Tuesday, February 28, 2023

Time Attack Extended: GR Corolla Circuit Edition Continues in 2024


Due to popular demand, Toyota Motor North America is announcing that the GR Corolla Circuit Edition will continue to be produced for model year 2024.

“We are seeing a ton of enthusiasm and excitement for the GR Corolla, especially the Circuit Edition,” says Michael Tripp, Toyota vice president of Marketing and Communications. “When Toyota GR fans speak, we listen and our plans are to increase GR Corolla volume and continue offering the Circuit Edition as part of the GR Corolla lineup in 2024.”

Available at Toyota dealerships this coming spring, the 2023 GR Corolla Circuit Edition’s standard features will include a vented bulge hood, forged carbon fiber roof, gloss black sporty rear spoiler, front and rear Torsen® Limited-Slip Differentials (LSD), and red-painted GR logoed calipers. There will be around 1,500 Circuit Edition units produced for the continental U.S. for model year 2023.

Other standard features on the 2023 Circuit Edition include Brin Naub® suede and synthetic leather-trimmed sport seats with red accents, heated front seats and steering wheel, a leather-wrapped MORIZO signed shift knob, and eight-speaker JBL® Premium Audio with amplifier. Available colors include Ice Cap, Supersonic Red*, and Heavy Metal*. For complete details of all GR Corolla models please visit https://www.toyota.com/grcorolla/.

The 2024 GR Corolla Circuit Edition will carry over some of the standard features of the 2023 model, complete details will be announced later this year. Production of the Circuit Edition model for 2025 and beyond is still under consideration.

Sunday, February 26, 2023

Celebrating Black History Month: Toyota and Lexus Employees Share Their Reflections


Black History Month is observed in the United States throughout the month of February and, this year, six Toyota and Lexus employees share what the annual observance means to them. 

These individuals reflect on how diversity is celebrated at their employer of choice and how business partnering groups (BPGs) like the African American Collaborative (AAC) help to create welcoming spaces where employees can feel seen, heard, and supported all year long.  

Here’s a spotlight on their perspectives: 

Driving Diversity at Every Turn 

Jovonda Williams started her career with Toyota as part of the New College Graduate rotational program where she worked in the stamping department at the Kentucky manufacturing plant. Today, Williams is a senior engineer of Quality Control, Toyota Motor Manufacturing Kentucky (TMMK) and the AAC North American Advisory Council (NAAC) Chairperson.  

In her role as the AAC chairperson, she is most proud of the group’s symposium and virtual leadership conference created to help educate and inform members about the company.   

“Representation at all levels of the company is a priority and you can see the strategic moves being made to make sure candidates are ready and capable to handle the job,” Williams shared. “Our mission is to continuously recruit, develop, and retain African American talent, while also bridging the gap between African American communities and the corporation through community outreach.”   

Moving Conversations Forward   

Brandon Mosley joined Toyota as a management trainee more than 25 years ago. Brandon has served in various roles and is currently a manager in Dealer Advertising and Media for Lexus Marketing.   

“My favorite part about being a member of AAC is the fact that AAC is very thoughtful and deliberate with subject matter covered at forums throughout the year,” he says. “I feel that AAC shines a strong light on the community and is welcoming to other groups of people.”  

For Mosley, Black History Month is a special time to reflect on accomplishments made by African Americans. 

“Black history month means amplifying the successes and achievements of African Americans while bringing to surface the challenges endured throughout history that were marginalized or swept under a rug,” says Mosley. “We as a people need to know the great things done by our ancestors and that we can and should leverage our abilities to build up our communities to thrive. Understanding the historic challenges that haunt Black communities today can help others see that there is a true need for equity and therefore collectively find resolutions to move our country forward.” 

Common Core  

Mia Phillips has spent more than three decades at Toyota — the last three years at Lexus. During her time with the company, Phillips, a senior manager at Lexus Advertising & Media, has served as AAC chair and is an active member. It’s been a fruitful journey, she says, and a joy and honor to witness her counterparts excel.
“Seeing team members at all levels of experience and tenure, lead and engage with [internal] audiences and the Black Community, at large. AAC’s outreach and support of the communities where [our] offices are located is commendable,” she says.     

Phillips also agrees with Toyota’s fundamental principles. 

“At its core, the values on which the company has been built align with my own — respect for people and continuous improvement,” she says. 

