the benefit of the greater left and right couple distance and legroom, as well as the improved seat cushioning.
The rear armrest area is nearly 1.50 inches wider than before, and its cup holders are deeper. There are new air conditioning vents for the rear seat area, which are standard on LE HV and above on hybrids, and XLE and above on gas models.
Previously, RAV4 has been lauded for its quiet ride, but that didn't stop Toyota from making further improvements. The high-strength TNGA platform is the first defense against noise intrusion. Sound-damping and soundproofing materials have been optimized throughout the vehicle, with a particular focus on minimizing noise in the frequencies that interfere with conversation in the cabin.
Holes and gaps between parts have also been filled in with sound-damping material for an even greater reduction in road noise intrusion. As one example, the floor silencer pad is now one large piece, and its surface area is increased from 60 percent coverage to 92 percent.
High-Style Pack Mule
In shifting to a more focused SUV design for the 2019 RAV4, Toyota also added emphasis to a key reason people buy these vehicles: carrying capability. The cargo area is more than 2.50 inches longer, and the side surfaces have been shaped for maximum space usage. Side pockets behind the wheel wells provide extra storage. The LE grade features a removable partition to hold items in place, while the higher grades feature nets.
For added convenience, the cargo area deck offers two height levels:
- Upper level: The heights of the finish plate and deck board surface are aligned, making it easy to store and remove objects. Also, when the rear seats are folded, the rear seatbacks, finish plate, and deck form a nearly flat surface, enabling long items to be carried more easily.
- Lower level: The height from the deck board to the vehicle ceiling increases by about 2.20 inches to accommodate taller items.
- The deck board is reversible: Flipping it over brings a plastic surface, ideal for carrying wet or dirty objects.
Advanced Multimedia
Every 2019 RAV4 model is equipped with Entune 3.0 multimedia, including Wi-Fi Connect powered by Verizon, Amazon Alexa and Google Assistant capability, and Apple CarPlay compatibility.
The standard Entune 3.0 audio system uses a 7-inch touchscreen perched atop the center stack for easy access. Entune 3.0 Audio Plus adds an 8-inch touchscreen and SiriusXM Radio. Entune 3.0 Premium Audio enhances the multimedia system with embedded dynamic navigation.
Topping the RAV4’s multimedia offerings is an all-new available JBL audio system. This next-generation premium audio setup incorporates enhanced system architecture, new speaker design and an improved tuning process.
The available JBL audio system rocks music of all genres through 11 speakers in nine locations at 800 watts. The result is an all-access pass to the most intimate music concert, all from inside a RAV4.
Making the Grades
The 2019 Toyota RAV4 gas models will be offered in five grades: LE, XLE, XLE Premium, Adventure and Limited. RAV4 HV will be offered in four grades: LE HV, XLE HV, XSE HV and Limited HV.
Toyota’s typical outstanding value is clearly evident in the RAV4 LE grade, where the standard equipment list includes features that one might expect in an upgrade model: Multi-LED headlights and taillights; dual exhaust; color-keyed exterior door handles; low-profile roof rails; privacy glass on side, quarter and liftgate windows; 4.2-in. Multi-Information Display (MID); power windows with automatic up/down and jam protection on all doors; soft-touch dash and armrests; a 12v auxiliary power outlet in the instrument panel storage tray and another in the second row, plus front reading lights and a cargo area light.
The XLE grade is a major upgrade and adds 17-inch alloy wheels; Multi-LED headlights with chrome bezels and auto on/off headlamps; fog lights; color-keyed heated power exterior mirrors with LED turn signals and blind spot warning indicators; power tilt/slide moonroof with one-touch open/close and new mesh wind deflector; dual-zone automatic climate control with rear air vents; Smart Key System on front doors and liftgate with push button start, remote keyless entry and remote illuminated entry; rear cargo area cover; four additional USB charging ports, and more.
The new XLE Premium grade builds on that, adding 19-inch super-chrome-finish alloy wheels; SofTex-trimmed seats with 8-way power driver’s seat and 2-way lumbar; power liftgate; leather-trimmed steering wheel and shift handle with sequential mode.
Adventure Grade True to Its Name
The Adventure grade continues in the all-new 2019 RAV4, equipped for all-weather urban, suburban, and trail exploring. Inheriting design features from Toyota off-roaders, the Adventure grade represents the pinnacle of the design team’s Robust theme. It is distinguished by standard high-rise roof rails and larger over-fenders, more aggressive bumper, grille design and fog light surrounds.
The 19-inch, split five-spoke wheels with matte-black accents are exclusive to the Adventure grade and wear 235/55R19 tires. The Adventure grade backs up its tough stance with 8.6 inches of ground clearance and rugged functionality for any road. The Adventure and Limited grades are equipped with active grille shutters to help enhance fuel economy.
To maximize the adventurous look, the RAV4 Adventure grade has an available Ice Edge-colored roof that is paired with one of three exterior colors: Midnight Black Metallic and Blue Flame - both of which are new for RAV4, while Lunar Rock is new to the Toyota lineup and makes its first appearance on RAV4.
Heated and ventilated front seats are available on the Adventure grade, and interior seat finishes come in either black or a grade-exclusive Mocha-colored SofTex, the latter a brand-new interior finish in the Toyota lineup. Orange stitching accents the interior, with additional orange appointments placed throughout the dashboard.
