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Wednesday, January 30, 2013
Tuesday, January 29, 2013
2013 Toyota Sequoia Hauls in the Praise from Edmunds.com
2013 Toyota Sequoia |
In a world where there seems to be fewer big SUVs than there
were 15 years ago, there is a premium on large, truck-based SUVs that can not
only hold a lot of people (and stuff), but tow anything your heart desires. The
2013 Toyota Sequoia is just that vehicle.
“The Toyota Sequoia is a big SUV that can do big things,”
said Nathan Ayers of Burien Toyota. “In Western Washington, there a lot of
people who want to be able to easily tow a camper or boat because there are so
many places to do that in Puget Sound area. The Sequoia can do more than haul, it is also easy enough for the soccer moms to drive around without
feeling intimidated. It’s a very smooth and responsive ride.”
The 2013 Toyota Sequoia provides comfortable seating for
eight people (not just child-sized people), including a middle row of seats
that moves forward and backward to create more leg space (more on that later). Or
you can fold down all of the seats to get 120 cubic feet of cargo space-perfect
to move a drum set or home improvement materials.
Edumunds.com, the premier “car people” website, had many
positive things to say about the 2013 Toyota Sequoia, including aspects that
make it a cut above others in its class, including the Chevy Tahoe and Ford
Expedition.
- “If you do have towing needs or other heavy-duty uses, however, nothing but a truck-type SUV will get the job done, and the 2013 Toyota Sequoia surely is one of the most comfortable ways to do it. The Sequoia rides better and has a more sophisticated interior than the stalwart class choice, the 2013 Chevy Tahoe, while its beefy V8 outshines the power available from the Ford Expedition.”
- Edmunds.com testing revealed the Sequoia hustled from zero to 60 in an impressive 6.7 seconds. Not bad for a vehicle that is big enough to haul 7,000-7,400 pounds.
- Front and rear parking sensors and a back-up camera are standard on the Limited and Platinum trims.
- “The second-row seats in particular not only recline, but slide fore and aft for extra legroom: a rare feature among full-size SUVs."
- “The center section of the 40/20/40-split second-row bench also slides forward to put little ones within easy reach of mom and dad."
- “The Sequoia's interior is well set up for carrying stuff, too, with 66.6 cubic feet of cargo space behind the second-row seats. While the popular Chevy Tahoe requires you to remove and stow its heavy third-row seats in order to maximize cargo space, the Sequoia's independent rear suspension allows its 60/40-split third-row seats to quickly fold down into the floor to create a vast 121 cubic feet of cargo space with all the rear seats folded. In the Limited and Platinum models, they fold with the touch of a button.”
- Independent rear suspension and “quick” hydraulic power steering, “there’s a nimbleness” to be found in the Sequoia’s handling.
Of course safety is important and the Toyota Sequoia exceeds
the safety expectations of a large SUV with its six-point Star Safety System
that includes: Vehicle Stability Control, Traction Control, Anti-Lock Brake
System, Electronic Brake-force Distribution, Brake Assist, and Smart Stop
Technology.
See the entire brochure for the 2013 Toyota Sequoia HERE.
The 2013 Toyota Sequoia is the stuff that family memories
are made of. “And to help make your adventures possible, it offers a powerful
V8 engine and genuine all-terrain capability. In short, this vehicle does much
more than merely simplify trips to the local big-box store. Sequoia gives you
the ability to show your family the original meaning of “remote.”
Build your dream 2013 Toyota Sequoia HERE on the Burien Toyota website. Or better yet, stop by and take your future family vehicle for a test
drive!
Monday, January 28, 2013
‘Genie’ Kaley Cuoco Grants Wishes in All-New Toyota RAV4 Commercial!
Embodying the modern, stylish and smart characteristics of the all-new RAV4, Toyota’s new “Wish Granted” commercial starring Kaley Cuoco will make its broadcast debut on Feb. 3. The star of CBS hit show “The Big Bang Theory” will appear granting the wishes of a family in unexpected and creative ways during one of the biggest sporting and advertising events of the year. Cuoco’s comedic chops made her a perfect partner in bringing the RAV4 Genie character to life.
