Innovative and Cutting-Edge: The Toyota Mirai Streamlines for MY2025

 

• Toyota Mirai will offer a Mono-grade Strategy for MY2025
• Standard Features Include Panoramic View Monitor, Digital Key Capability* and More
• Impressive EPA-Estimated Driving Range Rating of 402 Miles

The Toyota Mirai enters the 2025 model year with the same great cutting-edge efficiency and innovation that uses hydrogen from onboard tanks and oxygen from the outside air to generate power for the vehicle. The Mirai is the perfect companion to help reduce carbon emissions without compromising convenience – with an EPA estimated driving range rating of 402 miles.  

For 2025, the Toyota Mirai will solely be offered in the XLE grade which will include an enhanced list of standard features like a Panoramic View Monitor, Front and Rear Parking Assist with Automatic Braking, front-seat foot illumination, Digital Key capability* and dual-tone heated outside mirrors.  

Toyota Safety Sense 3.0 will continue to come standard on the 2025 Toyota Mirai. Designed to assist drivers, the suite of technology includes features to help drivers stay vigilant on the road ahead. 

The 2025 Toyota Mirai is expected to arrive at Toyota dealerships this Spring with a Manufacturer’s Suggested Retail Price (MSRP) of $51,795.** 

*Digital Key requires an active Remote Connect trial or subscription. 4G network dependent.

**MSRP Excludes Dealer Processing and Handling fee of $1,095. All prices are subject to change.

Innovating Through Hydrogen

In essence, the Mirai is a “plug-less” electric vehicle. A Fuel Cell Electric Vehicle (FCEV) generates its own electricity onboard from hydrogen, with water as the only tailpipe emission. The fuel cell system combines stored hydrogen, along with oxygen from the air, and then a chemical reaction produces electric current and water, which drops out of a vent pipe beneath the car.  

Instead of having to charge a large battery pack like in a battery–electric vehicle, which can take several hours, the Mirai’s driver fills the vehicle’s tanks with hydrogen. With an FCEV, the fuel is non-toxic, compressed hydrogen gas rather than liquid gasoline. 

Electricity generated by the Mirai’s fuel cell and the regenerative braking system is stored in a lithium-ion battery. Pressing the accelerator pedal yields immediate flow of electric power from the fuel cell battery to the rear-mounted AC synchronous electric motor, which drives the rear wheels. An electric air compressor pressurizes the intake air, and a water-cooled intercooler reduces the temperature of the compressed air before it enters the fuel cell stack. A water-cooled oil cooler integrated with the air compressor helps maximize efficiency. 

The intake system is designed to help mitigate noise, which is virtually unnoticeable to occupants. By necessity, the intake air for the fuel cell must be purified. And so, an electrostatic air cleaner element captures ultra-fine particles (Particulate Matter 2.5), and a charcoal filter removes chemical substances. 

A Driver’s Dream Chassis
The Mirai is built on the premium Rear-Wheel Drive (RWD) GA-L platform, creating a mid-size luxury-sport sedan. The RWD configuration helps support an engaging driving experience that also allows for the two hydrogen fuel tanks located under the rear seats.

The high-strength GA-L platform with sophisticated multilink suspension provides the foundation for superb handling agility and an exceptionally smooth, quiet ride. Laser screw welding and adhesive structure bonding, proven on many other Toyota and Lexus models, are among the construction techniques used to give the Mirai a truly premium feel on the road.

Active Cornering Assist engages the stability control to reduce understeer in certain cornering situations. Standard Hill Start Assist Control allows for smooth takeoffs from stops on hills.

Bold Sophisticated Design
Mirai’s low, wide and long stance gives this hydrogen fuel cell vehicle a look that’s cutting-edge and sophisticated. The bold design portrays a sense of motion with the long hood, sweeping roofline, and short rear deck. It sits on 19-inch aluminum wheels and 235/55R19 all-season tires – accentuating its modern look.

The Mirai is equipped with auto-leveling bi-beam LED headlights, multi-LED front and rear turn signal indicators, Daytime Running Lights and clearance lights. The LED side marker lamps are etched with the Mirai logo.

