Retired Army Ranger and Robot Sidekick Conduct Special Ops for Toyota

• First North American In-Home Trial of Robot to Aid Paralyzed Veteran 
• Ongoing Robotics Research Designed to Help People with Limited Mobility
• Toyota Showcases Robot at NASCAR Race Honoring Veterans

Decorated U.S. war veteran Romulo (Romy) Camargo starts his day like most of us. He wakes up, gets a drink of water, has some breakfast, brushes his teeth and gets dressed. But for Camargo, whose injuries in Afghanistan left him paralyzed from the neck down, these morning routines require some assistance. And Toyota is learning how to help.

 
Thanks to Camargo, Toyota recently completed the first North American in-home trial of the Human Support Robot (HSR). The HSR is one of the “partner robots” Toyota is developing to assist people with everyday activities. Toyota is actively researching ways to apply advanced technologies to help people with limited mobility, including seniors or those who are disabled.
 
During the trial, the robot assisted Camargo with everyday tasks in his home, including opening doors and delivering bottles of water or snacks from the pantry. The ultimate goal was to help him regain some of his independence and improve his quality of life. You can view a video of Toyota’s work with Camargo at http://bit.ly/2tTZE1m. 
 
“At Toyota, we have a commitment to enriching lives by advancing mobility for all – whether it’s around town or across your living room,” said Doug Moore, senior manager, Technology for Human Support, Toyota Motor North America. “This includes developing technology solutions to assist people with limited mobility. We see our research with Romy and the HSR as a natural extension of our work as a mobility company that helps people navigate their world.”
 
Recalling his first reaction to the HSR, Camargo said, “When they opened the box, and I saw the robot, I figured we would unfold the next chapter in human support robots helping people with disabilities – like this research is going to change the world.”
 
Toyota will showcase the HSR today at the NASCAR Coke 400 pre-race in Daytona, Florida, which will honor U.S. veterans. Details about Toyota’s Human Support Robot can be found at http://www.toyota-global.com/innovation/partner_robot/family_2.html. 
 
Other Toyota research aimed at applying robotics to assist people with limited mobility include:

• Welwalk WW-1000: A wearable robotic leg brace designed to help partially paralyzed people walk;
• Project BLAID: A future mobility technology that could help people who are blind or have visual impairments gain better environmental awareness;
• Transfer Assist Robot: A robot that helps transfer adult patients easily from bed to chair and chair to toilet, without overburdening the caregiver;
• Auto Access Seat:  A device designed to help people who have difficulty entering and exiting special vehicles, such as seniors or others with limited mobility, do so more easily.

 
Toyota’s work with Camargo reflects its longstanding commitment to support our nation’s veterans. The company first began working with Camargo in 2015 when it provided last-mile funding to help him and his wife Gaby open Stay in Step, a non-profit recovery center that provides treatment, rehabilitation and support services to veterans and civilians with spinal-cord injuries. Toyota also works with Hiring Our Heroes to help veterans, transition service members and military spouses find meaningful employment opportunities. To date, Toyota’s partnership with Hiring Our Heroes has led to more than 28,000 direct hires.

Going all in: Toyota Kentucky launches production of cutting-edge Camry

Team members join in celebrating new vehicle that sets benchmark for mid-size sedan segment

Chad Lindon has worked at Toyota in Georgetown, Ky., for 22 years and said the 2018 Camry is the most exciting vehicle launch he’s seen, and for good reason.
“The 2018 Camry takes it to another level,” said Lindon, a Powertrain production team member. “It catches the eye. It has more horsepower, better fuel economy, and new technology that customers want. That all adds up to more job security and stability for my family.”

The excitement that has been building for months peaks today inside Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) as team members celebrate the launch of production of the 2018 Camry. The automaker is upping the ante by crafting an ever-better Camry that boasts an exhilarating design, refined interior, stirring driving performance, cutting-edge safety and technology, and class-leading fuel efficiency.

Lindon and co-worker Maigen Layne can’t wait to see the new models on the road. Layne, a five-year team member who works as a safety team leader in bodyweld, says “it’s the best one so far,” and plans to make it her next car. “I’m proud to work on the best-selling car in America for 15 years running. I test drove one of the first 2018 models off the line and I know it will be a big hit.”

The 2018 Camry will set the benchmark in the mid-size sedan segment. It is the first vehicle in North America designed and manufactured with Toyota New Global Architecture (TNGA), a completely new strategy to the way the company designs, engineers, and manufactures its vehicles. TNGA will improve performance of all models, including increased fuel efficiency, more responsive handling, and a more stable, comfortable feel while driving.
 
“The launch of the next-generation Camry is important for Toyota in America, and expands the company’s footprint in and commitment to Kentucky,” said Wil James, president, TMMK. “We are proud to be the first in North America to produce a vehicle with TNGA. It’s a testament to the skill and dedication of our team members.”
 