XSE HV: The Sportiest RAV4
The HV models are the power and acceleration leaders in the RAV4 line with a 7.8-second 0-60. For those who prefer sportier on-road driving dynamics, the XSE HV leads the charge with its sport-tuned suspension, tauter spring and shock absorber tuning, and 18-inch five-spoke, black-painted sport alloy wheels with 225/60R18 tires, capping off a handling package that makes RAV4 XSE HV hungry for the corners.
The look is unique, too, with piano-black accents across the front end, mirror caps, fender arches, and lower rockers. Exclusive to RAV4 HV models, projector-beam LED headlamps and unique signature LED daytime running lamps (on XLE and above) produce a more premium light source.
A standard two-tone exterior paint scheme gives RAV4 XSE HV a striking presence. The standard black roof is paired with Blizzard Pearl, Silver Sky Metallic, Magnetic Gray Metallic, or Blueprint (a new color to the palette). RAV4 XSE HV’s exclusive interior comes mono-spec with black SofTex material trim and blue accents throughout.
Limited Grade: Journey Into Luxury
The Limited grade takes the RAV4 into luxury territory. Outside, front and rear bumpers with silver accent garnishes, large black over-fenders, gray metallic-colored grille, 19-inch alloy wheels and chrome accents set it apart from the other grades. Inside, premium comfort and style come to the forefront with a standard power moonroof and 8-way power-adjustable driver’s seat with memory and 2-way lumbar support. Heated and ventilated perforated front seating, heated perforated rear outboard seating and panoramic sunroof are also available.
RAV4 Limited comes standard with a new 7-inch Multi-Information Display (MID) in the instrument panel, which can, among other functions, display turn-by-turn directions in navigation-equipped vehicles and serve as a digital speedometer.
A power liftgate is standard, and a hands-free power liftgate is available in an option package. The Entune Premium Audio with Dynamic Navigation system is standard, which includes an 8-inch touchscreen and six speakers.
The Digital Rearview Mirror makes its debut on RAV4 for the first time in a Toyota vehicle in North America and comes standard on Limited (gas and HV) and XSE HV grades. By default, the display is a conventional rearview mirror but with the flip of a switch, drivers can have an increased field of vision coming through the rearview mirror, showing what is behind the vehicle thanks to a high-mounted, adjustable wide-angle, high-definition camera on the rear of vehicle. At night, the image is brightened. At the same time, glare from headlights and other light sources is eliminated to help enhance visibility and reduce eye fatigue.
Next-Generation Toyota Safety Sense (TSS 2.0)
The new TNGA-K platform forms the foundation for exemplary collision protection in the 2019 Toyota RAV4, while a suite of standard driver-assist technologies is designed to help prevent collisions, or to mitigate their impacts.
Fulfilling a goal announced in 2016, Toyota has made active safety technology with automatic front braking standard on most new models. The 2019 RAV4 is equipped with the second generation of Toyota Safety Sense (TSS 2.0), which adds new active-safety technologies and capabilities. The roster includes:
- Pre-Collision System with Pedestrian Detection (PCS w/PD)
- Full-Speed Range Dynamic Radar Cruise Control (DRCC)
- Lane Departure Alert with Steering Assist (LDA w/SA)
- Automatic High Beam (AHB)
- (New) Lane Tracing Assist (LTA)
- (New) Road Sign Assist (RSA)
Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA) and Rear Cross Traffic Braking (RCTB) system is standard on XLE grade and above, and optional for LE. Limited grade adds standard Intelligent Clearance Sonar (ICS), which is available on XLE and above.
The 2019 RAV4 is equipped with eight airbags, along with a backup camera with projected path, and Toyota’s Star Safety System, which includes Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Electronic Brake-force Distribution (EBD), Brake Assist (BA), Anti-lock Braking System (ABS), and Smart Stop Technology (SST).
Available safety technologies include a panorama backup camera with customizable dynamic grid lines, and, on the Limited grade, a Bird’s Eye View Camera with perimeter scan, overhead 360-degree view, and curb view.
Priced for Value
No matter the grade, every RAV4 is a winning choice, whether it’s for a city exploration, a weekend trip to the countryside, or a jaunt on the trails. With five gas models and four hybrid models, the 2019 RAV4 arrives at dealerships with an option for everyone.
2019 Toyota RAV4 MSRP Starting Prices* | |||
Gas FWD | Gas AWD | Hybrid | |
Limited | $33,500 | $34,900 | $35,700 |
XSE HV | $33,700 | ||
Adventure | $32,900 | ||
XLE Premium | $29,500 | $30,900 | |
XLE | $27,300 | $28,700 | $29,500 |
LE | $25,500 | $26,900 | $27,700 |
Limited Warranty
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation.
The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for eight years/100,000 miles. In applicable states, hybrid-related component coverage is 15 years/150,000 miles with the exception of the hybrid battery, which is covered for 10 years/150,000 miles.
The 2019 RAV4 also comes standard with ToyotaCare, a complimentary plan covering normal factory-scheduled maintenance, and 24-hour roadside assistance – both of which are effective for two years or 25,000 miles, whichever comes first.
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