A thin LED taillight panel spans the car’s width, tapered in the center, and creates a unique nighttime signature with three distinct gradation lines. Color-keyed heated power-folding outside mirrors feature turn signal indicators, defrosters, blind spot warning and puddle lights.

Inside the cabin, the Mirai features SofTex®- trimmed heated, power-adjustable front seats (8-way for driver, 4-way for passenger). It has dual-zone automatic climate control that allows the driver and front passenger to set their own temperatures so they can be comfortable on the road ahead.

The 2025 Mirai is available in six exterior colors: Black, Oxygen White, Supersonic Red, Heavy Metal, Hydro Blue and Elemental Silver Metallic†.

†Extra-cost color.

State-of-the-Art Technology
The Mirai comes equipped with a 12.3-inch multimedia touchscreen display that puts tech front and center for drivers and passengers alike. 

The 12.3-inch display provides easy access for the driver or front passenger, and the multimedia, climate control and navigation content can be toggled from left and right. This display also relays imagery from the Panoramic View Monitor, which provides an overhead 360-degree view in drive and reverse. 

Behind the steering wheel is a 12.3-inch gauge cluster, which includes an ECO drive indicator to help the driver maximize fuel efficiency by providing acceleration guidance and assigning a score on economical driving. Hydrogen fuel level and remaining estimated range are always shown. 

Powering devices also comes easy with a Qi-compatible wireless charging tray, one USB Media port, 3 USB Type C Charging ports, and a 12V DC Socket in the center console. 

The Toyota Audio Multimedia system offers a wide range of connectivity and convenience features, including Over-the-Air (OTA) updates. Users can interact with the system through touch and voice activation. With Intelligent Assistant available through an active Drive Connect* trial or subscription, simple phrases like “Hey Toyota” awakens the system for voice-activated commands to search for directions, find Points of Interest (POI), adjust audio controls, change the cabin temperatures and more. One-year trial Drive Connect* included.   

Toyota Audio Multimedia allows for simultaneous dual Bluetooth® phone connectivity with support for wireless Apple CarPlay® and Android Auto™ capability. An active Wi-Fi Connect* trial or subscription offers 4G connectivity for up to five devices. Adding to the already robust offering of audio playback ability with HD Radio, USB data and a SiriusXM® 3-month trial subscription, Wi-Fi Connect also enables the Integrated Streaming feature, providing the ability to link your separate Apple Music® and Amazon Music subscriptions to the vehicle for onboard control. 30 day/3 GB Wi-Fi Connect* trial included.   

*4G network dependent.

Connected Services & Benefits
Each Mirai offers a host of additional available Connected Services*. Safety Connect* includes an Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision Notification and Stolen Vehicle Locator with up to a 10-year trial. Service Connect* gives drivers the ability to receive Vehicle Health Reports, Maintenance Alerts and reminders, also with up to a 10-year trial.

With the Toyota app, users can stay connected to their Mirai with the 1-year trial of Remote Connect* and Digital Key* capability, which is now standard on the 2025 Mirai. With an active Remote Connect subscription, Digital Key allows driver access via the Toyota app to unlock the doors and trunk or start the vehicle using a smartphone or smartwatch as a key. Digital Key also provides the ability to share keys with friends and family. Users can also check vehicle status, receive reminder notifications and set Guest Driver Alerts. 

In addition to standard Toyota warranties benefits, all 2025 Mirai owners/lessees will receive the following:

• Extended ToyotaCare for three years or 35,000 miles (whichever comes first)
• Safety Connect Enhanced Roadside Assistance for up to 10 years, including expedited towing service and trip interruption reimbursement
• Complimentary hydrogen fuel of $15,000, or six years for new Mirai purchases, or three years for new Mirai leases (whichever comes first)
• Eight-year/100,000-mile FCEV warranty on key fuel cell electric vehicle components
• Ten-year/150,000-mile hybrid battery warranty on key hybrid components
• Complimentary rental experience for up to 21 days during the first three years of ownership or lease
• Eligibility for HOV carpool sticker

*4G Network-dependent.

