Sunday, March 26, 2023

Celebrating Women’s History Month: Driving Inspiration – Meet Some of the Women Behind Toyota and Lexus



The people behind the products and projects are what make the Toyota and Lexus brands so unique. So, in honor of Women’s History Month, we’re highlighting a few of the many trailblazers who are helping drive the industry forward while also making a positive impact at the company.

From those who came before them to those who will come after them, these six Toyota and Lexus employees are part of a larger driving force that partially credit their success to believing in themselves and receiving support from mentors.

Some also believe organizations like Women Influencing and Impacting Toyota (WIIT), one of Toyota’s business partnering groups (BPGs), play a role by providing opportunities to employees to hear from business leaders, learn best practices on how to handle challenges, and participate in events that celebrate individual and group accomplishments.

Here’s to all the employees who help create an environment that fosters diversity and inclusion with hopes to strengthen connection within the workplace and beyond!

Mastering Problem-Solving

Julie Belcher, a recently promoted Engineer Manager who’s worked for Toyota Alabama for 15 years, understands the power of problem-solving and embraces the thrill. In her position, Belcher must be nimble and grasp concepts that require strategic logic and innovative techniques.

“In my previous role as a quality engineer, I learned so much about the powertrain itself, about engines and how they function. Every day I come to work, there is a problem to solve,” she says. “Now in my new role as an engineer manager, I get to transfer that knowledge to others.”

When asked what women in STEM fields should do to prepare for leadership positions, Belcher suggests seeking out opportunities to network with other women leaders in the industry.

“One of the most beneficial things I’ve done is attend the Women Influencing Toyota conferences. Through those opportunities, I’m able to get advice from other women leaders and learn from their experiences,” she says.

Belcher’s passion for championing women in the industry is evident. Just this month, she was named a finalist for Toyota Alabama’s WIIT Woman of the Year award.

“As a woman in manufacturing, I feel a responsibility to uplift other women and build an inclusive culture. It’s part of my engineering background to help make things better,” she says. “Toyota is a company that prioritizes diversity and inclusion, and I love having an avenue to influence others and make a difference.”

Passion Fuels Success

Danielle Graham, an engineering manager at the Production Engineering Manufacturing Center in Georgetown, Kentucky, has worked at Toyota for more than two decades. As a dedicated employee, she knows firsthand that no two days are alike at Toyota.

“I don’t think there is a typical day,” Graham says. “I think the nature of Toyota, in general, is that every day is a little different, which is good. The role that I’m in now is cross-functionally based and I spend most of my time talking between other shops and design.”

Over the years, Graham’s seen more women enter the automotive field, which makes her happy and optimistic. “Overall, it’s good to see more faces that look like me in the engineering space and environment,” she says. “It seems like we’re making an effort to get more women in the field and retain them on an engineering level.”

Graham understands that some women may feel like they fall short or aren’t qualified for specific jobs in the field, but she encourages them to go for it anyway.

“Don’t doubt yourself and don’t feel like you have to have 110% of the qualifications to move forward,” she says. “If you have a passion and desire to go into math or science, robotics or anything in that span, please continue to do it. Don’t think you have to be the math lead to pursue your career in this field. It’s more so based on your passion and desire. Everyone has the capability, especially if they’re passionate about it.”

Nothing Is Impossible

Sakiko Aono, a marketing manager for the Lexus division, is proud to work in an industry where women are advancing and given the tools to succeed.

“I am grateful that our leaders are looking at and celebrating the success of women who continue to have a significant impact on our company,” she says.

Aono knows that longevity at a company can also lead to opportunities.

“After joining Toyota 17 years ago and serving on different teams in Toyota Marketing, Product Planning, Service Parts and Accessories, Lexus still gives me the opportunity to challenge myself with diverse perspectives and unique ideas,” she says. “Lexus, where I work now, is an environment where I can not only do my daily work, but also deepen my thinking one step further. I still feel a sense of freshness and can take on new challenges, and I am grateful to Lexus.”

Aono wants other women to know that to thrive in any industry, self-confidence is paramount.