The next-generation Camry has a sleeker profile that offers improved aerodynamics, a lower center of gravity, and a more rigid body, allowing for a more comfortable and stable ride. In addition, engineers incorporated a number of new noise, vibration and harshness (NVH) countermeasures that were previously found exclusively on luxury models such as sound-absorbing insulation in the hood and upper and lower fender separator, as well as foam/vibration dampening materials throughout the vehicle. The driver-focused design also features the highest grade of soft touch and premium materials on all surfaces of the cabin – dashboard, instrument panel, center console, door trim, etc. Vehicles will begin arriving at dealers in late summer.
 
TMMK recently hired more than 700 people to support the launch of the new Camry, bringing the number of team members to an all-time high of over 8,000. The largest Toyota plant in the world, TMMK has produced more than 11 million vehicles in its 31 years, including more than 8 million Camrys.
 
Earlier this year, Toyota announced a $1.33 billion investment at TMMK for TNGA improvements and other makeovers that will modernize and streamline the production process. TNGA allows for a more flexible production environment, which will allow Toyota Kentucky to build ever-better cars and respond quicker and more capably to customer demands down the road. Since 1986, the plant represents a $7 billion investment. Across the U.S., Toyota is investing $10 billion over the next five years, adding to the nearly $22 billion the automaker has invested in the past 60 years. 
 
Last year, TMMK produced more than 500,000 Camry, Camry Hybrid, Avalon, Avalon Hybrid, and Lexus ES 350 vehicles, which represents nearly a quarter of the total number of Toyota vehicles produced in North America. A recent study by the Center for Automotive Research shows Toyota Kentucky supports nearly 30,000 jobs across the states (direct, indirect, and spin-off). TMMK employees live in 80 Kentucky counties, and currently Toyota has more than 100 suppliers located across the Commonwealth.

Toyota Financial Services (TFS) Named One of the Most Community-Minded Companies in the Nation

Points of Light Foundation lists TFS as one of its Civic 50 for third consecutive year

Toyota Financial Services (TFS) continues its longstanding run as a leader in Corporate Social Responsibility (CSR) by being named one of the most community-minded companies in the nation by Points of Light Foundation.  This is the third consecutive year that TFS earned a spot on the nonprofit’s Civic 50 list, the latest recognition the company has received for its CSR initiatives and its dedication to supporting and empowering communities.
 
The Civic 50 sets the standard for corporate community engagement nationwide, and creates a roadmap for companies seeking to best use their time, talent and resources to improve the quality of life in the communities where they do business.  Winners are selected based on four dimensions of their national community engagement programs: Integration, Investment, Impact and Institutionalization.
 
TFS earned this recognition through its unwavering commitment to youth development and successful initiatives such as the Making Life Easier Financial Empowerment program, the Road to Success program (partnering with Scholarship America to fully fund college scholarships to underserved students, based on financial need and community), strong partnerships with Girl Scouts and Boys & Girls Clubs, and its Community Ambassador program, which promotes team member (employee) engagement within the community.
 
“This was a big year of growth and change for Toyota Financial Services, so I’m incredibly proud of our company and our team members for not only maintaining the same level of exceptional service to our customers during this transition, but also continuing to engage with and support their communities more than ever,” said Mike Groff, president & CEO of Toyota Financial Services, who himself serves on Boys & Girls Clubs of America’s Board of Trustees. “Partnering with exceptional organizations like Boys & Girls Clubs, Girl Scouts, and Junior Achievement allows TFS to provide educational opportunities and tools to underserved youth – and now, as we settle into a new headquarters and a new community in Texas, we look forward to supporting even more youth in our own backyard. TFS is incredibly honored that Points of Light Foundation has again named us one of its Civic 50, and will continue to work hard to make life easier for our customers and communities across the country.”
 
Much of TFS’ philanthropic success can be attributed to its highly-engaged team members. The company supports and develops its team members with community involvement programs such as its Community Ambassador program, which empowers them to build strategic partnerships with local nonprofits and engages team members to participate in community activities. The program provides a robust training and support network, giving team members an opportunity to develop key workplace skills, including relationship-building, project management, and communication. 
 
“2016 was a record year for us,” said Karen Ideno, vice president of Product, Marketing, Corporate Social Responsibility and Communications, TFS. “Our community involvement survey reported 42% of TFS team members participated in volunteer activities.  Also, 65 of those team members received the prestigious President’s Volunteer Service Award. We’re very proud of the work they’re doing in their communities.”
 
Read more about TFS’ community engagement work at: http://tfsinthecommunity.com.
 
TFS is proudly recognized alongside companies such as AT&T, Comcast NBCUniversal, Dr. Pepper, and FedEx.  For more information on The Civic 50 and the latest trends on community engagement, view the report at www.civic50.org.  For more information about the range of TFS’ community involvement and the partnerships the company supports, please visit: http://tfsinthecommunity.com.