Safety and Convenience
The 2025 Mirai comes with the robust Toyota Safety Sense 3.0 (TSS 3.0). This technology suite includes:

• Pre-Collision System with Pedestrian Detection: Pre-Collision System with Pedestrian Detection (PCS w/PD) is designed to help detect a vehicle, pedestrian, bicyclist, or motorcyclist and provide an audible/visual forward-collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking.
• Full-Speed Range Dynamic Radar Cruise Control: Full-Speed Range Dynamic Radar Cruise Control (DRCC) is an adaptive cruise control system that is designed to be set at speeds above 20 mph. DRCC uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.
• Lane Departure Alert with Steering Assist: Departure Alert with Steering Assist (LDA w/SA) detects lane markings or the road’s edge at speeds above 30 mph. LDA w/SA is designed to provide an audible/visual warning if an inadvertent lane departure is detected. If no corrective action is taken, Steering Assist is designed to provide gentle corrective steering for lane-keeping assistance.
• Lane Tracing Assist: Lane Tracing Assist (LTA) is designed to help keep the vehicle in the center of a lane. LTA assists the driver with steering control while DRCC is in use.
• Road Sign Assist: Road Sign Assist (RSA) uses the forward-facing camera to recognize specific road signs, such as speed limit, stop, and yield signs. RSA provides sign information to the driver via the Multi-Information Display.
• Automatic High Beams: Automatic High Beams (AHB) is designed to detect headlights of oncoming vehicles and taillights of preceding vehicles. AHB automatically toggles between high and low beams as appropriate.
• Proactive Driving Assist: Proactive Driving Assist (PDA) uses the vehicle’s camera and radar, when system operating conditions are met, to provide gentle braking and/or steering to support driving tasks such as distance control between your vehicle and a preceding vehicle, pedestrian, or bicyclist. PDA can also provide gentle braking into curves.

Additional standard features include:

• Traffic Jam Assist (requires an active Drive Connect* trial or subscription)
• Blind Spot Monitor with Rear Cross-Traffic Alert
• Front and Rear Parking Assist with Automatic Braking

* 4G Network-dependent.

EVgo Opens First Fast Charging Stations Deployed Through Toyota’s “Empact” Vision

The companies collaborated on high-power DC fast charger deployment in key markets to increase public charging infrastructure

EVgo Inc. (NASDAQ: EVGO) (“EVgo” or the “Company”), one of the nation’s largest providers of public fast charging infrastructure for electric vehicles (EVs), and Toyota Motor North America, Inc. (“Toyota”) today announced the opening of the first DC fast charging (DCFC) stations in Baldwin Park and Sacramento, California, built through Toyota’s “Empact” vision. The new co-branded stations, owned and operated by EVgo, each serve up to eight vehicles simultaneously and exclusively feature 350kW fast chargers.

“Availability of charging is essential as consumers consider buying or leasing an EV. As automakers offer more electric vehicle choices, EVgo will continue deploying fast chargers for current and prospective EV drivers,” said Executive Vice President of Growth at EVgo Scott Levitan. “Collaboration with automakers has been core to our expansion over the last several years, and EVgo is grateful for the continued support from Toyota.”   

First announced in April 2023, Toyota’s “Empact” vision aims to aid the transition of underserved communities to a future of electrified vehicle transport as part of Toyota’s broader mission of providing “mobility for all.” The strategy centers on three fundamental areas: access to charging, providing affordable mobility solutions, and reducing carbon emissions. The newly opened stations will help provide convenient access to EV charging for members of the surrounding communities. 

“Together with EVgo, we are supporting broader access to charging infrastructure for all battery EV drivers, including those driving Toyota and Lexus BEVs. We aim to ensure that customers find the newly opened stations both convenient and efficient for their charging needs,” said Toyota Motor North America’s General Manager of EV Charging Solutions James George.   

The new stations are located in amenity-rich areas featuring convenient access to grocery stores, restaurants, shopping malls and other activities. In addition to the infrastructure collaboration, EVgo also recently extended its charging program with Toyota that provides one year of complimentary charging for drivers who buy or lease the 2025 Toyota bZ4X battery EV compact crossover sport utility vehicle. Customers can use the Toyota App on their mobile device, which will also help them locate EVgo stations and initiate the complimentary charging offer.  

