New Series of Documentary Shorts from Toyota TeenDrive365 Explores the Emotional Rite of Passage When a Teen Receives Their Driver’s License

Award-winning Getty Images Reportage Photojournalists Capture Three Families’ Journeys;
Stories Underscore Important Role Parents Play in Teen Driving Safety

Excitement. Fear. Loss of Control. Pride. Every parent of a teenager can relate to the rollercoaster of emotions that occurs when their child receives their driver’s license.
 
In a new series of documentary shorts, Toyota has partnered with three award-winning Getty Images Reportage photojournalists to explore this major rite of passage through the experiences of three families in Los Angeles, Boston and St. Petersburg, Fla. The series is part ofTeenDrive365, Toyota’s comprehensive teen safety initiative that helps parents and teens become safer drivers together. You can watch the videos at www.TeenDrive365.com.
 
“As the mother of two teenagers, I understand first-hand the range of emotions that parents can experience when their teen receives their driver’s license,” said Marjorie Schussel, Corporate Marketing Director for Toyota. “Even though the families featured in Toyota’s TeenDrive365series all have unique stories to share, the common thread is that each parent is deeply involved in their teen’s journey to get their license.”
 
In the video shorts, a teenager’s new driver’s license represents different things for each family: 

• In Boston, the Rabinowitz family’s story highlights the excitement – and the tension – that can accompany this rite of passage. Teenager Erez is eager to get his license, while his parents are more reflective, hoping that he will not text and drive as they both do. This milestone is especially complicated for Erez’s father, who survived a life-altering car crash as a child that badly injured his parents. 
• In St. Petersburg, Fla., teenager De’Qonton’s new license represents freedom, achievement and the opportunity to broaden his life experiences. His parents share a mixture of pride and measured caution, while his younger brother has a new reason to aspire to be more like him.
• In Los Angeles, the Vaught family’s story poignantly explores the ways in which teenage daughter Chloe’s new license helps her parents begin to view her as an adult, such as when she drives her mother to her grandmother’s funeral.

The shorts were created by award-winning Getty Images Reportage photojournalists Sara Lewkowicz, (St. Petersburg,) Ben Lowy (Los Angeles) and Shaul Schwarz (Boston).
 
The new series builds on TeenDrive365’s other resources, which include online tools, expert advice, local events and social media that help parents model safer driving behaviors for their children. The focus on parents as role models is based on research from a national study from Toyota’s Collaborative Safety Research Center (CSRC) and the University of Michigan Transportation Research Institute (UMTRI). The study found a significant correlation between how parents and their teens drive, suggesting that parents are the biggest influence on how a teen will behave behind the wheel.
 
Since Toyota TeenDrive365’s launch in November 2013, millions of people have engaged with its online and in-person resources. Earlier this year, the program introduced a new distracted driving simulator that uses Oculus Rift, the latest virtual reality technology, to bring the dangers of distracted driving to life for parents and teens.
 
The new campaign was developed in partnership with digital agency 360i and Getty Images Reportage. This collaboration marks the first time Getty Images Reportage has partnered with a brand to produce a series of short form multimedia documentaries.
 
To learn more about the resources offered through Toyota TeenDrive365, go to www.TeenDrive365.com.

Fueled by Bullsh*t

Toyota Taps Morgan Spurlock to Direct First Video in “Fueled by Everything” Series

Sometimes reality stinks. Toyota has tapped award-winning documentary filmmaker Morgan Spurlock to show how calling hydrogen fuel cell vehicles “bullsh*t” isn’t far from the truth.    

“Fueled by Bullsh*t” is the first online video in a multi-part “Fueled by Everything” series aimed to educate a broad audience about the innovative ways hydrogen fuel can be made from renewable sources. Spurlock directed the 3-minute piece which features a dairy farmer and mechanical engineer as they follow cow manure  from a mooing supply source to its ultimate use in powering the hydrogen fuel cell electric Toyota Mirai.