Ready for Launch: The Countdown Begins for the Highly Anticipated All-New 2018 Toyota Camry

•    Best-Selling Car in America for the last 15 years
•    New Gas and Hybrid Powertrains Generate More Horsepower and Class-Leading
     Estimated MPG
•    Standard Toyota Safety Sense-P
•    New Emotionally-Charged Design and Performance Experience
•    Aggressive Exterior Character Lines and Low Center of Gravity

It’s already making a lot of noise.  Now, it’s almost here.  The all-new 2018 Toyota Camry, the best-selling car in America for the past 15 years, will be rolling into dealers late summer.  The excitement over the eighth-generation sedan is the result of its total evolution, from a proven, dependable and safe car to one that adds a more exciting and emotional character, thanks to its much talked about newfound performance and style.

The new Camry utilizes TNGA (Toyota New Global Architecture), which represents a completely new strategy to the way the company designs, engineers, and packages its vehicles. TNGA retains all of Toyota’s traditional values of superlative build quality and safety while injecting a fun driving experience that plays on all the senses. The physical manifestation is the usage of a new engine, transmission and GA-K platform.

“With an exhilarating design, refined interior, stirring driving performance, cutting-edge safety and technology, and class-leading fuel efficiency, the all-new Camry retains its excellent value while raising its level of fun and excitement to new heights,” said Bill Fay, Toyota senior vice president of automotive operations.  “It is, quite simply, the best Camry ever and the benchmark in the mid-size sedan segment.”
 
Design Backstory 
The Camry development team aimed for a styling design concept that achieves strong harmony between refinement and a sensual athletic image, creating a new approach to the market. The result is a new signature design language that takes the car into a beautiful and futuristic new direction.
There were three primary design goals when penning the all-new Camry: a distinctive, low center of gravity that results in a firm wide stance; a practical-yet-emotionally styled cabin profile, and a sporty and upscale image both inside and out. These design goals have resulted in a new type of sedan that’s both exciting to look at and, more importantly drive, reestablishing itself as the new standard in the mid-size sedan category.

A Tale of Two Camrys
           
An Exterior with Unexpected Attitude
The new Camry’s face is accentuated by a two-piece grille comprised of flowing thin and thick treatments – key elements of the Camry’s “Keen Look” design philosophy. The curvaceous 1.6-inch-lower aluminum hood sits neatly above the grille’s uppermost section which accommodates a commanding Toyota emblem. For the hybrid model, the emblem is tinged a distinct blue hue. This fashionable trifecta of grille, hood, and emblem blends flawlessly into the A-pillar, and produces a stance that is undoubtedly more aggressive than that of any predecessor.

The 2018 Camry has a sleeker profile than the current model. By lowering the hip points of the occupants (0.8-inches in the front and 1.2-inches at the rear), and therefore their seating positions, the design team was able to reduce the car’s overall vehicle height by approximately one inch  from the current model and incorporate a lower roofline, without sacrificing interior space. This invited the designers to pursue a wind-cutting shape and improve aerodynamics. Striking character lines around and along the body augment the aggressive front and rear fenders, giving the reimagined Camry a sportiness that it’s never had.

The lower hip point, shoulder line, roof line and hood height gives the new Camry the appearance that it has a low center of gravity, which it does.  The design team took full advantage of the TNGA platform’s versatility to create a very expressive sedan.  They penned ground-hugging lines, and formed an energetic silhouette. Their efforts enhanced the Camry’s stance, which is now striking at all angles.
Like the front, the rear features an athletic motif that melds flowing lines and complex shapes to form a sculpted landscape. Looking closely at the C-pillar’s detail reveals a multitude of surfaces that reflect light from all angles. A distinct crease extends from the slim multicolor taillights down to the bumper, effectively “pushing” the wheels outward in appearance to create a wide posture akin to that of a premium sports sedan. The exclamation point here is provided by a newly designed “C A M R Y” badge that gives the car an upscale identity.

Camry will be available in five grades: L, LE, XLE, SE and XSE.  The sportier SE and XSE grades wear a noticeably different body style than the entry level L and LE, and premium XLE grades, highlighted by a sculpted rocker panel, new 19-inch black machined-finish alloy wheels (standard on XSE and optional on SE)  a subtle rear spoiler lip, aggressive front bumper, and rear bumper with a lower diffuser. The face is much more distinctive with large side intakes flanking the lower bumper’s unique “Catamaran-inspired” accents, a high and slim upper intake encompassing the central Toyota badge, and a powerfully expressive gloss black mesh grille. A unique rear bumper with distinctive corner lines and smoke-tinted rear combination lamps highlight the changes at the rear.
 
Designers sought to make the new Camry sport grades instantly recognizable and appear different from the other models from as far as 200 yards away.
 