 

Representation Matters 

For 20 plus years, Bruce Hines has worked at Toyota across four regional field organizations, two of which were Lexus field offices. With a wide perspective of the organization and now a manager at Lexus Racing & Motorsports, the AAC member underscores the importance of diversity.   

“Diversity in leadership is important for a myriad of reasons. First and foremost, having diversity in leadership leads to a greater depth in thought, understanding, and experiences.  Employees and prospective employees want the opportunity to relate, and when you have diverse leadership, it provides that sense of connectivity and that relational ability,” Hines says. “Additionally, diversity in leadership lends itself to different perspectives and ideas which can result in innovation and new opportunities. Overall, diversity in leadership leads to greater awareness which can result in positive change in the organization.” 

Hines added, “I’m proud to work at Toyota because of the PEOPLE. And lastly, I feel proud to be a part of an organization that CARES – not only about creating the best products and services but CARING about the people who are a part of these products!”

Accelerating Growth 

When Belva Bell started her career with Toyota in 2017, she joined as Diversity and Inclusion (D+I) education analyst at the Plano headquarters. Her job was to interact with and support each of the BPGs to help drive team member engagement.    

“It’s been an amazing journey seeing how Toyota sets new standards for innovation and quality while also making a positive impact on our teams, communities, and the environment,” she says. 

Bell agrees that Black History Month is a reminder that we can all achieve great things. 

“I’m inspired by those who came before me, and I’m thankful for the opportunities that come with living in a diverse and inclusive society. So, let’s take this month to honor our history, recognize our differences and make sure everyone has the same access to opportunity. Here’s to celebrating Black History Month,” Bell says.  

Sparking Initiative 

Since 2007, Nicole J. Fortune has worked in various financial roles at Toyota. In addition to her professional journey with the company, Fortune has also served as an AAC member.   

“I had the privilege of attending one of the symposiums and was impressed by their focus on development and the support the AAC receives with various allies,” says Fortune, the national manager of Toyota Financial Services and Lexus Financial Services Customer Care. “Every event I have ever attended was very intentionally focused on development, thought-provoking and there were always one or two tangible items that I could take away. The AAC represents excellence to me, and it shows in everything they do.”  

Fortune concluded that Black History Month is also an opportunity to remember some of her heroes. 

“Black History Month for me is a remembrance and appreciation of the amazing contributions of my heroes that have paved the way for our Civil Rights such as Dr. Martin Luther King and Rosa Parks, the inventors of the mailbox (Phillip Downing), the traffic light (Garrett Morgan), and the clothes dryer (George T. Sampson), those who excelled in business, such as Booker T. Washington, Reginal F. Lewis, John H. Johnson, and much more,” she says. 

“It is during this month of remembrance that I am reminded of the greatness of my culture and my duty to continue the legacy of those who paved the way for my success. It also serves as a reminder that my life is not my own, but to be shared in service to others.” 

Sunday, February 19, 2023

Solar Power Continues to Bloom at Toyota


The new “garden” near the main entrance of Toyota West Virginia supercharges the idea of “flower power.”

Five recently installed SmartFlower solar arrays help power the facility’s employee services buildings, which are home to popular destinations like the uniform store, footwear store, credit union, clinic and pharmacy. The flowers also help power three EV charging stations.

“This is just one more way Toyota West Virginia is embracing alternative energy and reducing our ecological footprint here in the Mountain State,” said David Rosier, Toyota West Virginia president. “Our environmental team is always working to make our plant more efficient and guiding our efforts to create a more sustainable future.”

Much like a sunflower, SmartFlowers bloom at sunrise and follow the sun’s path throughout the day, allowing them to effectively capture the sun’s rays. Because they maintain a 90-degree angle to the sun, the power they produce is optimized over that of traditional solar panels. At sunset, the flowers fold back up and await sunrise the following morning. The petals are self-cleaning, lined with tiny brushes that remove dirt and debris when they open and close.

While the flowers are beautiful and highly visible, Toyota West Virginia also has the largest solar array in the state. Located just behind the plant, this array can generate 2.6 megawatts of power. That is enough to power over 400 homes. The solar generation also reduces the Buffalo plant’s C02 emissions by an estimated 4 million pounds per year.