“This project gave us the opportunity to dive into a world that most people don’t understand but has the potential to change our world,” said Spurlock.  “Witnessing manure, something most of us view as being pretty disposable, being transformed into hydrogen fuel to power a car was pretty remarkable.  I think this short film is pretty compelling evidence of what could be possible in the years ahead.”

Beyond high quality dung, hydrogen can be manufactured from other renewable energy sources like solar, wind and biogas from landfills. These production methods can result in a domestic and locally sourced fuel that powers the Mirai while emitting only water vapor from the tailpipe.   

The multi-series video campaign is launching through the Toyota Mirai website (www.toyota.com/mirai) and additional digital properties with paid online media support.  The Toyota Mirai site will also feature a deeper dive into the scientific process of creating hydrogen fuel, with explanations from scientists and experts in the field.  This content will also appear across Toyota social and media partner sites, including Forbes.com, YouTube and Hulu.

“We’re putting hydrogen in the spotlight for its exciting potential as a renewable fuel source,” said Bob Carter, senior vice president, automotive operations, Toyota Motor Sales, U.S.A., Inc. “This is the beginning of the road for hydrogen, but we see the potential and we’re making a long-term investment in the future.”

The four-door, mid-sized Toyota Mirai delivers performance similar to traditional internal combustion engines – re-fueling in about five minutes and a range of up to 300 miles on a full tank. The Mirai will go on sale in California later this year.

Toyota’s “Fueled by Everything” campaign was created with creative agency partner Droga5. To see the video and information about Toyota’s commitment to fuel cell technology, visitwww.toyota.com/mirai/fueledbyeverything.html.

Toyota Celebrates the Journey to the Games

Dealerships Across the U.S. will Support Special Olympics USA Athletes and the 2015 Special Olympics World Games

Now just 100 days away from the Opening Ceremony, Toyota, the Official Automotive Partner of the 2015 Special Olympics World Games, rolled out its national and local programs today, furthering its commitment to the World Games. Toyota and its network of dealerships across the U.S. have committed to raising funds to support athletes and their journey to the World Games in Los Angeles.
 
“This is an incredible opportunity to support a truly global event and we’re taking a holistic approach, from our sponsorship investment at the national level, support vehicles and engaging local fundraising efforts across the country to the hundreds of Toyota employees who will volunteer at the World Games,” said Jim Lentz, CEO of Toyota North America. “The world is coming to Los Angeles and we are proud to join the Special Olympics World Games and support our shared values of acceptance and inclusion.”
 
Also launching today is Toyota’s Special Olympics World Games digital hub – “Journey to the Games”, which will showcase Toyota’s various activities leading up to the World Games this summer and throughout the Games itself. Fans can visit ShareTheJourney.Toyota.com to find athlete profiles and watch the Special Olympics Flame of Hope make its way to Los Angeles. People everywhere can participate in the conversation by using #ShareTheJourney in social media posts.
 
In support for what is expected to be the world’s largest sports and humanitarian event in 2015, Toyota will also:

• Provide 400 vehicles to the World Games to help transport Honored Guests around Los Angeles
• Supply support vehicles for the Special Olympics Unified Relay Across America presented by Bank of America as well as the World Games’ Law Enforcement Torch Run for Special Olympics Final Leg as the torch carrying the Flame of Hope makes its way to Los Angeles
• Partner with the Mural Conservancy of Los Angeles to create large scale murals across Los Angeles that celebrate the spirt of the Special Olympics World Games
• Launch and maintain its own online hub where fans can engage with the Games and share stories from across the globe

 
In addition to activating dealerships nationwide to help Special Olympics USA’s journey to the Games, Toyota dealers can help promote Special Olympics and the 2015 World Games through in-store activations and events. Toyota dealer and Team Toyota NASCAR driver, Clint Bowyer is lending his support to the Games and the Toyota program.
 