Rigid Body/Platform For a Comfortable and Stable Ride
The new Camry provides a high-quality comfortable and stable ride manner with superior handling characteristics using a lightweight, high-rigidity body/platform structure with a 30-percent increase in torsional rigidity.

Despite the increased use of high-tensile-strength sheet metal and hot stamping materials resulting in a lightweight body, further weight reduction has been achieved through the fitment of an aluminum hood, while new construction techniques have led to the use of thinner body panels for the roof, hood, trunk lid, front and rear doors and front fenders when compared with the previous model.

Laser Screw Welding (LSW) has been incorporated at key junctures throughout the body/platform for increased joint rigidity. A special high-rigidity urethane adhesive has been applied to both the windshield and rear window where it meets the vehicle body that helps to realize increased body rigidity.
The fortified body includes additional gussets for the front/rear door frame (B-pillar) that have greatly increased the frame/joint strength.

Also, the front suspension tower brace embedded within the cowl body now makes use of a closed cross-section construction, further advancing the vehicle’s dynamic handling prowess and stability in the corners. At the rear of the vehicle, a new rear body frame of annular construction enhances structural rigidity, joined by additional braces added to the rear suspension that can withstand higher levels of lateral force and increase the vehicle’s lateral rigidity.

Building on the Camry’s undisputed reputation as an extremely smooth and quiet car in its class, Toyota engineers incorporated a variety of new noise, vibration and harshness (NVH) countermeasures that were previously found exclusively on luxury models. These include sound absorbing/insulation through the fitment of a hood insulator and upper and lower fender separator. The passenger compartment is further insulated from the engine and road noise using foam/vibration dampening materials throughout the vehicle along with a thicker dash silencer mat across the entire interior firewall section. Furthermore, a special vibration-damping coating has been applied over a wider area of the underfloor, joined by noise-proofing material encompassing more surface area of the interior’s ceiling. Wind noise has been suppressed through a newly-designed rain gutter molding and a reduction in the step at the bottom of the windshield.
 
Expanded Exterior Colors 
Three new colors join an expanded exterior palette for the new Camry.  New colors include Wind Chill Pearl, Brownstone, and Galactic Aqua Mica.  They join holdovers, Super White, Celestial
 
Silver Metallic, Predawn Gray Mica, Midnight Black Metallic, Ruby Flare Pearl, Blue Streak Metallic, and Blue Crush Metallic.  Camry XSE models will also offer a Midnight Black Metallic roof option mated to a choice of Blue Streak Metallic, Celestial Silver, or Wind Chill Pearl body colors. 

The exterior palette will be mated to interior colors in either Ash, Macadamia or Black.  A sporty Cockpit Red interior is available on the XSE.
 
Striking and Comfortable Cabin
The completely redesigned interior is a fusion of functionality, futuristic styling, and a high degree of personal space and craftsmanship.  While the driver is situated in a sporty cockpit-type environment having gauges angled toward his or her direction, the front passenger is treated to a sense of openness and freedom that results from the innovative dashboard design. A key visual element of this driver-focused design concept is a sweeping yet elegant new character line that flows down from the instrument cluster and bisects the center console waterfall. The design of the entire front console strikes a smooth connection between the ease of use of all controls/systems and a handsome and modern sculptural look that is pleasing to the eye. All surfaces throughout the cabin—dashboard, instrument panel, center console, door trim, etc.—employ the highest grade of soft touch and premium materials. Using an approach typically used in home furnishings, the design utilizes a mix of tones and hues throughout the space rather than a strict color profile. The result is a cabin space having diverse colors and materials, and that enhances passenger comfort and visual satisfaction.

The new front seats have improved ergonomics, providing maximum comfort with a newfound level of ease and engagement to match the Camry’s elevated performance and athleticism. Rear-seat accommodations are more refined than ever too, with improved comfort and ergonomics. Exquisite stitching on the front- and rear-seat surfaces is but one example of the high level of craftsmanship found throughout the vehicle.
 
Accessible Information Designed With Minimal Distraction 
The new Camry features Toyota’s latest in-vehicle information technology whose next-generation displays offer a unique level of integrated information with minimal distraction. It relays information through three available interlinked displays: a 10-inch color Head-Up Display (HUD); a seven-inch multi-information display within the instrument cluster, and an eight-inch audio/navigation/HVAC (heating, ventilation and air conditioning) control panel that’s seamlessly integrated into the center console in a modern, flush-surface design. Convenient and highly intuitive operation is assured through customizable features and smart phone-like touch screen icons that create a seamless connection and user workflow between the in-vehicle information technology and other digital media.


Staying Connected With Next-Generation Camry Technology
 
2018 Camry: Further Implementation of the Toyota’s New Global Architecture (TNGA)
Development of the all-new Camry has been advanced by Toyota’s company-wide implementation of Toyota New Global Architecture (TNGA). TNGA builds upon Toyota’s engineering and design strengths to make every new vehicle even better, with the all-new Toyota Camry being the first vehicle to take full advantage of the new architecture for creating fun-to-drive vehicles.