“The all-new RAV4 is a testament to the people that drive it and live lifestyles that are full of energy and enthusiasm, which is one of the reasons we are so pumped to work with Kaley to showcase it,” said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. “We wanted to share Toyota’s ‘Let’s Go Places’ spirit of journey with viewers of the big game in a light and relatable way.”
“Wish Granted” features the all-new RAV4 that comes with a modern genie played by Cuoco who grants wishes to the Henderson family, the owners of the vehicle. With a loveable, sidekick dog, Chester, Cuoco goes about granting the wishes of each family member in her own interpretation. The journey takes the family on a series of unexpected adventures including a trip to space and fulfilling the daughter’s request for princessdom.
“As soon as I saw the script, I knew I wanted to be in this commercial because the sense of humor was right up my alley,” said Cuoco. “It was so much fun and I’m excited that everyone gets to see it now and again on Sunday.”
The 60-second RAV4 commercial is designed to resonate with people who lead active, busy lifestyles but still make time to embrace everyday adventures. It speaks to drivers who want a stylish, capable and versatile vehicle that keeps up with the pace of their lives and still allows them to find the enjoyment and excitement along the way.
The commercial also features an image submitted by Ryan Koch of Fitchburg, Wis., as part of the Get In the Big Game opportunity that took place earlier this month. Fans were invited to upload photos of themselves using the hashtag #wishgranted to Instagram and Twitter, and Koch’s photo was selected to appear in the ad.
"Ryan's photo captures the spirit and lifestyle of Toyota’s new brand direction – ‘Let’s Go Places’ – and the all new RAV4,” said Hollis. “Toyota’s ‘Let’s Go Places’ is all about inviting our customers on a fun journey with us, and the Get in the Big Game campaign was an opportunity to do just that.”
“Wish Granted,” created by Saatchi & Saatchi LA, will run during the first quarter of Sunday’s game, followed by the Toyota Super Bowl Today Post-Game Show, which will also include the airing of two additional new commercials highlighting the Tundra Endeavour tow and the recently-launched company direction, “Let’s Go Places.”
**Courtesy of Toyota USA Newsroom
Saturday, January 26, 2013
Toyota Superbowl Commercial Teaser
It’s that time of year again.
Superbowl Commercials.
Oh, yeah. And the actual Superbowl. But, really, unless you
live in San Francisco or Baltimore, who cares about the game? Not that I'm a bitter Seahawks fan who knows we could've beaten the 49ers to go the Superbowl, but whatever.
No, the real
action happens in the game breaks with the commercials.
Expectations are high for these spots because we all know
that companies pay millions of dollars to highlight their company for 30
seconds. Toyota is no different and by the looks of this teaser, the Toyota
Superbowl commercial will make your dreams come true (in the RAV4, no doubt).
Since all we have is a teaser of the Toyota Superbowl
commercial, I thought we’d also look back at one of the all-time favorite
Toyota commercials: Swagger Wagon where two hip (hop) parents rap about their
parental swagger and Toyota Sienna SE. With “Where my mother-fathers at?” and “We rock the SE not an SUV,” it’s pretty
hilarious. Check it out HERE.
What do you think? Are you looking forward to the Superbowl
game or commercials more? Bonus points for the first one who spots the Toyota “I
wish” commercial first.
Check out the inventory of Toyota RAV4 and Toyota Siennas at Burien Toyota!
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Wednesday, January 23, 2013
Toyota Prius C is Greenest Car on Road, Entire Prius Family in Top 12
The American Council for an Energy-Efficient Economy (ACEEE)
announced its annual list of top 12 greenest cars and the Toyota Prius C is at
the top of that list.
The Toyota Prius placed third, Toyota Prius Plug-In Hybrid
placed fourth, and the Toyota Prius V placed eleventh. It should also be noted
that the Scion iQ placed ninth.