“As a Toyota driver as well as a Toyota dealer in Emporia, Kansas, I am looking forward to the opportunity to help Special Olympics USA on its journey to the World Games,” said Clint Bowyer. “Sports have always played an important role in my life and after meeting a few of these athletes earlier this year, I know they are ready to show the world what they are made of!”
 
The World Games are the flagship event for the Special Olympics Movement. Every other year, the World Games alternate between Summer and Winter Games. More than 7,000 athletes, 177 represented countries and 30,000 volunteers are expected to participate in the Games this summer, taking place in Los Angeles from July 25 through August 2. Although this is Toyota’s first time sponsoring the World Games, the company has an almost 30-year history with Special Olympics Southern California. Toyota is committed to making its communities better places to live, and the Special Olympics World Games partnership is one of those important efforts. More information on the World Games can be found online at www.LA2015.org. 

Mirai Takes the Stage at the National Mall

Toyota Exclusive Automotive Partner of Earth Day 45th Anniversary Celebration 
Mirai Display Kicks off Month of Hydrogen Fuel Cell Education

Fifteen years ago, a little hybrid no one knew rolled onto the National Mall to celebrate Earth Day. That hybrid – the Toyota Prius. Tomorrow, nearing the 45th anniversary of Earth Day, Toyota will return to Washington, D.C., to showcase yet another revolutionary technology, the hydrogen fuel cell electric Toyota Mirai. Toyota has partnered with Earth Day Network to sponsor the Global Citizen 2015 Earth Day celebration, April 17-19, featuring leading environmental voices, government leaders, star-studded performances and a Mirai activation. The celebration marks the beginning of a month of fuel cell features and festivities for Toyota.

"The Toyota Mirai represents a turning point in automotive history,” said Bob Carter, senior vice president, automotive operations, Toyota Motor Sales, U.S.A., Inc. “After more than 20 years of research and development, we are excited to bring Mirai to American driveways. Earth Day 2015 is a great platform to educate the public about hydrogen fuel cell technology and the potential of hydrogen as a future fuel.” 

For many Earth Day celebration attendees, this will be the first up close and personal look at the Mirai. The vehicle combines hydrogen and oxygen to create electricity that powers the electric motor. Water vapor is the only emission. The Mirai will go on sale in California later this year.

"Toyota has been a committed partner in creating solutions and momentum for a cleaner, better planet," said Kathleen Rogers, president of Earth Day Network. "We are proud to help educate about the possibilities for fuel cell technology and advocate around a shared vision for the environment.”

Beyond the celebration on the National Mall, Toyota will use the month of April to engage and educate customers about fuel cell technology and hydrogen power, including events in New York and Los Angeles, and digital activities to converse with skeptics and advocates alike.

• Toyota will help New Yorkers mark Earth Day with an interactive display at Union Square Park on April 19.
• Hollywood celebrities will gather for laughs and an opportunity to learn about the Mirai during Waterkeeper Alliance’s “Keep it Clean,” a star-studded evening of comedy on April 22.

The zero emission Toyota Mirai is a four-door, mid-size sedan with performance similar to traditional internal combustion engines – re-fueling in about five minutes and traveling up to 300 miles on a full tank. For more information about the Toyota’s commitment to fuel cell technology, visit www.toyota.com/fuelcell.

LIst of 10 Cars Americans Don't Buy--No Toyotas

Honda Insight, the least bought car in America

Seattle's news station, King 5, recently published an article listing the least bought vehicles in the United States...and there is not a Toyota vehicle on the list.

The 10 cars that Americans do NOT buy are:
10. Cadillac ATS
9. Kia Cadenza
8. Volvo XC90
7. FIAT 500L
6. Cadillac XTS
5. Buick Verano
4. Infiniti Q60
3. Cadillac ELR
2. Nissan GT-R
1. Honda Insight (least bought car in America)

See the complete article at King 5 HERE.

"We are proud not to have any Toyotas on this list," said Ted Klarich, general sales manager at Burien Toyota. "This proves that Toyota makes cars that people want. We make and provide vehicles that people want, that are functional, and that are at a price that makes sense to them."

