A recent press release notes that Hispanic communities across the country are becoming more involved with environmental sustainability and, since that's one of Toyota's key pillars of business, Toyota wants to assist with that by initiating an extensive social media campaign utilizing notable Hispanic influencers like Jon Secada, Chloe Bridges, Julian Gil, Candela Ferro, Ana Flores, Omar Germenos, Daniel Elbittar, Yarel Ramos, Gina Rodriguez and Diana Franco. They will use Twitter and Facebook in a way that "the Hispanic community will be able to follow the lives of the influencers and their adventures with their Toyota Prius, while simultaneously learning tips on how to live a greener lifestyle."
"I am excited about being a part of this campaign because Toyota's commitment to the environment aligns with my lifestyle and values. The idea of coaching Hispanics on how to make wise environmental choices and live a more sustainable lifestyle is truly fulfilling," said Jon Secada.
The social media campaign started May 23 and we have all the information you need to get involved:
| Jon Secada | @jonsecada | facebook.com/jonsecada |
| Chloe Bridges | @chloebridges | facebook.com/ChloeBridges |
| Julian Gil | @juliangil | facebook.com/JULIANGILTV |
| Candela Ferro | @candelaferro | n/a |
| Ana Flores | @laflowers | n/a |
| Omar Germenos | @ogermenos | facebook.com/paginaomargermenos |
| Daniel Elbittar | @danielelbittar | facebook.com/DanielElbittar |
| Yarel Ramos | @yarel_ramos | facebook.com/pages/Yarel-Ramos/60402985543 |
| Gina Rodriguez | @HereIsGina | facebook.com/HereIsGina |
| Diana Franco | @dianafrancotv | n/a |
Central to this campaign is greener transportation, and with Toyota that means the Toyota Prius family.
"We are excited to launch this campaign and to nurture the continuous increase in environmental awareness in our communities," said David Chung, national manager, targeted advertising and strategy for Toyota. "The Prius is Toyota's most nature-inspired model and is the ideal vehicle for this campaign. All participants were selected based on their level of environmental awareness and their role in the community. Each and every one of them is without a doubt, a perfect fit for the campaign."
Check out the inventory at Burien Toyota of the Toyota Prius, Toyota Prius V, Toyota Prius C, and Toyota Prius Plug-in. Join Toyota in developing greener lifestyles and take one of this hybrids for a test drive today!
To help the environment, I buy used cars. Cheap but reliable car. Oh well, I don't got a lot to spend too.
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