“Always remember to believe in yourself and have the courage to move forward,” she says. “Because nothing is impossible!”

Building a Strong Support System

Shravanthi Denthumdas, vice president of Engineering, Data and Emerging Technologies at Toyota Connected, has worked with the company for more than five years. Prior to joining Toyota, she was a consultant for various companies, including some in the automotive industry.

“My experience so far has been amazing,” she says. “I’ve grown so much in the company. I’ve had tremendous support from our executives who supported me and helped me grow.”

To pay it forward, Denthumdas and a colleague recently launched the Women in Tech group at Toyota Connected.

“I want every woman in the company to know they have that support circle,” Denthumdas says as to why she helped start the group. “They can come and discuss challenges and gains. They might want mentorship or gender-specific discussions and get ideas. I want to be there to support that.”

Moving the Needle Forward

Growing up with a mother who worked in the medical field, Linda Hung’s passion for STEM started at a young age.

“I’ve always been drawn to STEM-related subjects,” she says. “My mother has been a consistent role model in this area — she is a doctor two times over as an MD and a Ph.D. During my undergrad at UC Berkeley, I double majored in applied math and chemistry. I chose math because I loved how theorems can be proved just once — and the proof will continue to hold throughout time — and chemistry because I could see how theory connects to the real world.”

That hunger for STEM-related subjects led her to Toyota, where she works as a manager in the Energy & Materials (E&M) division at Toyota Research Institute (TRI). Her team focuses on conducting research and building tools that integrate machine learning, artificial intelligence and automation tools with materials science expertise — targeting the development of new batteries and fuel cells that help advance Toyota’s carbon neutrality goals.

Prior to joining TRI, Hung found it challenging to find the right job that blended her desire to work on tech projects that enhanced people’s everyday lives.

“It was sometimes difficult to connect my work to technology improvements in our daily lives,” she says. “What drew me to TRI is the connection of research to real-world Toyota products, as well as how we incorporate data science and machine learning with more traditional modes of materials research.”

Hung believes that in order to achieve optimal success in any industry, diversity of thought must flourish. “Anytime a certain field lacks diversity, it’s harder to develop the variety of ideas and the constructive discussions that can drive innovation,” she says. “Women can bring new perspectives on what the most important research directions are and how to study these questions.”

Teamwork is Essential

 Janelle Pharris, who is approaching six years with Toyota, is excited about her position on the Product and Sales Education team. She says teamwork and building relationships with other departments are essential in getting the job done. 

“In marketing, collaboration is key — so, many days I am in and out of meetings with stakeholders from all across the company and with our external vendor partners,” she says. “Our goal is to provide accurate assets, just in time, as the vehicles and technology are launching.”

Juggling all those moving parts is par for the course for Pharris, who is also a mother of two.

“Being a woman in the automotive field has had its challenges for sure, but I wouldn’t change it for a thing. It has forced me to grow and develop in ways that I may not have without those experiences and interactions, all while leveraging what came naturally,” she says.

When thinking about her career and other women’s accomplishments, Pharris says “As a woman, I can add that unique perspective and insight on projects and strategic direction to create a more inclusive and comprehensive outcome. I’m aware that I walk in the footsteps of many powerful women who came before me. I feel it’s now my responsibility to help pave the way for other young women.”

Friday, March 24, 2023

Toyota Launches the Way Forward Fund

 


  • New program will provide improved access, technology and support for children recovering from traumatic brain injuries
  • Resources will also focus on supporting the families of injured children
  • Emphasis will be on raising the quality of care in communities with the greatest need

Toyota Motor North America (TMNA) today announced the Way Forward Fund, a multi-year initiative aimed at strengthening access to care and injury recovery support for individuals and their families, with an initial focus on children with traumatic brain injuries (TBI).

According to National Academy of Science, Engineering and Medicine and the U.S. Centers for Disease Control and Prevention (CDC), TBI is a major pediatric health condition that is often under-recognized.

  • More than 2.8 million Americans sustain a traumatic brain injury (TBI) each year, 2.5 million of which visit an emergency department.
  • Children account for 32% of TBI-related emergency department visits, while they only account for 22% of the US population.
  • However, current TBI funding is focused mostly on adults, with limited resources available to advance care and outcomes for children.

