Toyota Chairman Takeshi Uchiyamada likes to tell the story of how his team couldn't get the first Prius prototype to move for 49 days. According to him, "We had no idea what was wrong, so we worked late every night trying to figure it out. We finally got it to move around Christmas time, but it only went 500 meters!"
That was back in 1995, when hybrid cars were unproven, experimental machines with a very unclear future. Fast-forward twenty years, and Toyota is proud to announce that it has now sold over 8 million hybrid vehicles1, with just 10 months between this and the last million-unit milestone.
It can be hard to get a sense of what the number 8 million might mean for the environment and for hybrid owners. For a bit of context, Toyota calculates that as of July 31, its hybrid vehicles have resulted in approximately 58 million fewer tons2 of CO2 emissions3 than would have been emitted by gasoline-powered vehicles of similar size and driving performance. Toyota also estimates that its hybrid vehicles have saved approximately 22 million kiloliters of gasoline compared to the amount used by gasoline-powered vehicles of similar sizes.
The message is clear: having found homes in driveways around the world, hybrids have staying power. Since the launch of the Prius in 1997, Toyota has been gradually adding hybrid models throughout its range, from the compact Yaris Hybrid to the recently announced RAV4 Hybrid. As of this month, Toyota sells 30 hybrid passenger car models and one plug-in hybrid model in more than 90 markets.
Over just the past year, Toyota has made several new hybrid models available, including the Esquire Hybrid (Japan only), the Lexus RC300h, and the recently launched Sienta Hybrid. Other new hybrid models are just around the corner, such as the Corolla Hybrid and Levin Hybrid (China only) and RAV4 Hybrid. This ongoing roll-out will only continue, with new hybrid models being added to Toyota's range and sold in more markets than ever before.
Hybrid technologies, which encompass all of the component technologies necessary for the development of environment-friendly cars and which facilitate the use of different fuel combinations, are positioned by Toyota as core environmental technologies for the twenty-first century. Using these technologies, Toyota is also working on improving non-hybrid cars. Across the board, Toyota aims to enhance performance, reduce costs, and expand its product lineup―including that of non-hybrid vehicles.
1Including plug-in hybrid vehicles; Toyota data
2Excluding the Coaster Hybrid EV and Quick Delivery 200
3Number of registered vehicles × distance traveled × fuel efficiency (actual fuel efficiency in each country) × CO2 conversion factor
Toyota Hybrid Vehicle Sales*
(Based on Toyota data)
| Global | Cumulative | |||||
|---|---|---|---|---|---|---|
| Europe | Japan | North America | Others | |||
| 1997 | － | 300 | － | － | 300 | 300 |
| 1998 | － | 17,600 | － | － | 17,600 | 18,000 |
| 1999 | － | 15,200 | － | － | 15,200 | 33,200 |
| 2000 | 700 | 12,500 | 5,800 | － | 19,000 | 52,300 |
| 2001 | 300 | 18,500 | 16,000 | 200 | 36,900 | 89,200 |
| 2002 | 800 | 20,000 | 20,300 | 200 | 41,300 | 130,500 |
| 2003 | 900 | 27,200 | 24,900 | 400 | 53,300 | 183,800 |
| 2004 | 8,100 | 68,700 | 55,900 | 1,900 | 134,700 | 318,500 |
| 2005 | 23,400 | 58,500 | 150,000 | 3,100 | 234,900 | 553,500 |
| 2006 | 36,000 | 72,400 | 197,600 | 6,500 | 312,500 | 866,000 |
| 2007 | 49,000 | 82,000 | 287,800 | 10,700 | 429,400 | 1,295,400 |
| 2008 | 57,800 | 104,400 | 255,000 | 12,600 | 429,700 | 1,725,100 |
| 2009 | 54,700 | 251,100 | 205,300 | 19,000 | 530,100 | 2,255,200 |
| 2010 | 70,200 | 392,200 | 195,900 | 31,900 | 690,200 | 2,945,400 |
| 2011 | 82,800 | 316,400 | 185,100 | 44,700 | 629,000 | 3,574,400 |
| 2012 | 106,900 | 678,000 | 344,700 | 89,500 | 1,219,100 | 4,793,500 |
| 2013 | 152,900 | 679,100 | 358,200 | 89,000 | 1,279,200 | 6,072,700 |
| 2014 | 171,800 | 684,200 | 323,600 | 86,500 | 1,266,000 | 7,338,700 |
| Jan-Jul 2015 |
111,800 | 389,300 | 163,200 | 45,300 | 709,600 | 8,048,400 |
| Total | 930,100 | 3,887,800 | 2,789,100 | 441,400 | ||
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*Global figures contain sales from markets other than Europe, Japan, North America and Others