TNGA is much more than an approach to designing a vehicle’s platform; it is a new strategy that strengthens the development of Toyota vehicles going forward in an unprecedented manner, while playing an important role as the driving force behind the transformation of the company itself as it incorporates many ways of working with a variety of new and advanced technologies.

While each department involved in the development of new vehicles advanced the “kaizen” or continuous improvement within their respective area of design/engineering expertise to make every Toyota vehicle even better, the development of the new TNGA-based Camry progressed as a single unified team that encompassed all areas of the vehicle’s development.

The all-new Camry’s TNGA-based body/platform has created a new dimension of design freedom that includes an extended wheelbase and a wider vehicle stance, realizing a stylish and sporty new design aesthetic.

Along with the new platform, an all-new 2.5-liter four-cylinder Dynamic Force Engine, new Direct Shift-8AT eight-speed automatic transmission and a new double wishbone rear suspension design are all representative technologies that have evolved through TNGA. The most noticeable change for the driver will be that TNGA will deliver an unprecedented level of driving enjoyment through dynamic and spirited handling capability.   

Through TNGA, the Camry now has an ideal driving position for the driver—allowing for better concentration on the road ahead while helping to reduce driver fatigue—along with improving the overall seating position for all the vehicle’s occupants. Thanks to these changes, plus the reconfigured lower beltline height and the more integrated design of the instrument panel, the driver and front passenger will experience more expansive outward visibility. Lateral visibility for the driver is enhanced, thanks to a repositioning of the A-pillars and side view mirrors; this design reconfiguration further aids the sense of openness for both the driver and the front passenger.
 
More Power With Class-leading MPG 
Three new powertrains will be available on the new 2018 Camry: They include an all-new 2.5-liter inline-four-cylinder D-4S gasoline engine and a new 3.5-liter V6 with D-4S Fuel Injection, both of which are paired to a new eight-speed Direct-Shift automatic transmission (8AT); and a next-generation Toyota Hybrid System (THS II).
 
TNGA-Inspired 2.5-Liter 4-Cylinder Dynamic Force Engine
Providing high power output with smooth and highly refined operation, the Camry’s new 2.5-liter four-cylinder Dynamic Force Engine has outstanding combustion efficiency. This new powerplant incorporates an array of Toyota’s most advanced technologies including Dual VVT-i with VVT-iE (Variable Valve Timing intelligent system by Electric motor), D-4S (Direct injection 4-stroke gasoline engine Superior version) direct injection and laser-clad valve seats for optimal power production, emissions performance and fuel efficiency.  With its long-stroke and high compression ratio, multi-hole direct fuel injectors, variable cooling system and VVT-iE, this high-output powerplant takes the gasoline-powered internal combustion engine to an increased level of thermal efficiency.

The engine features VVT-iE on the intake side while utilizing VVT-i (Variable Valve Timing with intelligence) for the exhaust, a highly efficient compression ratio of 13:1 (14:1 for the hybrid version) for increased thermal efficiency and fuel efficiency and a bore and stroke measuring 3.44 inches and 4.07 inches, respectively; the stroke has been increased from the previous 3.86 inches to achieve the higher compression ratio.
    
Peak horsepower is estimated at 206 at 6,600 rpm (176 horsepower at 5,700 rpm in the hybrid configuration) with torque estimated at 186 lb.-ft. at 5,000 rpm (163 lb.-ft. at 3,600-5,200 rpm for the hybrid).  Fuel economy is rated at an EPA-estimate of 29 mpg city/41 mpg highway/34 mpg combined), a 26 percent improvement for combined mpg over the previous model.

The innovative Dual VVT-i with VVT-iE variable valve timing system uses an electric motor instead of oil pressure to control variable valve timing, helping the system enhance fuel efficiency with cleaner exhaust emissions—even when operating in cold temperatures or at low RPMs.

Utilizing a combination of both higher-pressure direct fuel injection (DI) and lower-pressure port fuel injection (PFI) - - controlling the appropriate fuel injection method in accordance with certain driving/operational conditions - - and new multi-hole (six per injector) nozzle direct injectors further elevate both fuel economy and power production.

Other important new technological innovations for the 2.5-liter 4-cylinder Dynamic Force Engine include a variable cooling system, full variable oil pump and a cooled Exhaust Gas Recirculation (EGR) system.

3.5-Liter V-6 Engine 
Like the 2.5-liter inline 4-cylinder Dynamic Force Engine, the Camry’s newly-developed 3.5-liter V-6 is equipped with the highly-advanced D-4S direct injection system, along with a specially-developed new VVT-iW (Variable Valve Timing-intelligent Wide) variable valve timing system. Thanks to the addition of these highly efficient engine technologies, it delivers higher power output, and class-leading fuel efficiency.