“This is great news,” said Nathan Ayers of Burien Toyota. “Here in the Puget Sound area, we care about the environment, so it’s a big deal that the Toyota Prius C was named the greenest vehicle on the road. Not only that, but getting 50 mpg really helps if you get stuck in that infamous Seattle traffic. Burien Toyota is the Prius headquarters of Puget Sound, so if you interested in owning the greenest car (or one of the greenest with any of the other members of the Prius family), then we can answer all your questions and support you along every step of the process.”
See the whole list HERE on the Greencars.org website.
In a list dominated by hybrid technology, it is impressive
that the Toyota Prius C walked away with the prize of this competitive list.
One of the things that put the Toyota Prius C over the top was the fact that,
in addition to low emissions, it also gets 50 mpg (combined).
"The Toyota Prius family is really diverse," said Ayers. "There really is a Prius for just about everyone."
Check out the Toyota Prius C at Burien Toyota HERE.
Or, even better, stop by to take one for a test drive! It
starts at just more than $20,000, so odds are, as the greenest car on the road
and with 50 mpg, the Toyota Prius C will meet your budget and environmental
expectations.
Saturday, January 19, 2013
Scion FR-S is Performance Car of the Year
Scion FR-S is the Performance Car of the Year |
In its first annual auto awards, CultureMap knighted the
Scion FR-S as the Performance Car of the Year! The Scion FR-S was the brain
(and love?) child of Toyota and Subaru, who each tapped into their individual
expertise to create a serious sports car.
How serious is the Scion FR-S? Let’s just say the runner-up
in this competition 2013 Porsche Boxter S.
Not only will you not have to pay nearly as much for the number one car in this race as you would
for the first loser…er, we mean, second place…car (a Porsche), but the Scion
FR-S is also one of those cars that makes “you want to get behind the wheel as often as possible…”
The Scion FR-S starts
at just more than $25,000. The Porsche Boxter S starts at $61,000 and gets
closer to $91,000 with all the options.
See how you’ll be
getting more “Vroom” for you buck with the Scion FR-S. Check out this VIDEO of the Scion FR-S (which literally made me say out loud, “That’s so cool,”) that will
make you want to run to Burien Toyota and Scion to test drive the Scion FR-S.
This article promises that if you drive this stripped down,
light-weight, rear-wheel drive performance car, you won’t miss the heated seats offered in
other, more expensive performance cars. The suspension of the Scion FR-S is as “stunning”
and the balance as “brilliant” as CultureMap says, so we’re pretty confident
you won’t be focused on your bum. The Scion FR-S is an affordable and
compelling sports car, and you’ve probably never seen anything like it.
Check out the Scion FR-S inventory at Burien Toyota and
Scion HERE. Or even better, take the Performance Car of the Year out for a test
run…because, really, what could be more fun than that? Stop by Burien Toyota
and Scion and try your foot on the car that is sure to give you an amazing
ride.
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Tuesday, January 15, 2013
Toyota Sales Rise 22 Percent, Dethrones GM as Top-Selling Automaker
Toyota has recovered completely (and then some) from the earthquake
and tsunami in 2011 in Japan, and flooding in Thailand that same year, that pushed it from the
top of the automotive-selling world; Toyota sales rose 22 percent in 2012 to
dethrone General Motors and become the top-selling automaker.
2013 Toyota Corolla |
Toyota’s sales grew an impressive 22 percent compared to GM’s 2.9 percent.Toyota sold more than 9.7 million vehicles, beating out GM’s
9.29 million vehicles.
“There were a few months where Toyota manufacturing was
really impacted by these natural disasters,” said Nathan Ayers of Burien Toyota.
“Many local dealerships were impacted by what they had on their lots and buyers
may not have been able to get exactly what they wanted or had to wait. That’s
all over. These new numbers prove that Toyota is back and better than ever.”
According to this article, “Toyota's comeback from the earthquake, and
flooding in Thailand, is only part of the story, says Jeff Schuster, senior
vice president of forecasting for LMC Automotive, a Detroit-area industry
forecasting firm. The company also has freshened up its stale midsize sedan,
the Camry, the top-selling car in the United States.”