These initiatives are some of the many projects aimed at helping Toyota West Virginia meet the Toyota Environmental Challenge 2050. Toyota West Virginia was also recently named the winner of the Wildlife Habitat Council’s prestigious Ibis Award.  This award recognizes a Wildlife Habitat Council certified program that has “demonstrated resiliency of spirit and advancement of conservation despite unforeseen or unique challenges.”

The group specifically cited the plant’s nature trail, which features forest and wetland habitats, a pollinator garden, an outdoor classroom, bird houses, bat houses and a nesting platform to support avian species in the area.

The nature trail and the outdoor classroom can be utilized by outside groups. They are just another way Toyota West Virginia gives back. Toyota has invested over $10 million in the community, supporting a wide range of philanthropic initiatives.

Friday, February 17, 2023

Toyota Research Institute Opens its Doors for the First Time

 



At the Toyota Research Institute Expo, TRI’s top researchers showcase future technology addressing aging society, climate change, and human understanding

Toyota Research Institute (TRI) opened its doors for the first time to members of the media to showcase the research taking place at its headquarters in Silicon Valley. During the TRI Expo, the company’s CEO and Toyota Motor Corporation’s Chief Scientist, Gill Pratt, explained TRI’s high-risk, high-reward approaches to tackle three major societal challenges:  1) aging society, 2) climate change, and 3) human understanding.

“In the 1930s, Toyota made a huge leap by expanding from manufacturing textile looms to building cars. TRI’s mission is to discover the next technological leap that will transform Toyota’s business,” Gill Pratt said. “We are explorers researching ways to make cars better, but we’re also discovering what mobility may mean beyond cars. We believe that our high-risk, high-reward research approach can unlock the next, big breakthrough for Toyota and our customers around the world.”

During the Expo, reporters toured TRI’s headquarters and learned how TRI’s research explores the frontier where the risks and rewards are highest. Attendees were able to experience TRI’s Driver-in-the-loop Motion Simulator, a high-realism, immersive driving experience created to enhance the interface between human drivers and autonomy. They also saw firsthand various research vehicles built to explore ways to make cars safer in the future. The tour also included a close-up look at TRI’s advanced robotics laboratory.

 

TRI introduced its five core research areas – energy and materials, human-centered AI, human interactive driving, machine learning, and robotics – and outlined why these pursuits were selected, how they strengthen each other, and how they address societal problems.

  • Energy & Materials uses AI to accelerate the breakthroughs needed to build safe, affordable, high-performing zero-emission vehicles.
  • Human-Centered AI is creating new human-AI capabilities that enhance human understanding to advance collective well-being.
  • Human Interactive Driving amplifies human capabilities and puts the human at the center of the driving experience.
  • Machine Learning is training algorithms to adapt and change on their own for the benefit of humanity.
  • Robotics is unlocking robotic capabilities that amplify and empower humans, at home and at work.

In a panel discussion led by Brian Cooley, technology commentator, the leads of TRI’s five research divisions revealed what they hope to discover and shared how their work connects to Toyota’s mission of producing happiness for all.

Brian Storey, Senior Director of Energy & Materials, said: “We’re trying to solve one of the most complex challenges of our time: how to move people without relying on fossil fuels. We’re using AI and other technologies to discover new materials and make other breakthroughs to power the future.”

Charlene Wu, Senior Director of Human-Centered AI, said: “Bringing together a team of renowned research scientists from behavioral science, machine learning, and human-computer interaction, our team develops tools and frameworks that allow us to understand human behavior. Once we have that understanding, we work to develop AI systems to augment human decision-making.”

Avinash Balachandran, Director of Human Interactive Driving, said: “As technology and consumer preferences in mobility change rapidly, we envision a future where your vehicle intelligently uses AI to amplify human capabilities, creating a better driving experience. Whether it’s supporting drivers in difficult situations or interacting with drivers to improve their skills over time, we seek to build AI that collaborates with people to make driving safer and more fun for everyone.”

Adrien Gaidon, Director of Machine Learning, said: “Machine Learning underlies everything we do at TRI. We want to discover and develop useful learning principles that enable machines to learn safely, at scale, and with minimal supervision. These machine learning principles aim to support the next generation of intelligent machines.”

Max Bajracharya, Senior Vice President of Robotics, said: “Robotics is a powerful tool that can be used to amplify human ability rather than replace it – whether it’s assisting people in their homes or at work, we want to empower people to use robots to help accomplish their tasks.”