“Toyota and EVgo’s action to bring advanced fast chargers to Sacramento is an important milestone,” said State Senator Angelique Ashby, D-Sacramento. “Fast charging stations provide critical infrastructure that will amplify the use of clean energy transportation across Senate District 8. This initiative is a win for our environment and for the future of sustainable mobility in Sacramento.” 

“We are excited to receive a new, EV fast charging station in Baldwin Park, which will support our city’s residents and visitors,” said State Assemblywoman Blanca Rubio, D-Baldwin Park. “Infrastructure investments like this are extremely beneficial to those in the region needing a place to charge their vehicle and a positive step in air quality clean up.” 

For more information about the EVgo network, visit www.evgo.com. For more information on Toyota’s electrified vehicle offerings, please visit www.Toyota.com/electrified.

Toyota Provides Technology Roadmap at the 2025 Hydrogen and Fuel Cell Seminar

Toyota’s long-term strategy on the advancement of a hydrogen-powered society took center stage at the 2025 Hydrogen and Fuel Cell Seminar as executives presented and outlined the company’s vision and plan for achieving carbon neutrality, a plan that includes using hydrogen-powered technologies. At the event, Toyota reaffirmed its commitment to the fuel and introduced a number of applications and strategies aimed to expand Toyota’s hydrogen and fuel cell business.

In his opening remarks, Toyota’s Chief Engineer of Advanced Mobility Jay Sackett shared his goal for the seminar: to foster connections among industry leaders and advocates dedicated to promoting hydrogen as a sustainable energy solution.

“We are collaborating with companies that would traditionally have been our competition to develop standards for hydrogen fueling connections and protocols, recognizing that an industry standard was of greater benefit than our own competitive advantage,” Sackett said.

Hydrogen and the Multi-Pathway Strategy
Many of Toyota’s public-facing efforts toward decarbonization have focused on hybrid, plug-in hybrid, and battery electric powertrains, though hydrogen-powered fuel cell electric vehicles and powertrains remain an important part of Toyota’s multi-pathway strategy. The company believes that hydrogen can play a role in the transition to a carbon-neutral future, particularly in sectors with significant carbon footprints, such as heavy-duty trucking.

An example shared at the event was how Toyota’s largest port vehicle processing center in the U.S., located at the Port of Long Beach, which processes upward of 200,000 vehicles per year, has applied the technology. With FuelCell Energy, Toyota built the first-of-its-kind Tri-gen system at the Port.

The system was designed to use directed renewable biogas and convert it to hydrogen, which is then used to produce 2.3 megawatts of electricity per day, part of which is used to power Toyota Logistic Services’ port operations. Some of the hydrogen produced by the system, up to 1,200 kg per day, is pumped to two adjacent stations, providing fuel for heavy-duty trucks and light-duty passenger vehicles. The third product of the facility is water. Tri-gen produces 1,400 gallons of water a day as a byproduct of the electricity being generated by hydrogen – the Toyota team members use the water to wash vehicles when they come off shipping vessels. The system offsets 9,000 tons of CO₂ emissions per year from the Long Beach community.

The port has about 30 FCEV trucks in its rotation, all of which can take hydrogen produced from Tri-gen, as the station is open to trucks from competitive truck makers. While this is a small start, given the more than 20,000 heavy-duty truck routes operating daily in the area including both the Ports of Long Beach and Los Angeles, Toyota sees a substantial opportunity to replace conventional diesel trucks with zero-emission, hydrogen-powered alternatives.

“There are as many as 20,000 opportunities every day to clean up the air with hydrogen fuel cell-powered trucks,” Sackett said.

FCEV trucks are capable of not only matching the payload capacity of their diesel counterparts but also allow greater up-time for drivers through significantly quicker refueling times than pure BEV commercial trucks (15 to 20 minutes for a full fuel cell tank versus 90 minutes on the quickest chargers available for a 90% battery charge) and emit only water vapor.

Innovations and Collaborations
Toyota has been at the forefront of hydrogen technology for more than three decades, launching the world’s first mass-produced hydrogen fuel cell electric vehicle (FCEV), the Toyota Mirai, in 2014.