The 24-valve DOHC 3.5-liter V-6 engine employs the VVT-iW system for the intake, with VVT-i (Variable Valve Timing - Intelligent) on the exhaust, an efficient 11.8:1 compression ratio and a more squared bore and stroke of 3.70 inches and 3.27 inches, respectively, in comparison to the longer stroke of the Camry’s new 2.5-liter inline 4-cylinder power plant. Power output is rated at 301 horsepower at 6,600 rpm an impressive torque rating of 267 ft.-lb. at 4,700 rpm.  Despite its exceptional power output, the new 3.5-liter V-6 engine achieves exemplary fuel efficiency with an EPA-estimated rating of 22 mpg city/33 mpg highway/26 mpg combined, an increase of eight percent for combined mpg over the previous V6.

The V-6’s VVT-iW variable valve timing system has been engineered to ensure high torque production at all engine speeds. It utilizes the Atkinson cycle to enhance fuel economy without sacrificing performance or engine start ability at extremely low temperatures as well as in wide-open throttle (WOT) engine operation. Fuel efficiency is further enhanced by decreasing pumping losses from the delayed closing of the intake valves.
 
Direct Shift Eight-Speed Automatic Transmission
Both the 2.5-liter 4-cylinder Dynamic Force Engine and the 3.5-liter V-6 are equipped with the new Direct Shift 8-speed automatic transmission that allows the driver to freely experience the direct and impressive acceleration capability of the engines, along with the satisfyingly crisp-yet-smooth, quick-shifting capability of a performance-oriented gearbox. What’s more, not only does this transmission deliver outstanding fuel economy, it also always operates within a calm and refined manner.

The unit’s gear ratios have been carefully selected for enhanced power delivery as well as optimal fuel efficiency, with the mid-range gears utilizing close ratios to improve passing power.

The new gearbox also includes a torque converter that offers a wider range of lock-up (when compared to the previous 6-speed automatic transmission) for a more direct driving feel while contributing to improved fuel efficiency through suppressed engine revving.

Other impressive features engineered into this 8-speed automatic transmission include new control logic, for more precise matching of engine torque, and smoother transitions when downshifting.

Ready, Set, Go! Driving the New Camry, a Dynamic Experience

Toyota Hybrid System
Like the new Camry’s conventional gasoline powertrain, the new Toyota Hybrid System (THS II)  has been engineered to provide spirited performance and driving enjoyment—including new Sequential Shiftmatic technology that allows the driver to “shift” the continuously-variable transmission (CVT), mimicking a quick-shifting six-speed automatic transmission via paddle shifters (on SE grade) or with the console-mounted shift lever—while simultaneously achieving an optimal balance between high power output and exemplary energy efficiency.
 
The 2018 Camry Hybrid is available in three grades, LE, SE, and XLE.  In addition to its enhanced handling and driving performance, the hybrid version of the new Camry achieves outstanding fuel efficiency with a best-in-class EPA-estimated mpg of 51 city/ 53 highway/52 combined on the LE grade, an impressive 30 percent increase for combined mpg, and 44 city/47 highway/46 combined on the SE and XLE, reflecting an increase of 21 percent for combined mpg.

Dynamic performance is assured thanks to optimal control of the engine working in concert with the electric motor (MG2), while exemplary energy efficiency is achieved by using both electric motors (MG1 and MG2) for hybrid battery charging.

Driving characteristics and trunk room are improved through the implementation of the new TNGA packaging as it allows for the hybrid system’s battery pack to be moved from the trunk area to beneath the rear seat, positioning the battery weight at a lower center of gravity axis.

The updated Power Control Unit (PCU) of the new hybrid system plays a key role in improving the operational efficiency of this eco-sensitive powertrain.

Thanks to improvements in the conversion efficiency of the PCU and the transaxle/electric motor, they combine to reduce energy loss by a total of approximately 20 percent. Additionally, improvements to cooling system efficiency has reduced energy loss by about 10 percent.

Just like the Prius, the PCU is lighter and more compact as a result of integrating microcontrollers and using a new power stack structure, allowing the unit to be packaged directly above the transaxle. This new design lowers the vehicle’s overall center of mass and allows for a lower hood height.

Another key change to the PCU is a revised DC-DC converter (converts a source of direct current from one voltage level to another) that sees its control output optimized - - including the conversion to AC power - - helping to reduce the vehicle’s overall power consumption. What’s more, the output filter for the DC-DC converter has been redesigned so that it is more dimensionally compact (improved packaging/weight savings) and produces less noise (reduced NVH).

The 2018 Camry Hybrid is equipped with a Lithium-ion (Li-Ion) battery pack on the LE grade and Nickel-Metal Hydride (Ni-MH) battery pack on the SE and XLE.   