In its first year, grants totaling $8.5 million will be made available to select institutions with an emphasis on raising quality of care in communities with the greatest need. This includes support for a wide range of resources and technologies designed to advance TBI treatment and recovery. Toyota intends to award additional grants in subsequent years with the goal of creating a sustainable program with long-term impact.

Funded activities will include:

  • Programmatic operations designed to support children and their families.
  • Research and development of innovations and technologies that advance treatment.
  • Provision of equipment to increase access to tools for treatment.

The fund will be guided by an external advisory board made up of experts in the field, including:

  • Flaura Koplin Winston, Philadelphia, PA
    • Distinguished Chair in the Department of Pediatrics and founder and co-Scientific Director of the Center for Injury Research and Prevention at Children’s Hospital of Philadelphia and professor of Pediatrics at the University of Pennsylvania
  • Herman Gray, Detroit, MI
    • Chair of Wayne State University Department of Pediatrics; former president and CEO of DMC Children’s Hospital of Michigan
  • Pamela Okada, Dallas, TX
    • Attending pediatric emergency physician, board certified in Pediatrics and Pediatric Emergency Medicine

“Quality treatment and early intervention are vital, particularly in a developing child with a traumatic injury,” said Dr. Winston. “I am honored to serve with Dr. Gray and Dr. Okada, combining our unique strengths to help address this critical need.”

“With the guidance of our expert advisors, we want to help strengthen and expand access to support systems for children with traumatic brain injuries as well as their families,” said Tellis Bethel, chief social innovation officer, Toyota Motor North America.

The following recipients will use the grants to advance pediatric TBI care by:

  • Beaumont Children’s/Corewell Health – standardizing diagnostic models of care to deliver the right care, in the right place, at the right time throughout its network of hospitals
  • Children’s Hospital of Philadelphia Foundation – improving care coordination for patients, families, and providers to ensure the best possible outcomes in addition to supporting the development of innovative technology for patient care
  • ImPACTS (Improving Pediatric Acute Care Through Simulation) administered via Yale University – increasing access to emergency care for pediatric patients with severe head injuries in rural and underserved communities

In pursuit of creating mobility for all and inspired by the principles of the Toyota Way, the fund aims to help illuminate a way forward for patients and their families, demonstrating respect for people and continuous improvement. Future phases will expand support to additional states and populations in need, with the goal of supporting systems for children and their families in a sustainable way.

For more information, visit www.toyotawayforward.org.

Saturday, March 18, 2023

Collaborations Show There’s More to Electrification Than BEVs



It’s common knowledge that the automotive industry is in the midst of a fundamental transition from producing and promoting vehicles powered by internal combustion engines to those propelled by electricity. The wave upon wave of new battery-electric vehicles (BEVs), such as the Toyota bZ4X, serve as high-profile proof of this sea change. But, the fact is, there’s a lot more going on here just under the surface.

Case in point: Toyota Motor North America’s (TMNA) formation of the EV Charging Solutions. Led by General Manager James George, its mandate is to help create a mobility ecosystem that will make owning and operating a BEV as seamless for Toyota’s customers as they’ve come to expect with conventional vehicles.

But there are others. Recently, we had the opportunity to chat with Max Parness, senior manager of Grid Services, to learn more.

One Toyota: Thanks, Max, for the chance to catch up on the latest with EV Charging Solutions.

Parness: We’re grateful for the opportunity to talk about some of the projects we’ve been working on now that we’re able to share them publicly.

Perhaps we could start with a bit of background on you and your role at Toyota.

My area of focus is grid services, in particular the growing nexus between mobility and the electrical grid. I’ve been interested in this since I first worked on it in grad school 14 years ago, after earning an undergraduate degree in electrical engineering

Sounds like really good timing for you, and for Toyota.

It’s definitely gratifying to have a part to play in taking concepts that have been explored and debated for a while and begin to implement them in the real world.