The launch of the new Toyota Corolla should keep Toyota ahead
of all the competition this year, too.
GM was the top-selling automaker for 70 years until 2008 when
Toyota first dethroned them. GM took over the top spot in 2011, but it only
took one year for Toyota to come roaring back, which is a testament to it’s
innovative systems, award winning vehicles, and customer loyalty.
To see what Toyota can offer you in 2013, check out Burien
Toyota at www.burientoyota.com.
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Friday, January 11, 2013
Toyota Developing Virtual Co-Pilots, Not Driverless Vehicles
In a display that showed Toyota has a slightly different view
of how technology should assist drivers and passengers, Toyota put on a show at
the Consumer Electronics Show in Las Vegas last week. There, Toyota showed off
a Lexus that had been fitted with sensors to assist drivers with
traffic, surroundings, and other information that would help someone make
better, safer decisions behind the wheel.
"For Toyota and Lexus, an autonomous vehicle does not translate to a driverless vehicle, but rather a car
equipped with an intelligent, always-attentive copilot whose skills contribute
to safer driving," Mark Templin, head of U.S. sales for Lexus, said
Tuesday at a show presentation. "The driver must be fully engaged."
In an industry where it seems many automakers (and at least one
internet conglomerate) is heading the way of the driverless vehicle, it is
refreshing to see that Toyota doesn’t believe driverless vehicles are the only futuristic
option. In fact, it also makes great business sense, too, as there seems to be
a significant population of consumers who are wary of the driverless vehicle.
Perhaps, Toyota's innovation and philosophy of autonomous vehicles is really the way
of the future…or at least another idea to give
drivers of the future more options.
As mentioned in this article, Toyota has no plans to sell a
driverless vehicle right now. All of its investments of energy and money are
going into creating virtual co-pilots that “aid driver awareness of traffic
conditions, enabling motorists to make better decisions and improve driving
skills.”
"We have a different philosophy than other people who are
doing autonomous car projects," Templin said in an interview Sunday.
"We believe the technology should make the driver better and that it
should not be a driverless car."
So what do you think of Toyota’s autonomous vehicle
philosophy? Is it smart to develop a virtual
copilots to assist humans behind the wheel instead of driverless vehicles?
Would you be more comfortable in a Toyota with a copilot or sitting in the
passenger seat of a driverless car? Leave a comment below!
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Thursday, January 10, 2013
Toyotas Will Have Sirius XM Satellite Radio
This week Toyota and Sirius jointly announced that Sirius XM
satellite radio will be available on all new Toyota models, whether the model
has the popular Entune infotainment system or not.
“This just one more step that Toyota is taking to give
people what they want,” said Nathan Ayers of Burien Toyota. “Toyota is always
striving to design automobiles and integrate technology in a way that gives
Toyota drivers and passengers the ultimate driving experience.”
Toyota Yaris |
While Sirius XM has been available in some Toyotas since
2004, Sirius XM radio will now come standard on all new Toyotas. Here’s what
Steve Cook, Executive Vice President and General Manager, Sales and Automotive
at Sirius XM, had to say:
“Toyota’s significant increase in
the availability of SiriusXM on its new multimedia system shows its commitment
to giving customers technology that makes driving a Toyota vehicle even more
enjoyable. Satellite radio is easy to use and according to a national survey it
is a top feature for customers buying vehicles with new multi-media
systems. We are proud that Toyota sees value in making the world’s best
audio entertainment available to even more of its customers.”
Local Toyota dealerships like
Burien Toyota expect buyers to respond warmly to the new partnership between
Sirius XM and Toyota.
“Buyers want options and by
offering Sirius satellite radio on all Toyotas, we are giving buyers of all
budgets more options,” Ayers said.
To see all of the options at
Burien Toyota, go to www.burientoyota.com
or stop by to test drive your Toyota of choice!
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