Stop by Burien Toyota today to see which Toyota not on this list fits your life!

Hey Mr. DJ! Toyota Manufacturing Lets the Beat Drop

Toyota Gifony Taps Music Culture to Offer Unprecedented Backstage Pass to How a Toyota is Made 

The backbeat kicks in. Momentum builds. The star of the show takes center stage. It’s the opening number of one of the world’s best-selling acts, but not quite who you’d think. It’s the 2015 Toyota Corolla rolling off the production line in its own “Gifony” remix. And the DJ is you.
 
Launching today, Toyota Gifony (www.Gifony.com) gives users an unprecedented back stage pass to an incredible world of high technology, people-powered machines and music to let you see how your car goes from a coil of steel to what’s parked in your driveway.  
 
From gigantic robots referred to as “Godzillas” to cars diving into electromagnetic baths, Gifonyfeatures 45 gifs of the amazing sights and sounds of a Toyota production line. Users can create songs by selecting their favorite gifs and corresponding sounds, such as doors being drilled into place (the bass), sheets of steel being stamped into parts (the drums) or team member collabos (lyrics). Hit ‘Play My Gifony’ and your gifs are mixed into a track that can be downloaded and shared online.
 
“We wanted to give people a rare glimpse at the story behind how their favorite Toyota cars are made,” said Marjorie Schussel, corporate marketing director at Toyota. “Gifony allows users to experience the thrill of stepping into one of our 10 U.S. manufacturing plants for the first time and entering an exhilarating world of sounds, energy and activity.”
 
To help spread the word, Toyota has partnered with popular internet DJ SoNevable to produce his own Gifony, which will be featured on his YouTube page and will be promoted across his social media channels.
 
Gifony was created in collaboration with Toyota’s advertising agency 360i, along with sound engineers from Search Party. All visuals and sounds were recorded during the assembly process at Toyota’s manufacturing plants in Blue Springs, Mississippi and Georgetown, Kentucky.   
 
To learn more about Toyota Gifony and create your own remix, go to www.Gifony.com.

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

• Toyota Safety Sense and Lexus Safety System-Plus Raise The Bar On Automated Driver-Assist
• Packages Available On Nearly All Models and Trim Levels By End of 2017

The world’s first compact crossover sport utility vehicle (SUV) and the world’s first luxury crossover SUV are helping to bring advanced safety technology to the mass market; raising the bar and lowering the price.  The move is a major stride towards Toyota’s vision of a mobility future that improves safety and is more convenient for everyone, bringing a package of automated driver assist technologies closer to the mainstream.

At separate press conferences Wednesday and Thursday at the New York Auto Show, Toyota will reveal its first-ever RAV4 Hybrid SUV, while Lexus unveils its all-new fourth-generation RX luxury crossover SUV.  Both debuts will mark the arrival of new, multi-feature, integrated safety packages, each anchored by automated pre-collision braking and offered at a price dramatically below comparable systems across the auto industry. 

“Taking high-level driver assist to the next level, the safety packages will be offered as a very-low-cost option and will be systematically introduced across nearly all U.S. Toyota and Lexus models and trim levels, top-to-bottom, by the end of 2017,” said Jim Lentz, President and CEO Toyota Motor North America. “Pushing these systems across our lineup, as quickly as possible, can help protect people in the event of a crash.  More importantly it will help prevent some crashes from ever happening in the first place.”

Toyota Safety Sense (TSS) and Lexus Safety System+ (LSS+) are designed to support the driver’s awareness, decision making and vehicle operation over a wide range of speeds.  Packaged together in an integrated system, their features help address three key areas of accident protection: preventing or mitigating rear collisions, keeping drivers within their lane, and enhancing road safety during night time driving.  The systems are intended to address commonly occurring crash types according to traffic accident statistical analyses.