Partners in Power — TMNA, with the support of Oncor Electric Delivery, is exploring the feasibility of feeding electricity stored in a BEV battery, such as that in the bZ4X, back onto the grid.

For example, TMNA’s recently announced collaboration with Oncor Electric Delivery, the largest electric transmission and distribution company in Texas?

Yes. I have been directly involved in that project.

Why is it important?

Every time we sell a BEV or Plug-in Hybrid Electric Vehicle (PHEV), that customer is getting some or all of their energy for driving from their electric utility. As a result, we have a mutual customer with utilities. We need to figure out how to work well together to support that mutual customer.

Utilities are simultaneously excited and concerned about EVs. They are excited about being able to sell more electricity and are concerned about how to integrate the coming millions of EVs into the grid in a cost-effective and reliable way. Toyota is well positioned to help utilities, due to our competitive advantages in marketing and customer trust, as well as our technological ability to empower customers to choose the best times to charge. 

Our collaboration with Oncor is the first time Toyota has worked directly with a utility on BEVs. In this case, we are exploring how we can use the battery in a vehicle for both energy and mobility.

For instance, BEV owners could push some of the energy stored in their vehicles’ batteries back onto the grid to support it when it’s stressed. That would be a win for the customer, giving them a way to sell their power back to the grid. It would be a win for the utility to better manage surges in demand, such as during heat waves. And it would be a win for Toyota by creating a new revenue stream by facilitating this connection.

How soon might something like this be operational?

It’s too early to say. For now, we have committed to a two-phase research project. In the first phase, we’ll look to hook up a bZ4X to Oncor’s research and testing microgrid in South Dallas to better understand the key interconnectivity issues. Then in the second phase, planned for later this year, we will test the connection of BEVs parked at a home or business locations within Oncor’s service territory.

Ask the App — When should you recharge your BEV to help minimize carbon emissions generated by the production of electricity? WattTime data, now integrated into the Toyota and Lexus apps (with a Remote Connect subscription), can help answer that question.

We also noticed the announcement in January about an agreement with WattTime.

WattTime is an environmental nonprofit that provides data on times when the emissions from the local electric grid are expected to be lower. That can help to minimize the overall carbon footprint associated with all kinds of electricity usage, including EV charging. WattTime’s data has now been integrated into the Toyota and Lexus apps that are available to our customers who subscribe to the Remote Connect service. The feature is called ECO Charge. So, for example, a bZ4X owner could use this ECO Charging feature of our app to decide when to recharge their vehicle in a more environmentally conscious way.

We’re guessing this will most likely appeal to our most environmentally aware customers.

Yes, but I think the sensitivity to these issues is now more mainstream — especially among people who are ready to trade in their internal combustion engine vehicle for a BEV. To that end, Toyota is currently the only automaker to have access to WattTime’s data related to human health. There is an equity angle to this for people who live near coal- or gas-powered power plants. If BEV owners are more likely to recharge their vehicles when renewably sourced electricity is on the grid, then people who live adjacent to coal or natural gas plants may potentially benefit from cleaner air. At least that is the hope. Furthermore, this kind of program will help us learn more about customer behavior when it comes to EV charging. Those learnings will help us improve our future product offerings.

Knowledge is power, as they say. It seems like that dynamic is at the heart of the Oncor and WattTime collaborations.

That’s how we see it. We also see that this as just the beginning. Consider this: By 2030, the power demand, or even supply, from EVs will be equivalent to that of tens of nuclear power plants. We are a mobility company selling cars, who will happen to have some influence over a massive “virtual” set of power plants.  During a heat wave or an ice storm, Toyota can help encourage, or even actively manage, the time when customers are charging their vehicles to relieve stress on the grid.  That’s called “managed charging” and it will help customers spend less money to charge at home, support grid reliability and reduce emissions. It’s all part of a transformation to ensure a best-in-class electrified customer experience. Expanding into this area and developing new external partnerships will be a big growth area for the company, powered by continued strong collaboration between internal teams, including Connected Technologies and marketing.

Then we will continue to follow the work of EV Charging Solutions closely and check in with you and your colleagues periodically. Exciting times.

They are indeed. Happy to help.