Innovation Drives Toyota

This is the last article of our “Toyota in Action” series and it focuses on innovation. Really, you could say everything in the previous articles about Toyota operations, dedication to community, the people of Toyota, improvements in safety, and efforts to preserve the environment illustrates Toyota’s dedication to continually improve itself and the world around us.

Whether it’s developing programs to teach communities how to properly restrain their children, developing and implementing the Star Safety System in all vehicles, or developing environmentally friendly manufacturing processes and products, the spirit of innovation is what really drives Toyota.

The Toyota Production System Support Center (TSSC) supports 20 community and non-profit organizations around the country “using TPS to help improve their operations, extend their reach and increase their impact.” One of these organizations is Herman Miller, which uses the Toyota Production System (TPS) to make its operations more efficient and flexible. Toyota uses creativity, efficiency and innovation to make a difference to many different people.

Another way Toyota is being innovative is by partnering up with Tesla Motors to develop and manufacture electric vehicles like the new all electric Toyota RAV4.

“In total, Toyota has invested $50 million in Tesla. Working side-by-side with Tesla is just one example of Toyota’s emphasis on supporting environmentally sensitive mobility, and developing advanced technology vehicles to meet the needs of our consumers today — and tomorrow.”

Toyota is also partnering with Microsoft to make your car smarter and your drive more efficient.

“Integrating technology inside your car can mean much more than just connecting your smart phone. It can also improve your gas mileage and help the environment, which is why Toyota is partnering with Microsoft to develop the next generation of in-car technology. The partnership will create a new system that doesn’t just give our drivers access to entertainment and navigation features, but also will allow you to better manage energy consumption inside and outside of your car — while you drive, when the car is charging, and even in your home.”

Ok, ok. We could exhaust you with all the ways that Toyota is innovative and write pages with examples of the results of Toyota’s innovation. Instead, check out the rest of the Toyota in Action series blog articles or go to www.ToyotainAction.com and be sure to stop by www.burientoyota.com.