First announced in Japan this past November, both packages reflect Toyota’s desire to make safety technology available to a wider range of new car buyers. TSS will be offered in the form of two packages:  Toyota Safety Sense C for compact cars and TSS P for mid-sized and premium models will be available as an optional accessory from approximately $300 and $500, respectively – a price point unheard of for this array of safety technologies. Lexus Safety System+ aims to further expand the use of these systems across luxury models, integrating highly-effective active safety features into an optional accessory priced from approximately $500 to $635.

“At Toyota, we believe that the ultimate desire of a society that values mobility should be the eventual elimination of traffic fatalities and injuries,” said Bob Carter, Senior Vice President – Automotive Operations at Toyota Motor Sales, U.S.A. Inc. “Studies indicate that advanced active safety technologies can have a profound e?ect on automotive safety.  Toyota is proud to expand the availability of these technologies – and to do so at an excellent value proposition for our customers as well.”

TSS will initially be available on the RAV4 and Avalon, and three additional models which will be announced later this year. LSS+ will initially be available on RX, and four additional models to be announced later this year. Both packages will provide an added layer of safety capability on top of Toyota’s existing Star Safety System, a suite of six key safety technologies that are included as standard on every new vehicle.

TOYOTA SAFETY SENSE

The Toyota Safety Sense C package features three proprietary active safety technologies, and combines a camera and laser radar for enhanced performance and reliability. The package can help prevent or mitigate collisions in a wide range of vehicle speeds.

Pre-collision System (PCS)

PCS uses a camera and laser radar to detect objects ahead of the vehicle.  When the system determines there is a possibility of collision it prompts the driver to brake with an audio and visual alert. If the driver notices the hazard and brakes, the system provides additional braking force. If the driver fails to brake in a set time, the system automatically applies the brakes, reducing speed by approximately 19 mph *1 in order to prevent or mitigate the collision. The operational range of PCS covers speeds at which at least 80 percent of rear-end collisions occur (i.e. relative speeds of between approximately 7 – 50 mph).  

Lane Departure Alert (LDA)

LDA uses a camera to detect visible white and yellow lane markings. If the system determines that the vehicle is starting to deviate from the lane, LDA alerts the driver with an audio and visual alert.

Automatic High Beam (AHB)

AHB helps enhance forward visibility during nighttime driving. It uses a camera to detect the headlights of oncoming vehicles and the tail lights of vehicles ahead, and then automatically switches between high beams and low beams so as not to dazzle other drivers.

Toyota Safety Sense P combines a camera and millimeter-wave radar for enhanced performance and reliability. In addition to the three active safety technologies included in the Toyota Safety Sense C package, the Pre-collision System offered with this package also includes a pedestrian detection function. In addition, Toyota Safety Sense P offers Radar Cruise Control functionality.  (see below)

Pedestrian Pre-collision System

This system uses millimeter-wave radar and a camera to help detect pedestrians in certain conditions in addition to vehicles. To help prevent or mitigate collisions, the system activates an audio and visual alert in addition to brake assist, followed by automated braking if the driver does not brake in a set time. Automated braking operates at relative speeds of between 7- 50 mph for potential collisions with pedestrians, and can reduce speed by approximately 19 mph*1. For potential collisions with vehicles, the enhanced PCS system included with the Toyota Safety Sense P package operates at relative speeds of between 7 mph and the vehicle's top speed, reducing speed by approximately 25 mph*2.

Dynamic Radar Cruise Control

On highways, Radar Cruise Control uses millimeter-wave radar to detect preceding vehicles and determine their speed. It then is designed to adjust vehicle speed (within a set range) to help maintain a pre-set distance between vehicles. By using a forward-facing camera and millimeter-wave radar to monitor vehicles merging into or out of the lane, Radar Cruise Control helps maintain smooth acceleration and deceleration while driving.

LEXUS SAFETY SYSTEM +

Lexus Safety System + integrates several of Lexus’s existing active safety technologies: under certain conditions the Pre-Collision System (PCS) helps prevent and mitigate collisions; Lane Departure Alert (LDA) helps prevent vehicles from departing from their lanes; and Automatic High Beam (AHB) helps ensure enhanced forward visibility during nighttime driving. As part of a multi-faceted approach to active safety, the Lexus Safety System + package combines millimeter-wave radar with a camera, achieving high reliability and performance.