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Cumulative Sales of Toyota Hybrid Passenger Vehicles*1 (as of July 2015)
| Global | |||||
|---|---|---|---|---|---|
| Europe | Japan | North America | Others | ||
| Prius | 279,400 | 1,553,400 | 1,595,700 | 98,700 | 3,527,100 |
| Prius α / Prius v / Prius + | 32,800 | 401,600 | 142,700 | 5,300 | 582,400 |
| Aqua / Prius c | － | 901,500 | 150,800 | 29,000 | 1,081,200 |
| Camry | － | 49,400 | 356,900 | 122,100 | 528,300 |
| Alphard*2 | － | 56,400 | － | 1,900 | 58,300 |
| Auris | 231,100 | － | － | 9,000 | 240,100 |
| Yaris | 172,200 | － | － | 4,000 | 176,200 |
| Avalon | － | － | 41,100 | 100 | 41,200 |
| Highlander / Kluger*3 | － | 3,400 | 141,100 | 1,800 | 146,300 |
| Vellfire | － | 28,400 | － | － | 28,400 |
| Sai | － | 92,800 | － | － | 92,800 |
| Estima | － | 114,000 | － | 33 | 114,000 |
| Harrier | － | 55,900 | － | － | 55,900 |
| Crown Hybrid | － | 123,700 | － | － | 123,700 |
| Crown Mild Hybrid*4 | － | 6,500 | － | － | 6,500 |
| Crown Majesta (hybrid only) | － | 10,500 | － | － | 10,500 |
| Corolla Axio | － | 36,300 | － | － | 36,300 |
| Corolla Fielder | － | 90,400 | － | － | 90,400 |
| Voxy | － | 57,200 | － | － | 57,200 |
| Noah | － | 43,600 | － | － | 43,600 |
| Esquire | － | 31,500 | － | － | 31,500 |
| Sienta | － | 3,100 | － | － | 3,100 |
| Lexus LS 600h / LS 600hL | 4,700 | 27,100 | 3,000 | 5,100 | 39,800 |
| Lexus GS 450h / GS 300h | 15,500 | 19,600 | 7,100 | 7,300 | 49,500 |
| Lexus RX 400h / RX 450h | 93,600 | 31,400 | 159,200 | 33,400 | 317,600 |
| Lexus HS 250h | － | 43,600 | 22,300 | 100 | 66,000 |
| Lexus CT 200h | 57,000 | 49,800 | 78,800 | 56,200 | 241,900 |
| Lexus ES 300h | 500 | － | 46,300 | 50,900 | 97,700 |
| Lexus IS 300h | 19,300 | 18,400 | － | 6,800 | 44,500 |
| Lexus NX 300h | 14,400 | 9,900 | 2,000 | 9,700 | 36,000 |
| Lexus RC 300h | － | 2,400 | － | － | 2,400 |
| Prius PHV | 9,900 | 21,700 | 42,000 | 100 | 73,600 |
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*1Figures as of July, 2015 and based on Toyota data; *2Production ceased in 2008 and production of a new model started in 2011; *3Kluger Hybrid (for the Japanese market) production ceased in 2007; *4Crown Royal production ceased in 2003, Crown Sedan production ceased in 2008;
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- Hybrid model global sales results
- http://newsroom.toyota.co.jp/en/detail/4063130/
Toyota Hybrid Vehicle Chronology
| Year | Month | Milestone |
|---|---|---|
| 1995 | Oct. | Prius concept displayed by Toyota at Tokyo Motor Show |
| Nov. | First Prius prototype built | |
| 1997 | Mar. | Toyota Hybrid System (THS) unveiled |
| Aug. | Coaster Hybrid EV launched (Japan only) | |
| Oct. | Prius unveiled (launched in December) | |
| 2000 | Nov. | Cumulative global Prius sales top 50,000 vehicles |
| 2001 | Jun. | Estima Hybrid launched (Japan only) |
| Aug. | Crown Royal series with Mild Hybrid System launched (Japan only) | |
| 2002 | Mar. | Cumulative global hybrid vehicle sales top 100,000 mark |
| Aug. | Cumulative global Prius sales top 100,000 vehicles | |
| Oct. | Crown Sedan with Mild Hybrid System launched (Japan only) | |
| 2003 | Apr. | Toyota Hybrid System II (THS II) unveiled |
| Jul. | Alphard Hybrid launched (Japan only) | |
| Sep. | Completely redesigned second-generation Prius launched | |
| Dyna Hybrid and Toyoace Hybrid unveiled (launched in November; Japan only) | ||
| 2005 | Mar. | Harrier Hybrid (Lexus RX 400h) and Kluger Hybrid (Highlander Hybrid) launched |
| Oct. | Cumulative global hybrid vehicle sales top 500,000 mark | |
| Dec. | Second-generation Prius production commenced at SFTM's Changchun plant in China | |
| 2006 | Mar. | Lexus GS 450h launched |
| Apr. | Cumulative global Prius sales top 500,000 vehicles | |
| May | Camry Hybrid launched (for sale outside Japan) | |
| Jun. | Completely redesigned Estima Hybrid launched (Japan only) | |
| Oct. | Camry Hybrid production commenced at Kentucky Plant in the U.S.; Quick Delivery 200 launched (Japan only) | |
| 2007 | May | Cumulative global hybrid vehicle sales top 1 million mark; Lexus LS 600h / LS 600hL launched |
| 2008 | Feb. | Crown Hybrid unveiled (launched in May; Japan only) |
| Apr. | Cumulative global Prius sales top 1 million vehicles | |
| 2009 | Jan. | Lexus RX 450h unveiled (launched in April) |