That vehicle showed that Toyota’s polymer electrolyte membrane fuel cell stack could reliably convert hydrogen into electricity to power passenger vehicles. Those vehicles – and the millions of miles they’ve traversed in the ensuing decade – were only the start. Now, Toyota has shown that there are other use applications and cases to be found with the versatility and scalability of fuel cells.

Toyota’s North American Hydrogen Headquarters in Gardena, California, called H2HQ, has been codeveloping the technology with Toyota Motor Corporation in Japan, from the earliest fuel cells to the semi-truck applications to mobile and stationary generators, replacing diesel-powered generators in several applications.

General Manager of Fuel Cell Solutions Thibaut de Barros Conti touched on how a Toyota fuel-cell-based generator is already in use as a backup generator in a hospital in the Pacific Northwest. On a smaller scale, a mobile generator built into a Toyota Tundra by TRD North America for motorsports and marketing activations was used to power the Hot Cocoa Village and Santa’s Workshop, presented by Lexus, at last year’s Detroit Christmas tree lighting.

On a much larger scale, a 1-Megawatt proton exchange membrane fuel cell power generation system using Toyota’s fuel cells was installed at the National Renewable Energy Lab in Colorado, and a future microgrid at H2HQ includes fuel cells in its design to enhance energy resilience.

Addressing Challenges
Despite advancements in hydrogen technology, de Barros Conti highlighted the challenges faced in the creation of a hydrogen society. With a limited number of stations available across California, Toyota has been taking steps to address the infrastructure gap.

Looking Ahead
As Toyota continues to innovate and expand its hydrogen initiatives, the company is committed to decarbonizing its logistics and trucking fleet, integrating hydrogen solutions where they make sense.

With more than 500 industry leaders and government officials from California, Texas and other states attending, Toyota led the discussion at the seminar keynote session with optimism and reaffirmed its commitment to sustainability. With a heavy emphasis this year on national energy independence and recently revised incentives toward hydrogen production, there’s a lot of new opportunity.

Calling upon the audience for collaboration, de Barros Conti expressed optimism.

“This has not been an easy road,” he said, “but it is the right road.”

Toyota’s ‘Teacher For a Day’ Pilot Program Gives Volunteer Time to Local Schools

Two Toyota parents are proving you can be the change you wish to see — especially when it comes to helping schools in their community.

Emily LeMay Gaitan, a senior manager for After Sales Technology Strategy under OneTech, said she recently noticed there was a severe substitute teacher shortage at her kids’ elementary school and wanted to do something about it.

“My heart is with our teachers,” she said. “They have one of the most important jobs on the planet.”

Gaitan said after reaching out to her kids’ principal to offer up her services as a substitute on vacation days, she thought of an even better idea.

“Toyota is in Plano, [Texas] and we have a huge volunteer arm right here in the same city,” she said. “Maybe there’s a way to bring us together to address this growing staffing issue.”

Gaitan reached out to one of her mentors, Dr. Colleen Casey, who connected her with Karlynda Brazeal, a program coordinator for Shared Impact under Sustainable Development at Toyota who also has a child in the Plano Independent School District.

“She’s already doing a ton of incredible work within the community for Toyota and as a Plano resident,” Gaitan said.

The team set up meetings with the school district and came up with a proposal, eventually landing on a program called Teacher for a Day. They designed a pilot and were able to volunteer to provide adult supervision and lead school-provided lessons for multiple grade levels last October.

“The teachers loved it, the students loved it,” Gaitan said. “My kids loved knowing that I was somewhere on their campus representing Toyota and contributing in a new and different way. It made me so proud of our company that we could propose a community initiative like this that is directly aligned to our company values of sustainable development.”

Volunteers who sign up will be sent to a school in pairs to work their “shift” in the classroom, earning hours through Toyota4Good.

“That was a great experience because the school is willing to let Toyota come in as volunteers,” Gaitan said. “So, it’s not a paid job. It’s a Toyota volunteer opportunity.”

