Toyota is Top Ranked in Consumer Reports' Brand Perception Survey

Consumer Reports has unveiled the results of its annual brand perception survey and Toyota came out on top, besting second place (Ford) by an impressive 25 points.

According to this article, "These scores reflect how consumers perceive each brand in seven categories: quality, safety, performance, value, fuel economy, design/style, and technology/innovation."

Toyota earned the top spot in the following categories:

• Quality (the most important factor to consumers when buying a car)

• Value (because people want to get the most for their money)

• Fuel Economy (because people want to get the most gas for the money)

"Consumer Reports is very respected for their surveys and reports, but this "perception" survey is essentially directly from consumers; it's what they think is best from their experience," said Ted Klarich, general sales manager at Burien Toyota in Burien. "I think because it's coming from consumers, it makes it mean that much more."

Klarich it admits the survey is all based on opinion but points out that all customer feedback is, and that's some of the most important information. According to the article,"The key word here is “perception,” as influenced by word-of-mouth, marketing, and hands-on experience. Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category..."

So Toyota must be doing something right to have earned the trust in so many categories to earn the title as best "perceived" (by consumers) brand.

Stop by Burien Toyota today to find out why consumers say Toyota is the best brand in the land.