Pedestrian Pre-collision System

This system uses millimeter-wave radar and a camera to detect pedestrians in addition to vehicles. To help prevent or mitigate collisions, the system activates an audio and visual alert in addition to brake assist, followed by automated braking if the driver does not brake in time. Automated braking operates at relative speeds of between 7 – 50 mph for potential collisions with pedestrians, and can reduce speed by approximately 19 mph*1. For potential collisions with vehicles, the PCS system operates at relative speeds of between 7 mph and the vehicle's top speed, reducing speed by approximately 25 mph*2.

Lane Departure Alert (LDA)

LDA uses a camera to detect visible white and yellow lane markings. If the vehicle starts to deviate from a lane, LDA alerts the driver with an audio-visual alert and steering wheel vibration. Some models are also equipped with Lane Keep Assist, which controls power steering to help make it easier for the driver to remain within lane markings.

Automatic High Beam (AHB)

AHB helps enhance forward visibility during nighttime driving. It uses a camera to detect the headlights of oncoming vehicles and the tail lights of vehicles ahead, and then automatically switches between high beams and low beams so as not to dazzle other drivers.

Dynamic Radar Cruise Control (DRCC)

On highways, Dynamic Radar Cruise Control uses millimeter-wave radar to detect preceding vehicles and determine their speed. It then adjusts vehicle speed (within a set range) to help maintain a pre-set distance between vehicles. By using a forward-facing camera and millimeter-wave radar to monitor vehicles moving into or out of the lane, DRCC helps maintain smooth acceleration and deceleration while driving.

"With the new LSS+ system, we offer drivers an added level of occupant safety in a conveniently bundled package that leverages some of the latest accident prevention technology,”  said Jeff Bracken, Lexus Division group vice president and general manager.  “We certainly expect the proliferation of these features to continue throughout the luxury vehicle market and our Lexus lineup as the industry remains steadfast in the pursuit of enhanced vehicle safety."

Start Spreading the News: 2016 Toyota RAV4 Hybrid Debuts at New York International Auto Show

• New 2016 RAV4 to Offer Eighth Hybrid in Toyota Lineup
• More Horsepower, Higher MPG Than Conventional RAV4
• Refreshed Exterior Styling and Updated Interior Across the RAV4 Lineup
• New SE Grade Provides Sport-Tuned Suspension, Premium and Sportier Styling

There’s a new hybrid in town, and it’s called RAV4. Toyota has been the overwhelming gas-electric hybrid sales leader in the U.S. since 2000.  Now, 15 years after the first Prius was sold in the U.S., Toyota has unveiled its eighth hybrid offering as part of the refreshed 2016 RAV4. 

Launching this fall, the RAV4 Hybrid will be targeted towards young adventure-seeking couples looking for a vehicle that provides utility, versatility, capability and excellent fuel efficiency. 
 
Looks Great and Less Filling
Fewer fill-ups will become the norm with the addition of a new, fuel efficient RAV4 Hybrid.  Higher MPG comes without sacrifice as the RAV4 Hybrid will deliver more horsepower and better acceleration than the conventional RAV4.  

A no compromise vehicle, the RAV4 Hybrid will be offered in two premium grades:  XLE and Limited.  Both grades will be equipped with an Electronic On-Demand All-Wheel-Drive System with intelligence (AWD-i).  Also available will be unique 17-inch alloy wheels and six exterior colors (Super White, Blizzard Pearl, Magnetic Gray Metallic, Classic Silver Metallic, Black Sand Pearl and a new BLUE).
 