“We really want to empower them to take on that responsibility as a pair, so it’s easier for someone who doesn’t have a background in education or doesn’t feel comfortable being the adult responsible in the room for 20 kids,” Brazeal said.

She adds that they’re expanding the pilot at Wells Elementary to a small number of volunteers after spring break, then officially launch next school year.

Teacher for a Day could eventually turn into guest teaching opportunities too, Gaitan said, since STEM technologists and professionals in other departments will be able to connect with students.

“If we’ve got Toyota-centric STEM activities where we could partner with the school and develop programs to use that time in a meaningful and educational way, I think that the opportunities are just so powerful,” she said.

“The reason we’re piloting this is because we know there’s a shortage of substitute teachers across the nation, not just here in Plano,” Brazeal said. “So, we’re figuring out how to create this model and then replicate it in all of our operational communities.”

Gaitan said she’s thankful to work for a company where there is an openness to testing new and innovative ideas.

“It’s wonderful that Toyota is open to team members who have ideas and want to make a difference. I loved being able to socialize it, connect dots and create something meaningful for the greater good,” she said. “From ideation to implementation, it’s incredible to work for a company that enables that.”

Toyota Crown Takes Center Stage at New York Fashion Week

 

New York Fashion Week, the pinnacle of style and sophistication, welcomed an exciting collaboration this year as Toyota partnered with acclaimed designer Christian Siriano for a dazzling showcase. Known for his boundary-pushing creativity and refined elegance, Siriano brought his signature flair to a runway experience that celebrated the intersection of fashion, luxury, and innovation.

Christian Siriano, a trailblazing member of the Council of Fashion Designers of America, has a reputation for turning heads and breaking molds. His collaboration with Toyota began in 2023 with a partnership that included custom content for Vogue and a one-of-a-kind Met Gala dress inspired by the Toyota Prius. This year, the partnership seamlessly aligns with the bold vision of the Toyota Crown Family, delivering an experience that captivates the senses and elevates the everyday.

“I was really inspired by the idea of futurism and modern technology – namely the movement, lines and craftmanship shared between fashion and auto design,” said Siriano. “Reminiscent of the perfect red dress or car – the backdrop this season was designed as a glamorous yet neutral setting for a collection that is rich in texture and color.”

For his recent New York Fashion Week show, Christian Siriano drew inspiration from the Toyota Crown to design a striking runway backdrop that showcased his Fall/Winter 2025 Collection – a celebration of confidence and individuality. The Crown took center stage, draped in a stunning arrangement of red florals by renowned florist Pejy Kash, whose work has been featured in Vogue, BRIDES, and The New York Times.

More than just a visual statement, the Crown reflected the spirit of the collection—bold, sophisticated, and uniquely captivating. With its all-wheel drive and unmistakable design, the Crown served as statement showcasing that style and functionality go hand in hand. This collaboration also hints at an exciting future aligning the designer’s fearless creativity with Toyota’s vision of innovation and elegance. Together, they aim to redefine what it means to stand out, both on the runway and on the road.

“At Toyota, we strive to push boundaries and embrace bold design – principles that align perfectly with Christian Siriano’s visionary approach to fashion,” said Kaitlin Pedersen, Media Analyst, Toyota Motor North America. “This collaboration is a testament to the seamless connection between automotive and fashion design, where movement, confidence and individuality take center stage. We’re thrilled to continue our partnership with Christian and explore new ways to inspire through creativity and innovation.”

Toyota's Anime Adventure: How 'GRIP' Showcases Innovation

Toyota has always been at the forefront of innovation, not only in automotive engineering but also in engaging with diverse audiences through creative mediums. A prime example of this is Toyota's original anime series, "GRIP," available on the official Toyota USA YouTube channel. This high-octane series seamlessly blends thrilling storytelling with Toyota's cutting-edge vehicle designs, showcasing the brand's commitment to staying ahead of trends and resonating with a global audience.

"GRIP": Merging Animation with Automotive Excellence

"GRIP" is an original anime series that combines heart-pounding action, adrenaline-fueled races, and a battle between the human spirit and computer control. The series features Toyota's performance vehicles, such as the GR Corolla, highlighting their capabilities in dynamic and engaging narratives. By embracing the popular medium of anime, Toyota connects with a younger, tech-savvy audience, demonstrating the brand's adaptability and forward-thinking approach.