| May | Completely redesigned third-generation Prius launched | |
| Jul. | Camry Hybrid production commenced at TMT's Gateway Plant, Thailand; HS 250h launched | |
| Aug. | Cumulative global hybrid vehicle sales top 2 million mark | |
| Oct. | Sai unveiled (launched in December, Japan only) | |
| Dec. | Camry Hybrid production commenced at TMCA's Altona Plant, Australia | |
| 2010 | Apr. | Camry Hybrid production commenced at GTMC's plant in China |
| Jun. | Auris Hybrid production commenced at TMUK's Burnaston Plant, UK; Auris Hybrid launched (for sale outside Japan) | |
| Jul. | Cumulative sales in Japan of hybrids top 1 million vehicles | |
| Sep. | Cumulative global Prius sales top 2 million vehicles | |
| Nov. | Third-generation Prius production commenced at TMT's Gateway Plant, Thailand | |
| 2011 | Jan. | Annual Prius sales in Japan of new vehicles in 2010 were 315,669 vehicles, the largest amount of annual sales ever recorded; Lexus CT 200h launched |
| Feb. | Cumulative global hybrid vehicle sales top 3 million mark | |
| May | Prius α launched | |
| Aug. | Prius sales in Japan top 1 million mark | |
| Sep. | Completely redesigned Camry Hybrid launched in Japan; Alphard Hybrid and Vellfire Hybrid unveiled (launched in November, Japan only) | |
| Oct. | TMEC of China conducts cornerstone laying ceremony and announces plan to produce and sell vehicles with hybrid systems produced in China jointly with China FAW Group and GTMC around 2015 | |
| Nov. | Prius PHV unveiled (launched in January 2012 in Japan, in March 2012 in the U.S., in the summer of 2012 in Europe) | |
| Dec. | Production of third-generation Prius commenced at SFTM's Changchun Plant in China; Aqua launched | |
| 2012 | Jan. | Completely redesigned Lexus GS 450h unveiled (launched in March) |
| Feb. | Start of Highlander Hybrid production at Indiana Plant in the U.S. in the second half of 2013 announced | |
| Production and sale of Camry Hybrid in Kuozui Motor's Kuanying Plant, Taiwan commenced | ||
| Apr. | Cumulative global hybrid vehicle sales top 4 million mark | |
| May | Yaris Hybrid launched (for sale outside Japan) | |
| Jul. | Start of Lexus RX 450h production at TMMC's Cambridge Plant in early 2014 announced; Lexus ES 300h launched (for sale outside Japan) | |
| Oct. | Cumulative hybrid vehicle sales in Japan top 2 million mark | |
| Cumulative global hybrid vehicle sales from January through October 2012 top 1 million mark | ||
| Nov. | Completely redesigned Auris Hybrid launched (for sale outside Japan) | |
| Dec. | Completely redesigned Crown hybrid unveiled (launched in January 2013, Japan only); Avalon hybrid launched (for sale outside Japan) | |
| 2013 | Mar. | Cumulative global hybrid vehicle sales top 5 million mark |
| May | Lexus IS 300h launched | |
| Jun. | Cumulative global Prius sales top 3 million units | |
| Aug. | Corolla Axio Hybrid and Corolla Fielder Hybrid launched (Japan only) | |
| Sep. | Crown Majesta (only hybrid version available) launched (Japan only) | |
| Oct. | Lexus GS 300h launched | |
| Nov. | Completely redesigned Harrier Hybrid unveiled (launched in January 2014) | |
| Dec. | Cumulative global hybrid vehicle sales top 6 million mark | |
| 2014 | Jan. | Voxy Hybrid and Noah Hybrid launched (Japan only) |
| Feb. | Highlander Hybrid production commenced at Indiana Plant in the U.S. | |
| Mar. | Lexus RX 450h production commenced at TMMC's Cambridge Plant in the U.S. | |
| Cumulative hybrid vehicle sales in Japan top 3 million mark | ||
| Apr. | Plan to start sales of Corolla and Levin models equipped with China-produced major hybrid components in 2015 announced at Beijing Motor Show | |
| Jul. | Toyota Motor (Changshu) Auto Parts Co., Ltd. In China holds opening ceremony; production of hybrid transaxles to start in 2015 | |
| Lexus NX 300h launched in Japan (sales outside Japan began in October) | ||
| Sep. | Cumulative global hybrid vehicle sales top 7 million mark | |
| Oct. | Lexus RC300h launched | |
| Esquire hybrid launched (Japan only) | ||
| 2015 | Jan. | Completely redesigned Alphard hybrid and Vellfire hybrid launched |
| Apr. | RAV4 Hybrid announced at New York International Auto Show | |
| Jul. | Sienta hybrid launched | |
| Cumulative global hybrid vehicle sales top 8 million mark |
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