Along with the traditional Camry Hybrid system drive modes of NORMAL, ECO and EV, a new SPORT drive mode setting has been added that allows for an increase in power from the hybrid system for improved acceleration response relative to pedal input.  The NORMAL, ECO, and SPORT modes can each be used while EV mode is activated.

The Camry Hybrid also features the new Auto Glide Control (AGC), which helps to improve fuel efficiency by calculating an efficient coasting logic.  When driving normally, engine braking will slow the vehicle down when the driver lifts off from the accelerator pedal. However, to avoid aggressive engine braking, AGC limits the loss of vehicle speed through an automatic drive setting that acts more like a neutral gear, allowing the vehicle to coast to the stoplight. 
 
 
An AGC indicator light is illuminated on the Multi-Information Display (MID) when AGC is in operation to alert the driver that less deceleration torque than normal is currently being used.  Of note, AGC can only be activated when the vehicle is being operated in the ECO drive mode setting.
 
A New Experience Focused on Vastly Superior Driving Dynamics
While in the throes of development, the Camry’s engineering team had a huge challenge on their collective to-do list:  Create a soul-stirring sedan possessing enhanced, praise-worthy driving dynamics. 
At the foundation of the Camry’s sporty handling and enhanced ride quality is its high-strength body/platform structure. Through the increased use of ultra-high-tensile steel and the application of a new molding technology it delivers enhanced structural rigidity.

Further aiding performance is an innovative new double wishbone rear suspension system that imbues the chassis with responsive handling and precise steering control while simultaneously delivering ride quality on par with premium luxury vehicles. A new four-point engine mounting system adds to the vehicle’s civil road manners as it greatly reduces unwanted noise, vibration and harshness (NVH) from permeating into the passenger compartment.
 
Toyota Safety That Makes Sense
Among the many  features on the 2018 Camry is the standard Toyota Safety Sense™ P (TSS-P) suite of safety systems and technologies that is helping to make gradual progress towards Toyota Motor Corporation’s   ultimate goal of “zero casualties from accidents.”  This multi-feature advanced active safety suite bundles cutting edge active safety technologies including Pre-Collision System with Pedestrian Detection (PCS w/PD), Dynamic Radar Cruise Control (DRCC), Lane Departure Alert with Steering Assist (LDA w/SA); and Automatic High Beams (AHB). Select models will also come with standard Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA).  The available Intelligent Clearance Sonar (ICS) also includes a new Rear Cross Traffic Braking (RCTB) system.
All 2018 Camry’s have 10 standard airbags and Toyota’s Star Safety System™, which includes Enhanced Vehicle Stability Control, Traction Control, Electronic Brake-force Distribution, Brake Assist, Anti-lock Braking System, and Smart Stop Technology®. All Camry’s also come equipped with a standard backup camera.
 
Ever Better Entune™ 3.0 Multimedia For Everyone
Camry drivers will be the first to enjoy enhanced connectivity and entertainment through the new Toyota Entune™ 3.0 multimedia system.  The new 2018 Camry will feature Entune 3.0 on all models, offering an enhanced set of connected vehicle technologies.  
 
The Entune™ 3.0 system will feature navigation and Entune™ 3.0 App Suite Connect for everyone.  All Camry four-cylinder and hybrid models will come standard with the Connected Navigation Scout® GPS Link with Moving Maps.  Camry V6 models will offer the new Dynamic
 
Navigation system, providing improved map accuracy.  The wireless map updates provide over-the-air map downloads of recently added roads and point-of-interest not contained in the existing head unit map.  

Entune™ 3.0 delivers several new technologies including available Remote Connect, which provides remote start and door unlock capability, vehicle status notifications, a guest driver monitor, and vehicle finder.  Keeping up with your vehicle’s health status has never been easier.  Available Service Connect will provide up-to-date vehicle information on fuel level, maintenance alerts, and more.  Entune™ 3.0 will also offer available in-vehicle Wi-Fi Connect powered by Verizon, allowing up to five mobile devices to connect using 4G LTE.

The new 2018 Camry will also offer a JBL® premium audio system that features new advancements in sound quality.  Sound enhancements include Sound Staging, which positions speakers directly in front of the listener to help emulate a live concert venue; Low Frequency Sounds, made possible by an added 10.1-inch subwoofer; Clari-Fi, a technology that “un-compresses” music to help restore an audio track’s dynamic range; and nine speakers that are specifically tuned to the Camry’s cabin dimensions and materials.   
 
Camry -- Everybody’s All-American
For three decades, Camry’s American manufacturing home has been Toyota Motor Manufacturing, Kentucky (TMMK) in Georgetown, Ky.  Most Camrys sold in America are assembled in Georgetown by about 8,000 proud American team members. This pride has been reflected by the fact the current-generation Camry is the best-selling car in America and has held this sales crown for 15 consecutive years!  Overall Camry sales in the U.S. since it first launched back in 1983 have surpassed 10 million units, and counting.