Innovative Storytelling Reflecting Toyota's Vision

The series delves into themes of human versus machine, echoing Toyota's real-world exploration of advanced technologies in vehicle design. Episodes showcase characters pushing the limits of performance, much like Toyota's engineers strive to enhance vehicle capabilities. This narrative reflects Toyota's dedication to innovation while maintaining the reliability and quality the brand is known for.

Engaging a Global Audience Through Cultural Trends

Anime has become a global phenomenon, transcending cultural boundaries. By producing "GRIP," Toyota taps into this widespread appeal, engaging viewers worldwide and reinforcing the brand's global presence. This initiative exemplifies how Toyota stays on top of cultural trends, integrating them into marketing strategies to build deeper connections with diverse audiences.

A Tradition of Dependability Meets Modern Innovation

While "GRIP" showcases Toyota's innovative spirit, it also emphasizes the brand's commitment to dependability. The vehicles featured in the series are not just high-performance machines; they embody Toyota's renowned reliability. This blend of excitement and trustworthiness assures customers that Toyota's cutting-edge designs are built upon a foundation of quality and durability.

Experience "GRIP" and Toyota's Vision

To witness this fusion of animation and automotive excellence, explore the "GRIP" series on Toyota's official YouTube channel. Each episode offers a glimpse into Toyota's innovative approach to storytelling and vehicle design, reflecting the brand's commitment to pushing boundaries while delivering the dependable performance customers expect.

By embracing contemporary mediums like anime, Toyota not only entertains but also showcases its forward-thinking philosophy, ensuring it remains a leader in both the automotive industry and global culture.

Driven by Community: How Engagement Strengthens Our Customers and Supports Toyota’s Work

Toyota is a mobility company, but we’re about more than cars. We also strive to be a thoughtful partner in the community.

This is why the community engagement and dealer relations team at Toyota is dedicated to utilizing powerful, effective, and creative ways of fostering meaningful, supportive relationships with the customers and communities that drive our work. Two recent examples show Toyota’s community engagement in action.

Kickstarting the Careers of Future Leaders
Having a professional headshot and a high-quality resume can provide a tremendous boost to young people’s confidence and increase their chances of landing a job. The Toyota Career Kickstart at Thurgood Marshall College Fund’s DevCon was designed to help attendees walk away with both.

For 175 college freshmen and sophomores, flashing brilliant smiles and dressed for success, Toyota provided complimentary headshots at this inaugural professional development event held last June in Atlanta, Georgia. A total of 65 resumes were reviewed and critiqued, and 175 resumes were uploaded to Toyota’s career database, giving students the opportunity to be connected to potential jobs and internships.

Thurgood Marshall College Fund intentionally focused DevCon on first- and second-year students from Historically Black Colleges and Universities (HBCUs) after recognizing a gap in professional development opportunities for this age cohort. The fund’s goal is to empower the next generation of leaders by leveraging an early talent model.

Toyota is proud to partner with organizations like Thurgood Marshall College Fund that help our company build a diverse talent pool that ultimately benefits our customers.

Inspiring and Educating Young Minds
When youth have opportunities to use their creativity in new and engaging ways, powerful things can happen.

Which is why Toyota partnered with Brotherhood Sister Sol (BroSis) to offer a Toyota Mini Makers experience to 53 young innovators ages 8- to12-years old. BroSis is a nonprofit organization based in Harlem, New York, that works to educate and empower youth to create opportunities for themselves and their communities.

The Mini Makers workshop gave young people a hands-on opportunity to explore the exciting world of automotive design and engineering by assembling their own model car.

From the time the junior makers arrived and donned their custom hardhats and red coveralls, to the moment they proudly displayed their model cars, they were immersed in a world of creativity and learning. Guided by Toyota, each junior maker learned about craftsmanship, how their constructed vehicle works, and the joy of building something with their own hands.

By collaborating with organizations like BroSis, Toyota can help to fuel young people’s enthusiasm for learning while creating pathways to bright futures in automotive industry careers.