Making the Grade(s) With Refreshed Styling and New Technologies
The conventional gas version RAV4 will come in four grades: LE, XLE, Limited and the new SE.  Together with the new Hybrid XLE and Limited, all 2016 RAV4 models will feature refreshed exterior styling, providing a sleeker, more dynamic appearance.  It starts with a new, stronger looking front fascia with an available LED trifecta (Headlights, Daytime Running Lights and Hi-Lo Headlights).  The new styling extends along the lower rocker panel to the rear bumper for a flowing visual appeal.  A new rear bumper and lift gate with available LED taillights add a premium touch.  Additional new exterior features include front and rear silver skid plate garnishes on most models and a standard shark fin antenna.  An all-new wheel lineup and three new exterior paint colors (Silver Sky Metallic, Black Currant Metallic, and Electric Storm Blue) round out the exterior design.
           
Toyota listened to customer feedback and added more refinement and technology to the interior.  New features include:

• Improved interior quality with more premium materials
• Available 4.2-inch TFT multi-information display in a revised gauge cluster
• Available 7-inch touch-sensitive display audio touch screen
• Leather steering wheel (excluding LE)
• Updated interior shifter and window/lock control bezel material
• Revised cup holder design to accommodate tall mugs with handles
• New sunglasses holder
• Additional USB added to front and one 12V power outlet added to rear
• New interior colors (Tan, Beige and on SE a Tan/Black combination)
• Soft touch material on upper door panel and lower dash

Additional convenience technologies include front and rear parking sonar, available Smart Key, and a Homelink® garage door opener (standard on Limited grade).  The LE grade will have an available Scout cell phone based navigation system.  All RAV4 XLE, SE and Limited models will come standard with SiriusXM All-Access Radio with a 3-month complimentary trial. 

RAV4 will also offer a new Bird’s Eye View Monitor.  This Toyota-first technology utilizes four cameras that are mounted on the front, side mirrors and rear of the vehicle to give the driver a panoramic view of their surroundings.  The system offers drivers assistance when parallel parking, and when pulling in and out of parking spaces.  The Bird’s Eye View Monitor system also has an industry-first feature called Perimeter Scan, that gives drivers a live rotating 360 degree view of what is around the vehicle, helping them see objects that could be in the way.

RAV4 SE: Sporty Looks, Spirited Driving
The new SE grade features a sport-tuned suspension, providing a more dynamic and responsive driving experience.  The SE also adds premium convenience features and performance styling cues, inside and out.  Additional equipment and sporty design cues unique to the SE include:

• 18-inch Alloy Wheels
• LED Headlights and Taillights
• SofTex Seats with power driver’s seat and contrast stitching (also on Limited)
• Two interior colors (Black and Black/Tan)
• Bumper and lower grille design
• 4.2-inch color TFT multi-information display with a meter cluster, twin dials, red illumination and red pointer
• Distinctive interior with Black headliner and gunmetal finish
• Paddle shifters

 
The SE will also include an S-Code paint design consisting of three available upper exterior colors (Super White, Black Sand Pearl, and Electric Storm Blue) mated to a Classic Silver Metallic on the lower trim of the vehicle.
 
Toyota Safety That Makes Sense
The 2016 RAV4 will be among the first U.S. models with Toyota Safety Sense (TSS), a new multi-feature advanced safety package anchored by automated pre-collision braking.  TSS bundles cutting edge safety technologies including:

• Pre-Collision System
• Forward Collision Warning
• Lane Departure Alert
• Automatic High Beams
• Pedestrian Pre-Collision System
• Dynamic Radar Cruise Control

TSS will be standard on 2016 RAV4 Limited grades. 
 
Small SUV Utility Plus Hybrid MPG Equals $avings       
The RAV4 started the small SUV segment craze 20 years ago.  Five years later, Toyota introduced hybrids to the U.S market, raising the bar for high MPG at an affordable price.  Each has helped change the automotive landscape in the U.S.  The arrival of the 2016 RAV4 Hybrid will be a natural fit for young buyers seeking the winning combination of affordable SUV utility and the high MPG of Toyota’s Hybrid Synergy Drive.