With Camry as a cornerstone of its US operations, Toyota has been part of the cultural fabric of America for nearly 60 years. With over $22 billion in direct U.S. investment, including 10 manufacturing facilities, 1,500 dealerships and 136,000 dedicated employees, Toyota has produced 25 million vehicles in the U.S. over the last 30 years.
 
History of Camry
Sold in more than 100 countries, the Toyota Camry is the segment leader in many global markets where it is available. Introduced in Japan in 1982, the Camry was Toyota’s first mass-produced vehicle with a transverse engine layout. Its welcomed combination of affordability with superior packaging, quality and engineering was a revolutionary concept, allowing the Camry to distinguish itself from other, notably larger American sedans that were popular at the time. One could say it was a pioneer in establishing the Midsize-sedan segment. In the following years, theCamry became a sales success everywhere it was sold. Today, Camry remains a key model in the Toyota lineup and is manufactured in multiple plants around the globe, with total sales surpassing 18 million units.

All-New Toyota Camry -- Developed to Deliver a Total Driving Experience

Value Pricing
The manufacturer’s suggested retail price (MSRP for the new 2018 Toyota Camry gas models will range from $23,495 for the value-driven L grade 4-cylinder to $34,950 for the Premium XSE V6.  The MSRP for the Camry hybrid will range from $27,800 for the LE to $32,250 for the XLE.

The MSRP for the Camry does not include the delivery, processing, and handling (DPH) fee of $885. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
 
CAMRY GAS

Model	Grade	MSRP 18MY
2514	L	$23,495
2532	LE	$24,000
2546	SE	$25,200
2540	XLE	$28,450
2548	XSE	$29,000
2554	XLE V6	$34,400
2550	XSE V6	$34,950

 
CAMRY HYBRID

Model	Grade	MSRP 18MY
2559	HV LE	$27,800
2561	HV SE	$29,500
2560	HV XLE	$32,250

 MSRP Prices are do not Include Delivery, Processing and Handling (DPH) fee

A New Story Begins With The First-ever Toyota C-HR

Modern Day Fairy Tales Brought To Life In Whimsical New Marketing Campaign For First-Ever Coupe High-Rider (C-HR)


The first-ever 2018 Toyota C-HR – a stylish and technology-filled subcompact SUV crossover vehicle -- representing a leap forward in design and innovation – is launching with a mischievous and clever marketing campaign for creative instigators.
 
The C-HR, stylish and sleek, has the sportiness to impress thanks to Deputy Chief Engineer, Hiro Koba, who is a diehard racer with speed coursing through his veins. Koba and team made sure the C-HR exhilarates its driver anytime, anywhere, satisfying mischief-makers and trend-setters alike.
 
As part of the fully integrated campaign, titled “A New Story Begins,” Toyota is remixing timeless stories of mischief makers from fairy tales such as Cinderella, the Gingerbread Man (G-Man), Rapunzel, Little Red Riding Hood (Lil Red) and Truel, a three-way duel, and cleverly updating them for the modern world. The campaign includes multicultural spots targeted to African American, Asian and Hispanic audiences.
 
“The all-new C-HR is truly unlike any vehicle Toyota has ever launched,” said Ed Laukes, group vice president, marketing, Toyota Motor Sales, U.S.A. “One of our main objectives was to spark interest and enthusiasm in a creative campaign equally as captivating as the vehicle itself. The fairy tales we use in the creative elements are timeless classics, but we’re telling them in a fresh and mischievous way.”

In addition to the TV spots, which just debuted, Toyota engaged YouTube sensation and ultimate mischief maker, Bad Lip Reader, to take the stylish campaign commercials and re-dub them with an irreverent, humorous tone. The 20 unique videos, and one long-format music video, are now live on Toyota’s social media channels. The national campaign also includes print, digital and out-of-home placements.
 
Beyond traditional and digital media, Toyota launched the C-HR in May at the newly reimagined MTV Movie & TV Awards after party, “MTV + Toyota C-HR Present: One Night of Mischief.” The pulsed marketing campaign also introduces the first-ever C-HR through experiential activations and a multi-platform program that includes sponsorship of music, art, design, culinary and lifestyle events. The festivals include MADE Los Angeles, ID10T Music Festival + Comic Conival, FYF Fest, Panorama, III Points Music, Art & Technology and Day for Night. Ride-and-drives will allow festival attendees to experience the performance and sleek design of the new Toyota C-HR first-hand. Lastly, a cinema buy will provide theater guests the opportunity to experience the mischievous allure of the new C-HR.
 
The multifaceted creative campaign was developed jointly by agency partners, including Saatchi & Saatchi, Conill, Burrell and interTrend.
 
“A New Story Begins” and Bad Lip Reader social media spots are available for viewing here. View photos of the C-HR here. The vehicle is on sale now in dealerships.